AI: Voice or Victim?

AI has moved beyond experimentation. The question for leaders is no longer whether to adopt AI, but how to turn it into meaningful business value.

In this episode of AI: Voice or Victim, Greg Boone and Alec Coughlin  @AIwithAlec   explore what separates organizations that are moving forward from those still stuck in the pilot phase - from AI ROI and agentic AI to adoption, leadership, governance, and the changing workforce.

A candid conversation about what leaders need to get right as AI reshapes the way businesses operate, compete, and grow.
👉 Don’t forget to subscribe, leave a review, and share this episode with someone navigating the AI revolution.

Subscribe to AI: Voice or Victim for more conversations that move you from AI anxious to AI curious. Hosted by Erica Rooney and Greg Boone aka AISeriousâ„¢, we're helping people and organizations embrace AI ethically, strategically, and with humanity at the center.
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© 2026 Walk West Production

What is AI: Voice or Victim??

A podcast that explores how AI is transforming careers, businesses, and industries. Hosts Greg Boone and Erica Rooney deliver real-world use cases and actionable AI strategies to help professionals stay ahead of the curve.

Learn more about your hosts:
Erica Rooney, author of The AI Gap: Women, AI, and the Next Great Leap Forward
Greg Boone, author of AI at the Speed of Trust (available for pre-order)

Welcome, welcome, welcome.

Live, AI Voice of Victim.

I am Greg Boone, CEO of WalkWest,

co-founder of RDU Labs.

It's actually a very special day today for

me.

It is my birthday.

Happy birthday.

So I appreciate it.

I have a very special guest for our

first live edition, Mr. Alec Coughlin,

AI with Alec.

Introduce yourself, Alec.

Hi, my name is Alec.

I'm a recovering management consultant.

it's true it's all true but yes i

am the founder of ai with alec and

i am a forward deployed principal for

various dev big engineering firm that is

awesome i like it i was saying just

last week i was teaching ai to a

uh at a community college for their

faculty nice and i said that i am

a recovering software engineer i stole

that from you okay fair

And so as a recovering software engineer

and recovering management consultant,

I feel like our roles have somewhat

actually flipped.

For sure.

And in the last couple of years,

because I spend more time doing management

consulting.

So, you know,

I appreciate you being here as a part

of this conversation.

I know we talk a lot about AI

and kind of its impact, not just on.

society but in the business community but

what are the things that are changing and

evolving because everyone says how do you

keep up and i simply say that i

read ai with alex and i watch his

stuff pay you later great because his

hands are in the dirt it's a look

finally putting a face to the name because

i say all the time on stage or

when i'm training folks i say like my

man alex says you have to have your

hands in the dirt

And I talk about that with leadership

teams, not just the technical team.

So hopefully today,

if we can dive in a little bit,

I want to understand your view on AI

adoption.

What are the things that are happening?

I got my own perspectives.

I have a lot of conversations, right?

But let's start out with why are folks

not seeing ROI just yet?

Or are you seeing people finally seeing

ROI when it comes to AI initiatives?

You know, the ROI question, I think, begs,

you got to talk about the things that

you don't want to talk about, you know,

when it comes to what's the root cause

of that.

I think generally speaking,

a lot of folks might confuse this as

a technology problem or challenge.

You know, the more things change,

the more they stay the same.

It's a people process and technology

thing.

You know,

if I had a dollar of bandwidth to

invest,

I would take about ninety cents of that

dollar and I would sit with business

people, you know,

which I think a lot of folks that

are listening to this are those business

people which are

the people that have the ability to define

what is it that we're trying to achieve?

What is the success metric, right?

What is the ROI?

What is the current state of something?

Now,

where it gets three-dimensional chess-y

like is that

It's really difficult for someone who

doesn't have their hands in the dirt,

regardless of how technical they are or

aren't,

to understand what's possible if they

don't have their hands in the dirt.

So you have this pull and push between

the technical folks that really understand

the technical deployment overhang, right?

All the horsepower.

But they lack the business stuff, right?

They lack the feel.

They lack the customer problem.

They're not close enough to it.

And the other end of the spectrum,

you got the opposite, right?

And so how do you bridge and bring

those groups together?

Which is why I always argue that I

think the most important thing that anyone

can do,

regardless of technical capability,

is put your hands in the dirt and

start building things.

Because once you see it,

you can't unsee it.

Then you should be like, oh,

I could save fourteen hours a week by

having the genius machine do the following

for me as opposed to me doing that.

And what am I going to do with

the fourteen hours?

Good question, right?

Here comes ROI.

Yeah, no, that's a great point.

And I think people that are watching this

are going to see where I get all

my phrasing from.

Because I say, once you see it,

you can't unsee it.

And I, you know,

I talk a lot about this.

I say to folks, you know,

fifty to sixty percent of our work weeks

are comprised of searching for things to

do our job,

copying and pasting and reformatting data.

That's wild.

Right.

Fifty to sixty percent.

When you add it all up.

Right.

And every single audience that I talk to.

Everyone's nodding their heads.

They all know that this is a pain

point.

Yeah.

Right.

But they have no frame of reference.

They don't have their hands in the dirt.

They don't know that you can credibly get

sixty to eighty percent of that time back.

Right.

It's that frame of reference problem.

You know, McKinsey just last week,

I always like to post stuff and I

say, don't take my word for it.

And then I push it out.

