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We cover the sport of CrossFit from all angles. We talk with athletes, coaches and celebrities that compete and surround in the sport of CrossFit at all levels. We also bring you Breaking News, Human Interest Stories and report on the Methodology of CrossFit. We also use the methodology to make ourselves the fittest we can be.
It's Monday.
Let's go.
From the gym to the screen, yeah,
we cover it all.
Midday motivation every time you press
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Lunch with the Clydesdale.
Cowboy bring the heat.
Crossfit, boobies, music on repeat.
Half hour hustle, yeah,
we building that brand.
Grab a plate, tune in now,
you part of the fam.
Boom, boom.
It's lunchtime.
What's going on, everybody?
Welcome to a Monday edition of Lunch with
the Clydesdale.
Good to be with you all tough.
Get up the morning this morning, man.
It finally,
we had lots of hot temperatures last week.
Got up to a nice cool morning this
morning and, uh, just trying to stay warm.
So, man,
there's a lot of people in the chat
already.
We've got Jason born.
We've got Daniel Arnson.
We've got Vicki, Joseph, Amanda, Jody.
What is going on everybody?
Uh, flying solo today.
I think so.
Um, haven't heard from Corey today.
So, uh, but that's just how it is.
Sometimes he's in the,
in the green room when I get here,
sometimes he's not.
And, uh, with that, we just,
we just fly any way we need to
on the day.
So if it's solo, it's solo.
If it's not, it's not.
Um, but anyway, uh,
Hope everybody had a great weekend.
My mom was in town.
We did a lot of stuff.
Went to brunch yesterday at a nice place
here in town called Tupelo Honey.
Had a really good time with her there.
Food was exceptional.
Tried something new that I'd never ever
even heard of before called Shakshuka.
Shakshuka.
and look at me shock shoe good uh
as the cowboy shows up sorry out of
the blue man work work work work work
work work on a work call it's all
right were you singing rihanna or just
telling us an excuse both okay uh
so daniel arnson you don't like two
pillows chicken and waffles i had that too
my wife and i got chicken and waffles
and this shakshuka split it each had half
uh the uh chicken on the two pillows
chicken and waffles got me it it didn't
look spicy because it didn't have any
sauce or anything on it took a bite
into it caught me on the back end
That's what she said.
And then eight hours later caught me on
the back end.
Actually caught you on the back end, yeah.
This shakshuka, have you ever heard of it?
No.
Can't say that.
So it's grits with like a tomato sauce
with spinach and tomatoes over the top of
it.
And then they put a poached egg in
it.
Oh, hell yeah.
That sounds amazing.
It was really, really good.
Yeah, that sounds right up my alley.
Yeah,
I would have that again and again and
again.
More than twice.
Yeah, that was eight hours later, Daniel.
It's funny, dude.
My...
I do all the,
which I've said a million times,
I do all the cooking around the house.
So yesterday I was grilling chicken and
Jameson's watching me and she's eight.
And she looks at me, she goes,
go put barbecue sauce on that.
And I said,
do you see all the seasoning that's on
this chicken?
Like,
It's not supposed to.
It doesn't normally look like that.
You can see all the things on it.
She goes,
I'm going to put barbecue sauce on mine.
I was like,
you don't need sauce on everything, child.
It's got plenty.
Trust me.
It's going to make its own sauce.
That's the whole point of what I'm doing
right now.
Yeah, she needs to meet my wife.
My wife doesn't eat anything without
sauce.
They'd fall right in with each other.
Traditional doesn't have grits.
so vicky apparently has had like shakshuka
before i i'm assuming i'm i'm guessing
it's an african dish just by the title
and like kind of the makeup of it
and i think they gave it a southern
spin by putting it over grits so sounds
amazing we had a new restaurant just
opened up over here that's like uh
Caribbean slash African slash something or
another called Coda.
I cannot wait to go try it out
because it sounds amazing.
Yeah, my wife and I,
now that it's just the two of us,
like we're trying to take time to
ourselves on a weekend and do like a
brunch or a lunch somewhere new and
different because like I live in Columbus,
but there are parts of the city I've
never been to in twenty years.
Purposely or just circumstance?
It's just big.
You just get trapped in your own little
neighborhood.
Yeah.
And we've been to all the places around
here.
I'm ready to try something new.
Understandable.
I would be too.
Or I am most of the time,
but it's real easy,
especially with that kind of stuff.
You get trapped in your little circle that
you've been doing the entire time.
You're like, where do you want to go?
You want to go try this place?
No, I do not.
uh daniel says when will leaderboards go
live that is three p.m this afternoon or
two p.m if you're central noon pacific
yeah nobody cares about mountain time in
antarctica it is no i don't nobody cares
about mountain town in australia the
leaderboard's already live how about that
huh i just made that up i don't
even
Yeah, I guess we'll just dive into that.
