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What if you could get more of what you want in life? But not through pushing, forcing, or pressure.
You can.
When it comes to money, time, and energy, no one’s gonna turn away more.
And Kate Northrup, Bestselling Author of Money: A Love Story and Do Less and host of Plenty, is here to help you expand your capacity to receive all of the best.
As a Money Empowerment OG who’s been at it for nearly 2 decades, Kate’s the abundance-oriented best friend you may not even know you’ve always needed.
Pull up a chair every week with top thought leaders, luminaries, and adventurers to learn how to have more abundance with ease.
Business felt harder than it needed to feel. I was just stretched too thin, really kind of burning out. Everything felt so split. When you're inside of your business, you become so blind to the things that are completely visible to you, and, of course, that's where I was. And then 2025 happened, and you have no idea what's around the corner.
Kate Northrup:I'm thrilled to have my dear friend Nicole Jardim on the podcast today. She has an absolutely beautiful story, a before and after, but also a long term story. She and I have known each other for over a decade since we were baby entrepreneurs online in New York City in our twenties, and she has built an empire, an absolutely incredible company changing women's lives called Fix Your Period. She's also the author of the book by the same title, and through her own trials and tribulations with her own cycle, she has helped tens of thousands, probably hundreds of thousands of women unlock the power of healing for their own cycle. And we talk about that today.
Kate Northrup:But we also talk about a breakthrough moment where she realized how she could reduce the amount she was working significantly while increasing her revenue by 50%. And in many ways, this insight was staring her in the face, but none of us can read the label from inside the bottle, which is why I'm sharing her story with you. We all need mentorship. We all need mirroring. We all need help looking under the hood to see what are we wasting our time on.
Kate Northrup:What are we pouring ourselves into that is not giving us the return that it should be? And how can we make our businesses more efficient, more effective, more elegant, more profitable? So today, you're going to hear my friend Nicole Jardim's story and how business by design helped her to work less and make more. Enjoy. Welcome to Plenty, a weekly recalibration of power, money, and safety for high capacity humans.
Kate Northrup:I'm Kate Northrup, best selling author and creator of Relaxed Money, and this is where neuroscience meets ancient wisdom meets real wealth strategy. This is the sacred conversation at the intersection of money, the body, and the life you're truly here to live. If you're ready to reimagine what's possible for yourself and for the world, you're in the right place. Let's go. Hi, Nicole.
Nicole Jardim:Hi, Kate. Thank you.
Kate Northrup:Are you?
Nicole Jardim:Good. I'm great. Thank you so much for having me.
Kate Northrup:Thank you for being here. When I was thinking about who in our community had a great success story with BBD, I immediately thought about that moment at our BBD Mastermind with you and your revenue stream. So we're gonna get to that. It was such a great breakthrough moment. It was just like I love moments like that because, you know, business breakthroughs is what James specializes in.
Kate Northrup:And I wanna back up to talk about you know, you've been in business a long time. You and I have known each other a very long time.
Nicole Jardim:Been ages.
Kate Northrup:When did you start your business?
Nicole Jardim:It was, like, 2010.
Kate Northrup:Had you gone through IIN? I did. Institute of Integrative Nutrition?
Nicole Jardim:Yeah. I was I'd I'd done the 02/2010 program, basically. Yeah.
Kate Northrup:Okay. Great. And so you're out there. You're a health coach. Did you start right away helping women with their periods?
Kate Northrup:Was that your niche right away?
Nicole Jardim:No. I didn't. Girl, I was like, oh, I'm gonna do Reiki, and I'm gonna be this and do all kinds of things. You know how it is. Right?
Kate Northrup:I oh, I do. You obviously, you do.
Nicole Jardim:You gotta go through so much to get to where you're going. It's hilarious, and it's so cringey when you look back. Oh, man.
Kate Northrup:But it's part of the deal. Like, you just don't I remember those days, like, in the you know, all of us out there in, like, 2010, 2011, 2012, it was like you would meet people, and it was like, you know, I'm I do 35 different bajillion things with a side of blogging and, like, whatever. I just it it we were out there. It was great.
Nicole Jardim:Sure. It was a reminder
Kate Northrup:that, like, where you start does not need to be the end goal, and you don't you won't know where you're going. And I think a lot of people make a huge mistake, which is they do not start because they don't know ultimately what will be their forever niche or what will be their forever thing. And it's like none of us know that. I mean, I feel like we're always evolving and becoming. And if you don't start, you're only delaying the inevitable, which is, like, you cannot figure this stuff out while standing still.
Kate Northrup:So what happened for you to create your specialty?
