Subscribe
Share
Share
Embed
Thousands of dedicated and talented student staff members have guided MSU Student Radio throughout the years. What started as a series of small carrier current radio stations spread across campus has evolved into Impact 89FM - an award-winning radio station and online network that delivers music, news and sports throughout the world. In this podcast, you'll hear from alumni of the program. They'll talk about the history of campus radio at Michigan State University, the difference the program made in their lives, and the lessons they took with them throughout their careers.
Welcome to Behind the Mics, a show where we talk with alums from MSU Student Radio about their time in the studios and their careers after graduating. I'm your host, Tessa Kresch. For our inaugural episode, we are excited to be celebrating the 35th anniversary of Impact 89FM. Joining us for this episode is the team that put Impact on the air for the very first time on February 24, 1989.
The First Broadcast:This is Impact Radio, where you'll hear:
Tessa Kresch:They are Kevin Curnow, Dawn Paepke, Jim Tarladgis, Steve Simonson, and Scott Kunnath.
Gary Reid:Probably the best way to to think about this is that these guys, along with a few others, that weren't able to join us today, were really the tip of the spear, if you will. These guys were the ones that were leaders. They were pathfinders. The folks that really made Impact happen in those very, very first years.
Tessa Kresch:This is Gary A. Reid, the first general manager of Impact.
Gary Reid:I'm just gonna shut up and listen because, I'm fascinated to hear hear where your lives have gone and what your recollections of the past 35 years have been.
Tessa Kresch:Could you guys start off by introducing yourselves and sharing a little bit about your involvement at Impact when it first began?
Kevin Curnow:Sure. I'll take the lead. I, my name's Kevin Curnow.
Tessa Kresch:Kevin was the first student general manager.
Kevin Curnow:I came to MSU before Impact Radio was really a thing. I was working in Detroit radio. I had a couple internships and went to Oakland University, came up to Michigan State, and fell in love with what was then known as the Left.
Tessa Kresch:Before Impact began, there was WLFT, also known as the Left. But that wasn't the start of student radio at Michigan State. Student radio actually began on campus in the mid-1950s when several students used carrier current AM transmission to broadcast to their residence halls. By 1967, this system had expanded into a full network of stations.
Gary Reid:The Michigan State Radio Network consisted of seven individual stations. WBRS was the first one in Brody. WKME was in Shaw. WEAK was in Wonders. WFEE was in Fee Hall. WMSN was in Student Services building. WTVR was in the Union building with the television radio department. And we broadcast then on what is called a carrier current or current carrier. People say it both ways.
Tessa Kresch:The carrier current stations used a 100-watt amplifier to send signals through the electrical wires in dorm buildings. Listeners tuned in using transistor or clock radios plugged into outlets. Basically, it was broadcasting through the building's infrastructure rather than the airwaves.
Kevin Curnow:And this crew, we all kinda work together under that operation.
Tessa Kresch:What was formerly known as WMSN moved from the Student Services building to the Auditorium and became WLFT.
Kevin Curnow:The Left was the Auditorium central with the two studios on the opposite sides of the campus and covering the campus from inside the buildings on the wires, I think is how the system worked. So you had to plug in a clock radio to hear the station. So that's what my first memories were. Awesome, dusty rooms. And then ultimately, the opportunity came up to launch the Impact, and that's, like, a whole another story.
Tessa Kresch:Don't worry. We'll get back to that.
Steve Simonson:I was gonna dovetail on that, and, that's my story, actually. I knew Kevin. We were both in high school in Utica together.
Tessa Kresch:This is Steve Simonson, the first production director. He was also the first person to receive a Michigan Association of Broadcasters award through Impact.
Steve Simonson:And, when he came up to Michigan State, I was already here kind of for the second time around. I ended up with a split college career. I came up when I graduated and was a music major, studying music and performance and all that type of stuff, and then the money ran out. I moved back home and worked in factories, put up cable TV, climbed telephone poles, remodeling kitchens, stamping metal, doing whatever I had to do to make a living and played in a couple of rock bands. And when a buddy in the factory got a couple fingers chopped off, I said, you know, this is probably a good time to go back to school. And I came back up in the fall of '84, and I think Kevin arrived a year or so after that. He popped into me one day. I don't know how we hooked up. You know? Hey. Who's in town type of a thing and said, I work at this radio station. What do you think, man? I could use somebody who knows music a little bit. I'm like, yeah, sure. Sounds like fun. You know?