But David said, to be fair,
there are parts of Columbus I wouldn't
want to visit.
Yes, there are.
There's parts of every city that you don't
want to go there.
You don't want to visit.
But honestly,
I used to work near one of the
bad areas,
and there's some really good food in the
bad area.
oh yeah some of the best soul food
i've ever had i would not be in
their parking lot once the sun went down
period place called the table is bread in
north baton rouge walk in they were happy
to see us
And it was, like, cafeteria style.
So, like, give me some of that.
Give me some of that.
Give me some of that.
The best greens I've ever eaten in my
entire life were at the table as bread.
Shrimp and, basically,
just shrimp and tomatoes, like,
cooked down.
Dude, oh, my God.
It was so good.
I could have got real fat over there,
like, big time.
Walked out, like,
I had to turn sideways to go out
the door.
I could have hurt myself over there.
It was funny.
I was talking to a coworker today and
he was talking about when he was a
kid,
he wore the Husky jeans and I said,
yeah, that was me.
And then,
then I became a competitive swimmer and I
swam five hours a day and I got
put in slim jeans.
Then I stopped swimming and I went to
big and tall.
So the entire range.
So I am not fat.
I am just Darwinian.
A hundred percent.
It's evolution, baby.
Yeah.
I also had Husky jeans.
I remember the first pair my mom ever
bought me, and I was like, great,
I'm Husky.
I don't even know what that means,
but it doesn't sound fantastic.
Nobody ever wants to be Husky.
Like, no.
The only thing you've ever heard Husky in
a positive term is if it's the dog
or if it's some lady's voice.
She had a Husky, sultry voice.
Or it's a good Lowe's tool.
Yeah,
or it's a good tool made by Lowe's,
a hundred percent.
That's about the three things that...
But dude, it was the seventies.
They just called you what you were.
A hundred percent as mid eight, eight,
early to mid eighties, dog.
He was husky.
He was husky.
And it wasn't a damn thing you could
do about it.
Going about your business.
I remember husky jeans being a thing.
Yep.
A hundred percent.
I had them.
I'd go to Sears and Roebuck and get
myself a pair of husky jeans.
uh just for mirrors i had to wear
husky jeans and cuff them hated those
pants same dude same i will say my
uh my mom sewed she still does like
a lot she's really really good at it
so she hemmed most of my jeans i
didn't have to cuff them however in the
eighties especially towards like the mid
to late eighties it was the fashion at
the time to tight roll them
So it wasn't even cuffing them.
Oh, yeah.
I know you remember tight rolling jeans.
Oh, dude.
David Johnson, I'm sure,
has tight rolled himself a pair of jeans.
The bouncer days,
it was all about the tight roll.
A hundred percent, dude.
Tell us we're old without saying we're
old.
Hey, bro.
That's what this show is.
Half of this show is about.
Yeah.
Being old.
A hundred percent.
Jabot Jeans.
Damn, Mark Phillips.
I ain't had Jabot Jeans money until I
was a junior in high school.
And then I had a pair.
Yeah,
you can tell who the people with money
were.
Mark Phillips, Vicky.
With the guest jeans, same problem.
I guess y'all probably had the three pair
of Z Cavaricci, too.
Yeah.
All those three things go together for me.
Like that was my entire high school was,
or excuse me,
what would have been junior high.
They were limited to junior high before we
started.
But so like from eighth grade through,
I don't know, probably sometime junior,
senior year, it was Guess, Jabot,
and then for a short time, Z Cavaricci,
maybe overalls with one side undone.
Yeah, I was, dude,
are pictures i i hope have all been
burned but i was i was like i
was such a jackass in high school like
the pleated pants with the the tight cuff
and the suspenders with the pink pastel
shirts wore a fedora sometimes just
because of course you did because i was
a complete jackass
oh that's funny the hyper color shirt
y'all remember that genera hyper color
shirt change color whenever they get your
body heat yeah that just naturally
happened with sweat with me so it was
the funniest thing dude once you washed
them like three or four times i didn't
do it anymore like whatever was in there
just washed right out so they just had
a shirt that was some kind of color
you know real sure about it and it
was like might have been pink might have
been brown kind of really hard to tell
Yeah.
The only thing my mom wouldn't let me
do is,
you know how you'd put the polo shirt
on top of the polo shirt so you
had two colored collars?
My mom was like, I am not.
I'm not doing that much laundry.
No.
Get that shirt off.
Go put one shirt on.
We did not so much the two collars.
