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Customer Segmentation and Targeted Marketing
Howdy folks. Mike Hernandez here. Welcome store managers to this edition of Thrive from C-Store Center, where we explore the strategies and tactics that can help corporate-owned convenience stores thrive in today's competitive landscape. In this episode, we'll explore the powerful world of customer segmentation and targeted marketing.
As a corporate-owned convenience store manager, you're faced with the challenge of attracting and retaining customers in a constantly evolving industry. With competition from independent stores and gas stations and the growing presence of online retailers, it's more important than ever to understand your customer base and tailor your offerings to meet their specific needs and preferences.
Customer segmentation and targeted marketing are two critical strategies for achieving this goal. By segmenting your customer base into distinct groups based on factors like demographics, geographic location, psychographics, and behavior, you can better understand their unique needs, preferences, and buying patterns.
With this knowledge, you can develop targeted marketing campaigns and strategies that speak directly to each segment, ensuring that your products, pricing, promotions, and overall in-store experience resonate with your target audience.
Implementing these strategies has numerous benefits. They can help drive increased sales and revenue and foster stronger customer loyalty and engagement, ultimately contributing to the long-term growth and success of your corporate-owned convenience store.
Throughout this episode, we'll explore the ins and outs of customer segmentation and targeted marketing, providing practical insights and actionable steps to help you implement these strategies effectively. We'll discuss how to identify your target segments, create detailed customer personas, and tailor your marketing mix to meet the unique needs of each group.
Whether you're looking to attract new customers, increase basket sizes, or build stronger relationships with your existing customer base, this episode will equip you with the knowledge and tools you need to take your convenience store's marketing efforts to the next level.
So, let's explore how customer segmentation and targeted marketing can help you unlock the full potential of your corporate-owned convenience store!
Understanding Customer Segmentation
As we've discussed, the convenience store industry is highly competitive. Corporate-owned stores face challenges from independent retailers, gas stations, and online platforms. In this landscape, it's crucial to deeply understand your customer base and tailor your marketing efforts accordingly. This is where customer segmentation comes into play.
Customer segmentation divides your customer base into groups based on shared characteristics, behaviors, or preferences. By segmenting your customers, you can gain valuable insights into their unique needs, motivations, and buying patterns, allowing you to develop targeted marketing strategies that resonate with each specific group.
The role of customer segmentation in effective marketing cannot be overstated. Rather than taking a one-size-fits-all approach, segmentation enables you to:
Tailor your products, services, and messaging to meet each customer segment's specific needs and preferences.
Optimize your marketing spend by targeting the right segments with the right campaigns rather than wasting resources on irrelevant or untargeted efforts.
Enhance customer engagement and loyalty by providing personalized experiences demonstrating a deep understanding of your customers' unique needs and preferences.
By segmenting your customer base, you can move away from generic, mass-market campaigns and instead develop highly targeted marketing initiatives that speak directly to each customer group's desires and pain points. This level of personalization and relevance can significantly improve the effectiveness of your marketing efforts, driving increased sales, customer loyalty, and overall business growth.
Customer segmentation is not a one-time exercise; it's an ongoing process that requires continuous monitoring and adjustment as customer needs and preferences evolve. By staying attuned to these changes and refining your segmentation strategies accordingly, you can ensure that your marketing efforts remain relevant and impactful, positioning your corporate-owned convenience store for long-term success in a highly competitive market.
Understanding Customer Segmentation
As we've discussed, customer segmentation involves dividing your customer base into distinct groups based on shared characteristics, behaviors, or preferences. By doing so, you gain valuable insights that allow you to tailor your offerings and marketing efforts to meet the unique needs of each segment effectively.
The benefits of segmenting your customer base are numerous and can profoundly impact the success of your corporate-owned convenience store. Let's explore some of the key advantages:
Tailoring Products, Services, and Messaging
One of the primary benefits of customer segmentation is the ability to tailor your products, services, and messaging to each customer segment's specific needs and preferences. By understanding the unique characteristics and behaviors of each group, you can curate a product selection, pricing strategy, and promotional campaigns that resonate with their specific interests and pain points.
