Subscribe
Share
Share
Embed
What if you could get more of what you want in life? But not through pushing, forcing, or pressure.
You can.
When it comes to money, time, and energy, no one’s gonna turn away more.
And Kate Northrup, Bestselling Author of Money: A Love Story and Do Less and host of Plenty, is here to help you expand your capacity to receive all of the best.
As a Money Empowerment OG who’s been at it for nearly 2 decades, Kate’s the abundance-oriented best friend you may not even know you’ve always needed.
Pull up a chair every week with top thought leaders, luminaries, and adventurers to learn how to have more abundance with ease.
And the language of how of lack or scarcity will always invite more lack and scarcity. I know it sounds gibberish and boo boo and out there, but if you really observe behavior of people who are in abundance, anybody, take anybody, I don't even know them. Your uncle could be that, teacher might be that. Whoever it is, whoever's listening, go talk to the person that actually is abundant according to you. You know?
Ajit Nawalkha:Not just has rich and abundant is different. Yes. It is. People can be rich and be horribly unhappy doing it. I don't call them abundant.
Kate Northrup:They are just rich. Scarcity. I have an amazing episode for you today with Ajit Nawalkha. He is the former CEO of Mindvalley, and he is the founder of Evercoach, and he's a master coach. He's a dad.
Kate Northrup:He is such a wonderful, wonderful, funny, wise man. And in today's episode, we unlock some very helpful strategies for having a better relationship with money in your life and making more money. Whether you're an entrepreneur or an employee, this episode is going to be a game changer for you to know how to turn the dial up on your income at any time. Enjoy the episode. Welcome to Plenti.
Kate Northrup:I'm your host, Kate Northrup, and together, we are going on a journey to help you have an incredible relationship with money, time, and energy, and to have abundance on every possible level. Every week, we're gonna dive in with experts and insights to help you unlock a life of plenty. Let's go fill our cups.
[voiceover]:Please note that the opinions and perspectives of the guests on the Plenty podcast are not necessarily reflective of the opinions and perspectives of Kate Northrop or anyone who works within the Kate Northrop brand.
Kate Northrup:Welcome. Welcome to Flenty.
Ajit Nawalkha:Oh, thank you. Yes. It's true. For inviting me.
Kate Northrup:For having me. Yeah. So you have been the CEO of a major company. You're a founder. You're, like, out here doing these huge events.
Kate Northrup:You're just writing books, like, doing big things. And I'm curious because this is not true for everyone, were you always ambitious? Like, did you always have dreams of big things in your life, or did they just sort of, like, happen upon you?
Ajit Nawalkha:So I had dreams. I wouldn't say they were big dreams. They were just dreams. I I grew up in, in India in a small house, but with 23 people living in that small space. So so it's just not abnormal for India.
Ajit Nawalkha:Yeah. You do have that setup. It's called a joint family in there. Your grandparents, everybody lives with you. And so I grew up in that reality, and I always knew that I had to get out of it.
Ajit Nawalkha:But my plan was before I am 50, I should, you know, get a house where my parents can live by themselves and I'm with them because they'll be able to live together. And so that was the plan. And if I would have done that, I would have won in life basically. At that point, that was the dream I started with. But what I realized is because I was just chasing that dream and whatever things transpired, I was able to achieve that dream when I was 29.
Ajit Nawalkha:So at 29, I bought a house for my family. While I didn't live in India, so I wasn't living with them, but I bought a house that was big enough where I could have lived with my family as well with them. So so I achieved that dream and then my dreams became more in context of what's the impact I wanna create and how joyous and what joy is for me at that time. So it looks like all these success pointers, but to me, they're just, you know, things that give me joy. Like, I'm I'm not doing it for the money.
Ajit Nawalkha:I don't do it for any I I like fame. I like recognition. I love it all. I'm not discounting any of it. I love money too.
Kate Northrup:Saying that so unapologetically. That felt really nice. Yeah. Felt really nice.
Ajit Nawalkha:Yeah. And I love money too, but it's not that's not the chase. The chase is what I what I recognize. I was preparing a talk for for my community, and I recognize that why do I even do this? How can I the most simple way I can explain why I do it?
Ajit Nawalkha:Why is it that every morning I can wake up and have the same fire and be excited to do crazy things and simple things and complicated things and keep doing them again and again. And I recognize that to me, it's about thank yous. I wanna be I I my my inspiration is I'm walking down the street and somebody stops and says, thank you. Thank you for adding value to my life. Thank you for doing something meaningful to me.
Ajit Nawalkha:I don't need anything from them. I don't need their money. I don't need need anything. No big hoo Just simple thank you. And so I I, at this point, I'm in the attempt to collect thank yous for my personal self and in the journey, hopefully, add value, which is why I'm getting the thank you because you're not gonna just get thank you for no reason.
Kate Northrup:Just for being. Although you might. Some people just have such good energy that simply being
Ajit Nawalkha:Being also gets thank you.
Kate Northrup:Yeah. It does.
Ajit Nawalkha:Absolutely. Absolutely.
Kate Northrup:People who just feel really good just to be around.
Ajit Nawalkha:Yeah.
Kate Northrup:And, like, it's enough.
Ajit Nawalkha:I would like to believe I am that. You are.
Kate Northrup:You are. My work is. Limited amount of time we've spent together. I like you. That's why you're here on the podcast today.
Ajit Nawalkha:Thank you. Yeah.
Kate Northrup:I don't invite just everyone. Okay. So it's really about joy. It's really about would you say it's about service? Is that, like, your way of saying about the thank yous, or is that not how you would describe it?
Ajit Nawalkha:So my 2 primary core values I I have 3 4 4 core values I live with. My 2 primary one, the the most important ones are love and service, which means everything that I do must be an expression of love or I wanna operate from a place of love, and that I always wanna be in service of humanity, of people around me, and so forth. The other 2 are health and freedom. So I enjoy taking care of myself and being healthy, and freedom, generally having the freedom to do what I wanna do when I wanna
Kate Northrup:do it the way I
Ajit Nawalkha:wanna do it. So those are my 4 core values.
Kate Northrup:Absolutely. Literally said that exact thing the other day. Somebody was asking me about, like, my desires and values. I was like, I wanna do what I want, when I want, how I want, whatever. And I was like, I guess that means freedom.
Kate Northrup:Yeah. That's freedom. That's my values. Yeah. Yeah.
Kate Northrup:So you talked about in your book Live Big the story of having reached the pinnacle. You were running Mindvalley. You were the CEO of this company. It had been a dream for you, and you're there. And then you're all of a sudden, like, this isn't it anymore.
Kate Northrup:And so many people get to a place where they're, like, they climb the mountain. They're at the summit, and then they're, like, shit. Now I have a new dream. Or, like, how could I let go of what other people would think is so great, whatever. And I'm curious if you were to be speaking with yourself.
Kate Northrup:I know this is, like, long ago history at this point, but, like, I'm curious about the story. It stuck out to me. Yeah. If you could go back in time to talk to yourself in that moment or someone else who's struggling with letting go of something that was a previous dream or letting go of something that seems so good that so many people would want, what might you wanna pass along to them? What might words of wisdom might you share with them so that they could have the courage to make that move, to let go of the thing for the next even better thing?
Ajit Nawalkha:So I'll come to the message in a second. Let me tell you how it happened because it'll it'll draw context to it. So I I started working with Mindvalley around 2008. At that time, it was a small enterprise. It wasn't called Mindvalley.