You know, I just repost the experts.

McKinsey's pretty smart.

Right.

But they had a stat and they were

showing just last week.

They said that for every dollar for the

licenses,

there should be another it's called one

three five i guess that's how they broke

it up right there's a dollar for the

tech services three dollars to defining

new processes and redesign and then five

dollars effectively for adoption and

training yeah right but that's not really

what people are doing no they're basically

just getting license and then roll them

out there and say go have at it

right how do you see that playing out

i mean you want the spicy take you

want to like i mean there's nothing i

mean

What is it?

Thirty days to develop a new habit, right?

Generally speaking.

I think it's hard for people to hear

this,

but a lot of folks are afraid to

do the work, right?

They don't like not looking like they know

what they're doing, right?

They don't.

You know,

I think one of the biggest challenges the

AI industry faces is that we've done a

horrific job at marketing it.

And one of the ways that I think

we've fallen flat on our face is that

people either see it like very doomy and

gloomy, you know,

take everybody's job and all this, that,

the other thing, and, you know,

Robocop, whatever.

But then the other way they see it

is like, for some reason,

people think it's supposed to be so easy.

You just press the button, right?

It's like, dude, no, absolutely not.

You got to do the work.

You got to build the system.

You got to iterate.

Like if you were to bring a new

employee into your arena, whatever level,

I mean, you know,

maybe some sort of a rock star steps

into a chair and just, like,

lights it up.

But there's an onboarding period.

They got to understand, like,

the way Greg operates,

the way Alec operates,

the way Javier operates, whomever.

And I think, you know,

maybe this audience might appreciate or

maybe they don't appreciate hearing that,

like, hey, it's okay that...

it's you're a little bit overwhelmed by

how much work it entails.

But if you want something, you know,

you got to earn it and you got

to work hard to get it.

And this is not AI is no different,

but the rewards are exponential.

I mean, it's massive.

I say all the time,

there's nothing intuitive about AI right

now.

When the average audience,

when I start to explain to folks what's

happening behind the machine,

when to choose,

one of the first questions I always ask

is, how often do you change the model?

And they're like,

what are you talking about?

Like, what is that?

Like, well, if you're in Copilot,

you click on that little thing that says

auto, you can select chat GPT.

Sometimes if you have an enterprise or a

premium license, you can select Claude.

You got the deep thinking,

the reasoning models,

you have the fast response.

So I like to show folks, I'm like,

this is what a quick response gets you

on the average thing that you're doing.

This is what you get with the reasoning

model.

And you can see the quality.

You can see the difference, right?

Explaining why the thing is hallucinating,

right?

Why I was talking to just yesterday,

I had a conversation with Dr.

George Westerman at MIT,

who runs the executive ed program that I

went through last year.

We were having some conversation.

He was asking, I was saying like, hey,

someone on stage last week,

I was at a conference,

said that they asked the audience,

how many of you know what a context

window is?

Out of like one hundred and fifty people,

like ten people raised their hand.

And basically that's why I was like,

therein lies the problem.

And then Dr. Westman said, well, Greg,

why do you think that that's important for

non-technical folks?

I said, well,

they don't understand why the thing

hallucinates.

They don't understand that every new chat

is a new conversation within that context

window.

They don't understand a lot of why we

keep saying the word context.

Right.

And so the more that I've seen that

we kind of demystify what's actually

happening behind the machine,

the easier it is for them to understand

how it can apply to their work and

how they use it.

Right.

And so my so I guess my question

to you and I ask this all the

time now is why do you think and

maybe you answered it already,

but why do you think leaders have fallen

in love with this whole just be curious,

you'll figure it out mindset with

something that's so complex?

be spicy take, you know,

maybe those leaders haven't necessarily

done the work to be able to say,

hey,

the reason why context is so important is

that if you contextualize something before

you ask a question to another human,

they're going to give you a much better

answer.

Or it's that wonderful quote that I always

butcher and I have no idea who to

attribute it to,

whether it's Hemingway or Blaise Pascal.

But it's like,

so sorry for the long letter.

I wish I had more time.

Right.

So like when you're using these systems,

the more you invest in the CapEx,

which is the equivalent of building the

system the right way to benefit you,

the more and better the OpEx,

which is the day to day utility and

use of it.

But you kind of work.

And the more I think people understand

that,

it's kind of like if you want to

get better at a certain sport,

if you don't understand the mechanics,

how to throw the ball,

how are you going to throw the ball

faster?

You know what I mean?

Like, you're just going to muscle it?

Like, that's not fair.

I said the same thing last week.

I was talking to someone.

I played basketball and baseball in

college, and I was a pitcher,

so I very much understand.

You know about mechanics?

I very much understand this.

And I said,

I feel like people are saying, hey,

don't teach me how to dribble or how

to shoot.

Just show me how to dunk already.

And I was like,

I don't think it works that way.

Right.

There are certain things that you have to

be able to do.

And since you're dropping quotes and

people ask me about adoption,

what is the biggest struggle?

And I said,

I use the same Upton Sinclair quote from

nineteen thirty four,

which is it's difficult to get a man

to understand something when his salary

depends upon his not understanding facts.

These leaders don't want to change.

Right.

They don't want to get their hands in

the dirt.

Therefore,

they have no frame of reference.

So they're still saying, hey,

just play around with it.

You figure it out.

I'll give you one spicy one on that

one too.