Nicole Jardim:Well, I think we have to go back many decades, unfortunately, but that was really what started all of this. The impetus for me was my own period problems. I really struggled as a teenager. I had horrifically heavy and painful periods that completely hijacked my life on a monthly basis. And my mom was like, well, I had really bad periods too, so I don't know what to do with you.
Nicole Jardim:And so I just kind of lived with it because that was really the only option that was presented to me until I went to the gynecologist at like 18 or 19, and she said to me, Oh, well, I can just put you on the pill. And it was very casual, and I was very excited about it because, obviously, everyone else is on the pill. And I just thought, well, this is really cool. I get to be part of this group now of girls who are on the pill, and they seem like they're living their best lives. So that's what happened.
Nicole Jardim:And then I, of course, became the poster child for pill related side effects. And I thought at one point, maybe the heavy and painful periods were actually better than just, you know, dealing with what I was dealing with. It ranged from, you know, hair loss to melasma all over my face to horrible digestive issues, chronic yeast infections, urinary tract infections, the works. It was I I lived with this for, like, five years, and I saw every doctor I could think of. No one really had a solution.
Nicole Jardim:No one suggested I come off the pill. That was never even brought up. And I finally ended up in the ER because I had an allergic reaction to a UTI medication. And so that was really the catalyst for all of this. And so I saw a friend's acupuncturist and she was the one who put me on, or he was the one who put me on this path.
Nicole Jardim:I never looked back. It was just absolutely life changing. It changed the trajectory of where my whole life went. And I and I came to this work, obviously, through IIN, like we just mentioned. And, like I said, I was doing yoga.
Nicole Jardim:I was doing Reiki. I was like, I'm a young women's health coach, I think. I don't know. I just didn't know what I was doing. But I but so it was, like, 2011, 2012.
Nicole Jardim:I came up with the name Fix Your Period. Nisha Moodley was my business coach at the time. She came up with a name, and we were she was really big into Google Analytics, which I thought was the coolest thing ever because that was all so new. And she was like, there isn't even a search term for fix your period. There was, like, nothing online.
Nicole Jardim:It was insane. And I thought, well, this is perfect because this is exactly how I feel. I women don't really get hormones. Right? They but they get period problems.
Nicole Jardim:Like, they understand what they're dealing with. And so that was really the beginning of all of this, and and, you know, the rest is history.
Kate Northrup:That's amazing. It's actually just very funny because I remember a very specific conversation I was having with Nisha about all the ridiculous but very, like, pithy URLs that she had purchased over the years. Oh, that's amazing. She is really good at naming things, and some of them are were so good, but I won't repeat what they were here because some of them were really inappropriate. But fix your period is genius.
Kate Northrup:Okay. So it stopped. That's the name of your book. Yes. And a year ago ish, let's say, you heard about James Wedmore's business by design program.
Kate Northrup:Did you go through his, free training, or did you just hear about the program?
Nicole Jardim:No. I went through his free training for you. I did the whole thing.
Kate Northrup:You did the whole thing? Okay. So I'm so curious. Tell me. Because, we were actually just doing our Relax Money launch debrief, and there's different types of buyers for everything, and this is important for all of us to know.
Kate Northrup:There's a certain type of buyer who's gonna, like, consume all the free content and go through the private podcast and take the workshop and do the homework and download the workbook and, like right? There's that type of buyer. And then every year, we have we have you know, it's very much a bell curve. Like, there's a certain segment that does literally everything, and they go hog on all our stuff and do a full binge for, a month. And then we have about the same percentage of people on that other side of, like, the standard deviation or whatever who consume zero of the free launch workshop training and join the program.
Kate Northrup:And I'm just fascinated by human behavior. So you are closer to the one who did the full workshop and received a lot of benefit from it. Yeah?
Nicole Jardim:Yeah. Absolutely. Okay.
Kate Northrup:Tell me if you remember. I know it was a year ago now, but if you remember, what had you you're you're an incredibly well established entrepreneur. You have a published book. You're, like, quite well known. Mhmm.
Kate Northrup:Very successful. I don't know the size of your business, but regardless, like, you're established. What had you know that this was gonna be useful for you at your level?
Nicole Jardim:It's so I love this question so much because, honestly, doing another business training program didn't was not on my radar. But then you mentioned it, and then I started digging in. But I I I guess the assumption is is kinda like what you just said. Right? Is that when you get to a certain level, you kinda think, you've seen it all.
Nicole Jardim:I don't necessarily need another business program. You know, we tell ourselves all kinds of things. And as you mentioned too, I've been in business for so long. I've invested heavily in education over the years. And I think there was a point I came to where I was like, okay.
Nicole Jardim:I'm done. That's it. No more business programs. And I think a lot of entrepreneurs can really relate to that. And at some point, you realize, like, you don't need another course.
