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4 Freaky Fast Friday Wins in 5 minutes!
It’s easy for personal brands and SMBs to get overwhelmed in a sea of marketing and branding voices, choices, and channels. Robby Fowler taps into 20 years of personal brand experience to help you clearly connect the dots between your branding, marketing and business strategy. To avoid being another burnt-out leader or under-performing brand or business, tune into this podcast. Build a personal brand and business that breathes life into you and your customer.
Robby: You're listening to the brand
ed bullet from the brand ed podcast.
Four freaky fast Friday wins to
get you going for your weekend.
Let's go!
Win number one, something to try.
Focus is a secret weapon of
those who are productive, but we
all know it doesn't come easy.
The most used organization and
productivity app and my own
arsenal is called WorkFlowy.
It is fundamentally a list-maker, but each
list can nest infinite list inside it.
Make sure you check the show notes and
click on the link so you can see it in
action, zooming in and out of lists.
It's a much more powerful, easy way
to organize all of your ideas and
your thoughts and your projects.
I use it to organize this podcast
and any, and every project I do.
In fact, it is the one app open
all day, every day on my laptop.
And my phone and my iPad, the
focus comes by zooming into a list.
So you only see what you
need to focus on right now.
And it's why the founders of both
Twitter and slack use WorkFlowy and
it's how a New York times bestselling
author and the CEO of a $10 billion
organization organize their work.
Win number two, something
a client recently asked.
A client recently shared his
disappointment and the literal
response to his sales email.
So we walked through an exercise.
I call a day in the life of, I asked
him a series of questions about his
customer to help him develop rapport.
Empathy.
Here are a few examples.
I asked how many phone interactions
did your ideal customer have
with his or her family today?
That would include text
messages or phone calls.
How many formal meetings did your
ideal customer sit through today?
What did your ideal customer
do on social media today?
How long did he or she
spend on there and why?
When we finished our reminded him, his
email landed in that person's inbox
in the middle of that kind of day.
Win number three,
something to think about.
Guess what separates these two men.
Edward Jenner and Benjamin GST.
I know you've never
heard of either of them.
Well, they both discovered the cure
for smallpox in the form of a vaccine.
One did it in 1774 and the
other two decades later in 1796.
Jesse discovered the cure and vaccinated
his family in 1774, but he didn't
tell anyone Jenner later discovered
the same thing in 1796, but he
went and shouted it from the Hills.
And he is often credited as
the father of the vaccine.
Why ultimately, because of mark.
Win number four, something personal.
A few weeks back, I held the first
personal brand accelerator workshop with
my copywriting friend, Jeff Coleman.
Here's some of the feedback
we got from the participants.
One of them said it was really,
really helpful for me to take
the time and reflect, to find
the words to put into action.
Another participant said, I feel like
I've made a transformation today.
I went from feeling on the outside
of marketing to the inside and
understanding why I'm so passionate
about why I do what I do.
Another one said it went so much
deeper than I was expecting.
I feel like I have a deeper
connection to myself.
And another person said I was struck
by the power of how we engaged and got
to develop an unfold throughout the day.
Three reflections on the feedback.
Number one, these words, confirm
we should all do what we love.
Number two, I love seeing progress
for real folks when leading these
personal brand accelerator workshops
and number three, it represents a
significant milestone for my own journey.
More on that.
And another book.
Thanks for joining me on this
episode of the brand ed bullet.
Good news.
You don't have to scroll through the show
notes to find links to any of the apps
or other wins mentioned in the episode,
just hop on my email list and you can get
these four wins are right in your inbox.
Go to Robbyf.com/friday.
I'd also love your help getting
this in the hands of more people.
So go and leave a review on
iTunes and then share this episode
with somebody that you love.
DMA on Instagram and share, which when
was your favorite from this episode?
Have a great weekend and go
and build a life giving brand.