Kevin Curnow:Yep. Surprise surprise. My memory is that you were serving me a drink, maybe at an Olga's?
Steve Simonson:It's very, very possible.
Tessa Kresch:Kevin not only brought on Steve, but also Jim Tarladgis, the first station manager.
Jim Tarladgis:I moved to Lansing. My grandmother had unfortunately had a stroke, and I moved into her house and tried to help her out a little bit. And I was going to Lansing Community College, and one of her aids actually one day said, hey, we need somebody to play softball. They needed a substitute. So I went to the softball game, and there was Kevin Curnow playing first base, I think, and he was talking about the fact that he worked at the campus radio station and I was into rock and roll. And I told him, I go, hey, I'm gonna end up at Michigan State. Would that be possible to come by?
Tessa Kresch:A year or two later, after Jim was done at LCC, he came back and was put on the air.
Jim Tarladgis:That was kind of the start. Ended up doing promotions because I was into it. And, actually, shortly thereafter, when I got involved in promotions, I was in the van with The Steve, who I didn't know at that point, and we were driving around campus throwing frisbees at people.
Tessa Kresch:And there's Dawn Paepke, someone who balanced the several male egos, as Gary would describe it.
Dawn Paepke:I had no designs on doing that in radio until I think I probably saw like a flyer or something in the dorms and went to a meeting. I went to some like little student meeting or something about the station and then I started doing news and I don't really remember being on the air a lot on LFT because I think it was right when DBM was starting.
Tessa Kresch:Within the first year of the station being on the air, she became a DJ.
Dawn Paepke:I kinda had every job at the station. I started in traffic, and my parents did not understand what I was doing, like, what we were doing. They were like, what? What is that you're doing? But they loved WKRP in Cincinnati. Loved it. We watched that as a family. And so that's how I would explain what I did at the station. I'm like, I'm Bailey Quarters. This is - I'm the traffic.
Tessa Kresch:And Dawn is still working in radio.
Dawn Paepke:Working at the station just exposed me to this community building sort of way of living, and I've been able to carry that through to my current job.
Tessa Kresch:Then there's Scott Kunnath, someone who also stayed in broadcasting post grad. He was the first program director.
Scott Kunnath:I went to Michigan State in 1986. I don't know if I saw a flyer or something like that about, you know, joining the radio station. I was really into music, you know, alternative and stuff like that. So we had one of those dusty studios and I think it was in the Brody complex where the cafeteria was and that's where I met Kevin and he's like, this is how you do it. These are the albums and I think that was for, like, two or three months and then and that's really when the top of the FM started happening.
Jim Tarladgis:And we heard that we had the FM license coming our way, and we started building a radio station. It was absolutely fantastic.
Tessa Kresch:In 1978, after years of discussion about expanding the network to include FM broadcasting, an application was submitted to the FCC for an official license. For a variety of reasons, this license application was met with delay after another. By the summer of 1987, however, the FCC had issued a construction permit.
Scott Kunnath:And I think if we didn't act upon it, wasn't the license gonna expire in, like, a year or two?
Tessa Kresch:For 18 months, the team worked together to get this station in good shape to put on the air.
Scott Kunnath:And we'd all always convene at, like well, Kevin, you had the place in what? Cedar Village. Right?
Kevin Curnow:Yep.
Scott Kunnath:Yeah. We'd always convene there to talk about different ideas. And, you know, that's probably why I graduated with a 2.0, right? We spent, I mean, 40, 50 hours a week at the station. Just -
Kevin Curnow:Totally.
Scott Kunnath:What do we have to do? Building it and talking with the Jacobs brothers and ordering CDs and just like I mean -
Kevin Curnow:Right.
Scott Kunnath:It was a perfect storm of these people being at one place at one time.
Tessa Kresch:And on February 24, 1989, exactly 35 years ago, they went live broadcasting to everyone in the area.