I want to say it real quick before

we continue into a different topic.

I hate to say it, but again,

in the interest of spicy,

and I know we're talking with folks that

are business and perhaps non-technical,

don't ever underestimate how much AI can

improve and enhance wonderful process.

But where there is dysfunction,

where there are political dimensions,

where there are all those things,

The reason why I might create all sorts

of problems is because your process is

broken.

Your culture is not as healthy as you

might think it is,

and therefore you got to address those

things before you jump in and bring in

the genius machine.

Yeah, I mean,

know a lot about that i have a

lot of conversations i say people process

platforms in that order always i've been

saying that for the last fifteen years

around digital transformation um the

process and the people side seem to be

the one people want to skip they want

to go to the platform but i'm going

to skip around a little bit here right

we're talking about the impact of having

the right culture and process basically in

and trying to do things in the search

border right not just jumping to the

technology the platforms

One of the other things that just keeps

coming up all the time is people want

immediately go to agents and what it means

to be a gente.

And again, I say, you can't dribble.

You want to go right to dunking, right?

And so first for our audience,

could you define, you know,

an agent for the audience or to have

agency?

I love that.

And I would use the agency word.

So think of an agent as a true

agent has not just the autonomy,

but it can accomplish tasks and it can

iterate and learn and improve upon itself

in a recursive manner.

Fancy way of saying it's not automation,

right?

It has agency to Greg,

to your point is like,

It's the ability to develop something and

have that something grow up into a value

creating, let's call it an entity,

which over time creates more and more

value through workflows that are

predetermined,

but ultimately it's thinking and iterating

and learning and doing for you and for

itself.

And that gets a little bit sci-fi-y,

but if you're really talking about agency

stuff and agents,

the one thing I would say is Andre

Karpathy, about twelve months ago,

I think it was now,

had an extraordinary presentation at a Y

Combinator,

I think it was a graduation event.

And he talked about the Iron Man suits

and the toggling.

And so not all agents are created equal

and not all agents have to have,

you know, extreme agency.

You can toggle that kind of that switch,

if you will,

which enables for wonderful ways to think

about human plus agent collaboration.

It's not an either or, you know.

Yeah.

And, you know, Andre Carpati, you know,

I guess he was one of the original

founders of OpenAI, Tesla and X. Yeah.

AI.

He's like Michael Jordan.

Right.

Yeah.

And then he came back.

He kind of stepped away.

And like Jordan, he came back.

Then go back to the Bulls.

Jordan to the Wizards.

Right.

So then probably goes to Anthropic.

Right.

Yeah.

So he's basically been around all the

frontier labs because he's the man.

He's the guy.

But so when we talk about agents,

the way I kind of simplify folks is

like an agent.

Effectively,

you give it a golden set of tools

and you're going to have it accomplish

those things based on how it decides.

Yeah.

You don't decide in a predetermined way.

That's right.

And so what I try to explain to

folks, you know,

that are going from I like to use

a lot of alliteration and things.

I'm not a rapper.

Right.

But I like that one thing.

But I always tell folks, I said, look,

I don't ask a test.

Right.

and the whole point i'm trying to get

across is i'm not using it as an

answering machine i'm telling it to go do

certain things and at times it's an

assistant but most times it's more of an

agent right and i think that's where

people need to understand we've moved from

the you know just being that co-pilot

assistant to being agentic right to

accomplish things for us

Now that now goes back to kind of

our first segment a little bit around the

adoption,

because even in that same McKinsey

article, they talk about,

I think there was four different fears,

right?

And one of those fears was around when

you have these agents effectively doing

things that you used to do,

or that you said you like to do,

which I was like,

did you really like just, you know,

copy from that spreadsheet and then

manipulating the other spreadsheet and

then putting it into a word doc and

then creating a PowerPoint that was pixel

perfect.

No.

Like, twenty hours later, you're like,

man, what have I been doing all day?

Right.

And so but anyway,

I think from the the agent standpoint,

I want to talk about the risk associated

with agents, with agents a lot.

All right.

Because because I keep hearing the back

and forth with people like, oh,

it's not that risky.

It's not that I'm like.

you don't determine what this thing is

going to do.

If it's autonomous, that's pretty risky.

Right.

So you better trust it.

Right.

Can you explain, you know,

what you're seeing,

some of the risk and then are there

ways to mitigate?

I mean, get your data right.

You know, get your data right,

get your data right, get your data right.

Because if there's a risk associated with

data leakage that gets out and it only

needs to happen once, right?

Because once it's out, it's out.

But no, I mean, to frame it up,

I think it's, again,

for non-technical audience,

easiest way to think about this is there's

a reason why employees have badges to get

into businesses,

the business with which they work.

And the reason is because when you walk

around an office,

you get to see all these computers and

you hear these conversations,

and there's an expectation that you're

going to follow the rule book and so

on and so forth.

But at the end of the day,

there's an inherent trust because it's one

human, another human.

If you think of an agent with autonomy

as an entity that gets badge scanned into

your infrastructure, here's the thing.

These agents can move exponentially faster

and achieve

all sorts of objectives,

but also they might go off the rails.

And if and when they go off the

rails,

how quickly are your observability

functions, which in our world is our eyes,

we can look around the office like, hey,

why is that person staring over

so-and-so's shoulder?

That's a sensitive subject on that

computer screen.