Ajit Nawalkha:The company name was Mindvalley, but it was basically a bunch of different websites where we were promoting other people's products. Nothing wrong. If it was doing okay, it wasn't the company that we know now. And so I started as an intern. And in about 6 years, I did pretty much every role a person can do because in about year 3 or 4, I had set this vision for myself saying, I wanna be the CEO of Mindvalley.
Ajit Nawalkha:And the reason why I wanted to be a CEO of Mindvalley is because I just loved the company. I was like, this is an amazing company. It does such meaningful work. It's so heart centered. I wanna be able to run an organization like this.
Ajit Nawalkha:Right? So I set myself up to say that's what I wanna be. So guess what I did for the next 2, two and a half, three years? You set a vision, and then you go, what is it that needs to align for me to fulfill this vision? So I fulfill the vision.
Ajit Nawalkha:I become the CEO of the company. And one day, as I it was about a year or so that I was already the CEO. One day, we were doing New Year's Eve in Kuala Lumpur. On New Year's Eve in Kuala Lumpur, for somebody in America, think New York. Fireworks, people on the street, big party.
Ajit Nawalkha:Right? That's That's kind of how Kuala Lumpur is as well, which is where Mindvalley's head office is. And so I'm walking down with my friends or people I called friends at the time. And we're walking down the street and fireworks are happening, and I suddenly lose track of all my friends. And they, like, disappeared somewhere.
Ajit Nawalkha:And I'm by myself. And what I see is a beautiful Asian woman, older Asian women, silver hair looking right at me in like a almost a ceremonial dress, white ceremonial dress. Now think New York is somebody who's in a ceremonial just on New Year's Eve. Like, what the hell are you doing, Harry? This is not the place where you belong.
Ajit Nawalkha:Right? Times Square, especially. Right? So that's kind of the setup. That was kind of the view I have of this person.
Ajit Nawalkha:Like, why are you here? And looking dead straight in my eyes. And I'm going, I don't know what this woman wants from me, but whatever. And I'm trying to still look for my friends, but the woman starts walking towards me, straight up towards me, stands right, like real close to my face and goes, who are you? And I was like, that's kinda creepy, like it's weird.
Ajit Nawalkha:It's like, what are you talking about? Who are you? Like, I'm Ajit. Like, I I was like, alright, I don't know. Maybe she knows me and I just don't remember who she is.
Ajit Nawalkha:I'm like, I'm Ajit. I'm like, now who are you? Wow. I'm like, I'm Ajit Nawalkha. That's my full name.
Ajit Nawalkha:I'm Indian. She goes, no. Who are you? And the only thing I could utter after that was I'm CEO of Vine Valley. And then she asked again one more time, who are you?
Ajit Nawalkha:And I could not I I could not answer that question beyond CEO of Mindvalley. And by the time I looked back at her, she had walked away. And I couldn't find her again, but that question stuck with me all night for the matter for the next 2 weeks because I couldn't answer the question who I was. And that really challenged me to ask a much broader question of life. Is to say, if you are only defined by the work that you do, did you really live?
Ajit Nawalkha:Did you really do what you wanted to do with life or you just became really great at that one job or that one career? And so that that really took me down that rabbit hole of really answering the question, which is where after a few weeks, I kind of put in my papers. And Vishen's really kind. So he was like, it's okay. Just give me a few months to catch up to everything now because I have to retake the position over.
Ajit Nawalkha:And so I did the work for another 6 months or so, and then I went on a quest to find myself. So if I was to talk to somebody at that point or anybody that is right now at that stage of their life is I would say ask yourself the question, are you doing the things that you really want to do? Are you thinking the thoughts that you really need to think? Are you being in an emotional state that you wanna be in on a daily basis? If the answer is no or the answer is mostly no, then there are some things that I gotta give.
Ajit Nawalkha:There's some things that I gotta change. There's something that needs to be sacrificed. And by that, I don't mean sacrifice in life, but sacrifice a part of you that needs to be sacrificed for you to find the person that will really be happy and joyous with their life. I'm not saying all moments are gonna be happy and all moments are gonna be joyous, but I'm saying mostly, you are in net positive state.
Kate Northrup:Yeah.
Ajit Nawalkha:That you can operate from a place of love every day or whatever is the highest value that you hold. Everybody's got different, but I think love is a good one to chase. So if you can operate from love every day, good. Do it. But if not, and if you're always like shameful or regretful or angry or pissed or mad at things, maybe something's gotta change.
Kate Northrup:If you were to answer that question today, who are you? Yeah. What would you say today?
Ajit Nawalkha:I am a being. It changes very often, which I love, which is exactly what I want, or which was my discovery is I don't wanna be a constant. So if you ask me today and you ask me in 6 months from now, it'll probably be different. But in this moment, I am a father of 2 beautiful kids that I absolutely love and adore. I'm a husband of a wife that I absolutely love more than I think anything and anyone I've ever loved.
Ajit Nawalkha:I'm a good son, a decent son, hopefully, to my parents, a good friend to my friends. I am I'm somebody who operates one place of love and service and wants to always do the best I can with what I have. So that would be who I am right now.
Kate Northrup:So beautiful. Yeah. I know that you have lived and continue to live a very international life, and, it's something that I admire. I'm inspired by it. You knew you host events in Estonia, and then you lived in Malaysia.
Kate Northrup:And, obviously, you're from India. You live in Texas. You're just, like, all over the world. Right? Go in different places, Dubai and and, also, as a result of your work, you are interfacing with a lot of different people from a lot of different places.
Kate Northrup:Mhmm. So what are you seeing? It's like, I live in the United States. I've always lived in the United States. Most of our customers are US based, but, you know, shout out to all of our people around the world.
Kate Northrup:We love you too, but I'm just saying percentage wise.
Ajit Nawalkha:I get it.
Kate Northrup:And so I'm curious, like, what is what are some things that you're noticing kind of as a cross section of humanity knowing that you're around a much more international crowd? Because one of the problems with Americans is that we think that we are the center of the universe, and, and we are not. There's, you know, billions and billions of people from other places. But what are some of the common, threads or challenges or opportunities that you're seeing in your in the people that you interact with that are more of a representation of other places in the world?
Ajit Nawalkha:So I I would think most people operate from a place they are the center of their universe. Maybe America
Kate Northrup:is a country. Like part of being human. I don't know.
Ajit Nawalkha:America maybe represents that represents that as a country because you've really owned it as as individuals, I guess.
Kate Northrup:We were all like, loud and proud. I'm like,
Ajit Nawalkha:we are the center of the universe.
Kate Northrup:And Texas even more, right?
Ajit Nawalkha:Texas even amps it up even more.
Kate Northrup:It's like, no, America. It's Texas that is the center of this universe.
Ajit Nawalkha:So definitely, America owns it a lot more than probably the rest of the world. But individuals, if you look at it at an individual level, there's very little difference. There's very little difference in context of also work ethic. Like, people think there is a particular work ethic that is dominant in one country and not in another country. The context changes.
Ajit Nawalkha:Yeah. So the understanding of hard work changes. The understanding but that happens with generations, not just with countries. So the the current generation has a different context of what work means to our generation or the generation before us.
Kate Northrup:Yeah.
Ajit Nawalkha:Right? We just change context, but the the drive, the intention, the desire for more wealth, the desire for better relationships, the desire for more acceptance, more love to be seen, to be heard is common. It's common across the globe. We we all are called as humanity, I think, to a certain level to help each other even more because we feel the plight of each other a little bit more because we have space time a lot more for ourselves available at this point where we we have the space to actually give a damn about somebody else. Right?