There were some people doing that,
but just a crisp white tee.
under your polo shirt so that you could
have like your little white line right
here that was definitely a thing for a
short time i just i just let the
taco meat fly man i didn't have any
taco meat i barely have chest hair today
so okay yeah me too i'm just i
was just joking but anyway um yeah the
the original nanos the the reebok high
tops with the skinny velcro straps
That was more of a female thing.
Yeah.
Just saying.
Reeboks with the straps, baby.
Yeah.
So speaking of leaderboards,
not only is the Elite going live this
afternoon.
Yep.
But the team leaderboard had a big shuffle
over the weekend.
Show did.
Twenty-six penalties were handed out.
You know what?
Good.
Good.
Yeah, last year, none.
Right.
That's what I'm saying, dude.
So either someone cared more this year or
we got a whole lot of people getting
bad at stuff.
Or they actually looked at them this year.
That's what I'm saying.
Somebody cared.
Somebody cared.
All right,
I guess we should actually look at these
things and go ahead and check them out.
Good, man.
Good.
Yeah.
So here's the new team leaderboard as it
stands right now.
um sure there it is uh solidarity crossfit
base camp is in first that's that's your
homies right sure enough uh crossfit fort
vancouver second blueprint crossfit team
aod q-twin crossfit crossfit reykjavik
crossfit reykjavik so nice you got to say
the name twice twice
uh crossfit eleven twenty four and ar one
crossfit ar one team those are the seven
teams going to the games i love it
seven teams going from the games from the
online qualifier correct yeah oh hannah
texted us over the weekend and was like
we're in first place she was all pumped
up
and just waiting to see um and that's
we had a little discussion about that just
a sheer number of penalties that got
handed out it seemed like a lot two
pretty big named affiliates in the eighth
and ninth position with krypton and ttt
not making the games who's on the krypton
team i don't know man we talked about
not knowing that the other day but
No clue.
No clue.
I could go to the profile.
What does that do?
Nothing, apparently.
All right.
It's your anticlimactic moment of the
morning.
Oh, there we go.
That's twenty five.
They don't have anything.
was just curious because i feel like ben
smith's probably coaching that team all
right there it is and i re-watched the
uh uh documentary over the weekend because
i had a whole lot else to do
uh kate what's going on kate uh ttt
caden stepped in online after bryce got
hurt at syndicate the team has a ton
of heart
Caden will be a games athlete someday.
Yeah, I think so.
So, Caden, I did hit view profile,
and it just sent me to their record
over the years.
Oh, there it is.
Their script on Austin Spencer,
Ava George, Caroline Spencer,
and Keegan Alvis.
Okay.
Yeah, former games competitors there.
Yeah, that's a legit team right there.
And then with TTT.
Who missed it?
The thing is it zips down past everything.
Bryce Broom, Faith Stewart, Caden Hogan,
Nick Reed, Lisa Hemrick, and Kira Miller.
I know Kira very well.
I know Faith very well.
I know Caden Hogan very well.
Those are all great athletes.
Beautiful.
So anyway, I wasn't sharing that.
But anyway, there that is.
It's a Monday.
And those can be excused.
Things happen, folks.
I do agree with you.
I'm glad that we're seeing some penalties.
That means...
They're really looking at these things.
And look,
people are going to bitch about it one
way or another.
Oh, we got this bullshit penalty and blah,
blah, whatever.
But hey, man, at least they're looking.
Yeah.
Because clearly last year, they did not.
I think what it is a true sign
of is we could see a mess on
the elite leaderboard later today.
Well, later this week.
I cannot wait.
Something to talk about, man.
Something to talk about.
I cannot wait.
Sammy came down,
did hers over with Brandon over the
weekend,
left everything she had on the floor.
So we are all curious to see where
she shakes out as far as that kind
of stuff goes.
Last night, I proposed something that...
I hate the fact that the most dramatic
part of the season...
is not seen happens at two p.m on
a monday when the leaderboard goes live
yeah well and you see none of it
right unless right unless you're jacob
marlow yeah who kudos to him dude that
takes some giant brass cojones i don't
know how he jumped over that box carrying
those things every single time because
he's just like yeah i'm just gonna do
them all live who cares but what that
does for your um
for your personal gain is huge.
Now, everybody knows who Jacob Marlowe is.
And everybody's going to be rooting him
on, right?
Because he did that the one time.
Just like Colton did it a few years
ago and Hopper and Dallin.
Why are they the most popular people in
the sport?
Because they gave of themselves at one
point in time when it meant something.
Put them out there and just, hey,
this is what it's going to look like.
I'm doing them live.
You can beat it.
Cool.
If not, cool.
Here we go.
Three, two, one.
Let's start.
Right.
But even more than just the competitive
part of it,
he is going to be much more marketable.
