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Eggheads is the go-to podcast for egg industry professionals who are interested in leadership and innovation in the egg world. Host Greg Schonefeld explores the evolving world of modern egg farming, from the latest in cage-free innovations and organic certifications to navigating the economics of large-scale production. Whether you're an egg producer, supplier, or involved in poultry genetics, this show provides the insights and expert discussions you need to thrive in the industry. Crack open the science, strategies, and stories behind the egg industry’s biggest challenges and opportunities.
Emily Metz:
That's the lost opportunity that I'm trying to reverse right now, is to get people to see this isn't just a release valve. This is a legitimate growth opportunity for your business.
Greg Schonefeld:
I'm Greg Schonefeld, and this is Eggheads. Eggs have gone through some dramatic swings over the last few years, high prices, low prices, shortages, surpluses. But beneath all those cycles lies a bigger question. How do you create new demand in an industry where nearly every household already buys your product? One organization is working hard to do exactly that.
Emily Metz:
We have to be egg-nostic, meaning we are required to promote every egg equally and without disparagement.
Greg Schonefeld:
That's Emily Metz, the president and CEO of the American Egg Board, an organization that was founded 50 years ago to serve as the collective marketing arm of the egg industry and allow farmers to focus on what they do best.
Emily Metz:
I think at their core, farmers want to farm, and so they want to be focused on raising the healthiest, best hen, producing the best egg, getting it from farm to table. They don't want to worry about having to build the pipeline for their future growth and worry about that demand.
Greg Schonefeld:
And what sets AEB apart from other similar industry organizations is their focus on real and measurable results.
Emily Metz:
This is not about the touchy-feely metrics. It's really about the KPIs that drive growth. So are we increasing per capita consumption? Are we bringing new egg products to market in collaboration with some of our downstream partners? Are we seeing more eggs penetrate menus across quick service, casual, fast casual, fine dining? Are we really opening up international markets and increasing that percentage of exports that are going overseas every year?
Greg Schonefeld:
And that's not just talk. Farmers continue to put funds towards the AEB because those efforts have resulted in some pretty impressive ROI.
Emily Metz:
We have an independent researcher at Cornell University, Dr. Harry Kaiser, who does a study for us every three years. And the most recent one show that for every dollar a farmer invested in AEB, we delivered $10 of value back to the farmer.
Greg Schonefeld:
And that value is needed now more than ever as producers seek out new avenues of growth to help offset the losses they've experienced due to these low prices. Today, Emily's joining us to talk about the many different levers that AEB are using to drum up new egg demand and how those strategies could impact the industry outlook in both the short term and the long term.
Today we have egg prices at all-time lows. I would think that would lead to consumers buying more eggs across the board. Why hasn't that happened so far?
Emily Metz:
So I think I want to start by saying demand is strong and steady. I think what we're dealing with is we have producers. And I know you had Chad Gregory on a couple weeks ago, and he was-
Greg Schonefeld:
Yep.
Emily Metz:
... talking about bird flu pretty heavily. I think we have farmers that hedged last year because they were like, "Look, we don't want our customers and our consumers to go through another year like we had where people couldn't get the eggs that they so desperately wanted. We're going to put in more birds. We're going to make sure we have enough." Of course, we've had increased efficiencies in laying rate as well. Just our hens are healthier. They're happier. They're laying more eggs. It's great. Except for what we have right now is we have a supply that's outpaced demand.
And so as I've told our farmers, we don't have a demand issue. We frankly have a frequency and occasion issue, meaning we need to grow demand. But when you look at purchase year over year, purchase has actually been strong. And even recent Nielsen data shows that people actually purchased more eggs the last month than they did last year, which could probably be a factor of maybe there weren't enough eggs to go around last summer, which we know was a challenge. But also, we're in our slump period. Typically, people buy a little bit less eggs on average in the summer months because they're outside. They're grilling, what have you.
But I think the other challenge that we're seeing is we're seeing bottom-barrel wholesale egg prices. That's not what the consumer is seeing, unfortunately. So we're out there saying, "Hey, there's never been a better time to buy eggs." Consumers are still seeing those eggs 2.10, 2.20 a dozen in their supermarket, and they're like, "Yeah, I don't know. I'm not seeing that huge discount that you guys are talking about."