Ajit Nawalkha:Previously, we were so busy that we only cared about ourselves, which is why if you look at the world 30 years ago, it was very self centered. But if you look at the the transition right now or the tipping point right now, while, yes, there are self centered people, more and more individuals are interested in saying, hey. While I win, can we win? Right? We are more and more open to that dialogue.
Ajit Nawalkha:It is even in America, who's supposedly self centered, it it is not as self centered as we would think, especially when you interact with them and you try to see what is it that is really calling an individual. I think everybody has very strong sense of contribution right now in society, everywhere in the world.
Kate Northrup:I love that you're seeing that. That feels really hopeful and beautiful.
Ajit Nawalkha:Yeah. It is. World has actually gotten way, way better than what it used to be. I know it doesn't sound like because of social media and all this stuff that we see every day Yeah. And it corrupts our energy field.
Ajit Nawalkha:But if you really look at it like, I was reading one stat, and I don't know if you're aware of the stat, but in 2008, when the economy crashed for America, I think and I could I might get my numbers wrong, so bear with me on that. But the American economy was, I wanna say $3,000,000,000,000. I could be wrong with them. Actually, I will not say the numbers. But basically, 2008, there was a there was a there was size of capital or size of GDP of America was, let's say, 1.
Ajit Nawalkha:In 2023 and last or 2022, the last data that I checked, the size of economy economy was 1.5x of it, almost. So the economy after that downturn has grown by 50% in a short span of 20 years, not even 20 years. Right? That shows that while everybody can say, you know what? Everything's so expensive.
Ajit Nawalkha:Everything's so you know, we don't have money. I don't have money. It's not true if you look at the parity. If you look at the per income gain of every class except the lowest income class in America, it has gone up by at least 50, 60%. Really?
Ajit Nawalkha:Yeah. The wealthier got wealthier.
Kate Northrup:Yep. Accurate.
Ajit Nawalkha:But there's a reason for it. Like wealthier get wealthier not just because they are wealthier. It's because there's a there's they practice a science and more you sit with people who have become wealthy, you will see it's it's very clear certain things that they follow. So for example, like I call it the 3 l's. The first thing is they love money.
Ajit Nawalkha:They don't come up with any bullshit story around money. Or if it does come, they don't talk about it that way. They love other rich people too. They go, oh, you are wealthy. Great.
Ajit Nawalkha:Cannot learn from you. They're not saying they are rich. They're evil. No. They don't have that relationship yet.
Ajit Nawalkha:Secondly, they actually dedicate time to learn about money. Yes. They actually take time out. And lastly, which is more important that I've seen often people fault falter at is they know how to linger with money. They can just sit with money.
Ajit Nawalkha:They don't have to spend it.
Kate Northrup:Yes. They
Ajit Nawalkha:don't have to do anything like that.
Kate Northrup:One is huge. Is that something you needed to learn over time, or did you have that last one embedded in you already?
Ajit Nawalkha:I think my all my money education has happened through experiences of life. So I didn't have a lot I come from the same story that anybody would say they came from. My people told me go get a job all my life because, like, they were in business, and they were not good at it clearly because that's why we lived in the way we lived. Right? What kind of business?
Ajit Nawalkha:They were in gemstones.
Kate Northrup:Okay.
Ajit Nawalkha:Yeah. So they had gemstones and they dealt with gemstones, but you could be abundantly wealthy dealing in gemstones, but they couldn't figure it out. Right? So they were bad at business. But so they said you should go get a job.
Ajit Nawalkha:Go get a degree. Go get a job and
Kate Northrup:stay
Ajit Nawalkha:in the job forever. Mhmm. Right? That's what you do. It was just the same mindset that somebody would give her.
Ajit Nawalkha:Right? Same mindset. Rich people are bad. They must have gotten the money because they did something, you know, scammy, something wrong, something that wasn't right. Same story.
Ajit Nawalkha:Same story. But, you know, you should take all your wealth and you shouldn't enjoy it. You should just donate it all away. Right? And and at some level, maybe some things are right, but they're not.
Ajit Nawalkha:They're not helpful to you. Right? So I grew up with all of those stories. So for me, it was more of understanding and my understanding around wealth is not only about wealth. My understanding about wealth was about who I am as a person.
Ajit Nawalkha:And I think as you expand your field of consciousness, let's just call it that, you become comfortable with money as well. And your consciousness as it expands, as your vibration increases, I don't know if this is too meta for the podcast. It's not, right?
Kate Northrup:It's great. Okay. Great.
Ajit Nawalkha:So if we were to think
Kate Northrup:about we can talk about aliens. There you go. Anywhere you want. No. But energy is wonderful.
Ajit Nawalkha:There's the aliens maybe the next one. They're all the consciousness for now. Yeah. So so if if you were to talk about the field of consciousness that we all have, right? We walk around with a sense of vibration, the sense of, sense of consciousness that we have.
Ajit Nawalkha:Yes. Right? I I think it's a function of how you think and how you feel. If I have to really pragmatically put into something.
Kate Northrup:I love that definition. It's very specific.
Ajit Nawalkha:Yeah. And and the and the reason is because if you feel better, you will raise your consciousness. Mhmm. Right? If you feel and that's why love is one of my primary values because if you go to the I'm missing I'm skipping the name of the doctor.
Ajit Nawalkha:There's I think Doctor. Schwartz is his name. David Schwartz, I wanna say, but I could be wrong with the name. But he created the scale of consciousness. Do you know about the scale of consciousness?
Kate Northrup:I know about the emotional frequency scale from power versus force, David Hawkins.
Ajit Nawalkha:David Hawkins. Yes. Doctor David Hawkins. That's yeah. Yeah.
Ajit Nawalkha:Not Hawkins. Yeah. Yeah.
Kate Northrup:No g.
Ajit Nawalkha:Yep. Yeah. So so that gentleman, yes, you got the name right. So he created that scale. Yeah.
Ajit Nawalkha:And if you look at that scale, it's basically love or above is when you really start to vibrate a place where yeah. It is coincidentally. Right? Love or above is a frequency that you wanna tap into if you wanna really tap into the highest consciousness.
Kate Northrup:Yeah.
Ajit Nawalkha:Right? So if you can get yourself to the state of love every single day, every morning you wake up, you get yourself to that place, the day unfolds the way you want it to unfold. Yeah. And or even if it doesn't unfold the way you want to unfold, you have an appreciation and a sense of, non resistance, if I may call it that, to what is happening. And when you are not resisting, you are creating.
Kate Northrup:Yeah.
Ajit Nawalkha:Right? You're you're not creating when you're resisting because you're fighting what the universe wants for you even if you don't really know the grand plan, but you think you know the grand plan, so you fight it with all your might. But you operate from love or above and you're not fighting it anymore. You're like, no. Okay.
Ajit Nawalkha:Maybe there is a plan here. Let let it unfold the way it needs to unfold. But that's not just the only thing. That's the emotional part of scale that one must get to for the consciousness to expand. I think the other is more like the two ends of our life, generally, which are our most common thoughts that we have.
Ajit Nawalkha:One of the thoughts that we borrow from the past. Right? These are the blocks, if you may call it that. The blocks that you have, the stories your parents told you, your friend told you, experiences you had in life and made up a story about, these are blocks. These are from your past.
Ajit Nawalkha:You borrow it every day to make sense of the world, but you also borrow it every day to create more hindrances for your progress. Right? The second one are your fears. The fears are things that you have arbitrarily created because you sat down and you ruminated about why these things will will work out or not work out. Right?