So it's a long-winded way of saying that

anytime you think about

data, infrastructure, autonomy,

and entities that can move faster than you

could ever imagine,

especially for non-technical folks,

just understand that it's exponentially

faster and stronger.

You just want to be really sensitive and

thoughtful about what is the worst thing

that could happen here, right?

What is the catastrophic risk?

Always start with catastrophic risk and

isolate your agentic environments to areas

like marketing is a great one, right?

Like, yes,

you could put something out there that

could be troublesome,

but at the same time,

if the agent comes up with something wild,

like that's, that could be creative,

that could be innovative.

So you just got to really think about

where and when,

and what you're asking autonomous entities

to do, because, you know,

it's going to go sideways eventually.

Yeah.

I think that the thing that I I'd

like to just kind of, uh,

have a little bit deeper on is this

idea is to speed.

Yeah.

Right.

It's crazy.

I was trying to explain to someone just

yesterday.

I said,

I said that think about it this way,

right?

in a very like,

these agents in milliseconds can go

through your entire directory,

your entire drive,

your entire folder system.

Just imagine, for example,

someone put payroll data in some folder

that's a hundred sub folders deep.

The average individual would not have

known that it's there,

would not have searched through all of

those.

But you gave the access to the machine

in milliseconds now.

It has traversed everything and found

everything.

And it's like, oh,

this is what Alec made, right?

That is not something.

So folks were saying, well,

there's not risk.

I was like,

I don't think you're being creative

enough.

You have to think about the speed and

what you're giving access to,

but you have to also understand we've not

done a great job of like,

I call SharePoint a lot of times a

graveyard, right?

There's so much stuff just sitting around

out there.

And I think people need to better

understand some of the risks.

It's a big topic right now between,

you know,

the open AI hugging face and anthropic,

it's multiple things in the medicine.

Oh, me too.

I had someone call on me.

Right.

Pick my model.

Check me out.

Right.

And so a lot of folks don't really

understand this.

But what I don't want to do is

create so much fear that people don't use

the technology.

Right.

People keep weaponizing it from that

standpoint.

What are some what are some kind of

use cases that you've seen where people

are trying to create something agentic?

right now that it's a value but it's

lower risk you said marketing yeah i think

marketing i think i think to your point

about whether it's sixty five percent or

fifty percent of the day i think the

people that are really stepping back and

just codifying their day-to-day workflows

like in a journal literally if you spent

you know

Two, three hours.

I know it sounds like a lot,

but if you spent two,

three hours and you reflected on your

last, you know,

ten business days of literally looking at

your account, looking at your email,

looking at your Slack and like really

thinking through like,

what was I doing and how much of

it was activity versus how much was

outcome?

What was the twenty percent that drove the

eighty percent of results, etc.? ?

You then just start to realize how much

administrative and operational stuff that

you're doing that a machine likely is much

better than you got it.

And I'll give one that's like a little

bit feels out there,

but I don't think it's that far out.

And it might be interesting for the

audience to hear is, you know,

If you have a separate laptop,

for example,

and you enable that laptop to enable an

agent that you've built in a secure

environment to have eyes and ears and be

able to watch what you're doing on that

laptop,

think about how much faster

That laptop and that, you know,

AI agent can then do the administrative

portion of whatever it is that needs to

be documented associated with the work

that you're doing in isolation on that

computer.

And so just using, you know,

salespeople as an example.

So salespeople spend a lot of time.

I don't know if it's sixty five percent.

It's seventy percent of the time doing

administrative work.

For real?

So it's more than the average knowledge

worker.

So I love that you just said that

because if you had said over, under,

I would have taken under and you would

have beat me.

But the point on that is that if

the business audience is listening to

this, like let's just say,

twenty percent of your sales folks bring

in eighty plus percent of your revenue,

yet seventy percent of their time

is doing chair swiveling stuff.

So instead of doing that,

give them a separate laptop.

When they open up LinkedIn,

when they open up Twitter,

when they open up their email client or

whatever,

enable them to have eyes on what they're

doing so that all of that administrative

work of recognizing I reached out to

Susie, Greg responded to Susie,

then Rachel got involved in this.

All that gets just sucked up, interpreted,

and then put up in the cloud.

And you as the human in the loop

get to authenticate whether or not that is

an accurate interpretation of what

happened and then what the next best

action is.

And then you can bring in call reporting

software, you know,

and so on and so forth.

Yeah, it's just it's seventy percent, man.

Just like break it down into its component

parts, atomic units,

and then you can figure it out.

You know?

Yeah.

I mean,

every time I've been in front of a

class that we're doing training or an

audience,

I talk about that seventy percent and ask

people to raise their hand.

They're all like, yep, I'm spending time.

Like, please help me.

Yeah.

Putting it to the CRM.

I lost this last ten deals instead of

actually out there.

But, you know,

there's a few things that you touched on.

One,

I don't know if it was something I

read of yours or somewhere else,

but it basically said that

You can't automate what you can't

articulate.

And a lot of people have not spent

the time to actually write down what they

do and how they do it.