Yeah.
as humanizing them right it's not just a
name you see on the leaderboard like oh
yeah i saw that dude do that stuff
live on on the crossfit network excuse me
the cf network definitely doesn't stand
for crossfit um you know with live
commentary and like they did it all
judging his movement quality looked
outstanding the entire time and so forth
and so on and
Yeah.
Now all of a sudden people,
more people and as they should,
because if you've ever met Jacob for five
minutes, dude, that dude is awesome.
Yeah.
He's a solid human being.
Um, and it, it,
all this does is there's no downside.
In my opinion,
there's no downside whatsoever.
You put yourself out there and you gave
a, a fantastic effort.
Every single time you sat there and you
talked about it afterwards,
like you just did a post game,
a post race interview.
I don't see any possible downside of doing
it.
If you're an up-and-coming athlete that is
right on the cusp,
there's no reason not to do these live
somewhere and get your name out there and
let people get to know who you are,
make yourself more marketable.
And dude,
there's no limit of people in the space
doing what we're doing right now who would
happily broadcast it for you.
Because Siobhan was like, yeah,
absolutely.
We'll come on.
If anybody else wants to come on,
we will broadcast theirs too.
Because why wouldn't you?
That's a symbiotic,
like a good symbiotic relationship all the
way around.
And the devil's advocate is back,
Jonathan Ortega.
What if athletes don't want that?
Well, then don't do it.
It's real easy.
Just don't.
But...
I mean,
I've talked to enough athletes where
they're struggling to support themselves
through this.
It's a way to make yourself marketable.
And here's where I'm going with this.
As I was listening to Chris Cooper this
morning on the CF Network,
and he was saying that the games don't
impact affiliates anymore.
Right.
And that's because the games athletes have
separated themselves from the affiliates.
They are no longer a part of that
group anymore.
And because of that,
they've separated themselves from the
community, right?
And I think that is part of the
reason that less people show up than did
before.
If you have less of a stake in
it, then why would you care to go?
Right.
There is no connect.
There is no personal connection with, Hey,
this person's from my gym or Hey,
this whatever.
Right.
And so Chris Cooper was saying that when
Bruce takes over the games, he's,
he's in favor of getting rid of the
games because CrossFit needs to grow the
affiliates.
Yeah.
Not the games.
And so
I really thought about that.
And there is such a lack of connection
between the two now.
And CrossFit did it to themselves too.
By changing from a festival atmosphere in
Wisconsin,
from campgrounds and RV camps and tickets
under a hundred dollars for the weekend to
just go in,
drink some FitAid or drink some beer and
cheer people on.
and making it an all arena,
let's grow this thing big,
you have really disconnected it from the
affiliates.
You remember the fittest crowd on earth
tag?
Yeah.
That was fun, dude.
Who wouldn't want to be a part of
that?
I am the fittest crowd on earth.
Let's go.
I mean, I was in Wisconsin,
I was in Wisconsin,
And you would walk down the paths and
there are people upon people upon people.
Right?
Just hanging out, shooting the shit,
talking about their Fran time,
talking about their Murph time,
doing all that stuff.
And you all had one thing in common.
You all did this hard thing.
And we are turning it into an exclusive
arena games.
The minute they went to Fort Worth,
and I know that there were conveniences to
the setup of all that and all that
stuff.
The minute they went to Fort Worth,
they were taking it out of the true
fans' hands and trying to make it more
of an exclusive attendee event.
Yeah.
I'd agree to that.
I'd agree to that.
You can't just walk up.
And talk about ticket prices.
Did you see they announced single day
ticket prices or tickets are now on sale?
They may be on sale,
but they're still at a price that excludes
a lot of people.
I was hoping you saw that.
Yeah.
I think that was like ninety dollars.
Like eighty nine bucks.
Did I see that right?
For one day.
For one day.
family of four that's four hundred bucks
for a day yeah for a day uh
david johnson i the masters games athletes
are opposite of this completely but the
reality is that the elites drive the sport
and the masters and the teens go along
for the ride
If there was no elite CrossFit Games,
you're not going to get a Masters CrossFit
Games standalone.
No.
You have to pick your battles and call
it, this is my CrossFit Games this year.
Right.
I mean,
you may have a Legends Championship or you
may have an MFC, something like that.
But without the elite CrossFit Games,
you're not.
No.
And I'm okay with that.
The reality is what the reality is.
There's nothing you can do about it.
That is what our reality is.
We are still tied to that because there's
not enough people wanting to come see.
Quite frankly, and yes,
the stuff the elites do, most of us,
we can do something similar.
Degree, not kind.