And I think that's always been a challenge between retail and wholesale price, is, for whatever reason... I would probably point the finger a little bit at the retail. I think we got to have some hard conversations. That retail price doesn't match, good or bad, high or low, the wholesale price. And so the consumer isn't seeing that steep, steep drop off of price that we're seeing in the wholesale market.
Greg Schonefeld:
What has to happen for retail prices to match wholesale prices?
Emily Metz:
I think it's probably some discussions. I think it's probably some ongoing partnerships. I think AEB has really good relationships with the food chain. We have a number of retailers that we partner with and are partnering with right now to just encourage consumption, give people ideas for how to use eggs differently than maybe they're used to using them.
And so I definitely don't want to beat up on our retail partners, but I also at the same time... I think this is a discussion we were having with them last year, too, when prices were really high. We were saying, "Look, we need to reflect the actual wholesale costs because that would then steady out, to a certain extent, the volatility that the consumer is seeing."
And it's interesting, Greg. As I've been looking back, I just hit six years at AEB last week. And one of the things that I was laughing about is I've never had a stable period at AEB. I started at AEB at literally the height of COVID when people were panic buying eggs-
Greg Schonefeld:
Oh my gosh. I forgot about that.
Emily Metz:
... when recipes for banana bread were increasing like 800% on Google and we had retailers coming to us to say, "Help us with signage to limit egg purchases. It's eggs and toilet paper and every man for themselves during COVID."
And then we've had bird flu so intensely the last few years, and that has been so disruptive, particularly for our farmers. And now we're in this period where we have not as much bird flu, but prices are really a challenge and the survivability of our farms is a challenge. And it's always something in this industry, Greg.
Greg Schonefeld:
Yeah. So like you said, I mean, the low prices we're seeing, it's not that demand's hurting or declining. It's the supply side. But I really hear you kind of taking this on that, "Hey, how am I going to solve this through the demand side?"
Emily Metz:
Yeah.
Greg Schonefeld:
Is that realistic?
Emily Metz:
I think so. I mean, I think we have a huge opportunity to grow demand. I think eggs are emerging as a very affordable protein, which we know it's always been. But we're seeing some real strong momentum in the direction of behavior change, which is what we need to grow demand domestically. Let's focus domestically first. We need people, like I said, increasing the frequency with which they buy eggs or buying more eggs when they go.
So for example, if they are always picking up a dozen eggs every week, how do we get them to pick up two dozen? Or how do we get them to pick up an 18 count? If they're going through a carton a month, how do we get them to go through a carton every two weeks instead of every month? It's getting people to think about eggs outside of breakfast. It's getting people to think about eggs as a snack, as a portable grab-and-go option for lunch, as a dinner center-of-the-plate item. Things like shakshukas and adding an egg to your burger and all of these fun recipes that we're putting out into the universe through influencers and content development and recipe creation, that's starting to shift that behavior and that thought process.
I'm going to Japan next week for work, and you look at the Japanese. They eat eggs all day, on top of ramen, in omelets over rice, fried rice dishes, all of that, sushi that has egg in it. We don't do that here. The same thing in France and Europe. They're eating eggs throughout the day part. So we have to change that behavior here in the US to get people to think about eggs differently. That's behavior change. It requires time, and it requires investment. But I think we are making the start of that change, and we just need to keep staying the course.
Greg Schonefeld:
Yeah. Interesting. Well, maybe one thing I'd like to hit on, Emily, is just what are some of the challenges I guess to creating demand, or maybe even responding to low prices? So we've already hit a few, that if retail prices aren't reflecting wholesale, then maybe the demand can't respond correspondingly. But I think another challenge you've mentioned is about eggs being inelastic. Can you talk some to that?
Emily Metz:
Sure. And I think this speaks to how much people love eggs and how integral they are to their daily lives, is that even when prices were at record highs last year, just because of the supply constrictions due to bird flu, people still bought, in general, the same amount of eggs they were buying when prices were lower, when we had ample supply, when we weren't dealing with bird flu. And so that reflects a shift to eggs being fairly inelastic, meaning consumers aren't looking to purchase when it hits a certain price point.
You think of other things that go on sale or that are discounted. I'm walking through the grocery store this week and everything's... Hamburgers, discounted. Ribs, discounted. They're trying to move that through the system because it's Memorial Day. Everyone's going to be kicking off somewhere on their grill.