But if you start to write it down

and start to understand it,

every time we do one of these trainings,

somebody in that room says, I mean,

every single time someone says,

that used to take me days,

if not weeks,

and I just did it in five minutes.

right that's you can't unsee that and then

they can't unsee it right and so now

they're having these conversations they're

like wow that's when they finally get it

right and so there's these these

frustration moments but there are these

aha moments and once you can get them

to that aha like dr westman we were

talking about yesterday he said well how

are you helping people get to that moment

i said you got to make it personal

fun and safe yeah

right um we're gonna keep moving on here

a little bit um well actually i want

to stay on this topic for one second

because i think the the uh the genetic

uh the cracking into the breaking into

other systems right there's always just

like oh that's just marketing i'm like i

don't know about that man like i don't

think it's just marketing but could you

explain to the audience like what happened

with uh open ai and hugging face what

that was all about

So absolutely.

With agency comes responsibility.

So

without getting into the technical weeds,

an agent is a model that you can

think about within the context of an

agent.

Because again,

I don't want to go into too much

of the specifics.

It gets pretty wonky pretty quick.

But basically,

figuring out a way to achieve its

objective in a way that it was not

designed and not expected to do.

And one thing led to another.

And I think the thing that probably caught

my attention the most

wasn't just that it did it it left

breadcrumbs to help its homies right like

i mean you sort of think about the

implications of that which is which is i'm

glad that we it's like earthquakes and

tremors right like you don't want to have

the big one you'd rather have some tremors

and stuff and i think this has really

enabled the community to really take this

stuff seriously and i think generally

folks are viewing it as a very credible

and um

important events to pay attention to,

I think.

And I'm a guy that normally would say

the opposite to that.

It seems like there's just so much noise,

but I think folks are really taking it

seriously that the machine got out of the

box and it achieved some things.

It wasn't supposed to have access to the

internet.

It broke out.

It found a way to get to the

internet.

And then it went to Hugging Face,

which is also a client that has a

lot of different models that

So the analogy I use is, you know,

well, they call it goal alignment.

Right.

They said it lacked goal alignment.

It's what the fancy way of saying we

asked you to do a thing,

but we didn't we couldn't really control

it.

So it did it a different words.

Right.

But it's the way I equate it to

is the imagine you give the student a

test.

Yeah.

Right.

Instead of the student trying to figure

out and learn,

he basically just he or she breaks into

the teacher's office and tries to steal

the answer key.

That's effectively what it did.

It didn't try to learn and solve the

test.

Because the objective is,

I want to get an A+.

It's like, oh,

you want to get an A+.

That's how I get an A+.

I just go steal the answer key, Alec.

I'm not worried about learning.

What are you talking about?

I can do this in milliseconds.

Watch this.

I get an A+.

Guaranteed.

The other thing I didn't realize until I

was doing some deeper understanding of

this was that a lot of these kind

of

hacking or cyber skills that they're

trying to focus on also align with how

you do it in the short in the

least amount of tokens yeah so if you

still if so it's not um if you

tell it to go finish the test faster

right the fastest way is to get the

answer key right and so

But anyway,

like it's a lot of what's your point?

Like I've seen it in like CNN.

I've seen it in like business

publications.

So it is getting more into the mainstream.

It just so happens also that there were

just Black Hat and DEF CON cybersecurity

conferences going on.

So a lot of people are talking about

it.

Right.

My thing that I want to make sure

people understand is this is real.

Oh, yeah.

This is not just marketing.

This thing got out and then other people

had to go look and they were like,

yeah, my model did too.

It's very challenging,

which I think allows me to go back

to one thing that we skipped over here,

which is around regulation.

We can talk a little bit about the

things in the EU.

I listen to a lot of podcasts talking

about how Europe is behind on AI because

of regulations and things of that nature.

California has its own set of laws that

they're trying to put out

I think at a very high level with,

you know,

a lot of these are about or basically

showcasing when or if you're using AI and

for what reasons.

And you and I were talking off camera

about I don't I don't know how you

actually regulate something like that when

AI is more of a general purpose technology

like electricity.

How do I define all the places I

use electricity today?

But what's your take on the regulations

and how do you think this plays out

in the short and I guess the near

term?

It's so difficult to have a strong point

of view on this.

I think the place that I try to

always start is,

what do we know versus what do we

project and think?

So we have an event like the Hugging

Face Open AI situation.

Now you know what happened and you really

need to be thoughtful about what are the

implications of that?

How avoidable was that?

That's one category of how I think about

it.

The other way I think about it too

is that this is the most extraordinary

time with exponential change.

And the thing that's really unusual,

I guess,

about the situation that we're in right

now is that

More or less,

the global population has access to all of

this horsepower.

And we're all competing,

hopefully in a very healthy way,

to figure out how can all of this

technology and technological innovation

benefit the most amount of constituents

and economies and countries and

stakeholders.

But it's a really,

really complicated process.

situation.

And I think we have seen,

if you look at the regulatory framework in

EMEA and Europe versus what we have here

versus places like China,

I don't think they're as consistent and I

am not sharp enough to be able to

understand exactly why that is.

But it seems quite clear to me that

that question is and always will be at

the forefront of everything that's

happening because it has such an enormous

implication on how fast we can go versus

when you have a governor on the golf

cart.

And if you're in a competitive situation,

you have to balance a bunch of different

trade-offs, which are tough to balance.

And I'm glad I don't have to balance

those.

Yeah, I think it's definitely challenging.

I think something we touched on earlier,

though, is like these laws,

these regulations are being put in place

sometimes by folks that many times are

folks that have never got their hands

dirty.

They never put their hands in the dirt.

They have no frame of reference.

Right.