The First Broadcast:A breath of fresh air in East Lansing, WDBM, offering music from all around the world and around the corner. WDBM will not play commercials. None at all ever. We're not afraid to take the lead to bring you new music first. WDBM, making an impact. We'll be keyed into the students, the campus, and the community. WDBM, keeping you informed more often than anyone else can and never interrupting you with a commercial message. WDBM, bringing you information with an impact. We, the students of Michigan State University, pledge to work and maintain a new standard of professionalism and commitment to bring this area a new progressive radio outlet. But that doesn't mean we won't take chances. Of course, we're gonna take chances. Chances are our business. We've got to. No one else will dare. And we'll provide tons of East Lansing and campus information, and we'll play local music. And I say we're not gonna play any commercials. 89FM. WDBM East Lansing.
Tessa Kresch:The first hour of being on air was very special. It was the start of what is now Impact 89FM.
Kevin Curnow:It was probably kind of unreal to all of us because we've been working on it for so long, and we'd even taken to driving around the different parts of the community to see where the signal was strong, where it could be heard. Like, all these different things, and it was pretty much a secret to the people. It was, well, not necessarily a secret, but it was unknown to the people who were not involved. So for that night, it was sort of -
Scott Kunnath:It was, yeah. We got tuxedos. You know, dressed -
Steve Simonson:Oh, it was a big deal.
Scott Kunnath:We had tuxedos. Came up in the hallways.
Dawn Paepke:We took it very seriously. You know? It was a really, really big deal for us.
Jim Tarladgis:Do you guys remember the build up of it, too?
Tessa Kresch:In anticipation of the big day, they had taken out ads in The State News saying nine days to WDBM, We're Doing Better Music, eight days, seven days, and so on.
Jim Tarladgis:And only one person at The State News knew what it was about. And it came down to the final day, and then all of a sudden, there was I think on the front page, there was an article about Impact Radio. But everybody was walking around campus going, what's gonna happen?
Steve Simonson:All of a sudden, student radio just exploded on the scene. Nobody knew who we were. And then all of a sudden, we were there. We made, we did make a bit of a a hole in this town, I think, when we came on the air, I gotta say.
Kevin Curnow:And the other thing that we did was it didn't just flip from WLFT to WDBM. We still kept that whole structure of that campus thing going, so the train that WLFT kinda became the training ground. So you had production going on for two different radio stations really and two different, like, old network of things going on. So it was really, I don't know, hundreds of students who were in there taking part. So, you know, it was a it was quite an adventure.
Steve Simonson:Yeah. I remember going from the time when you're just in a room looking at nobody. Nobody's calling on the phone. What are you doing? Is anybody listening? You know, that type of a thing because there's zero feedback. And then we're on the air, and the phone does not stop ringing. People are on us all the time. You go out and you go out and people come to see you. It was amazing. Really quite amazing.
Jim Tarladgis:You guys remember how close we were to being called the Front?
Tessa Kresch:WDBM wasn't always going to be Impact. Could you tell me about how the name Impact came about and the branding for it?
Scott Kunnath:We were in the office, weren't we? Well,
Steve Simonson:we were on maybe the foster home, Steve.
Scott Kunnath:The foster home.
Jim Tarladgis:We were
Steve Simonson:on Magnolia. I don't believe it was. Magnolia. There you go. Magnolia.
Steve Simonson:South Magnolia. The house still stands. It's a wonderful place, and we were sitting around. There might have been, we were all over 21, so there might have been a Stroh's beer involved. But we were talking about what we wanna do and how can we make this happen and what are we gonna call it and all these other sort of, I don't wanna say high concept stuff, but we were trying to hash it out and and and really pin it down.
Steve Simonson:And we kept coming back that we wanna make an impact. We really wanna do something in this community. We wanna make something so
Scott Kunnath:many times before it finally, like, I
Steve Simonson:Well, my roommate who was the bass player in the band I formed later on, Flash Button, actually came down the stairs at one point and said,
Kevin Curnow:why don't
Steve Simonson:you guys just call it Impact Impact Radio or something and went back upstairs and we all looked at each other like, oh, yeah.
Tessa Kresch:Woah. Straight out of a sitcom.
Kevin Curnow:You say, well, with that impact, like, the impression on
Scott Kunnath:a Impression like a stamp.
Kevin Curnow:Carton kind of to be that.
Scott Kunnath:Yeah. We kind of, like, cut it out so it wouldn't be perfect. It had the little Yep. One corner wasn't always there and boom.
Steve Simonson:Yep. And we also pushed hard to be impact radio and not the impact.