Eggs, everyone's buying. And we have research that shows us, Greg, that when eggs are in the cart, that value of the cart is actually higher. So retailers want to get people in the store buying eggs because they often spend more money because they're making more things. They're cooking more things when they have eggs in the basket. But that eggs as a staple item means that they're buying regardless of price. And so that inelasticity makes it kind of hard for us. And again, it speaks to we have to change behavior.
Greg Schonefeld:
I almost get this picture that people are pretty habitual around their eggs, and it takes a lot of effort to change habits.
Emily Metz:
It does. We've done a lot of our own research at AEB to understand the egg consumer better than anybody else. And we've shopped with people. We've been in their homes at breakfast, at lunch, at dinner, watching them cook, talking to them about why they're choosing to cook certain things over others. And one of the big things that keeps coming through is you have to motivate a consumer before they even enter the store or go on their mobile phone to place a grocery order. They already know if they need eggs or not, and they don't think about buying eggs until they know that they're out of eggs. So that goes to show that we have to motivate them, inspire them, challenge them to use those eggs because they're not thinking about buying them again until they're like, "Oh, I'm out of eggs. I got to get eggs this trip."
So it's not like, "Oh, I'm going to go shop for Memorial Day weekend. We're going to grill out. Let me plan my menu." It's like, "Oh, I need eggs. I'm out of eggs." It's a very different dynamic for us in eggs than it is for any other commodity.
Greg Schonefeld:
Yeah. Well, just thinking in the context of the short-term levers, and it's like... I guess you kind of have to believe that retailers reducing prices will increase demand to believe that'll make a difference.
Emily Metz:
Yeah.
Greg Schonefeld:
It's an interesting thought because you mentioned some of the inelasticity. And then maybe retailers are seeing, "Hey, when I move eggs from 4 to $3, it makes a difference. When I move them from three to two, it's less. And when I move them to two to one, it doesn't move the needle."
Emily Metz:
Yeah. Yeah. And I think there's probably... I would say this. From my vantage point, I think every little bit would help. Will it be an onslaught of consumers running for the door if the wholesale and the retail price is more closely aligned? I think probably not.
Greg Schonefeld:
Yeah.
Emily Metz:
But I would also say we don't know until we try, you know?
Greg Schonefeld:
Yeah.
Emily Metz:
And I think there probably would be a motivation to go from 12 to 18. We see that.
Greg Schonefeld:
Yeah.
Emily Metz:
We see when prices come down, people are picking up a larger carton size. And so I think it would help. And like I said, it's a cumulative effect across all the efforts.
Greg Schonefeld:
For some reason it popped in my head. I mean, whatever happened to egging your friend's house?
Emily Metz:
I know.
Greg Schonefeld:
Maybe at a dollar a dozen we can bring that back.
Emily Metz:
Well, it could be a new fun campaign. I don't know that people would like it, but every little bit helps. Yeah. Yeah, every little bit helps.
Greg Schonefeld:
So changing consumer behavior is a central part of the AEB strategy for drumming up new demand. And in order to get people to eat more eggs, you've got to change the perception around them as just a breakfast food. One way to do that could be to get more eggs into schools.
Emily Metz:
Yeah, this is hugely exciting for us and for the egg industry. We have had a number of meetings with White House officials, like Calley Means, who's a senior White House advisor, with Health and Human Services, and a number of folks within the administration talking about school lunch, and in particular school breakfast. And Callie Means came to our recent egg salad luncheon, our first ever egg salad luncheon, which was the day after the White House Easter Egg Roll. We co-hosted it with UEP on the Hill.
And Calley Means came and was talking about how we need to get protein at breakfast, particularly eggs at breakfast and how, as he said, we're serving our children right now donuts or a pastry. Why can't they be having a healthy egg bite or hard-boiled egg? And I couldn't agree more. We spent some time the last couple of weeks in some schools in Indiana and a couple other states. And I think there's a huge opportunity to improve our school breakfast, but our school meals overall.
And we're doing a little bit of eggs in schools in pocketed regions, but not to the extent that we could be doing and getting eggs in schools. And so I think the administration has given us an opening and is interested in collaborating to see how we could support schools in introducing more eggs at breakfast, but hopefully throughout the entire day.
But I think there's also a really big value component, Greg, in eggs in schools, which is you're introducing eggs to children at an age where they are forming habits, and we want those habits to include eggs their entire life. And so if you're introducing eggs, you're teaching them about eggs, you're giving them a positive experience with eggs, you're helping them understand the nutritional value of eggs, you're turning them into, hopefully, a lifelong egg lover and lifelong egg consumer. And that has a huge value in my opinion at the same time, that it's a huge volume play for the industry.