And I'll make the parallel from the,

you know,

from a regulation standpoint down to a

leadership and a strategy standpoint.

or even AI governance.

I tell people all the time, I said,

you can't have an AI policy or AI

governance if you don't have AI training.

I said,

these people don't even know that they're

breaking the rules.

Right.

And so the adoption,

I'll keep coming back to that.

The adoption.

You showed me a stat a couple of

weeks back.

I think it was where you said I

think it was ramp data.

That was only two point two percent of

U.S.

households had a paid subscription,

an AI subscription.

That is wild.

Two point two percent.

I take the over on that.

If you had bet me on that one

all day, every day.

And it's like, oh, wow.

I ask people all the time,

what percentage do they think?

Sometimes it's twenty percent,

fifteen percent.

I said two point two percent.

It's crazy.

Right.

But one of the things people say, well,

but I still use the free one.

I'm like,

it's kind of not the same thing.

Right.

You have less technology.

You have a smaller context window means

you can have less of a conversation,

more likely to hallucinate.

Right.

You're basically six to nine months

behind.

Right.

And oh, by the way,

you can't turn it off from training on

your data.

Right.

And then some.

Right.

And then some.

Right.

And so it's like what I've tried to

explain to folks now,

like when I go on stage or I

do training,

I do anything that's talking about this.

I almost always refuse if I can't show

something.

Yes.

Because what I'm seeing is that the people

on the other side of the table or

in the audience think we're having the

same AI conversation and they're having an

AI ask conversation.

I'm having an AI task conversation.

right and that's very challenging

concerning for me especially as we enter a

world where i do believe that we are

getting close to the haves and the

have-nots as it relates to this type of

access what who can do what right you

know which brings me to another debate

this one i don't think we're gonna we're

not gonna end on the same place i

don't know on this one but we gotta

talk about the the jensen and the open

weights oh yeah i told you before it's

not on the sheet

right i said when we talk we're gonna

have to turn it over i'm like are

we no man because here's the thing we're

talking about regulations and this is one

of the things people are concerned you

know all these open letters and zuckerberg

has put out his second letter i didn't

have patience man yeah i had time for

the six five hundred words yesterday a

weekend i'll get to it man it's my

birthday i'm not gonna do that right i

read on alex's birthday right but you know

But there's this like this battle.

The one thing I wanted to say about

the open weights, open source one,

you know, I talked about this.

Open weights is not the same thing as

open source.

Right.

I think, too,

is when I read the Jensen letter and

it talks about this,

it was very intentional.

It said open weight American.

Over and over and over again.

But if you go on X and go

to other places, people are like, hey,

man, he said open source for everybody.

All countries.

I'm like, it said multiple times,

open-weight American.

So anyway,

you're more on the technical side with

teams doing this these days.

What's the debate about?

And then how do you see it?

Yeah,

and I think from a business perspective,

you know, oversimplifying it, of course.

If you can build something using this AI

infrastructure blanket statement that

basically is ninety five percent of the

results of the other thing.

But the thing that you're using open

source is one twentieth or one fiftieth

the cost of the other thing.

your CFO is going to tell you eleven

out of ten times what to do.

Right.

Because like, come on.

Right.

And and I think if you start there,

you can start to unpack that.

Right.

Which is one could argue that

the more you democratize access to AI

infrastructure in a competitive way,

so the quality standards are there,

but the price keeps coming down,

the more ways Jevons Paradox kicks in,

which is as something gets cheaper,

it gets used more, not less.

And when we have access effectively to

intelligence on demand,

All of a sudden,

certain ideas that you've had kicking

around in the back of your head can

be created at a fraction of the price.

And so for those reasons and all sorts

of others, I'm all about it.

But one thing just to keep in mind,

it's not an either or to be very,

very clear.

The more complex,

the more involved the thinking that's

required for the task at hand,

the more often you, an individual,

a company, a CFO,

are going to be authorizing the frontier

models and the highly complex and the

highly sophisticated and the expensive

models,

because not all tasks are created equal.

And so it's not an either or,

it's more so

you know, right model, right job.

But the security implications are very

important,

as is IP development protection and a lot

of other stuff inside of that.

Yeah, and the thing I guess to just,

and I agree a hundred percent with what

you just stated in traditional sense,

from an open source standpoint,

a lot of times it's more, you know,

it's tends to be more secure or you

have enough eyeballs that are on it

because it's been open source.

The challenge I have,

and to your other point about the cost,

right?

And the Jevons paradox effectively,

you know,

if the thing is one tenth of the

cost and you're going to have a hundred

X of the actual usage.

So you start to use it more, right?

And you're right.

Eleven out of ten times the CFO is

going to go.

Let's go.

Right.

The thing that is challenging for me is

when people conflate the open weights

versus open source.

And I'm like,

when people say open weights, right,

they're not,

you don't have access to see the source

code, right?

You don't have access to actually look at

it, manipulate it.

You can tweak the weights, right?

And that's fundamentally different than

historical software, right?

Because still that source code is a black

box, right?

And I'm not a conspiracy theorist.

I'm not trying to be one.

But you can't credibly say to me that

you don't know that there isn't something

problematic inside of that because you

don't get to see it.

You don't know.

Right.

You don't know.

So you can't.

So I find that...

And so when you start to layer that

in with the security,

what we've been talking about with the

hacks and all of that, I'm like,

things get a little bit dicey.

But outside of that,

I fundamentally agree.