Ajit Nawalkha:Either of those scenarios created fears for you and now you feel this constraint by these blocks, these fears, and the emotional frequency that you're in. If you increase the frequency and you work on your blocks and your fears, your frequency keeps expanding. And so your consciousness keeps expanding. So the bigger your consciousness, the easier it is to create abundance.
Kate Northrup:Yeah.
Ajit Nawalkha:The bigger your consciousness, the easier to have abundance of love, abundance of relationships, abundance of money, whatever you want. So, yes, there is a function of money that comes, and there are blocks specific to money and fear specific to money. But it's generally about conceptually, if you can understand that, I think we can expand ourselves into whatever frequency we want.
Kate Northrup:Yeah. What are some of your favorite practices or some of the things that you incorporate in the morning Yeah. To bring yourself to that frequency of love?
Ajit Nawalkha:So cuddles. Cuddles? My children.
Kate Northrup:Cuddles. It's so true. Right? When you have little ones, the cuddles are so good.
Ajit Nawalkha:It is so good. I mean, it was started with my wife, cuddles with my wife, but now I unfortunately don't get as many of them.
Kate Northrup:Yeah.
Ajit Nawalkha:Well I'm saying it on camera on video, Nita. I could use more cuddles. Just making sure it's out there in the universe so I can
Kate Northrup:I can get more of them?
Ajit Nawalkha:I need more of them Yeah. All the time.
Kate Northrup:No. That's a rough thing as a mom. I feel very touched out. But I will say as an as a mom who has older kids, more is coming back to you. Don't worry.
Ajit Nawalkha:Yeah. Waiting.
Kate Northrup:We're we're,
Ajit Nawalkha:I'm ready to throw my children out of my house right now. We're
Kate Northrup:It's going to be we're 3 and a half years ahead of you Oh, okay. In the parenting journey, so just trust.
Ajit Nawalkha:Okay. It'll happen. Coming back.
Kate Northrup:Okay. Happy to be
Ajit Nawalkha:here. With your kids. Yeah. Cuddles with my kids. I mean, it's a love hate relationship because they literally sleep on top of me.
Kate Northrup:Literally.
Ajit Nawalkha:Like, no. Like, literally
Kate Northrup:in there.
Ajit Nawalkha:You know that there's one of the stories that I have in my life is that I really wanted space. That's why I will buy a house for my family, and I'm going to have all this abundance. And the one thing I don't have in my house, I have a 5 bedroom house that we live in.
Kate Northrup:It's like right in there.
Ajit Nawalkha:Nope. Everybody sleeps in the same room on the same side of the bed. Oh,
Kate Northrup:you're in a pile.
Ajit Nawalkha:They just love squeezing the crap out of me. I was like, universe was like, oh, bro. You know? You are not getting that space. Good luck with that.
Kate Northrup:Sing.
Ajit Nawalkha:I love it, though.
Kate Northrup:I love it. So that's that's definitely keeping the state of love or above.
Ajit Nawalkha:Personal time with my wife keeps me that. Meditation helps me with that. Movement helps me with that. Yeah. So I and I also think staying in that vibration is not just a one time thing.
Kate Northrup:You have
Ajit Nawalkha:to do it through the entire day. So I have a I have a really good ritualistic practice that I know I've found for me that these are the things that work. Like, I wouldn't work more than 45 minutes to an hour stretch. Then I would go 15 minutes and 15 minutes would be anything. It could be something as simple as I'm just gonna watch a funny comedian piece for 15 minutes.
Ajit Nawalkha:You know? I'm gonna go for a walk right outside my office. I will go talk to my wife for 20 minutes if that if she's available. I might text some friends. You know, whatever that is that would get me out of the, oh, it's do do do, but more like beep beep.
Ajit Nawalkha:Yeah. So that's kind of how it is for me.
Kate Northrup:Yeah. I love that. I love that, the morning ritual of cuddles.
Ajit Nawalkha:Yeah.
Kate Northrup:You know, and touch is so important for, metabolizing stress. I've been learning so much more about, like, how we need physical touch and physical closeness with other humans to signal to our body that we are safe. And when we feel safe, physically, we are more available to love. So I love that you're having that. That's so true.
Ajit Nawalkha:No space.
Kate Northrup:No physical space. Okay. So you said and in, like, who you are, you said a good son, and then you said a decent son. And I'm I know it's a joke, but I am curious, because I know, like, culturally, especially growing up in a household and in a culture where it's very common that everyone lives together and you stay home and you live together, and it's like a much more, you know, communal culture. What has it been like for you to move to another country, to live apart from family, to potentially, like, lead a different life than maybe you grew up with?
Kate Northrup:Like, what's come up for you? What's come up for your family, and how have you navigated that if it's been a thing at all?
Ajit Nawalkha:So it was a thing for a hot minute in my life when I didn't have a partner like the partner I have. So Nida has been a blessing because in the middle and I it it is maybe a more men thing or it could just be my thing, where we find it hard to communicate. We're hard to communicate not only in the bad times but also good times. You know? It's hard for us to text a friend and say, bro, I want that.
Ajit Nawalkha:You know? Yeah. It's also hard for us to say, bro, I I really need to talk to you. Right? It's just harder.
Ajit Nawalkha:It's just the way we are wired or how our society is Conditioning, I don't know. Yeah, conditioning. I don't know whatever it is, but that's just who we are as men. It's a struggle for us. And so I think I called in the perfect partner because it's not a struggle for Nita at all.
Ajit Nawalkha:Like, she's naturally a community builder. She's naturally someone who would, to the point of annoying you, love you, where you're like, dude, like, come on, give me like 2 seconds. Like, you know, it's okay. I can feel shit for a second. Yeah.
Ajit Nawalkha:But she's like just loves on you irrespective of who you are as a person. Like she's just a loving being. And because of that, I learned the learned the power of rebuilding community. So now I feel wherever we go, we have a really strong community, we have a really strong group of friends, very close to my parents, very close to her family. We are very close to everybody that we possibly can be.
Ajit Nawalkha:And it has happened through in the past 3, 4, 5 years because we had the difficult conversations we needed to have to rebuild the relationships. Uh-huh. Because I think
Kate Northrup:With family or with family Yeah.
Ajit Nawalkha:And friends also
Kate Northrup:sometimes. Yeah.
Ajit Nawalkha:Yeah. Yeah. Friends also. To also honor the boundaries sometimes with friends. Some friends that we felt like, you know, this doesn't this doesn't feel like, it is a good friendship anymore to be able to have those conversations because I feel great relationships are built on foundation of those difficult conversations because then the person knows you're not gonna hold anything back.
Ajit Nawalkha:You know? You're not gonna
Kate Northrup:you're not
Ajit Nawalkha:gonna hide. You're not It's
Kate Northrup:so hard, but it's so good. I recently had a very intense conversation with someone that, like, wouldn't have been in the typical spot of, like, you know, they're not a sibling. They're not a parent. They're not, like, one of my best best friends. And it was I I didn't hold back, and I was loving and honest and whatever.
Kate Northrup:Mhmm. The freedom on the other side of that conversation was like, I could do anything. Like, anything's available, and realizing the degree to which the things left unsaid will absolutely disintegrate connection, will disintegrate, love, really. And so for people, honestly, like myself, room difficult conversations, like, I just never wanna have them. It's not my thing.
Kate Northrup:My husband, he'll just tell anyone anything anytime. He's just, like, mister direct, just, like, boom. Yeah. And I'm like so what are some of your best strategies or some of your best wisdom for having those difficult conversations. I mean, I think it's amazing that you had those with some friendships to go deeper.