Greg Schonefeld:
So schools are one part of the domestic demand equation. But for Emily, really moving the needle on demand will mean thinking more globally and making concerted efforts to tap into the massive markets for eggs abroad.
Emily Metz:
So I came to AEB. I've been in dairy, I've been in pork, eggs legs behind every other commodity in terms of exports, and I cannot figure out why. And the only thing I keep coming back to is I have farmers all the time who are like, "Well, Emily, we sell everything we make here in the US." Right. But as you're seeing now, at what price do you sell it for?
And I think it's also long-term growth. I think all the conversation we just had, yeah, are we going to push as hard as we possibly can to grow demand and change behavior here in the US? 100%. But we're in 95% of refrigerators on any given day. That's a penetration that's enviable. All of my fellow commodity CEOs are jealous of that penetration. No one else has that. Do I think there's opportunities? Yes, 100%. Do I think it's going to allow for sustained growth like we have now in the farms? No. I think we have to look overseas.
And the other thing, Greg, is I go overseas. I spend a lot of time overseas. And everywhere I go, people are like, "How can we get more US eggs?" They're safe. They perform very, very consistently, unlike egg products in particular coming from other markets. They're traceable. If we have a problem, we know who to get a hold of. We know that they're going to meet our exact specifications. They want US eggs.
And so for me, one of the things we're doing is working with our partners at the US Poultry and Egg Export Council, USAPEEC. We're looking to open markets. We have a huge promotion going in South Korea right now with a number of bakeries that are using US egg products. We have a number of promotions that are launching around the holidays exclusively using US egg products. I'll be going to Japan this week meeting with Kewpie Mayo and some other major companies over there that are using US egg products. We're doing trade missions to the Philippines, to Thailand, to Singapore, Malaysia, and Vietnam this year, all looking to open those markets to US eggs and egg products.
But I think beyond that, this is a producer challenge, and it's been a producer challenge since I've been at AEB. How do we motivate farmers to get in the export game? Yeah, there's a ton of paperwork. There's a ton of hoops to jump through, but once you jump through those hoops, number one, a lot of those markets that I've talked about are high-value markets. They're willing to pay a premium for US eggs because of the attributes of our product.
And number two, they're loyal markets. You look at a lot of those markets, they're incredibly relationship based. Once they've established that relationship, they're going to weather the volatility of the price storm with you because they value that relationship. And so it's a huge opportunity for us. And we're working on the backend with our farmers, too, to figure out how can we reduce that burden? Okay, if there's paperwork to fill out, can AEB fill it out for you? Can we hold your hand through this entire process so that it makes exporting easier for you? And that's really what we're doing. We're doing a number of pilot programs with some of our big producers right now to get product moving overseas and then hopefully growing that out to include other farm companies.
Greg Schonefeld:
You said that there's premium demand for US eggs for all the reasons you named. What about volume? Can you talk some to that?
Emily Metz:
Yeah. I think it's a volume play as well. Particularly, we're very focused... We actually did a study three years ago that looked at our biggest opportunities. And so there's a reason all the countries I just named off are in Asia and Southeast Asia. Particularly Philippines, Vietnam, Thailand have really become the food manufacturing hubs for that part of the world.
And I just got back from Indonesia and Philippines, and we toured a lot of manufacturing facilities, Nestle, Nabisco, huge companies that are importing ingredients from the US but manufacturing products over there. And so as those companies grow, they're re-exporting a finished product. So we need to make sure US eggs are imported there to then be further manufactured. And I think it's a huge opportunity for a volume play, to your point, to be in the manufacturing hubs in a lot of these countries.
Greg Schonefeld:
Yeah. You've also talked about in... I think you said... I don't know if it was beef or pork. Some of these neighboring industries have like 25% exports.
Emily Metz:
Yeah. It's crazy.
Greg Schonefeld:
Is that kind of number realistic for eggs?
Emily Metz:
Well, my goal was go from 3% to 10% in eight years. So I think 10% is realistic. I think 20% is realistic over time. I think of everything, Greg, this is the one I have the least control over because I need our farmers to play ball. That's just the simple reality.
Greg Schonefeld:
Yeah.
Emily Metz:
10 times out of 10, it will be easier just to sell it here. I get that. It will be. But for a long-term growth, I need our farmers to go through the short-term pain of helping me build up the export market opportunities.