The bigger thing for me,

and this is within the context of

regulations, why I brought it up, right?

Because...

There is a school of thought that from,

I guess, what was it,

like nine of the top like twenty open

source,

open weight models are out of China.

Yeah.

Right.

Like anymore.

More of that.

Right.

Like there's just so many.

Now we're starting to have some here in

the U.S.

poolside.

I think reflection thinking machines,

some of these other open weight type of

models to be used.

But to your point,

you want to have the large model,

you know, the big frontier.

The challenge,

we go back to like the hacking and

all of that.

Let's say one that's mythos style,

the big thing that got out of Anthropic

or the Astra or the five point six,

I guess.

So I think that might be the one

that got out recently.

I can remember open AI.

Well,

what happens when the open so they can

turn it off?

Great.

What happens when the open weight gets out

and it's just on my machine and I

let it just go wild and do something

nefarious,

either intentionally or unintentionally?

There's no parent company to turn it off.

Now it's just going right.

And so for me, it was like, Hey,

we do have to consider these things

because this technology is radically

different than in the past.

The only thing I'm saying is at least

consider the argument around the security

and others.

And then the last thing I'll say on

that,

and I would love your take on this

is we

The economic impact, right?

What happens to the three companies or

four companies that want to IPO and be

trillion dollar companies when there is a

near free alternative with ninety five

percent of the same capabilities?

Seems challenging.

I know Bill Gurley talks about regulatory

capture.

I'm not smart enough to know exactly what

all that means,

but seems challenging for anthropic open

to go IPO this year and have a

bunch of free models effectively competing

against it.

Yeah,

so Brad Gerstner is one of my favorite

people to listen to on this topic because

he's invested in a lot of it, right?

So he has to see it from all

different angles.

And he's obviously super smart.

One of the things he said,

I can't remember which podcast I was

listening to when he did it,

but he slipped up kind of.

And he essentially said,

because in the context of this exact kind

of conversation,

and he basically said that...

When the alternative to the use of a

frontier model is equivalent to a two

hundred dollar an hour output,

businesses aren't going to have much of a

problem spending fifteen to twenty dollars

an hour to put a frontier model to

work for that specific type of task,

right?

And so his point of view is that

the TAM and the market for the deployment

of intelligence,

whether it's closed or open and so on

and so forth, is bigger than, I guess,

arguably anything we've ever seen,

because if you think about

What are all the different ways you can

use intelligence,

especially intelligence that's beyond

yourself?

And so I guess the argument would be

that the pie is really big and that

those folks that are going to be IPOing

also have some pretty sophisticated models

that they're going to be rolling out.

But

I don't know.

I certainly do know that when I see

the charts of the capabilities of the open

source models and the price points and the

value proposition,

it's certainly a conversation that comes

up often in what I do when we're

building intelligent systems.

And again,

I think a lot about the CFO.

I think the CFO is in...

that position in this environment is

incredibly important because the more

technologically advanced that individual's

understanding is of what we're talking

about the more opportunity he or she has

to to put the blinders on the organization

and really just race in the direction

that's sustainable and focus on things

that don't change but do so with an

operating model that's super modern and

durable because these this is what it's

all about

Yeah,

it's going to come down to the economics,

right?

Or the tokenomics, right?

And I think that there's two competing

things.

There's the business impact of it.

And then there is reality of it.

a lot of stock market is propped up

on AI circular investment.

Don't say circular investing.

But they don't like that.

They don't like that.

Gurley, by the way,

you want to hear someone talk about

circular.

He's pretty much like Aldit.

You know,

the circular investing stuff is very

interesting.

If you really dig into that.

Yeah.

So NVIDIA needs the hyperscalers and they

all need.

Here's a hundred bucks,

but I need a hundred and five back.

Right.

Right.

Yeah.

I tried that with my kids.

Yeah.

And even there, even they get that point.

But do I still do the chores?

Yeah.

It's like, yeah, of course.

All right.

So let's get into what I want to

talk about now is, you know,

we talk a lot about some of the

challenges, right?

Some of the regulation,

but how are the folks that are winning,

the folks that are using it,

how are they doing it?

How are they doing it?

Well, from your perspective,

like what makes the winners different than

the average company?

I, you know, I think first and foremost,

it goes back to what we talked about,

right?

Is their culture is led by a humble,

confident, you know, capacity across,

you know,

the C-suite and down around knowing what

you know and what you don't know.

I mean, generally speaking.

The more often someone tells you they know

what's going on right now in this space,

the more you probably should back up.

Because that's a pretty difficult kind of

statement to make because of the pace of

change.

But no, just to stay on the question,

one, they've got their culture, right?

They know what they know and they know

what they don't know.

And they have an approach to how to

figure this out and get incrementally

better.

They're aware of catastrophic risk.

They're putting those guardrails in place.

They have technical leadership that isn't

just AI first,

but there's AI native folks in there.

And that might very well be the next

generation.

So you might have a CTO, PhD,

rock star with thirty plus years of

experience who's evolving him or herself.

to become AI first and eventually move

towards AI native.

But then they recruit the next generation

who are full on AI native and they're

pairing those folks up.

And then on the other side of the

equation,

you've got folks that don't just have the

lovables and the replets and so on and

so forth,

meaning democratized tools to use this

stuff at their discretion because they're

closer to the business challenges and

problems.