But watching a seven-year-old woman do
ring muscle-ups is crazy.
it's it's insane it is an insane thing
to see it is like going to the
circus and seeing people do like flips and
twists and stuff you've never seen or
thought were capable that kind of stuff
needs to be broadcast so that people the
regular public can see hey this is this
can be your reality or something similar
to it anyway you don't have to do
a ring muscle up at seventy years old
but you could have the capacity to or
the capacity to do something similar
That commercial that plays every Christmas
with the old man with the kettlebell who
was just getting ready so he can pick
his grandkid up.
That gets me in my feelings every single
time because aside from the competitive
part of it right now,
but when I'm done competing,
I'm not going to be done working out
because I want to be able to do
those things.
Period.
I want to be able to still get
up and go run around and chase my
grandchildren or my great-grandchildren,
play tag with them out in the yard,
whatever the case may be.
And if I have it in me to
stop competing,
I'm still going to be doing all the
things I want to do because,
first of all, I think it's cool.
Secondly,
because I want to live the fullest life
I can for the absolute longest that I
can.
So Kate says, wait,
you're saying us middle-aged slightly
above average fitness, exercising,
racing enthusiasts.
Don't drive the big crowds.
Rude.
I'm sorry, Kate.
I I'm sorry.
Kate is a little bit more than slightly
above average.
Watching her go in person.
Wait, wait.
There's something I I'm now I'm missing
it.
So let's start here.
How it comes off to me the athletes
can't be bothered with what goes on in
affiliates.
This is a generalization, of course.
But I also think, Daniel,
that because of the demands of a
competitive athlete,
some of the affiliates don't want them
there anymore.
Yeah.
So that road goes both ways.
The other thing I'll tell you,
in my opinion, again,
all of this is my opinion.
Wait, is it a bad joke?
Yeah.
Is that the more that the athletes left
the affiliates,
the less the general fitness enthusiasts
who were doing the open felt connected to
them.
Sure.
the elite athletes are like I just got
to get through it I just got to
finish top twenty five percent I just so
I just gotta go through the motions there
was a time where we all died during
the open yeah dude I mean you know
if there is a legitimate games athlete who
is taking class at five thirty
And you're seeing the stuff that they're
doing and watching the stuff they're
doing.
And as they continue on to their journey,
you're going to be a little bit more
invested than if you're just in there with
Sally and Bob.
I would be anyway.
So can't go to a movie for less
than twenty five bucks.
It seems now three hundred dollars to go
watch a famous comedian or go to a
concert.
Everything is expensive.
I understand that everything is expensive.
But what a famous comedian does,
he doesn't have half the arena with empty
seats.
No.
They sell out those three hundred dollar
tickets.
Right.
CrossFit can't sell the seats they have.
Yet in the last three years,
they've gone from a big from an arena.
Madison,
each arena got bigger and bigger over the
last few years,
and the seats got more scarce and more
scarce being filled.
And people do it.
People wait right now because they know
that tickets are going to go down in
price the closer you get to the games
because they can't sell them out.
And because...
Because Daniel Arnson is smart.
The fan base is not there.
They need to give up the professionalize
it campaign.
Just call it what it is.
They're money hungry.
I don't want to call them money hungry.
A lot of these athletes are doing it.
A lot of these athletes could have chosen
to go to the WFP where they would
make more money.
Correct.
Unless they win the games.
And they chose the glory of going to
the CrossFit Games over the WFP.
Over the guaranteed paycheck.
So they're not all money hungry.
It's just the perception that the CrossFit
Games was and should have remained a
festival.
a celebration of fitness where you had a
group of people come in at the highest
level,
show us what was truly humanly possible.
It's not a sport.
It's not a sport in the sense of
the NFL or the NBA or those places
that sell out tickets to every,
no matter where they go.
We don't even have a clearly defined
season every year.
Name me two years where the season has
been the exact same from start to finish.
I'll wait.
Daniel Arnson, nine ninety nine.
Thank you so much for that.
I remember I'm smart.
It'd be easier just to have me on
sometime.
I'm kidding.
But yeah,
affiliate members now do not like having
elite games athletes there most of the
time.
That's a fact.
And to be fair,
that member is paying one hundred and
fifty dollars a month to two hundred
dollars a month, maybe more.
They don't want their time taken away.
No.
And they don't want the distraction that
some of those dudes are.
Like I am not a games athlete.
I do do two just,
or starting back today anyway,
with two sessions a day.
And I do my best to be as
unnoticeable as possible because I don't
want to distract people from doing class
from like,
what is Corey doing over there in the
corner?
Right.
We have a whole other side and I
use that as much as humanly possible so
that I'm not making basically a spectacle
of myself doing something that completely
different than what everybody else is
doing.
And games athletes are going to be in
there.
And if you're in there for, you know,
four, six hours a day,
sometimes if you're there during class
time and you're not actually doing class,
then I'm not saying that they are,
but you can be a distraction to whatever
else is going on.
Yeah.
Well, and I love that.
Is it.