Nicole Jardim:You really just need to implement all that you've learned over the years. Right? It's self help, not shelf help. And so you kinda just have to really do that. And so I stepped away from that world.
Nicole Jardim:And and then then last year happened. And I think that, you know, the last, what, five, six years since the pandemic, I felt like the online business landscape had changed dramatically. And I felt like all the rules actually went out the window. And I was having these conversations with other other practitioners who have online businesses, who have also been in business for a long time. And they were all kind of saying the same things too.
Nicole Jardim:Right? The consumer behaviors had really changed. The technology was like, woah, everything is really different now. And I really realized then that I had not immersed myself for quite some time. And I used to follow James when he was teaching about YouTube strategies, like, way back in the day.
Nicole Jardim:And and I also knew him from our New York world.
Kate Northrup:I mean, we were all
Nicole Jardim:kind of entrepreneurs in New York back in those days. It was so fun, the Wild Wild West. And and I obviously had admired your work for years, and I've been following your work. And I had also been at your Relax Money Live in February of last year. So I was I was very in it.
Nicole Jardim:And I think one of the things that stood out to me, you know, for you, in your work, was that, you know, what you'd built, how you seem to operate. Your business feels so intentional and simple and sustainable, and I was struggling with a lot of that. And I know there's a lot happening behind the scenes in your business. From the outside, there is this level of ease that I find very inspiring. And, you know, I just I didn't want I felt like I didn't need just, like, some marketing tactics.
Nicole Jardim:Like, I really needed something more. I've I wanted better systems and more simplicity. I I really was hoping for a more streamlined approach to business. And and I I really also and this is obviously the seed that was planted from Relax Money too. It's like, really wanna understand how to grow without simply working harder.
Nicole Jardim:And I know that that's one of James' big tenets as well too of business. And and that was obviously part of the reason I had actually joined Relax Money, the program, a few months before BBD opened up for enrollment. So I I felt like they went really perfectly together. So I don't know. Maybe you guys should do a bundle offer.
Kate Northrup:We probably should. It is actually remarkable to me, though, the number of people who join Relax Money and then who decide, you know what? BBD is the perfect thing to go with it. And you said something just now that I wanna highlight, which is you said, at some point, it's not about, like, just getting some more marketing tactics. It's not actually even about, like, getting more education, though there's always something new.
Kate Northrup:And I and and one of the things I love about James is that he is because he runs a mastermind of, like, 47 entrepreneurs, digital entrepreneurs, he's very much swimming in the soup of, like, what's working now. However, what makes BBD different is that it's not a course. It is a manual of processes to actually use and install in your business, which is very different from like, I'm gonna now have access to these 20 videos that I'm never gonna watch, and I have to learn all this stuff. It's actually a step by step processes to get results in a variety of different scenarios that you would need in an online business. So Yeah.
Kate Northrup:We're gonna come
Nicole Jardim:Can I just say really quickly and speak to that? Because that was what completely blew me away. I was just like, wait a second. This thing is more comprehensive than anything I think I'd ever seen before, and there was more strategy for every aspect of online business than I think I could ever have thought of. It was kinda like someone had just thought of every component of building and scaling an online business, and that was one of the biggest reasons for joining.
Kate Northrup:Yeah. And it's not a soup to it's not like the intention of it is not, okay. You're gonna log in, and then you're gonna go through everything. It's like the, you know, it's like the World Book Encyclopedia used to be, in my childhood, like, on our bookshelf. I wasn't you weren't you don't read the encyclopedia like you read a novel.
Kate Northrup:Right? You go to the book you need at the time you need it for that particular information, which is how BPD works as well. You go in for the process you need for that particular situation. So I wanna talk about what, if any well, I'm sure there were some. What processes did you gravitate towards to implement in your business at the beginning?
Nicole Jardim:Girl, I have a story for you. Alright. Yes. Okay. So the first thing was that, you know, I took this one concept, and it was actually how both of you did your launches.
Kate Northrup:Yeah.
Nicole Jardim:I was really, really impressed by that. I I really wanted to to change things like that. So that, I think, really stood out for me. It was, you know, just the way you guys approach your launches. And so for my launch strategy for my women's hormone health certification program has been pretty straightforward.
Nicole Jardim:I it really it really needed some help. You know, I'd host, one webinar, maybe two, but mostly that was just a walkthrough of the program and what their experience would be like. You know, I may teach a little bit on a topic related to the program, answer questions, invite people to enroll. I did consultations because this was more of a smaller scale program, more high touch. And I'd say, you know, it worked for the most part.
