The Bootstrapped Founder

Joe Masilotti is the founder of RailsDev —a reverse job board— and a Turbo Native consultant. In this conversation, we explore Joe Masilotti's philosophy on entrepreneurship and his focus on empowering software developers to find work. Joe's approach to monetizing Open Source is particularly interesting: he gives away his product for free with an eventual revenue share. We delve into the various marketing strategies that Joe uses for his different business ventures, including cold emailing, content marketing, and live coding.

The blog post:
The podcast episode:
The video:

You'll find my weekly article on my blog:

My book Zero to Sold:
My book The Embedded Entrepreneur:
My course Find Your Following:

  • (00:00) - Introduction
  • (04:00) - B2B vs. B2C
  • (08:12) - How to monetize?
  • (14:24) - Reverse job boards
  • (19:27) - Coding in public.
  • (25:06) - Transparency
  • (32:23) - Monetizing open source projects
  • (37:57) - Selling the business
  • (44:48) - The ideal future
  • (49:25) - Overlap between marketing and cold email marketing
  • (56:30) - Building in public and empowering people

Creators & Guests

Arvid Kahl
Empowering founders with kindness. Building in Public. Sold my SaaS FeedbackPanda for life-changing $ in 2019, now sharing my journey & what I learned.
Joe Masilotti
The Turbo Native guy - I help Rails developers build hybrid iOS apps with Turbo Native. Here to help - DMs open!

What is The Bootstrapped Founder?

Arvid Kahl talks about starting and bootstrapping businesses, how to build an audience, and how to build in public.