Jim Tarladgis:One of the things about, WLFT and and the beginnings of impact Radio is it it wasn't just us guys. There was a lot of people that had a lot of passion for different things. There was people that had a passion for news. They had a passion for sports, passion for music, And and we just kind of had an overall passion for radio as a whole, and that's why it was kinda cool that we were there at that time because we we did help guide it along with Gary. Gary, don't sell yourself short.
Jim Tarladgis:You were huge and very instrumental in everything that we did.
Tessa Kresch:But Gary wasn't actually supposed to be the general manager.
The First Broadcast:It was a complete accident because remember, we, in order to get the license that, you know, Kevin was talking about, the board of trustees here said we have to have a a permanent professional manager, I e, you know, somebody to fire when it goes wrong. Everybody thought it was gonna go wrong. And so we, interviewed a guy, who will remain nameless, but, he played both ends against the middle. And, you know, we were, like, within, I think, 6 weeks ago and on the air, and he refused to give his Social Security number to finish the hiring process. And that's when Moses Turner, doctor Turner said to me, Gary, we can't put this on without somebody.
The First Broadcast:So, you know, that was that was it for 25 years. The fact that I wasn't full time, I think, turned out to be the great sort of, impetus. Because if I would've been full time, you know, then it would've been my station hiring you guys. But the mindset was different. It's just like, I'm here to help you guys do what you wanna do.
The First Broadcast:My job is to keep you out of trouble.
Tessa Kresch:When you think back to 1989 when Impact first came on the air, what song comes to mind?
Dawn Paepke:Well, the one I love, which is on that document album, the R. A. M. Album. When I heard that song, I was just like, this song is so great.
The First Broadcast:You know,
Scott Kunnath:it's still to this day, and I think we played it the first day. What was that band? They were from Ohio, and their songs were, like, 13 minutes total. The toll that is Jonathan Toledo. Jonathan Toledo, man.
Jim Tarladgis:There you go.
Scott Kunnath:But but that's, like, the certain things and the things that I think about about was going to New York City for CMJ College Music Journal for the shows and, like, seeing, like, Jane's Addiction somewhere, and they were just, like, coming out. I mean, that's whenever I hear it
Kevin Curnow:Nothing shocking.
Scott Kunnath:Yes. When everything for that year. So when the music comes out, it's like, I know exactly where it was.
Kevin Curnow:So the
Jim Tarladgis:song that might have been played the most that first year, I think, had to be Jane Says by Jane's Addiction.
Tessa Kresch:And it was played within the first hour of being live.
Scott Kunnath:The listeners that would call and it was, like, you know, I did the heavy metal hours of power. It's like, you had all these metal heads that were, like, hugged every week, and you sponsored a show.
Kevin Curnow:And there
Scott Kunnath:was a club in Lansing called the Stardust, and here I am this, like, nerdy kid. I'm like a star there. Oh my god. You interviewed stuff. I'm like, yeah.
Scott Kunnath:You like my polo shirt?
Tessa Kresch:Impact has not only been impactful to Michigan State, but it has also impacted their lives both personally and professionally.
Kevin Curnow:Since since I left there, my number of people tell me about their fraternity or their sorority experience, or maybe a intramural team they were on in college, all these different things. And I looking back on it, the impact, the radio station was that to us. It was like a social setting where we were able to pursue something that we were passionate about. We've got
Steve Simonson:a lot of like minded people around us. Like I say, it was very social and all that too, but there was this there was this passionate commitment, I think, that we all had. Everybody is still there for sure. You can hear it on the air that, we wanted to make it happen.
Dawn Paepke:No. The friends that I made there, I still we've we've stayed friends. We see each other at least once a year, sometimes more. Yeah. It was, you know, the best years of my life, honestly.
Kevin Curnow:I I also cherish those days. Those were some of the best days, and, look back on them with great with great joy.
Dawn Paepke:Little did I know going to a little student meeting about a radio station was gonna have the, you know, the impact, no pun intended, that it did.
Tessa Kresch:Impact inspired future careers and even brought people together, such as Impact's first power couple, Kevin and Laura, who's also known as LV.
The First Broadcast:The the thing you guys all need to recognize about LV is that you've heard about passion. You've heard about music and energy. LV came in and said, oh, yeah. That's fine, guys, but, you know, I'm interested in the business part. You know, we we gotta make this work.