Kate Northrup:And and, certainly, I don't know anybody who doesn't need to have difficult conversations with family.
Ajit Nawalkha:Oh, yes. Absolutely. But can I ask
Kate Northrup:you a question before
Ajit Nawalkha:I get into it? Yes. Did the relationship get better, or you ended the relationship?
Kate Northrup:Like, we ended this conversation both saying I love you, which was not necessarily like, it's not something I would have said to this person beforehand. I felt it, but it's not like you know, I have my best girlfriends who I often will end the conversation. I love you. But this wasn't one of those relationships before. But now, like, it it brought us closer Yeah.
Kate Northrup:Which is not always the case. But in this particular case, it was. Yeah.
Ajit Nawalkha:And it's not always the case, and it doesn't have to be because that's a good filter for us to know maybe that person is not the right person for us.
Kate Northrup:Exactly. It was so clarifying of, like, what was available in this relationship. I was like, oh, there's a lot available here.
Ajit Nawalkha:Yeah. So I think the reason why I wanted to ask that question is because the comfort that it is okay if this does not last needs to begin or you need to come from a place of non attachment, if I may, where you know that this conversation can go both ways, and I'll be okay. So any difficult conversation before you start, you need to be okay with the result of the conversation. You need to be okay that it can go completely wrong, and the person may think I'm a total a, or this person will be in love with me after this because we had this conversation. Right?
Ajit Nawalkha:And it has happened both of
Kate Northrup:the ways.
Ajit Nawalkha:Right? So the first thing or the first step is you gotta be okay with that. And and I it's a hard thing to be okay with because a lot of us want to hold on to one more relationship because it's hard to let go. Right? But what I've at least my experience of life suggests that, I'd rather have a few really good, powerful, intentional, loving friendships than have a lot of meaningless friendships.
Ajit Nawalkha:Because I can go make a friend. I could go to a party and make 20 friends, but is it really what When rubber meets the road, is that what I want? Like, is this a person I will sit down at the beach and be very happy at the end of our life just go, you know what? Let's spend a day together. Just shooting shit.
Ajit Nawalkha:Like, just talk about life we lived and life we are still gonna live because I don't think I'm ever gonna stop. But I want a friend like that. Like, in the studio, there's a friend of mine that is sitting right here and he's a friend like that. We've been friends for 25 years. Amazing.
Ajit Nawalkha:Right? So that long lasting friendship cannot happen on a ground of, you know, lies or uncertainties or I don't know how you'll respond to this. It's very clear that we could say anything to each other and the other person will always come back with a place of love. You may not agree, and that's perfectly okay. But both of us know that and once you have answered that question, I'm okay if the relationship goes either way, the second step becomes, can I come from a place of love?
Ajit Nawalkha:And if I can come from a place of love, if it is the right person, they will always meet me in a good positive way. Yeah. No no difficult conversation is actually difficult. It's difficult in our head.
Kate Northrup:Yes. Yeah. It's so true. It's like the the lead up
Ajit Nawalkha:Yeah.
Kate Northrup:Is the is the difficulty. And then actually, during the conversation I mean, yeah, there can be a few moments where it's like, you know, but ultimately, you're present. You're having the conversation. Mhmm. And then in my experience, like, it doesn't always go the way I would have liked.
Kate Northrup:It doesn't always go quote, unquote, well, but there's always progress Yeah. Even if it's just in myself from having told the truth.
Ajit Nawalkha:Yeah.
Kate Northrup:Yeah. And what you said is, like, when you are willing to have those conversations, people know they can trust you. Yeah. People know where you stand, and it just makes it be, like, more can flow between you, okay, which is kind of about integrity. And I'm curious.
Kate Northrup:Right. Integrity, alignment. One of the things that I think about a lot, talk to people a lot about is alignment and integrity and honesty when it comes to money. Mhmm. And one of the things that I see will repel money from people is secrecy, dishonesty, lies, lack of integrity, lack of alignment.
Kate Northrup:And I'm curious. Like, that's one thing that I see as, like, really repellent from Mhmm. You know, with people with money. I guess I'll just ask you, do you see the same thing, but I wanna ask you another question. Like, is there anything you would add about that?
Ajit Nawalkha:No. I think I think you're right.
Kate Northrup:Yes. It's a Well, one of the things you said is that, you know, you're very clear on your four values.
Ajit Nawalkha:Yeah.
Kate Northrup:Right? And I would imagine based on what I know about wealth and and abundance is that is part of the reason why you are a magnet and are experiencing that because you have that alignment. You're clear on who you are on the inside. Your actions indicate that on the outside. What is 1 or 2 of the things that you see that people do commonly that also repels abundance from them in addition to possibly misalignment?
Ajit Nawalkha:The biggest is I think language is the way they talk, or the way they communicate about about money or just how they how they talk about it. So if you want money, you wanna talk about how you will make more money. Most people talk about how they don't make enough money. Yeah. And the language of how of lack or scarcity will always invite more lack and scarcity.
Ajit Nawalkha:I know it sounds gibberish and voodoo and out there, but if you really observe behavior of people who are in abundance, anybody take anybody. I don't even know them. Your uncle could be that. A teacher might be that. Whoever it is, whoever's listening, go talk to the person that actually is abundant according to you.
Ajit Nawalkha:Not just has Rich and abundant is different. Yes, it is. People can be rich and be horribly unhappy doing it. I don't call them a one time.
Kate Northrup:And deeply in scarcity.
Ajit Nawalkha:Yeah. That's a very different thing. I don't think anybody wants that in their life. And even the people who have it don't want it in their life. They hope they were out of it.
Ajit Nawalkha:Abundant is different. You can be very, very rich and still be abundant at the same time. And such individuals always are languages about how can we create more? Not just more, more more money, but more value, more love, more service, whatever that is their jive. But they're creating and they're thinking about more.
Ajit Nawalkha:They're not thinking, what am I missing?
Kate Northrup:Right.
Ajit Nawalkha:They don't operate from lack. They only operate from a place of where am I going? What am I creating? And more I think most people that struggle with abundance are the ones who say how they're lacking things.
Kate Northrup:Yeah.
Ajit Nawalkha:And because they always operate from a lack, they keep inviting more lack. They keep inviting more scarcity. So that's that's one of the things that I think the most common repelling attitude is that Yeah.
Kate Northrup:You're so right. And one of the things that I notice is when I ask people what they want, they very frequently answer what they don't want. Yeah. So it's a, you know, it's a perfect example.
Ajit Nawalkha:It's a perfect example. Another thing that I think is that there's a lot of one of the things that tends to happen, which repulse abundance from my point of view, is lack of gratitude to what you have. You you gotta know, and this this hurts some people when I say it, but if you're making x amount of dollars, that's because that's all you deserve right now. How many more? That's that's all you deserve right now because universe will always compensate you exactly what where you are in life.
Ajit Nawalkha:And it doesn't mean you can't have more, but where you are right now, universe has perfectly compensated you for it. Right? So the value you added, you got compensated for it.
Kate Northrup:Uh-huh.
Ajit Nawalkha:The the delivery of service you did, you got compensated for it. Right? And so it will always be in alignment with that. If you wanna get compensated more, you gotta ask yourself, what do I need to become to be compensated more? What will I need to change?
Ajit Nawalkha:What will I have to shift? What will have to die within me? Right.
Kate Northrup:Not what do I have to do necessarily. No. Not necessarily. Who do I have to become?
Ajit Nawalkha:Who do you have to become?
Kate Northrup:Will need to die in me.
Ajit Nawalkha:Yeah. Because, honestly, doing doesn't create money. It really doesn't. Doing doesn't create money. No.