Nicole Jardim:But after seeing his launch experience and then joining BBD and then going through that content, I just love the idea of creating an immersive experience, like an event, rather than just, you know, hosting a boring ass webinar. And so that was something
Kate Northrup:No more boring ass webinars.
Nicole Jardim:Oh my goodness. No. And so when it came time to launch the certification program, I was like, okay. We're experimenting. And my team was like, oh god, Nicole.
Nicole Jardim:Okay. This is a lot. We're gonna do five events in one week. Okay. So we did that.
Nicole Jardim:So we, you know, we hosted the program tour so people could see exactly what they were learning, and I really amped that up too. And then we hosted teaching sessions on topics that were obviously relevant to the prospective students. And then on top of that, we created alumni panels. Like, I loved that about what he was teaching. And so they were all based around specific questions that we get over and over and over again from students.
Nicole Jardim:So, graduates who had no prior training, for instance, like, was a big one that was coming up. International graduates. Like, how do you build careers like this in different countries? So that was another huge one. And then graduates with specialties, you know, in in fertility or perimenopause or whatever, how did they bring that education into their work or specialize in that after they graduated from this program?
Nicole Jardim:And then there was, like, a a success panel as well. So prospective students could just hear directly all of the amazing things that our graduates were up to. And I felt like what happened was really fascinating. The entire launch felt way more engagement engaging. It felt, you know, just really valuable, and it felt like this was how I wanted people to experience the program.
Nicole Jardim:And so I I and not only that. Right? The students had or potential students had so many more opportunities to engage with us and to interact with us and and to and I think envision themselves inside of the certification and just see the type of women who were in the community. And so I I think that that alone, that that became so visible right away. And it was obviously so much more than what a single webinar could accomplish.
Nicole Jardim:And then so much. Yeah. And and so we had increased our tuition by a thousand dollars, for this program. And we also had, we have a self study version of this program, and we've only ever really launched it as a down sell from the live program. But last year, yeah, the year before, sorry, 2024, we decided we were gonna make it more available and and then sort of make it a little less available in the lead up to the live program because that was our big our bread and butter.
Nicole Jardim:So, anyways, so now we've we've increased the tuition by a thousand. We've had the self study program running throughout the year. We're like, oh god. Have we totally cannibalized this? We have no idea what's gonna happen.
Nicole Jardim:And, and now we are, you know, doing this huge launch and investing a lot of time and effort. Right? Because we we wanted to pay our students to come and speak because they were gonna put a lot of time and effort into it. So I put a lot of money and time and effort, and we ended up, enrolling actually eight more students than the previous year. And and this isn't, like, huge numbers, but this is a smaller program because it's so
Kate Northrup:Well, and it's a high ticket program as well. It's very also high touch. So eight makes a huge difference.
Nicole Jardim:It totally does. I know. Yeah. Because it's a nearly $7,000 program. Yeah.
Nicole Jardim:So yeah. So it was that. And then and we had that, and so it was really measurable for us, and we felt like it was really huge validation. And then we also, you know, had all the income from the self study program that had been launching or that had been running the whole year in addition to us then doing a down sell on that as well too. Oh, wow.
Nicole Jardim:Where a lot more people enrolled in the self study than ever before because they had just experienced so much with us in that live week. So I felt like that was one of the biggest things that happened. Yeah.
Kate Northrup:Amazing. And, yeah, I I love this so much that you had had that self study running, and it did not, in fact, cannibalize your live cohort because I think a lot of people have that fear that if they have a a self study for a lower price that people won't do the live, but you that is incorrect, and you end up making it up with with both ends. Now there was this moment so you have a few different offers. And there was this moment at our one of the bonuses that we do for those who enroll in BBD, and we're gonna be doing it again this year, is a mastermind where we can be together in person, and it always it's like, oh my god. I'm gonna get on an airplane.
Kate Northrup:I'm gonna you know, it's a lot. Right? But when we get in the room together, we do accelerate our results. And I watched you have this incredible breakthrough around your time, your energy, and your revenue. Do you mind telling the story of what happened?
Kate Northrup:And then I wanna know the follow-up because it's been, like, eight months since then. I wanna know what's going on.
Nicole Jardim:Oh, girl. You get ready. It's it's kinda crazy. So, yeah, this was so impactful, and it was so great because you created a wonderful container. It was a small room.
Nicole Jardim:Right? I think it was, what, like, 40 or 50 of us in there. Right?
Kate Northrup:Think it was about 50 people.
Nicole Jardim:50 of us? Yeah. Right. And so
Kate Northrup:It was a small room. The room was too small.
Nicole Jardim:It's true. It's true. It was a little small.
Kate Northrup:More attentive than we expected. So I guess that's a good problem to have.