Greg Schonefeld:
So the value in volume are there. So what exactly stops farmers from jumping on this boat?
Emily Metz:
I think it's hard. I think there's a lot of different country-by-country specifications. There's a lot of paperwork. There's the shipping and movement logistics that have to happen, but there's also a lot of low-hanging fruit. There's a number of producers on each coast that could very easily export right now. And so we're working on it.
I think for the first time, Greg, what I will say is the market has created more interested partners from our farmers than has ever happened before. And I get it. When we were dealing with such rampant bird flu, no one had extra eggs. They certainly weren't going to send them overseas. I get that. But I think now we've got more motivation to say, "All right. Maybe Emily's not so crazy. Maybe we should play ball on this a little bit and see how this works."
Greg Schonefeld:
Yeah. That makes me think of The Office quote. It's something like... He's like, "I'm optimistic because I'm desperate, and desperation yields the fastest results."
Emily Metz:
It really does in this case. Yeah. I'll paint you a picture, Greg. I've talked about exports at every industry meeting since I became CEO. And for the first time I actually had a line of people after an industry meeting waiting to talk to me about what can they do to get exporting. And I was like, "This has never happened before. This is a sign of the times." So I think you're 100% right on that one.
Greg Schonefeld:
Well, it does sound like a major opportunity. I mean, it almost seems like someone could just start producing eggs with this in mind. I mean, of course, if you've already got something running, I'm sure there's advantages to that. I guess, okay, if we look at average egg prices here, can you achieve similar prices overseas?
Emily Metz:
Well, right now, yeah.
Greg Schonefeld:
Yeah. So better than today's prices.
Emily Metz:
Better than today's price. But I think you hit the nail on the head. For me, this is what frustrates the living daylights out of me when it comes to the export opportunity. When you said you established something now and then you're producing for that, that's 100% where this could go. I mean, a lot of these buyers overseas, that's what they're looking for. They're looking to say, "Okay, I'll sign a 10-year contract, and I'll lock that in because I need this specific salted egg yolk product. I will lock that in." And then our farmers can grow because they know they have that secured purchase on the other end. That's the opportunity that we're missing out on right now.
We've historically used exports as a release valve when our markets are in surplus, like they are right now. That leaves on the table the opportunity for growth that could come from being a consistent supplier on the global market to buyers that truly want US eggs and egg products. And I think that's the lost opportunity that I'm trying to reverse right now, is to get people to see this isn't just a release valve. This a legitimate growth opportunity for your business.
Greg Schonefeld:
Emily seems to have no shortage of ideas when it comes to moving more eggs, exports being one of the biggest. But ultimately, whatever strategy you pursue to create egg demand, it requires a deep understanding of the consumer and what motivates them.
Emily Metz:
Everything we do at AEB is guided by data. We have a strategic plan we operate on, which I know sounds very unsexy, but just bear with me for a second. I mean, at the core of that plan, our first goal is all about being data-driven because I'm a firm believer in, number one, you can't market what you can't measure. And so we have to be able to see how we're doing all the time.
And number two, I think data makes you better. It allows you to continually drive for meaning and connectivity. And that's so important in marketing today when people are consuming things so quickly that you have to be able to see if you're breaking through and if you're making a meaningful connection and driving a meaningful action, which is, of course, purchasing more eggs, purchasing eggs. And so data really helps us measure and connect in a meaningful way.
And so there's not a single campaign that goes out or communications effort or an innovation project that isn't put through kind of the, "Does it check the box from what we know about our end consumer end user based on the data we have?"
Greg Schonefeld:
So with all these efforts to market the industry and move more eggs, an element of it is just trying different things and seeing what works. But it's also heavily driven by the data, which means that when you do throw things at the wall, they're more likely to stick. And you can hear from Emily's voice how passionate she is about finding solutions, and that for her, making a tangible difference for the industry is deeply personal.
Emily Metz:
I think I feel a deep sense of personal ownership to this. I think if it's keeping our farmers up at night, it should be keeping us up at night. We're the organization that they formed to help them, to support them and support the industry. And I see a great deal of responsibility in that. And even though I joke with them that you guys did what farmers always do, which is you added animals... I've worked all across the barnyard, Greg. And without fail, they always add animals when they can.
Greg Schonefeld:
For sure.