Ajit Nawalkha:You can't you can't do yourself to become rich, and you can't save yourself to become rich. Those two things don't work. Yeah. What you'd be is what makes you rich or wealthy or abundant.
Kate Northrup:Abundant.
Ajit Nawalkha:Yeah. Or how you generate more is what makes you abundant. And you generate more usually by advancing either your skill level. And everybody has a different abundance definition. Not everybody wants to be an entrepreneur.
Ajit Nawalkha:No. Right? So not everybody has to start a business to be abundant. For the matter, some of the richest people in the world are not on they're actually employees, CEOs, and and people who are on teams or on boards and so forth. Right?
Ajit Nawalkha:So they're very, very wealthy, very, very abundant, have time abundance on their hand, but they never actually started a business. So it's not necessarily about you have to start a business to become wealthy. You can be very wealthy by doing a job and doing it in a way where you're always acquiring a higher value skill.
Kate Northrup:Yes. And
Ajit Nawalkha:that's where people miss. People go, oh, I got the degree. I'm a doctor. No. Higher value skill is a leader.
Ajit Nawalkha:Higher value skill from that is management. Higher value skill from that is being able to think 6 different systems of a company and be able to run all of them. You'd keep increasing your value the higher you get paid. The reason why I could go from an intern in 6 years to a high value company like Mindly because even at that time, Mindly was doing when I was CEO of the company, we were doing 40,000,000 in revenue. So it's not a small company.
Ajit Nawalkha:It's a reasonably sized company.
Kate Northrup:Yeah.
Ajit Nawalkha:And I was 31. Wow. Right? And the only difference between me and all of the team members was because I kept upgrading my skills.
Kate Northrup:Yeah.
Ajit Nawalkha:But, like, I need to be a higher value person for when it is time, somebody will say, you know who should be the CEO of this company?
Kate Northrup:It should be Ajit.
Ajit Nawalkha:It should be Ajit. It was not bad.
Kate Northrup:Took that upon yourself. Yes. Right? It's not like someone was like, hey, Ajit. Here's what you need to do.
Kate Northrup:Follow this checklist. You were just like, I'm doing this for me so that I can add value directed from inside.
Ajit Nawalkha:Yeah. I can drive value, and I will always and this is where I said, you need to be comfortable, but you will be rewarded exactly what you have generated in the world. It is perfectly okay. Get grateful for it. Get comfortable with it because it also fights resentment in your body.
Ajit Nawalkha:Because if you think you're getting less than, you are resenting it. You're resenting all the work you did. You're resenting all the efforts you made. You're resenting the universe. You're resenting consciousness, God, whatever you wanna call it.
Kate Northrup:Yeah.
Ajit Nawalkha:And it's not gonna help you create. And what is your greatness? Yeah. Sorry. If you're grateful, the state that you operate from is thank you, and now I'm gonna go to some do some more.
Ajit Nawalkha:Yeah. Right? It's a different place.
Kate Northrup:Thank you is an expansive state, and resentment is rooted in scarcity. Yeah. Okay. So you start you you were the CEO of Mindvalley. You started a company called Evercoach.
Kate Northrup:You do a lot of coaching certifications. You teach coaching. You are a coach. You're just a coaching like, it's, like, amazing. Right?
Ajit Nawalkha:That's true.
Kate Northrup:Amazing master coach.
Ajit Nawalkha:Thank you.
Kate Northrup:What this is seems like a very simple question, but I really wanna know. Like, what to you is coaching?
Ajit Nawalkha:Coaching is the art of being able to ask the right questions at the right time
Kate Northrup:given
Ajit Nawalkha:the space. Mhmm.
Kate Northrup:And why is it important?
Ajit Nawalkha:Because questions really questions are a way to look within, and most people have all the power they need, all the results, all the solutions, all the ideas they need within themselves. Yeah. Most people don't need more education. If you're in 20s, maybe you do. Maybe in your 30s, maybe early 30s you need.
Ajit Nawalkha:But if you've done anything reasonably okay in your 20s and if you were courageous enough in your early thirties, you have the answer. You may need a little how to, but that little how to is available on YouTube or in a program somewhere.
Kate Northrup:Yeah.
Ajit Nawalkha:So you could spend a couple of $1,000, get a trainer, get a teacher, get a instructor, and you can learn it. It's not hard. It's not hard. Nothing is difficult in today's time, especially with AI. You don't even have to do half the shit.
Ajit Nawalkha:Right? So Yeah. So it's like, no. It's very easy to get the how to is the easiest part. People make it the biggest deal.
Ajit Nawalkha:It's the easiest part of everything. The thing that we struggle with as human beings or I have seen people struggle with is being able to sit with themselves and say, what do they actually want?
Kate Northrup:Yeah. Like, I I I've asked
Ajit Nawalkha:this question and people would give gibberish answers. What do you want? It's like, whatever. You know? Whatever the nice thing that they've heard on the Internet and they would repeat it.
Ajit Nawalkha:We're all like, no. What do what do you really want? Like, what do you want the question that was asked to me? Most people can't answer that question. Not correctly.
Ajit Nawalkha:Not with purpose. Not with intention. They can't be clear about it. If I say what's your 5 year goal? Most people can't answer that question.
Ajit Nawalkha:Where are you gonna be in 20 years from now? You can't answer that question. If you can't answer those questions, how are you gonna create it? Right. If you don't know where you're going, you're not gonna get there.
Kate Northrup:I'm curious. Going back to joy and love and gratitude for what we have while simultaneously, obviously, being an optimizer, being someone who's always thinking ahead, always seeing bigger possibilities. How do you do the dance of, being fully present in gratitude for what already is while also being constantly thinking about what else you're gonna create.
Ajit Nawalkha:They're not they're not binary. They they actually sit together really well. You can be very grateful for where you are, but always be pulled to a vision of where you're going. And that's why I like to suspend numbers. Like, I don't chase numbers.
Ajit Nawalkha:Like, I'm not going, oh, how can I make next 20,000,000 or 50,000,000 or a 100,000,000? What's my $100,000,000 venture or whatever? Yeah. I don't. I'm chasing the joy of how my life is gonna be.
Ajit Nawalkha:So there is a tool that I that I often ask people to do. It's called the perfect day.
Kate Northrup:Yes.
Ajit Nawalkha:Do you know perfect day?
Kate Northrup:Please tell me your version of it.
Ajit Nawalkha:Yeah. Yes. So the perfect day is basically you write out exactly how your day will need to unfold for you to feel at an absolute bliss. And most people, for the first time they write it, they say beach on the vacation vacation on the beach and so forth. I want you to get past all that bullshit that you tell yourself because of the challenges you have in life.
Kate Northrup:Yeah.
Ajit Nawalkha:But when you actually say it, like, you will be fueled with joy. Yes. You wanna do the work. You wanna do something meaningful with your life. You write that perfect day.
Ajit Nawalkha:What you would find is about 50% of the perfect day that most people have is already their current day. There's only about 40 to 50% that they need to achieve. When you sit with that, you realize that if I'm so close to my perfect day, there is so much to be grateful for and so little that I have to create. Yeah. Right?
Ajit Nawalkha:And the closer you get to your perfect day, you would see your perfect day evolves. Yes. Right? And your perfect day becomes bigger. And there's another 30% gap.
Ajit Nawalkha:But this 50, 60, 70% that you've already acquired in your life or you live in your life, you're grateful for it.
Kate Northrup:It's already here. And you're pulled by
Ajit Nawalkha:the 30%, and that's perfectly okay.