Nicole Jardim:Nice problem to have. For sure. But yeah. But it was also, it felt really intimate in comparison to that larger event because James has, what, like, thousand people.
Kate Northrup:Yes. And this year, there's not the larger event. Oh. And so we're doing we're we're it.
Nicole Jardim:That's it. Well, girl, I thought that's plenty. All you beat is intimate. Yes. Right?
Nicole Jardim:We'll all take intimate. I think it's great. You know, what is crazy about that is I was in Miami for a family event, and that day, it was my mom's birthday, actually. And I was like, guys, I have to go because I'm going to this event, and I just really need to be there. So I get on this flight really early for Miami.
Nicole Jardim:I got in the Uber. I've already missed some of the events, so I'm already freaking out. And I'm like, I just gotta get there. I gotta get there for the part where James is coaching and all the things, but I was determined. And so I am the type of person who does not raise my hand at these events ever, and I'm like, I'm just gonna sit in the back, take some notes, watch everybody else get coached.
Nicole Jardim:And then, of course, I'm sitting in the front row, thanks to Jen and Sarah. And James called to me when I raised my hand, and I explained the situation that I was having. And I think one of the biggest reasons for joining BBD and also to for joining your program too was that everything felt so split. Business felt harder than it needed to feel. I was just stretched too thin, really kind of burning out.
Nicole Jardim:And so I was explaining to him that I had these essentially built two businesses, sort of the consumer facing brand, the fix your period, like we talked about, and then the Institute for Menstrual Health, where I train practitioners. And I was feeling very torn because feeling very responsible for both of them, but I was spending this enormous amount of time and energy and effort on growing the consumer side of the business. And then at the same time, the practitioner side is generating the overwhelming majority of our revenue, and somehow, I'm just not giving that side of the business the same level of focus at all. So we're we're nurturing this consumer audience so well. Practitioner side, we're we're doing a lot of ads, and we're increasing our ad spend, but there wasn't the same level of relationship building that was happening.
Nicole Jardim:So, of course, James, in the way he does, starts asking questions. And so he's asking about revenue and where the business is growing and and what the revenue is from one side versus the other. And he's asking where my time is going. And and I'm thinking, okay. I I I see where he's going with this.
Nicole Jardim:And and then we walked through the numbers, and then, obviously, it became really obvious. Right? Like, you're inside of your business, I think every single day, I know you know this, I think every entrepreneur does, you become so blind to the things that are completely visible to you. And, of course, that's where I was. And so I just sort of spent too many years immersed in the the whole complexity of of all of this and just feeling like, I don't know what to do.
Nicole Jardim:And so what he reflected back to me was, obviously, my attention was way too divided, and I was pouring all this effort into the area of the business that wasn't producing results proportional to the energy that I was investing at all. And then, obviously, the business that was thriving or the piece of it that was thriving really needed more focus. And so he was like, Nicole, you know what you need to do. And and his opinion really was I needed to majorly scale down the consumer side and put a lot more focus on the practitioner side of
Kate Northrup:things. He drew the dot he just asked you, like, how much of your what percentage of your time are you spending on the consumer side? Right. And you were, like, 80% and then 20% ish, give or take, on the certification. And he was like, and how much of your revenue percentage wise is coming from the certification versus the consumer?
Kate Northrup:And it was the exact opposite. So you're spending 80% of your time to make 20% of your income. You were spending 20% of your time to make 80% of your income, and he was just like, please look at this diagram.
Nicole Jardim:Right. I know. I still have it. I saw it. I almost brought it for the call.
Nicole Jardim:I was like, oh, I'm gonna hold this thing off for Kate. I love that you have it. I know. Right? It's so cute.
Nicole Jardim:And, well, it was it was a bit it's a memento because I never ever put my hand up. You know? So it was really one of those moments. But I remember feeling simultaneously equal parts relief that he said this to me and resistance because right? Because fix your period, it's not just like a a revenue stream.
Nicole Jardim:It's the it's the everything. It's the mission, the identity for my whole decade. It's my childhood period trauma all wrapped up into this brand and this mission. So that's why it just didn't feel so simple. And I just didn't know what to do.
Nicole Jardim:Right? I just couldn't look at the spreadsheet and just say, okay, well, let's wind this down. It was definitely panic inducing. And so we we had to kind of figure out what to do next. And so should I tell you what we did?
Kate Northrup:I would love to know. Yes.
Nicole Jardim:Oh, okay. Okay. Great. I was like, don't know if she has any other questions for me.
Kate Northrup:No. Keep going. This is great.
Nicole Jardim:Jump into it. So I just I felt like what was really helpful is that James just really challenged me to question these assumptions that I had been carrying around for a long time.