Emily Metz:
But we should also, as their marketing organization, plan and prepare for that. We should know that farmers are always... When they have money, they're going to invest it back into growing their business. And so it's our job at AEB to find a home for those eggs and make sure that that home is a viable home that is returning value back to the farm.
Greg Schonefeld:
Yeah. Well, people seem to really believe in you. And I think a moment that highlights that is recently the checkoff program increased its price. So farmers are paying more, yet you received standing ovation in that moment. Can you talk some about what that meant to you?
Emily Metz:
Yeah, maybe without crying. It was definitely by far the most special moment of my entire career. I think farmers agreeing to pay more for something is pretty unheard of, and then standing up and being excited to do it. I think in that moment, people saw the vision, and it's now my job to deliver the vision. And one of the things I talked about that week, and obviously in the board meeting that culminated in the vote, was the egg industry so scrappy and does so much with so little and has for so long, but it's time that we took some big swings, and big swings take big investment.
And the industry is behind this because I think they want to take some of those big swings. They want to raise per-capita consumption. They want to grow exports. They want to look at new product innovation. They want to stay ahead of consumer trends that are... People aren't cooking as much, so we need to get eggs into new forms and products. And those are long-term investments for growth, and I think they see that vision. They want to be at the Olympics 2028 with eggs as the poster child for elite athletes. We have to take some of those big swings, and we need continued investment to do it.
And I think it's also worth noting... I didn't want to rest on this because I don't like to take the easy path, but AEB hasn't had a budget increase in 30 years. And so inflation alone kind of justified, I think, the action they took. But I think what got it across the finish line, what got people excited was thinking about what was possible and the big things that were possible with that assessment increase.
Greg Schonefeld:
I guess under that context then, what does success look like over the next five years?
Emily Metz:
Yeah. I think we have some hard hitting. We wrote a business case for this plan for the assessment increase. And I think what it really looks like is... Some of the things that stand out for me when we put it in front of the board is getting over 300 eggs per person per year, an egg consumption that is over 300, which would put us in the top five countries in terms of consumption in the world; bringing at least three new product innovations to market that are significant drivers of demand for eggs, whether that be a cooking device, a new consumer packaged good product, something of that nature; seeing increasing menu penetration of eggs by 15%, so having 15% more egg-focused menu items at restaurants; increasing export demand from 4% to 10%, which that one scares me. That's a big increase. Per-capita consumption going from 285 to 300, I feel like we can do that. We're already seeing it go up. But exports? Yikes, that's a lofty goal. So we really tried to set those goals high. We should be setting the benchmark really high, and people should be holding us accountable.
But I think more than just the individual KPIs, I think what success looks like, Greg, for me is industry growth that ensures another generation of egg farmers. I think as the generation that's in leadership positions right now looks at their children who are running around at the White House Easter Egg Roll, I want them to feel confident in handing those farms off and in the future demand that there will be for eggs. And I think that to me is success for AEB and for the industry.
Greg Schonefeld:
Markets have a tendency to shift. And right now, due to oversupply, the egg market has entered a dip. And all these different levers we've talked about today, how much those will actually provide relief for producers feeling pinched right now? Well, that really remains to be seen. But all of these efforts, from shifting eggs beyond breakfast, encouraging restaurants to put more eggs on their menus, working with retailers on egg-centric promotions, and especially cultivating export markets, these could lead to long-term demand increases that last far beyond any transient peaks and troughs we might experience in the market. It's certainly a challenge to increase demand for a product that already sits in 95% of households, but the standing ovation following a checkoff increase tells me the industry is optimistic about the long-term potential of these initiatives. And now, having covered all the different ways Emily and her team are using consumer data to market the industry, it felt fitting to end the episode with one final customer survey.
Well, with that, Emily, I have just one more question for you. How do you prefer your eggs?
Emily Metz:
Well, I eat a lot of eggs, Greg. I will say that. As I'm heading to Japan, I will say what I'm really looking forward to is, in the convenience stores in Japan, they have an egg salad sandwich that is unmatched. They are elite. They are amazing. They are delicious. My entire board who was over with me is like, "Okay, I get it now. I get it. This is an amazing sandwich. Why can't we have nice things here? Why can't we replicate that?" So we're working on it. We're working on it.
Greg Schonefeld:
If you enjoyed this episode, please share it with a colleague or friend. Word of mouth really helps us to grow the show. And to make sure you don't miss an episode, follow us on Spotify or Apple Podcasts. Until next time, I'm Greg Schonefeld, and we'll talk to you soon.