Kate Northrup:I'm so glad you just said about not doing the numbers on your goals. I am so averse to putting numbers on my goals and the the the the I I don't know. It I don't like it. I don't like it. It doesn't make me feel good.
Kate Northrup:I don't find it inspiring. It feels arbitrary. Like, I'm just like, and so, thank you for that. That was, like, a really good nugget for me. But I am curious as someone who, like, runs large companies.
Ajit Nawalkha:You know, you
Kate Northrup:gotta have KPIs. You gotta have, like, company wide goals. No? Do you set them within the company? Like, how do you navigate that?
Ajit Nawalkha:They always set within the company. And the way I like to do them so it depends on company to company, people to people.
Kate Northrup:Sure. Right.
Ajit Nawalkha:So I like to do them what I call an MTO goal. I think Raymond Aaron first came up with that term. I could be wrong about the person I'm giving credit to. But MTO is minimum target outrageous. So you set a goal that is minimum is something that, you know, you absolutely can get it.
Ajit Nawalkha:Like, it's a 5, 10% increase year on year. You're like, I can just do the work that we are doing and we'll get that much. Target is where, like, okay, this is what we are actually going for. Yeah. Right?
Ajit Nawalkha:This is what we are like we're gonna put some effort into it. We're gonna go do it. And outrageous is something that, like, it's a little bit crazy. The likelihood of achieving it is maybe 80%. Like, there's, like, not 80.
Ajit Nawalkha:Yeah. Like, if a 100 was the likelihood of a 100%, it's about 80% chance that we'll ever do this, but this is hard. It's difficult. Something has to really line up for it. And when you have those goals, what happens is it creates the the a sense of calm in the current moment.
Ajit Nawalkha:It's like, I can get to minimum, and I get to celebrate that as
Kate Northrup:well. Right.
Ajit Nawalkha:The second is, okay, I'm really chasing for it. So that's the thing that team is being held accountable for most of the time. And then outrage is something that if you get to, great, amazing. Because that's like sending Universe a message, that will be nice. Yeah.
Ajit Nawalkha:And then, like, if if you can make that happen, that will be like, cool. Yeah. Right? But I'm not chasing insane goals. Right.
Ajit Nawalkha:It's not. What I want is insane outcomes on a day to day basis. So I I learned a lesson early on. So I'll tell you a little story on why this is important to me, Is when I first joined Mindvalley, it was interesting. I joined as an intern in December 2008.
Ajit Nawalkha:And I joined right maybe 2 weeks before Christmas, something like that. So basically 80% of the company was holiday. It was all on holiday. There were only like 10, 15 people in the company and 8 out of 10 were on holiday. There were 2 people left.
Kate Northrup:Right.
Ajit Nawalkha:So I was like, alright. I came in. I don't really know what I have to do. They gave me a bunch of things to study. I was like, I'll study them and that's it.
Ajit Nawalkha:Right? So the season passes. January, people are starting to come back in the office, and I've been told that my manager got fired. Oh. Alright?
Ajit Nawalkha:Or downgraded or whatever. But now, basically, I'm the business manager of this unit. Alright? I was like, okay. I'll take it.
Ajit Nawalkha:I'm an intern. I just joined.
Kate Northrup:I mean, I don't get a raise for it, but I get
Ajit Nawalkha:the title of business. I'll take it, you know? I mean, who cares? It's like a yay celebration. So I say, okay, I'm a business manager.
Ajit Nawalkha:So they go, all right, as a business manager, you gotta make a report and make a presentation on the numbers that I've rolled out for last month. And I make a presentation, I make the presentation in front of the team of like 10 people. And Vishen, who is the founder of Mindvalley goes, yo, do you realize that you're about a $100,000 short in your, monthly revenue? I was like, I didn't know what I was supposed to make. So you're probably right that I am a $100,000 short in my revenue.
Ajit Nawalkha:So like, well, you gotta make up for it next month. I was like, okay. Now think about the mindset of a person that has no sense of, like, this is Internet marketing is new to me. I'm a 24 year old kid at that point or 25 year old kid at that point. So to me, like he says a 100,000, I thought maybe it should be easy.
Ajit Nawalkha:That's why
Kate Northrup:he's That's amazing.
Ajit Nawalkha:Yeah. It might be like he's saying it as such a nonchalant way. No big deal. Go make a 100,000 a month next month and you've covered the balance. Like, okay, cool.
Ajit Nawalkha:Sure. I will do it. I was also cocky at that time. Of course, 25 year old, you're throwing me. I'm a business manager.
Ajit Nawalkha:I'm gonna crush it. Right? So so I was like, all right. I'll make an initial $100. What's a big deal?
Ajit Nawalkha:So I go and I'm looking at the numbers. I thought it would be almost automatic because, you know, that's how you are when you're new at anything. So it just happened. I'm like, damn. And it's like 2 weeks left in February or something.
Ajit Nawalkha:And I'm like, damn, I'm not making that a 100,000 more. And there was a colleague of mine at the time who was just observing me because he was like, I'm gonna give this kid his time to come and ask for help. And so after a point, I'm like really sad and every day I'm working a little extra because I'm trying to say maybe I'll figure this out. And I was I was so temporary in Mindvalley that I didn't even have a room. I had a couch that I was sleeping on.
Ajit Nawalkha:And this colleague of mine had a room in the same house.
Kate Northrup:Uh-huh.
Ajit Nawalkha:So he one day was walking with me and he says, Ajit, did you figure out how to make that extra additional $100? I was like, no, man. I feel like I'm gonna get fired in like a week because I don't know how to do it. He's like, here. And he gives me the stack of DVDs to study.
Ajit Nawalkha:He's like, go study this. And I think your idea might be in there. Right? And so I go in. I spend the nights.
Ajit Nawalkha:I'm studying this material. I find this one campaign that was really easy to implement. I was like, I'm gonna this is a 7 day campaign. I was like, I'm gonna implement this campaign. I write the campaign.
Ajit Nawalkha:I send out the campaign. And lo and behold, we make $120,000 in 7 days. Right? So I'm making my report. I'm presenting.
Ajit Nawalkha:We covered. We've got $120,000. And what was told to me at that time, which is what Vishen said, is like, Ajit, I wanna tell you something. In the history of the company, nobody has ever ran a campaign that made a $100,000 over a weekend. Wow.
Ajit Nawalkha:And that taught me the lesson that always expect more from people. Mhmm. Don't set that expectation where you feel defeated when they don't meet it. Right. But set an expectation more from people so they can raise their standard.
Ajit Nawalkha:So when I am working with someone, I want them to pursue a bigger dream, bigger goal, especially if they think they can't do it. But what I've also learned is because of that, most of my team members like, my average time a team member stays with me and me or my company is about 7 years
Kate Northrup:Wow.
Ajit Nawalkha:Which is very high for 2024. Yes. Very, very high. Team members don't stick around that long.
Kate Northrup:Also in our industry.
Ajit Nawalkha:In our industry, it's like months. A year.
Kate Northrup:Yeah. It's months. That's remarkable. Yeah.
Ajit Nawalkha:Yeah. So 5, 7 years. Like, 7 years is I think is an average right now.
Kate Northrup:Wow.
Ajit Nawalkha:If you work with me, you will work with me directly or indirectly for about 7 years. Right? And that is because of that. I don't make them feel defeated if they don't hit it. No.
Ajit Nawalkha:But because I expect more from them, they have more chance to surprise themselves. Yeah. And so they feel like, damn, working with this guy, I keep expanding.
Kate Northrup:Yeah.