The First Broadcast:And so, with her almost perfect penmanship, in graph paper, figuring out, this is well before computers. We didn't even have any concept of a computer at the time. LV figured out how to do all of the bookkeeping for the station, figured out how to get people paid, equipment purchased, etcetera, through the MSU system. And so I would say, when we're talking about unsung her heroes, LV certainly is that. Do they still call you LV?
The First Broadcast:They don't. I have a couple of old friends who do, but now they know me as as goddess of accounting.
Dawn Paepke:So The
Tessa Kresch:The start of Impact wasn't so easy though.
Kevin Curnow:Don Kemp came to me as, you know, as I was working away one evening and was like, hey, I need you to come to a meeting. And I'm pretty sure that meeting that the university was looking for justification on the license. So Don said some things, and then he asked me to kinda talk about and I I honestly don't remember what I said, but it seems to me there was possibility the license had been denied numerous years because of a television station in the area thought it would affect their signal. New engineer got hired there. Television station took away its complaint, and all of a sudden, that's what released our, I think, that's what released our license.
Kevin Curnow:And then the university was kinda like, is this something we could sell to someone? Is this something we can make money off of? I I think. And Don and I were at that meeting and sort of said, hey. This is something with great value that we should keep for the university and for the students.
Kevin Curnow:So that was one of the first things that we encountered was just to get the university to buy in and get into the idea of the students. You know, because WKAR was already the radio station there. You know? They were kinda like, do we need another one?
The First Broadcast:The backstory to that too, Kevin, was, our counterpart station at U of M had been recently, chastised for lack of control, And so there were a couple of our, MSU trustees that said, it sounds like a flashpoint. We don't want we don't wanna be in that business. Do you guys happen to remember what happened to a good deal of our playlist about a week before we went on air?
Scott Kunnath:Well, no.
Steve Simonson:No. No. It's that's not ringing a bell.
The First Broadcast:Okay. Well, yeah, maybe it's a good thing that you don't remember and maybe I shouldn't say, but, one of our, perhaps less dedicated staffers had found, a stack of CDs that you guys
Steve Simonson:remember that.
The First Broadcast:Had had planned In turn tables. Putting in in in rotation. And I got a call from, Dick Rosemont, at, Flat Black and Circular
Scott Kunnath:Oh, that's saying stole them. Right? Yes.
The First Broadcast:There you go, Scott. Saying, you know,
Steve Simonson:Spoiler alert. Okay.
The First Broadcast:I don't know, but this doesn't seem like anything. And, so literally, I had to go over there and buy them back.
Tessa Kresch:Since then, there has been a lot of changes. Music is easier to obtain. We can now edit digitally, and we also have automation, so we don't need someone in the station all the time.
Steve Simonson:There's a live war body in that station 24 hours a day, 7 days a week, every day of the year, Christmas, Memorial Day, every day. You know?
Kevin Curnow:Right. And
Steve Simonson:we never let that thing go dark.
Dawn Paepke:The way you make radio now is very different than the way we made it before, and I'm so grateful that I was able to do it that way. It informs what I do now for sure, and I think it probably makes me better at what I do now because I've had that I had that whole experience.
Tessa Kresch:This station has evolved so much. Could you have imagined that it would be where it is today?
Dawn Paepke:Honestly, I didn't think about it. You know, I enjoyed all my time there. I lived in the mom I I live I I do it now. I live in the moment as much as I can. I have a high appreciation for the things I've been able to do and be a part of.
Kevin Curnow:I didn't envision being a nationally recognized award winning, like, all the achievement that's happened. I was sort of of the mind of this is not here right now. We can create it, and then it will exist. So I didn't really try. Thousands of students will come through here and work on this.
Kevin Curnow:I kinda wish I would've had that grasp, but at the time, it was sort of like, let's carve this bad thing out and then let's move on and let's let other people take it to the next level.
Scott Kunnath:Like people draw in like people. I mean, that passion's been there through every year, and it wouldn't have it wouldn't be what it is today without the same type of mental attitude. I mean, our biggest my biggest thought was, like, how do we get through today and how do we get it on the air?
Steve Simonson:Right. Yeah.
Scott Kunnath:So I got it. It sounds good. And, boy, I I wish I had vision when I was 20, you know.