There was an athlete that said they,
they do the class workout every day.
Oh, Reese Littlewood.
Reese Littlewood.
Reese Littlewood does the class workout
every day and then other stuff.
Yep.
There are some crazy, crazy,
very strong affiliate members in the elite
athlete area,
but they are getting fewer and far
between.
I mean,
Carolyn goes to an affiliate every day.
She runs an affiliate out of her high
school.
which is awesome by the way.
Right.
So like there are athletes that do those
things, but it is getting less and less.
And I do think you could bring back
that festival feel just it, but it,
it's almost gotta be the teams that bring
it back.
The teams have to get back to being
an affiliate team.
Good luck with that.
That is a very hard, what is it,
two paces out of the tube on that
one?
That's very,
very hard to get that reign back in.
But that's why you had the big crowds
back in the day.
I'm not arguing with you.
And the festival feel comes back at the
games if you have a place like a
cheap campground for people just to pitch
a tent.
Because you went down to that campground
area and people were fitnessing.
The people brought rowers and bikes and
barbells and weights.
You go down to the campground,
they're doing full workouts in the middle
of the campground.
They're not relying on activations put on
by CrossFit or put on by whatever sponsor
is there or whoever's in there.
They just take it upon themselves.
They do what CrossFitters do.
I'm going to work out.
You ain't got to worry about that, dog.
One may have one year sponsored the whole
campground and brought equipment for them.
Yep.
Like that's the thought process that needs
to start happening more and more.
Mayhem gets it.
Mayhem reaches out to Rich does the bus,
the van tour to different affiliates and
drops in.
Right.
Every time they go somewhere,
every time they go somewhere,
he says he tries to,
they find a Mayhem affiliate close to
wherever they're staying and he tries to
go drop in.
I can't imagine dude,
like being a Mayhem affiliate.
Cause I don't think he tells them most
of the time they just show up.
like you can roll up to four thirty
class and is that rich froning yeah it
is um um anyway there's the chats are
getting you guys have a lot to say
and i can't read that fast because
remember i don't read anymore i've given
up books
um so anyway there's all that um i
hope they can figure something out they've
got to go back to a festival feel
i know that they had to build the
outdoor thing in madison so maybe that's
not ideal to go back to but they've
got to figure out a way they've got
to figure out a way to have a
campground
They've got to figure out a way to
have cheap festival tickets.
You may not get into the arena for
the nighttime events,
but you can go hang out with your
friends.
Beer Gordon, big screen, sit out there,
have a couple of drinks,
watch a couple of events,
hit up the vendor village,
go back to wherever you were.
You're also going to need,
and I'm going to say need,
but
The outside sections where people can,
you can roam around and that's what
you're, you know, that's what your,
your discounted price,
whatever you want to call it,
festival ticket will get you access to.
So you can see those events at the
very least.
You might never go get sit inside with
the air condition and the big screen and
all the, you know,
whatever kind of hoorah they got going on
on the inside.
But at least you can come outside and
watch people do stuff, you know,
the fitness and on the rig and whatnot
outside.
Like, I think that would be good stuff.
And I think like the discussion today with
Chris Cooper was like the places like
NorCal have it.
They're the ones getting the thousands of
people at an event because it is a
community event.
And the athletes get to compete on the
same rig as Tudor Magda, as whatever,
right?
And so it's a closer connection than we
have at a semifinal event when they're
down on this big floor and the closest
you can get is the stands or bumping
to them in Vendor Village maybe.
Yeah.
I just keep going back to like,
I had that picture burning in my brain
from, I forget which documentary it was,
but the chick who was there in line
and the men are lining up and she's
freaking out because Matt Fraser's like
right there in front of her.
And she's like, she's on her phone.
That's my Fraser.
You're not going to get that if
everybody's just hidden away inside the
warmup area until they get called to the
corral for the event because they're all
inside.
That kind of moment's not going to happen
again.
That's what made the showcase events at
Syndicate fun.
Yeah.
I don't think that's true at all unless
they just don't follow the sport.
In that case, of course, that's true.
If they follow the sport,
then I think they do care and are
interested.
But David,
we have to admit that less and less
people are following the sport.
The numbers don't lie.
We are not selling the same number of
seats or the same number of tickets that
we used to sell.
What do I mean?
So not even proportionally, right?
Not even like percentage wise.
Right.
It's just not.
It's not there.
Yeah.
I will say this, Daniel, to that.
He's saying none of his gym members have
any clue,
have any clue what the games are.
It's about a probably about a fifty fifty
split at my gym.
and most of the places I've been to,
like there's,
there's the ones that have absolutely no
idea whatsoever.
There's the ones who are,
I don't say invested,
but like have their favorites know who
they, you know,
who they follow and stuff like that.