For example, if you identify a segment of health-conscious customers, you can stock your shelves with a wider variety of organic, low-sugar, and plant-based snacks and beverages. Similarly, if you have a segment of busy professionals who value convenience, you can promote your grab-and-go meal options and highlight the speed and efficiency of your service.
By tailoring your offerings and messaging to each segment, you create a more personalized and relevant experience for your customers, increasing the likelihood of driving sales and fostering long-term loyalty.
Optimizing Resource Allocation and Marketing Spend
Customer segmentation also allows you to optimize your resource allocation and marketing spend by targeting the right segments with the right campaigns. Rather than taking a one-size-fits-all approach, leading to wasted resources and ineffective marketing efforts, you can focus your investments on the segments most likely to engage with your brand and drive profitability.
For instance, if you identify a segment of price-sensitive customers, you can allocate more resources toward developing value-driven promotions and discounts tailored to their needs. Conversely, suppose you have a segment of high-end customers prioritizing quality and convenience. In that case, you can invest in premium product offerings and targeted advertising campaigns that highlight your store's unique value proposition.
By optimizing your resource allocation and marketing spend, you can maximize the return on your investments and ensure that your efforts are delivering tangible results.
Enhancing Customer Engagement and Loyalty
Effective customer segmentation can also enhance customer engagement and foster long-term loyalty. When customers feel your store understands their unique needs and preferences and tailors its offerings and experiences accordingly, they are more likely to develop a strong emotional connection with your brand.
By consistently delivering personalized and relevant experiences to each customer segment, you create a sense of value and appreciation that can increase customer satisfaction, positive word-of-mouth, and repeat business.
Moreover, customer segmentation can inform the development of targeted loyalty programs and personalized communication strategies, further strengthening the bond between your store and its customers. For example, you could offer exclusive rewards or promotions to your most loyal segments or send personalized email campaigns highlighting new products or services that align with their interests.
By enhancing customer engagement and loyalty through targeted efforts, you can create a loyal customer base that is a foundation for sustained growth and profitability for your corporate-owned convenience store.
Regarding customer segmentation for corporate-owned convenience stores, several common criteria can be used to divide your customer base into meaningful groups. Let's provide an overview of these critical segmentation approaches:
Demographic Segmentation
This involves segmenting customers based on demographic factors such as age, gender, income level, education, occupation, and family status. For example, you may identify segments like "young professionals," "families with children," or "retirees on a fixed income." Demographic data is often readily available and can provide a solid foundation for understanding your customers' essential characteristics and needs.
Geographic Segmentation
This approach segments customers based on their location, neighborhood, city, state/province, or even country. Geographic segmentation can benefit convenience stores, as customer needs and preferences vary significantly based on factors like urban vs. rural locations, proximity to the store, and local community demographics.
Psychographic Segmentation
Psychographic segmentation goes beyond demographics to consider customers' lifestyles, values, interests, and personalities. This can include factors like health consciousness, convenience orientation, brand loyalty, and social values. By understanding your customers' psychographic profiles, you can tailor your product offerings, messaging, and in-store experience to better align with their attitudes and behaviors.
Behavioral Segmentation
This approach segments customers based on their actual behaviors and purchasing patterns, such as frequency of visits, average spending, preferred product categories, and loyalty to your brand. Behavioral data can be particularly insightful, reflecting your customers' revealed preferences and actions rather than just their stated preferences or demographic characteristics.
These segmentation criteria are not mutually exclusive, and often, the most effective customer segmentation strategies combine multiple approaches. For example, you may identify a "health-conscious millennials" segment by combining demographic, psychographic, and behavioral data. This multi-dimensional approach can provide a more comprehensive understanding of your target customers and enable you to develop highly tailored and effective marketing strategies.
By leveraging these common segmentation criteria, you can gain valuable insights into the diverse needs, preferences, and behaviors of your customer base, enabling you to optimize your product offerings, pricing, promotions, and overall customer experience to drive increased sales, loyalty, and profitability for your corporate-owned convenience store.
Identifying Your Target Segments
Now that we've discussed the importance of customer segmentation and its benefits to your corporate-owned convenience store let's dive into the process of identifying your target customer segments.