But there's a natural relationship between

these two camps.

so that folks can innovate and experiment,

but there are thresholds that need to be

met for KPIs and business outcomes that

have to be generated to go towards scale.

And so it's really,

I think it all comes back to leadership,

culture,

and then that people and process and

technology bit.

tends to take care of itself.

You just can't be overweighted on the

technology because if you are,

you're like that person in the gym that's

like all jacked up up top.

You got to be balanced and you got

to incrementally win,

but you got to do the work.

Like it's a lot of work.

That's that, you know.

I tell leaders all the time, I say,

you got to do three things.

First,

you have to admit what you don't know.

Yes.

Right.

To your point,

stop saying you know everything.

You can't.

It's impossible.

Right.

You admit what you don't know.

Experiment in public.

Yes.

Right.

And make it a team sport.

Right.

And so I have one client that I

say they're doing it right.

And they're, you know,

they're a traditional big manufacturing

company.

Right.

But what they've done is the leadership

team got trained.

So now they have a frame of reference

at the end of the training session.

After that day, we spent together.

I said, did you guys learn anything today?

And one of the people in the room

said,

I didn't realize how much we didn't know

about AI.

Right.

And then they said that it was going

to be mandatory for all of their knowledge

workers to get in-person training.

I said, none of this go on line.

They need to see this, Greg.

I said, I agree with you.

I wish more people would have this

conversation, right?

Because again,

you're having two different conversations

with folks, right?

And then I said,

you have to figure out for your people.

I said,

it's got to be personal and safe, right?

I've said for the last two years now,

I said,

you keep talking about your business cases

and how you're going to be more

profitable, this and that.

And you've not included them in the story

arc.

Right.

And so now, you know,

traditional digital transformation,

you only have to worry about one or

two potential saboteurs in the IT

department or someone in the marketing

group or this function.

I said,

now you've not put them in the story

arc and now ninety percent of your people

are rolling against you.

I said AI impacts every single human on

the planet,

which means it impacts every single

employee in your organization.

Right.

And so I just think it's concerning.

And I keep asking folks, I'm like,

why do leaders have such a mindset of

just be curious and won't invest in the

training?

Right.

Because they haven't seen it.

Right.

And once they see it,

they cannot see it.

I'm with you.

And what I would say,

and I meant to say this earlier,

I think the expectations on leadership,

it's unreasonable.

And what I mean by that is like,

I just,

I feel whether it's publicly traded,

you know, boards, institutional investors,

yada, yada, all the way down.

I think what you really need to keep

in mind is that

The imposter syndrome is so severe because

you can no longer say, I don't know,

generally speaking, right?

Because if you say that, it's like,

how do you not know?

You know,

the other CEO knows and whack the stock.

And it's like,

I would love to hear more CEOs say,

I don't know,

because that is their humble opinion.

But they're not, you know,

it's just one of those moments in time.

And that's all the pilot to POC kind

of stuff,

one of the conversations of time.

But not knowing is confidence.

You know what I mean?

Saying it.

It's good.

I don't know.

But I'll figure it out.

Yeah.

And we're on this learning journey

together.

That's it.

Right?

And I try to explain this, man.

And I wish more people would just admit

those.

Just say those words.

I don't know.

But I'm going to figure it out.

But I'm going to figure out to Greg.

Not even just that.

We're going to figure it out together.

That's it.

Right.

And so, you know,

we want to leave folks with with

something.

What is the if someone had to do

three things, you can pick one.

But let's say you got three to do

a breakout.

Right.

And I feel like you can do a

lot of pressure.

Right.

What are the three things that they do

starting tomorrow as a leader?

What does the leader do?

to be a better leader in the age

of AI?

Not a better AI technologist,

what does the leader do to be a

better leader in the age of AI?

I think this one might be like

ridiculously simple and I apologize,

I've kind of said this, right?

Is that I would start with codify your

workflows and reflect on it.

Number two,

get a premium subscription to your

favorite model or what have you,

whether it's Claude or what have you.

Step into projects,

then step into co-work, right?

And for those that don't know what that

means,

it's essentially stepping into using the

technology, not at the edge,

but using it in a way

where you're committed to creating

extraordinary,

tangible value so that you see it in

a way that you can't unsee it.

And then you can start to build on

top of data and on top of experience

because I think you'll help your people

tremendously because then you get more

comfortable being like, I don't know,

because you don't know.

Now you start to see it and you

start to use it in ways that just

absolutely surprises you because you can

do things that were previously

unimaginable or impossible.

And so those are the three things I

would suggest people do.

Yeah, that's great, man.

I think that the more people can start

to play around with these tools themselves

as leaders,

start to automate some boring thing that

they didn't like doing to begin with.

But again,

you can't automate what you can't

articulate.

First thing, like you said,

you got to write it down, right?

You got to talk about what are the

things that I'm spending time.

I always say,

let the machines handle the routine,

let the humans handle the remarkable.

That's a good one.

If people can start to think about that.

I would say the last thing that people

need to do is they need to follow

my man, Alec, right?

AI with Alec, go to the newsletter,

watch your, your,

your podcast or your show.

I heard that guy puts a lot of

content out.

Puts out a lot of great content.

I've learned a hell of a lot.

I appreciate your time today, buddy.

It's always been, you know,

it's always good to be around you and

to just talk AI with you and learn.

Likewise.

I appreciate it.

I appreciate you having me on.

Thanks.