Ajit Nawalkha:I keep expanding because he has more faith in me than I have faith
Kate Northrup:in me.
Ajit Nawalkha:And we can use all we can all use a little faith sometimes.
Kate Northrup:We all need other people to believe in us no matter who we are. And, like, I feel like that it you're inviting greatness that already lives in people very similar to how you described coaching.
Ajit Nawalkha:Yeah.
Kate Northrup:Right? It's like you know it's in there, and you are doing something outside to just back in it. Yeah. It's so beautiful. What a great story.
Ajit Nawalkha:Yeah. So that's that's kind of how I do goals. Yeah. To to relate back to Okay.
Kate Northrup:Got it.
Ajit Nawalkha:Yeah. To to business. Is that right?
Kate Northrup:Know what I I was so lost at this point. I didn't know where we were going.
Ajit Nawalkha:So day to day, week to week, month to month, they have something that I know is gonna push them a little bit Yeah. But will keep them interested in what they do.
Kate Northrup:Sure. Right.
Ajit Nawalkha:So they those goals are a little push, a little than what I need them to actually deliver to, but there is kind of a sense of peace and comfort with the overall company ambition or company goal. We still wanna grow, but we are not gonna we are not gonna feel defeated if we didn't get 30% growth year on year. Yeah. Here's one more thing, Anna. Tell me, Kate, if this is true for you or for your students because you have a huge community of students as well who who appreciate and has benefited from your wonderful books and programs.
Ajit Nawalkha:I've benefited from your book for sure. Thank you. Money and Love Story. That's the one that I that I've read and I really, really appreciate it. Well, one thing that I've noticed is that, in appreciating you, I've lost my train of thought.
Ajit Nawalkha:That's what I just realized. What were you talking about?
Kate Northrup:So thinking about have you noticed this within your students? It was something about beckoning what's inside people, and then one thing you've noticed
Ajit Nawalkha:Yes. Okay. Sorry, Claire. So have you noticed this in your students? Is that most of the time, people set their year long goal something that actually they would want their life to be like.
Ajit Nawalkha:Their dream life is what they set themselves up to achieve in 1 year. Yeah. Right? Yeah. It's a classic thing that we do.
Ajit Nawalkha:We feel like because Amazon Prime has trained us to get everything today in 24 hours or less, we go, you know what I would love in life? And we have this long list, and we say 12 months. That's what I'm gonna give myself, 12 months.
Kate Northrup:I was like,
Ajit Nawalkha:but this is your dream life. Why does it have to happen in 12 months? Right. Why not give yourself some grace so you can actually enjoy the process of having a dream
Kate Northrup:life? Totally. Okay. I just, like yes. Yes.
Kate Northrup:Yes. Because from what I know about the power of relaxation and, like, feeling safe, giving ourselves an extended timeline and being like, okay. So you wanna be a millionaire. Like, do you feel like you could do that in your lifetime? Absolutely.
Kate Northrup:So why does it matter? Like, if that's a guaranteed, like, you can do that, why does it matter if it's this year? Like, take the pressure off because, actually, in my experience, the less pressure we have, the more space we have for creativity, for now, I mean, in your story, there was actually, like, a little bit of a pressure, but you were 24. It's not like you were gonna, like, lose your house, not be able to feed your family. You know?
Kate Northrup:Like, I mean, I don't know what your situation was, but it it was didn't see like, you were sleeping on a couch. It's like Yeah. Alright. Everything was a win. Exactly.
Kate Northrup:Like, let's set ourselves up for more spaciousness because we show up more powerfully that way, I find. Yeah. And, like, why put that kind of pressure?
Ajit Nawalkha:Like And it's also true. And and I I tell me if you noticed this as well with your students. The more ease at ease they are, the faster their dreams
Kate Northrup:come through. Yes. Because relaxation is like the lubricant of our dreams. And circling back on that, what you said about, like, building out your dream day and realizing that, like, most of us already have 50 to 60% of it, that in and of itself, like, that feeling of I have arrived already to a large extent also really fuels our dreams. Yeah.
Kate Northrup:Because it's like, it's already great. Wonderful. Yeah. So, like, let's work from there as opposed to working from lack.
Ajit Nawalkha:Which is why I love putting whatever's the goal that anybody has for a year, just put it in 3 years.
Kate Northrup:Great.
Ajit Nawalkha:The moment you push it in 3 time. You push it in 3, and you will find 80 percent of your goals will come true in about a year and a half. But it will not come true if you really have a year long goal because you'll be so stressed, so anxious, make worse decisions because you'll make short term decisions. You'll act out of integrity. You'll do stuff that you won't just, energetically you'll be off.
Ajit Nawalkha:Yes.
Kate Northrup:And
Ajit Nawalkha:so you either give up on your goal or you or you get to it but never really feel the appreciation to it. Versus you put it out to 3 years, you find that because you have that ease and flow and you're making better decision because you're saying, you know what? It's anyways great anyways. I'm gonna celebrate it anyways. Yeah.
Ajit Nawalkha:You can get to it in 18 months.
Kate Northrup:Right.
Ajit Nawalkha:You're actually much easier to realize in 18 months than to it was ever to realize in 12 months because there's ease. And you're not even wanting to realize in 18 months.
Kate Northrup:Right.
Ajit Nawalkha:I've seen most of my goals that I write because I only write 3, 5 year not goals, but, like, things I would like to have or experiences more so that I'd like to have. They often I send out to the university, 5 years. Often, they happen in 2. Often, they happen in 3. Yeah.
Ajit Nawalkha:It's, like, it's always that case.
Kate Northrup:Right.
Ajit Nawalkha:So there's that because I have I have that ease. I don't I'm in no rush.
Kate Northrup:And and on attachment.
Ajit Nawalkha:I have no attachment.
Kate Northrup:Right. And be in trust. So then you're and and that thing you said, I think, is really key. Like, if we put pressure, then sometimes we end up, betraying ourselves in the process. And when we have squeezy energy around things in the process, it will feel squeezy in the actual, like, achievement as well.
Kate Northrup:Like, how we do it is what we get. This has been so great. I learned a lot today. Thank you so much for coming here. I really appreciate it.
Kate Northrup:We went a lot of places. I really love what you have to say about your values, about lingering with money, and this piece on goals, I personally found deeply relaxing. So thank you for being here. Thank you, buddy. For who you are.
Kate Northrup:If people wanna connect and learn more about you, your work, how can they find you?
Ajit Nawalkha:Well, the best places is first of all, I'm giving one of my books free. Like, give I'm just giving away, Viveve, the one that you're talking about. Just go to download Viveve. The PDF version for you is available for free. Absolutely.
Ajit Nawalkha:You can download. Download Viveve is the link. I will send it and put it in the show notes. And if you wanna just follow me on Instagram, it's real kohshajat. That's all it is.
Kate Northrup:Amazing. Thank you so much for being here. This was great.
Ajit Nawalkha:Thank you.
Kate Northrup:Thanks for listening to this episode of Plenty. If you enjoyed it, make sure you subscribe, leave a rating, leave a review. That's one of the best ways that you can ensure to spread the abundance of plenty with others. You can even text it to a friend and tell them to listen in. And if you want even more support to expand your abundance, head over to kate northrup.comforward/breakthroughs, where you can grab my free money breakthrough guide that details the biggest money breakthroughs from some of the top earning women I know, plus a mini lesson accompanying it with my own biggest money breakthroughs and a nervous system healing tool for you to expand your abundance.
Kate Northrup:Again, that's over at kate northrup.com forward slash breakthroughs. See you next time.