Conducting thorough market research and data analysis is crucial for developing a comprehensive understanding of your customer base and pinpointing the specific segments that align with your business goals and growth strategies.
The first step in this process is to leverage your internal data sources. As a convenience store operator, you likely have access to a wealth of valuable information, including:
Sales data: Analyze your point-of-sale (POS) data to identify purchasing patterns, popular product categories, peak shopping times, and other insights into customer behavior.
Customer surveys and feedback: Gather direct customer feedback through in-store surveys, online questionnaires, or social media interactions to gain insights into their preferences, pain points, and overall satisfaction.
Loyalty program data: If you have a loyalty program, analyze the data collected from enrolled customers to understand their shopping habits, spending patterns, and demographic information.
While internal data sources provide a solid foundation, it's also essential to complement them with external data sources to gain a more comprehensive understanding of the market landscape. Some valuable external sources include:
Industry reports and market research studies: Leverage reports from industry associations, firms, and trade publications to stay informed about market trends, consumer behavior, and competitive dynamics.
Demographic data: Utilize census data, population statistics, and other demographic information to understand the characteristics of your local market and identify potential target segments based on factors like age, income, and household composition.
Consumer behavior studies: Consult research studies and academic publications that delve into consumer behavior, psychographics, and decision-making processes to gain deeper insights into the motivations and preferences of different customer segments.
Additionally, it's crucial to analyze the strategies and target audiences of your competitors. By understanding how they position themselves in the market and the customer segments they cater to, you can identify potential gaps or untapped opportunities for your business.
This competitive analysis can involve mystery shopping, monitoring their marketing campaigns and promotions, and analyzing their product offerings and pricing strategies.
By combining insights from internal and external data sources and a thorough understanding of your competitors' approaches, you can identify distinct customer segments that represent potential target markets for your corporate-owned convenience store.
These segments may be defined by a combination of demographic, geographic, psychographic, and behavioral factors, allowing you to develop a nuanced understanding of their unique needs, preferences, and buying patterns.
Identifying Your Target Segments
Now that we've outlined the process of conducting market research and data analysis to identify potential target customer segments, it's crucial to create detailed customer personas for each segment.
Customer personas are fictional representations of your ideal customers, based on the data and insights gathered during your market research. These personas go beyond basic demographic information and provide a comprehensive, humanized profile of each target segment, including their motivations, pain points, preferences, and behaviors.
The importance of creating detailed customer personas cannot be overstated, as they are a powerful tool for informing and guiding your sales and marketing strategies. Here are some key reasons why customer personas are essential:
Deeper Understanding of Target Customers: Personas help you move beyond surface-level data and better understand your target customers' needs, desires, and decision-making processes. You can develop a more empathetic and customer-centric approach to your business operations by capturing their motivations, challenges, and preferences.
Tailored Product and Service Offerings: By clearly understanding each target segment's unique preferences and pain points, you can tailor your product and service offerings to better meet their specific needs. This could involve curating a specialized product selection, adjusting pricing strategies, or introducing new services that directly address the challenges faced by a particular customer segment.
Targeted Marketing and Communication: Customer personas enable you to develop highly targeted marketing campaigns and communication strategies that resonate with each segment's preferences and behaviors. You can craft more effective and impactful marketing initiatives by understanding their preferred communication channels, messaging styles, and decision-making factors.
Improved Customer Experience: By aligning your in-store experience, customer service approach, and overall brand messaging with the preferences and expectations of your target personas, you can create a more personalized and engaging experience for your customers, fostering stronger brand loyalty and advocacy.
Alignment Across Teams: Detailed customer personas serve as a shared reference point for all teams within your organization, ensuring that everyone from product development to marketing and customer service is working towards a consistent understanding of your target customers and their needs.
To create effective customer personas, you must leverage the data and insights gathered from your market research, including customer surveys, focus groups, sales data analysis, and competitor analysis. Additionally, you can incorporate qualitative research methods, such as customer interviews or ethnographic studies, to better understand your target customers' motivations, behaviors, and pain points.
By investing the time and effort into creating detailed customer personas for your target segments, you'll be better equipped to make informed decisions, develop targeted strategies, and ultimately drive sustained growth and success for your corporate-owned convenience store.