Um,
those people tend to be the competitors in
the group, right?
The people who sign up for local comps,
definitely going to sign up for the open
every year and stuff like that.
And then you've got the people who, uh,
who are kind of like yeah i know
what the games are blah blah whatever but
wouldn't be would be nonplussed if you
know somebody crossfit famous walked into
the gym to come work out they'd just
be like oh yeah who's that guy oh
rich cool whatever moving right along uh
we have we have we have bet we
have both uh jason bourne in his covert
operations has heard that there's only
eight vendors that currently at the
crossfit games
That is a sad state of affairs.
That's kind of crazy.
I know Travis isn't going.
Hexy Lover.
I nominate Clydesdale Cowboys CrossFit
Campground Committee.
Bonfires, live music, big screens.
And gumbo.
Yeah,
I can make a big-ass pot of gumbo.
I'll serve a whole lot of people.
Live music,
we'd have to get the Clydesdale singers
out there.
Yep.
Sure.
That'd be that'd be pretty,
pretty expensive.
Just saying.
I do think that, you know,
there's talk about like no CrossFit media.
I do think there are media and I
think they are putting out decent content.
I don't think it's being pinpointed in the
right direction.
No.
We talked about that last week.
I think that's, I think that's it.
I think it needs to take a step
back, a refocus and,
and do things that matter.
I would say sad, but true,
but it's not sad.
It's just true.
Like more stuff that actually matters now
that the games don't matter because they
matter to people,
but stuff that actually matters is what's
going on inside of real affiliates day to
day stuff.
So this doesn't seem like much to out
to, you know, some people,
but it means a whole lot to others.
There's one thing that will turn off
CrossFitters faster than anything,
and that is being inauthentic.
Correct.
So if you're having actors in your media,
immediately you've lost half the
CrossFitters.
The more AI gets used,
the more people want reality.
There are so many real stories in
CrossFit.
that sell better than any fiction you can
make up.
They're out there.
You just need someone to curate them.
There's a lot of them.
There's so many good stories.
You know what is a really good story?
Is last night I was whooped.
And I chugged a thirdsy after last night's
show.
I don't think my head hit the pillow
longer than about thirty seconds and I was
gone.
Oh, cool, baby.
And I woke up this morning feeling
refreshed and energized for the day.
Didn't even need a cup of coffee first
thing.
whoa settle down i know i know last
night i'm just telling you and it can
work for you with promo code jazzy at
checkout get you fifteen percent off
that's thirdsy.com backslash jazzy fifteen
percent off i want to say this too
i know that hillar takes a lot of
guff i know that hillar gets a lot
of praise
but for the first time in a very
long time this weekend i got up wanting
to see the next episode of his behind
the scenes with alex fee josh and genie
is it out because i haven't sunday i
got up couldn't find it thought what the
hell happened to hillary where we go right
and then he put out that dallin versus
rich dallin at twenty versus rich in
twenty fourteen
Well, that's not what I was looking for.
But that'll work.
I'll watch it.
And then this morning,
episode three popped up.
Okay.
It's like Christmas morning all over for
me.
I'm going to have to check that out
during lunch.
I have not been that excited about media
content.
What he got out of those girls and
Josh, the rattlesnake story,
there's a jump rope story in today's
Josh's thing.
What he got out of them, poop stories,
smoke stories, all that stuff.
I just wanted more and more and more.
Just real stuff.
Yeah.
That's all it is.
That's all it amounts to is that it
is real stuff.
And just getting them to tell it in
their own words, I mean,
that's a huge win in and of itself.
Do you remember when Siobhan was doing
behind the scenes back in the day and
you would like,
could not wait for the next episode?
That's how I felt this weekend.
I watched Ince and Josh yesterday,
as a matter of fact.
Again, for the eight billionth time,
watched her yell at Morrison.
Just breaks my heart every single time.
Amanda will also props to those athletes
for being real, real people as well.
Yeah.
Taylor has a way of getting.
They're comfortable.
People are comfortable around it.
Right.
They can say what they want to about
his online presence when he comes out and
he's calling people out for bad reps and
whatnot,
but clearly he gets with these people and
they are comfortable enough to tell
stories about pooping themselves three
times during a workout.
How many other people are getting people
to say stuff like that?
In a mini.
George Wang says,
don't know why CrossFit needs to invest in
media.
They just need to let third parties do
it for them.
Here's the problem.
Third party media has no focus.
No.
It's whatever they want to focus on.
And the games aren't selling people to the
affiliates.
And the fun part of doing this is
talking about the games.
Yeah.
right so they need a focus on the
affiliates and bringing people to the
affiliates that's that's why crossfit
needs a media team they don't need another
buttery bros or coming back with more
games content that's covered
They need the stories from the affiliates.