Kate Northrup:What he specializes in.
Nicole Jardim:He's so good at it. Oh my goodness. He's so good. And that and that led to the solution that I think was better than anything that I had in front of me. So we had we had a few things at the time.
Nicole Jardim:Right? We had two options. So we had the option to basically scale down, fix your period, or, like or potentially not sell. Give my everything to this new period app, this AI period app. This developer or this app developer had come to me, and he'd put together this app based on his girlfriend having period problems.
Nicole Jardim:And he'd already partnered with a few other people in this space who didn't have courses. They have books. And he was like, you can give us this information and you can become a collaborator and we can give you, you know, profit share, whatever whatever. And I was seriously considering it because I was just so burnt out and I was listening to what James had said to me and and I was just not not entirely sure what to do. The other option was, okay.
Nicole Jardim:Why don't we just build this thing up and make it into what we really want it to be? Because part of the problem was that it was clunky. It just wasn't working. The system was was really not functioning at all in the way we needed it to. Yeah.
Nicole Jardim:And so right. So we had so we had a bit of an issue there. So I had these two options and I none of them felt good. So I thought, okay, we're gonna sit on this over the Christmas holiday because this all happened in December. And I and we're gonna we're gonna come back to it because nothing felt right.
Nicole Jardim:And then I think this is sort of where the story becomes a bit magical because, obviously, as I said, none of those were the answer. And I think, you know what, maybe the answer just wasn't even something that we could see at the time. So I guess that's why I was like, no. We gotta wait and see what happens. And so one of the reasons I I really wanted to join BBD was because of the AI education, the bot creation, all of that that was offered inside of the program.
Nicole Jardim:And I felt like Hayden and I went through that, and I felt like it really planted a seed for us, because that is what led us to completely reimagine fix your period. And so early in 2025, Hayden starts experimenting with AI a lot more. He starts playing with Claude code, because that's all brand new. And and then suddenly, I felt like the impossible had become possible. So we could rebuild fix your period, which he kinda did in, like, a day.
Nicole Jardim:And and we rebuilt it exactly in the way that I had envisioned it for years, like a full assessment. You get personalized recommendations. We have all the protocols that are personalized as well. We have a a Nicole AI. We have an entire cycle tracker that is fully integrated into all the information that they input.
Nicole Jardim:So it's just an entire experience. And, of course, it cost us to build that to to put it out. It's actually launching on Monday. It was a fraction, right, of the cost and the time, as you know. I mean, this thing would have cost us hundreds of thousands of dollars.
Nicole Jardim:So I so I had this third option, and this is what we've run with. And crazily enough, I mean, we haven't even launched yet and we've already got random people who found it, who are purchasing it in the app store.
Kate Northrup:That's incredible.
Nicole Jardim:Yes, I know. So I feel like we finally have this thing that we can run the way we want it to. And it allows us to kind of like it's a little plug and play, so it allows us to let it do its thing without humongous effort, obviously. Right. And then we've been able to put so much more effort into the certification side of things.
Kate Northrup:Yeah. Wow. Okay. Yeah. That's so cool.
Kate Northrup:So without really taking a step back and looking at your overall business model, you wouldn't have even had the clarity to know, okay. Something's not working here. Like, this literally doesn't make sense to spend 20% of my effort making 80% of my money and then 80% of my effort making 20% of my revenue. Like, it just doesn't make any sense. And then and then you had these options neither of which felt like the move.
Kate Northrup:Right? And so you sat with it, and then you were able to be in this environment that was already having these conversations. I mean, very much cutting edge, like, what is working now with, you know, certainly with AI, but also with the best of our humanity. I mean, one of the things that I know you know is, like, this online business community is not in any way, shape, or form one of those communities that's like, fire 90% of your team. Everything can be automated.
Kate Northrup:Like, humans don't matter anymore. Right? It's about how can we create more freedom, how can we do the things that make us even more human, how can we create an environment like you have now where, at scale, people can benefit from your decades of devotion and decades of wisdom and having served, you know, tens of thousands of women and having the receipts and knowing what works, which is so incredible. By the time this is published, that will be out and available. So what's it called?
Nicole Jardim:It's literally the Fix Your Period app. We're really innovative over here.
Kate Northrup:We've No. It's great because it's consistent, and we know where to find you. Okay. So it's the Fix Your Period app. Now I'm curious.
Kate Northrup:You don't have to give me, like, full numbers, but I am just curious. Implementing what you have learned from BBD, can you give me any percentages? Or, you know, you already told us that you had eight more people enroll through changing up your launch model, which is impressive at your price point. Any other things that you might share in terms of, like, hours worked or where things are now revenue wise percentages wise?