Identifying Your Target Segments
Creating detailed customer personas is a crucial step in identifying and understanding your target segments. However, it's important to recognize that customer needs and preferences are not static—they evolve over time, influenced by various factors such as changing demographics, economic conditions, and emerging trends.
As such, it's essential to highlight the need for ongoing monitoring and adjustment of your target segments to ensure that your sales and marketing strategies remain relevant and effective.
Consumer behavior is dynamic, and what may have resonated with a particular segment a year ago may no longer hold today. Shifts in lifestyle, values, or purchasing power can significantly impact the needs and preferences of your target customers. For example, a segment of health-conscious millennials may now be more focused on sustainability and eco-friendly products as they transition into parenthood.
You can stay ahead of these changes by continuously monitoring your target segments and adapting your strategies accordingly. This may involve:
Review and update your customer personas regularly based on new data and insights from customer surveys, focus groups, and sales data analysis.
Monitoring industry trends, consumer behavior studies, and demographic shifts that could impact the preferences and needs of your target segments.
Analyzing the effectiveness of your current sales and marketing initiatives and making adjustments based on customer feedback and performance metrics.
Exploring new segmentation criteria or refining your existing segments to better align with evolving customer needs and behaviors.
Failing to adapt to these changes can lead to missed opportunities, diminished customer engagement, and ultimately, a loss of market share to competitors more attuned to their target customers' evolving needs.
By embracing an agile and data-driven approach to customer segmentation, you can ensure that your corporate-owned convenience store remains relevant and responsive to the ever-changing needs of your target markets. This ongoing monitoring and adjustment process will enable you to stay ahead of the curve, anticipate emerging trends, and continuously refine your sales and marketing strategies to drive sustained growth and success.
Remember, customer segmentation is not a one-time exercise – it's an ongoing journey that requires a commitment to continuous learning, adaptation, and a deep understanding of your target customers' evolving needs and preferences.
Developing Targeted Marketing Strategies
Now that we've identified our target customer segments and created detailed buyer personas, it's time to tailor our marketing mix to effectively reach and engage each of these groups.
The marketing mix, also known as the 4 Ps (Product, Price, Promotion, and Place), is a crucial framework for developing targeted marketing strategies that resonate with your specific target segments. By customizing each element of the mix to align with your target customers' unique needs and preferences, you can create a more personalized and impactful marketing approach.
Customizing Product Offerings and Merchandising
One of the most effective ways to cater to your target segments is by tailoring your product offerings and merchandising strategies. Based on the insights gleaned from your customer personas, you can curate a product selection that directly addresses the needs and preferences of each segment.
For example, if you've identified a segment of health-conscious customers, you may want to expand your selection of organic, vegan, and gluten-free snacks and beverages. Additionally, you can create dedicated sections or displays that highlight these products, making it easier for your target customers to find what they want.
Similarly, if you have a segment of busy professionals who value convenience, you may want to introduce a wider range of grab-and-go meal options and streamline your checkout process to ensure a quick and efficient shopping experience.
Implementing Segment-Specific Pricing and Promotions
Pricing and promotional strategies can also be tailored to your target segments' unique preferences and price sensitivities. For instance, if you have a segment of price-conscious customers, offer value-driven promotions, such as buy-one-get-one-free deals or discounted bundles.
On the other hand, if you have a segment of high-end customers who prioritize quality and convenience, you can implement premium pricing for certain products or services while offering exclusive promotions or loyalty programs to reward their patronage.
Utilizing Targeted Advertising and Communication Channels
To effectively reach and engage your target segments, they must use the advertising and communication channels they frequent. This may involve leveraging social media platforms, email marketing, or traditional advertising channels like local radio or print publications.
For example, suppose you have a segment of younger, tech-savvy customers. In that case, you can focus your advertising efforts on platforms like Instagram, TikTok, or Snapchat, where you can create engaging, visually appealing content that resonates with this audience.
Conversely, suppose you have a segment of older customers who may be less active on social media. In that case, you should explore more traditional channels like direct mail or local newspaper advertisements.