The First Broadcast:You know, it it is neat to have created something collectively that not only still exists, but is getting better every day. And so while it may not be radio the way we know it, it's one of the most viable, I think, probably most productive, student organizations on campus.
Steve Simonson:You what you really have taken off, in my opinion, you were listed to it. I'm I'm fortunate. I'm still a Lansing in here and there. It's the the sports coverage you guys do. That's just amazing now.
Steve Simonson:You know? We really wanted to do that. We just did not have the the they came up the technology, I think, was a little beyond us at that time too, dedicated phone lines and all this type of stuff. So we we had people covering it as reporters, but we didn't have much in the way of, like, a play by play broadcast presence.
Kevin Curnow:I remember Jim and I one time when we were not able to do the play by play stuff, we even kicked around maybe doing, like, watching the games on TV and doing having the students do the play by play of the TV, you know, off the TV. Yeah. And then when the COVID action all happened, I'm pretty sure that a lot of broadcasters were actually doing that thing.
Jim Tarladgis:So it's We were so far ahead.
Scott Kunnath:Yeah. We were so far ahead. Right.
Tessa Kresch:As pioneers of the college radio scene at MSU, what advice would you give to current students pursuing a career in radio or just wanting to join college radio?
Jim Tarladgis:Don't graduate. Don't ever graduate. Stay as long as you possibly can.
Scott Kunnath:Yeah. Do something for the passion. I got into it because my passion was music, and that'll lead to something else. So you get whatever you do, passion has to be involved. If not, life sucks.
Kevin Curnow:When I talk to whether it's a student or it's someone who's trying to break into Major League Baseball, I tell people you gotta get your hands dirty. You gotta get in there, do as many different jobs as you can, and then become indispensable at at least one of them. So that's what Impact Radio allows the students to do. They can jump in there and they can try, try, try again until they find a good fit or something that other people are like, thank goodness you came along to do that.
Dawn Paepke:My advice would be to just enjoy it. Don't worry about the small things. Try new stuff. Like, if you think you wanna be a DJ, but you think you might suck at it, try it anyway. You're fearless when you're young.
Dawn Paepke:You know? Mhmm. You're fearless, and you need to take advantage of that because when you get older, like us you get older, you don't take as many chances because you sometimes you can't. You know? But when you're younger, you can.
Dawn Paepke:And so that would just be my advice to just do everything.
Scott Kunnath:Radio is always gonna be there. It's just how you define yourself within the function of the station.
Steve Simonson:Oh, I agree. I agree. I mean, it's always it serves such a local purpose. It really does. Right.
Steve Simonson:And that's I think it's also part of the key is that, again, it's it's gotta we gotta bring the people in. This business is run by those who show up and do it, and you're you're never gonna be perfect. It's never gonna go right. You're gonna set stuff up. It's gonna fall apart.
Steve Simonson:And how do you persevere through those problems? How do you make it happen? This is show business, man. You know? It's gotta go on.
Steve Simonson:Make it go. And if you get people who can who are attracted to that, you you get them hooked and we never go away.
Kevin Curnow:When you're part of a team and everyone's pulling in the same direction, everyone believes in it, that is when miracles happen. Don't be afraid to give up a little bit of yourself because you have to believe. So you have to be willing to put that in there, and that is where the great things happen.
Steve Simonson:We are a team. We're a crew. There's no small actors or small roles. It's all gotta be done.
The First Broadcast:It it's everybody doing a tiny little bit. You don't have to be a star. You just do a tiny little bit, and that it adds up. That's magic. We we have to recognize doctor Moses Turner, the vice president that that actually believed in us, doctor Betty Delden, whom we all worked with, on the radio board, Joey Tubaugh, Don Kemp, from an engineering standpoint, these guys were were really where we
Scott Kunnath:needed to be.
Tessa Kresch:Thank you for listening to Behind the Mics, a podcast series about the people involved with campus radio at Michigan State University. Our thanks to the original team of the student staff members who talked with us for this episode. This includes Kevin Curnow, Laura Velasco Curnow, Don Pepke, Jim Tarlodges, Steve Simonson, and Scott Cuneth. And a special thanks to the founding general manager, Gary Reid, for bringing the group together and adding his insight. Find us online at behind the mikes.com, and check out the work being produced by the current staff at impact 89fm.org.
Tessa Kresch:I'm Tessa Creusch, and this has been a production of Impact 89 FM.