Asymmetrical Marketing and Personal Branding with Adam Robinson - The Transaction - Ep # 13

In this episode of The Transaction, Co-Hosts Matt Amundsen and Craig Rosenberg chat with Adam Robinson, founder of a $20 million ARR bootstrapped SaaS company. Adam shares his journey of leveraging LinkedIn for marketing, discussing the power of personal branding and asymmetrical marketing in today’s competitive business environment. He offers insights on content creation, audience engagement, and the future of sales strategies.

Takeaways

• Personal branding on LinkedIn can significantly impact business growth.

• Authenticity and transparency build strong audience connections.

• Asymmetrical marketing allows smaller companies to outmaneuver larger competitors.

• Sharing both successes and failures creates relatable and engaging content.

• Leveraging organic social media can lead to substantial business opportunities.

Chapters

• 00:00 Introduction

• 02:00 Viral Memes and Easter Bunny Anecdote

• 05:00 Welcoming Adam Robinson

• 07:00 Adam’s LinkedIn Journey and Personal Branding

• 15:00 Challenges in Outbound Sales and Market Trends

• 25:00 Importance of Authenticity and Transparency

• 35:00 Asymmetrical Marketing Strategies

• 45:00 Building a Personal Brand and Engaging Content

• 55:00 Outro and Final Thoughts

Quote of the Show

“Being famous within your target audience is the most valuable thing you could ever have as a founder.” - Adam Robinson

Connect with Adam Robinson

• LinkedIn: Adam Robinson

Sponsor

The Transaction is sponsored and produced by Ringmaster, the go-to branded podcast team. They handle everything from creative to guest booking, so you can focus on the conversation. Discover how your company can leverage B2B podcasts to deliver outsized ROI at ringmaster.com.

Shoutouts

• Andy Paul Podcast

• Scott Lease

• Chris Walker

• Sam Jacobs

• Devin Reed

• Dave Gerhart

• Anthony Kaneda

• Shopify Plus

Phrases Minted in this Episode

• “Asymmetrical Marketing”

• “Personal Branding on LinkedIn”

• “Sharing the L’s”

Follow the Show:

• Craig’s LinkedIn: https://www.linkedin.com/in/craigrosenberg/ 
• Matt’s LinkedIn: https://www.linkedin.com/in/matt-amundson-91657236/ 
• The Transaction on LinkedIn: https://www.linkedin.com/company/the-transaction/ 
• The Transaction Website: https://thetransactionpod.com/ 
• Substack: https://thetransaction.substack.com/ 

Ways to Tune In:

• Spotify: https://open.spotify.com/show/3i3r3WLacRZiSa7dOaOgDz 
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-transaction/id1734518309 
• YouTube: https://www.youtube.com/@TheTransaction?sub_confirmation=1 

Creators & Guests

Host

Craig Rosenberg

I help b2b companies grow revenue by enabling GTM excellence. Chief Platform Officer at Scale Venture Partners

Host

Matt Amundson

CMO, Advisor, Data-Driven Revenue Leader. Chief Marketing Officer of Census

Producer

Casey Cheshire

What is The Transaction?

Welcome to The Transaction.

From ABM to PLG, from MEDDIC to MEDDPICC, the world of business is constantly evolving. We’ll cover the who, what, where, when, why and most importantly how you get… The Transaction.

Hosted by Craig Rosenberg and Matt Amundson.

Presented by Ringmaster Conversational Marketing, the go-to branded podcast team. To discover how your company can leverage B2B podcasts to deliver outsized ROI, visit ringmaster.com.