If nothing else,
they could pull back from their game's
coverage, the CrossFit media team,
because clearly that's being handled.
Between Hiller, Savan, us, whoever else.
Those stories are getting told.
well and we've talked about it already you
know the boys interrupted did their own
quarterfinals piece then CrossFit came in
behind and did the same thing you know
Hiller did a Syndicate behind the scenes
and Ian was at the Syndicate are we
going to get a second Syndicate run it's
that Spider-Man meme where the three
different Spider-Man are pointing at each
other
We're duplicating what's been done by
third party.
And it's not what,
to grow this whole thing,
the affiliates have to get bigger again.
That's what needs to happen.
In theory,
CrossFit could license pay Hiller,
et cetera,
for footage already made and then just
reformat it.
I don't think Hiller lets that happen.
That'd be like Led Zeppelin giving away
their master tapes.
Well, and here's the problem with it.
If they reformat it and re-edit it in
a way that he does not like,
then that's not going to end well because
it'll happen once and he'll never let it
happen again.
The dude is nothing else if not
principled.
I mean,
I've heard stories of Jimmy Page not
giving up Led Zeppelin master tapes
because he doesn't want to see one of
their songs show up in a Chevy commercial.
Correct.
Correct.
Kate agreed not needing CrossFit media to
regulate games-related coverage months
after we've already seen it from a
third-party media.
Exactly.
That's the other problem, dude.
It's like,
Hiller's video after Syndicate was out,
what, two days later?
Yeah.
Or the day after or something like that?
The day after.
Where's CrossFit's?
Like I said, we know Ian was there.
So they got footage,
and they got interviews,
and they got all the things,
and it's still being – that's nothing
against them.
Their timeline is just different.
David Reed.
David Reed.
I did not say Hiller was Led Zeppelin.
I said he treats his art like Led
Zeppelin.
Yeah.
Hiller gets paid –
He's a professional YouTuber.
He said it a million times.
So the faster he can put out good
content,
the faster those YouTube checks are going
to come in.
So he's going to get his stuff together
and drink Seventeen Gorilla Minds and be
up for thirty seven hours at a time.
editing, making sure it's right,
making sure he's got the right music,
all the things that he wants to do
to make it perfect.
And then boom, it's out.
It's up.
So he can start getting views and start
getting clicks and he can start getting,
I mean,
the man's got a mortgage to pay.
I mean, come on.
And to be honest,
I did that a couple times where I
would do the Jamie documentary.
I did the night I filmed it.
I edited it that night.
When it's all fresh in your head,
it's a lot easier to edit.
So much easier to edit.
Now,
you're going to stay up late getting it
done,
and then you're going to be back at
it the next day,
and you need seventeen gorilla minds to do
that.
Or thirdsie before you go to bed so
you wake up refreshed.
a combination of the two yeah but it
is it's a lot of it's a lot
of work but CrossFit everything has to go
through a committee to be approved I think
and because of that stuff probably gets
hacked it shouldn't get hacked things get
decided on that shouldn't be decided on
and then you just get fluff stuff
That's why when Sebon was media,
like that was a rap, he said himself,
people would just go and do stuff.
They didn't make videos and it was all
good and we all got put out.
Even the stuff that wasn't very good was
still good and it was still getting put
out.
And now you go from that to what
they got now, like you said, it's like,
here,
give this to whoever needs to see it
so they can give it to whoever needs
to see it so they can give it
to whoever needs to see it so that
that person can say something and then
come back and tell this person something.
And that just takes time.
It's time consuming.
Chris Cooper said it really eloquently
today that when you have that many people
in an executive level,
they all feel they have to give their
input to show their own value.
Their value.
Yep.
And all that does is stunt creativity and
make you lose the good creators you have.
Yep.
And Daniel says,
could be one of those silly things that
we see go away in the fall.
And that is what I am hoping for.
I hope so.
With that, man,
didn't even get into like our weekend or
anything like that.
That went nothing on my rundown is what
we talked about today.
My job here is done with that guys.
I have got to get back to work.
You knuckleheads need to get back to work
as well.
And we'll be back tomorrow with the
Clydesdale and the cowboy.
Right?
Yeah.
Cowboy.
Okay.
I may even be on wait to get
to the editing room to jazz me up.
I'm already jazzy.
Lunch with the Clydesdale Cowboy in the
saddle.
Lunch with the Clydesdale Cowboy in the
saddle.
Talking to reps,
real life strength in the battle.
From the gym to the screen, yeah,
we cover it all.
Midday motivation every time we press
call.
Lunch with the Clydesdale Cowboy in the
heat.
Crossfit, movies, music on repeat.
Half hour hustle, yeah,
we building that brand.
Grab a plate,