Nicole Jardim:Yes. Oh my gosh. So many things. I think the first thing was that we were able to we were able to continue scaling our advertising. And so we've we've increased the self study enrollment significantly over the last yeah.
Nicole Jardim:Over the last yeah. Eight months. I mean, since we did the last live program launch, which was in September, October of last year. So that I mean, we've sold hundreds of those programs. Amazing.
Nicole Jardim:Yeah. I mean, we've had let's see. Yeah. Over like, twenty twenty five in comparison to 2024, we had a 43% increase in our gross revenue. Wow.
Nicole Jardim:Yeah. I know. It's been huge. And I think so much of it can be attributed to what I learned in Relaxed Money, of course, the way I approach business now, as well as what came out of BBD and and that coaching experience with James, which, you know, just magically happened. And so I feel like that was the that was huge.
Nicole Jardim:And then in addition to that, I know we were talking about this. You know, I I think, Julia, my business manager, and I were chatting maybe a couple days ago, and she was like, since September of last year, we have sold 900 and something thousand dollars worth of programs. And this is just the live group program and the self study program. So that's, you know, that's not really anything else. And now what we did is because we've managed to free up time in my my my spaciousness, because I then hired someone else too.
Nicole Jardim:I hired sort of like a fractional content marketing or yeah. Person. Yeah. What do you call those? Yeah.
Nicole Jardim:Anyways, marketing person. And Yeah. So yeah. So she's now overseeing all of that, so I don't have to approve anything because I was in that place of, like, approving content and all this other stuff. So she's taken all of that off my plate, so I get to really be focused in the zone of genius area.
Nicole Jardim:And so now we're putting together a women's health coaching certification that goes hand in hand with the practitioner training. Right. Because obviously, that's what women really want. They're asking us for a lot more of those kinds of coaching skills that understanding of how to work with women. So we're launching that in the fall.
Nicole Jardim:And then we've been able to scale down the live launch so that it doesn't take as much time and effort on our part because it was really it would take us the whole summer to prepare for this launch, and it was just so intense and hard. So we've we've changed that while still really delivering a ton of value. And then we're also creating a member a mentorship for our graduates as well too. So I'm building out so many other streams of revenue Yeah. Through the practitioner side of the business as well.
Nicole Jardim:And yeah. That's great. Yeah.
Kate Northrup:Because it sounds like what's working is bringing them in. And then once they're in the ecosystem, there's a lot of continued ways to support them once you've already created that relationship, which is the smartest business model you could possibly have. You know, just because it's expensive to get a customer, but it is really inexpensive to keep them if you're doing good work, which obviously you are. Okay. So if somebody is considering, joining BBD and maybe they're you know, maybe someone's listening who is at your level, in which case, I think it's pretty obvious that they should do the program.
Kate Northrup:But what if someone is more of in a beginner place? Based on what you know Yeah. What might you say to them if like, pretend you were Nicole in 2010.
Nicole Jardim:Yeah.
Kate Northrup:And this had come across your plate. Would it have been too high level for you, or do you think it could have been helpful?
Nicole Jardim:Oh my goodness. When I think about Nicole in 2010 and what she would have done with this knowledge, I can't even imagine. I'd taken over the world. It was I somebody asked this at the BBD live event, actually. Someone got up and asked, I'm a beginner.
Nicole Jardim:And she was asking it of the 7 figure panel. And I just loved the advice from all of them so so much because I think, like, all of all of the things that you would implement at our stage or at, you know, and and at theirs are basically the same because we're just doing it on a bigger level, really. But when I think about just his step by step directions, because just so you all know, like, these are step by step directions that James provides, and it's so
Kate Northrup:It's not philosophical.
Nicole Jardim:It's like a theory. It's like,
Kate Northrup:do this. Dream. Then do this.
Nicole Jardim:Yeah. Right? Exactly.
Kate Northrup:Pass off those instructions to somebody else on your team, to a virtual assistant, to what whoever.
Nicole Jardim:Yeah. And you can also do it yourself if you're the only person in your business as well. And so that, I think, is so incredible. Like, there's literal arrows pointing you at the thing that you do next. It's incredible.
Nicole Jardim:And so what if I were to have that information, oh my goodness, I feel like I would have been doing tons of webinars and all kinds of launches. I mean, I was, like, in my early thirties. I had so much more energy back then. So, yeah, I I feel like it would have absolutely changed how my business grew, just from the perspective of having a road map and, you know, just having it all laid out. Not to mention the fact that, you know, it's not just launches.
Nicole Jardim:It's not just webinars. It's everything. It's how do you get how do you get new leads? How do you grow your mailing list? I mean, all of the questions that we all had fifteen, twenty years ago when we started, obviously, are still there, and he has just accounted for all of that.
