Writing a book can be a powerful catalyst for building thought leadership and accelerating business success, but the journey requires strategic planning and expert guidance.
In this episode of High Octane Leadership, host Donald Thompson sits down with Bob Bachelor, an accomplished author of 15 books and strategic communications expert, to explore the complete roadmap for successfully writing and publishing a book that builds professional credibility and drives business growth.
What You'll Learn:
- How to strategically write and publish a business book that builds credibility and drives growth
- The importance of collaborating with publishing experts to elevate quality and market reach
- Smart ways to use AI while preserving your authentic voice and emotional depth
- How to turn your book into a powerful content engine and tool for executive engagement
About the Guest(s)
Bob Bachelor is a distinguished author, strategic communicator, and publishing expert with over 15 books authored and 19 edited works to his credit. As a PhD in English Literature and experienced ghostwriter, he has helped countless business leaders and professionals transform their expertise into published works, including a bestselling biography of Stan Lee. Currently leading global content strategy initiatives at Workplace Options, Bob specializes in developing thought leadership programs and authentic communication strategies that drive organizational success. His expertise in both traditional publishing and modern content creation, including AI integration and strategic communications, makes him an invaluable resource for aspiring authors and business leaders looking to establish their thought leadership presence.
Resources:
What is High Octane Leadership?
Future-proof your leadership with High Octane Leadership, a place where business leaders—whether by title or aspiration—share cheat codes for unlocking workplace excellence, lessons learned along the way, and insider tips for future generations of next-level professionals. With a career rooted in building people and businesses, Donald Thompson is an award-winning CEO, speaker, and author who empowers leaders to scale with purpose. Over the last 25 years, he has helped startups and enterprises alike drive cultural change, unlock performance, and deliver exceptional results through strategic leadership.
Find him on LinkedIn, and listen here to learn how you can become future-proof too.