Nicole Jardim:Like I said, in the beginning, he thought of pretty much everything.
Kate Northrup:I love that so much. Amazing. Amazing. Is there anything else that you wanna make sure that you share about your experience before we wrap up?
Nicole Jardim:I just wanna say that when I came to your event last year, February, I 2024 had been the hardest year I think I'd had in a really long time in terms of business because we had launched the first Fix year period collective, and it had just not done well at all. And it was so much about the fact that we had spent two years building it. And as I had mentioned in the beginning, the market changed. Consumers changed. Everything felt like it had shifted, and it was almost like it was a thing that wasn't really needed anymore.
Nicole Jardim:And we were like, oh, no. What are we gonna do? And so we busted our asses. And finally, I was like, I'm done. I just wanna throw in the towel.
Nicole Jardim:I'm gonna go work at Starbucks and call it a day. So right? I mean, I know we've all been there. And so Mhmm. Maybe not everybody, but I know we have.
Kate Northrup:I think most people.
Nicole Jardim:Yeah. Right? It's like, oh, barista. That sounds great. Totally.
Nicole Jardim:You just
Kate Northrup:keep it at keep it at work.
Nicole Jardim:Right? And then I just don't have to think about this anymore. So, yeah, I felt like I was having a mental breakdown. And I remember, actually, I had to find a chiropractor in Miami because I had the worst lower back pain. I was carrying so much, so much pressure.
Nicole Jardim:It was just so intense. And I went and saw him multiple times, actually, throughout your event that weekend I was there because I was I was in excruciating pain. And I knew it was because of what had been going on in the business in 2024. I know how hard it was. And and then 2025 happened.
Nicole Jardim:And I just wanna say to everybody who's watching, you have no idea what's around the corner. And when you open yourself up to these opportunities, which I finally felt like I did for the first time last year after so many years, it completely changed everything. And so I I just wanna just plant that seed for everybody because it was one of those things that I could easily have just said, no. I think I'll just wait on, you know, relax money, and I'll really I'll just wait on b b d. And and then I I just went for it with with all of it.
Nicole Jardim:And I I could not but I still cannot believe how much clarity I got and how much renewed motivation and energy I have for my business now.
Kate Northrup:Incredible, Nicole. Thank you so much. And thank you for you know, you really, like, were coachable and teachable. And I think one of the things that I see happens is that people who have who are really seasoned can lose their beginner's mind. And one of the things I really appreciate is that willingness to be like, okay.
Kate Northrup:Well, what don't I know? Just because I've been doing this for a long time doesn't mean that I know all the things, and things change all the time. We really do need to be adaptable. What worked a decade ago, the principles work, but the application is going to be evolving at all times, and that's what's really important about keeping ourselves on the pulse of digital marketing, which, you know, whether like, no matter what the algorithms are doing, no matter what technology is doing, things will work timelessly. But, again, we have to be shifting, and then we change all the time.
Kate Northrup:And so I just I love this story so much. Thank you for really, like, just taking us on the journey, and I appreciate you so much. And I'm so happy to have you as a friend.
Nicole Jardim:Thank you so much, Kate. I cannot tell you how grateful I am for you and all the work that you do in the world.
Kate Northrup:Yeah. And I'm assuming if people wanna connect with you, they should go to fixyourperiod.com?
Nicole Jardim:That's right.
Kate Northrup:Okay. Great. That's right. Amazing. And go find the fix your period app.
Kate Northrup:And if you're a practitioner and you wanna be working with women around their health, Nicole is the best at helping serving that particular community.
Nicole Jardim:Well, thank you for that. I appreciate it.
Kate Northrup:Of course. Well, I know many of your certified practitioners, and they really know what they're doing.
Nicole Jardim:So Thank you. Yeah.
Kate Northrup:Yeah. Love you. Thank you. Perfect. Love you too.
Kate Northrup:Thanks. There's only one place that I would recommend you go today if you are a course creator and or a coach who wants to grow your online business, and that place is Business By Design. Business By Design is only open for enrollment one time a year. It was created by my friend and mentor, James Wedmore, who's an 8 figure digital program expert, digital course creator, digital CEO, and this is the best place to learn the playbooks, the strategies, the processes to win at the online business game. Things are changing fast, but what I love about James is his teachings are rooted in timeless business principles that are not about chasing the algorithm, the next trend, or visibility for vanity metrics sake.
Kate Northrup:So you can learn everything about this remarkable treasure trove of the systems and processes you need to scale to 7 figures and beyond with your personal brand, your online brand at katenorthrup.com/bbd. Katenorthrup.com/bbd, and the link is also in the show notes.