Optimizing the In-Store Experience for Each Target Segment
Finally, it's important to consider how you can optimize the in-store experience for each of your target segments. This may involve adjusting your store's layout, signage, and overall ambiance to better align with the preferences and expectations of your target customers.
For instance, if you have a segment of families with young children, you may want to create a dedicated "kids' corner" with child-friendly snacks and activities to keep little ones entertained while their parents shop.
Alternatively, suppose you have a segment of customers who value a more upscale shopping experience. In that case, you should incorporate premium lighting, tasteful decor, and personalized customer service to create a more elevated in-store atmosphere.
By tailoring each element of your marketing mix to your target segments' unique needs and preferences, you can create a more personalized and engaging experience that resonates with your customers on a deeper level. This targeted approach helps drive increased foot traffic and sales and fosters stronger brand loyalty and advocacy among your most valuable customer groups.
Developing Targeted Marketing Strategies
Building long-term customer relationships is crucial for any business's success, and corporate-owned convenience stores are no exception. In today's competitive landscape, simply offering products and services is no longer enough – customers expect a personalized and engaging experience that fosters a sense of loyalty and connection with your brand.
This is where loyalty programs and personalized customer experiences play a pivotal role. By leveraging the insights gained from your customer segmentation and buyer personas, you can develop loyalty initiatives and in-store experiences that resonate with your target customers on a deeper level, driving repeat business and fostering long-term relationships.
The Role of Loyalty Programs
Loyalty programs are:
• Powerful tools for incentivizing repeat purchases.
• Rewarding your most valuable customers.
• Gathering valuable data about their preferences and behaviors.
As our research highlights, loyalty program members are willing to spend up to 38% more on average than non-members.
Additionally, studies have shown that 85.5% of loyalty programs strongly impact customer retention.
Offering tailored rewards, exclusive promotions, and personalized communication can create a sense of exclusivity and appreciation for your loyal customers. This could include offering tiered rewards based on spending levels, providing early access to new products or services, or sending personalized offers and updates based on their purchase history and preferences.
However, it's important to note that not all loyalty programs are created equal. To truly drive long-term relationships, your loyalty program should be designed conveniently and easily. As mentioned in our research, one of the biggest challenges for convenience stores is the limited time customers have to engage with the store.
By offering a seamless and frictionless loyalty experience, such as mobile app integration or digital punch cards, you can ensure that your program is accessible and convenient for your customers.
Personalized Customer Experiences
In addition to loyalty programs, creating personalized customer experiences is essential for building long-term relationships with your target segments. This could involve tailoring various aspects of the in-store experience, such as product selection, merchandising, and customer service, to align with the preferences and expectations of each target group.
For example, if you have a segment of health-conscious customers, you could create a dedicated section in your store that showcases your organic and natural product offerings, complete with informative signage and knowledgeable staff to assist with product recommendations.
Alternatively, if you have a segment of busy professionals who value convenience, you could implement express checkout lanes or offer mobile ordering and pickup services to streamline their shopping experience.
By consistently delivering personalized and tailored experiences that meet the unique needs of your target customers, you create a sense of value and appreciation that fosters loyalty and long-term relationships with your brand.
Moreover, personalized experiences can extend beyond the physical store, encompassing your digital presence and communication channels. This could involve leveraging data from your loyalty program to send targeted email campaigns or push notifications with personalized offers and updates or creating social media content that resonates with the interests and lifestyles of your target segments.
Ultimately, combining loyalty programs and personalized customer experiences creates a powerful synergy that drives long-term relationships and sustained growth for your corporate-owned convenience store. By consistently delivering value, convenience, and a tailored experience to your target customers, you can foster a loyal customer base as a foundation for your business's success.
Developing Targeted Marketing Strategies
Tailoring your marketing mix and developing targeted strategies for each customer segment is crucial for driving engagement and sales. However, it's equally important to measure and analyze the effectiveness of these efforts to ensure that your investments are yielding the desired results and to identify areas for optimization. Regularly evaluating the performance of your targeted marketing initiatives allows you to make data-driven decisions and continuously refine your approach. By closely monitoring key metrics and gathering customer feedback, you can gain valuable insights into what resonates with your target segments and what may need to be adjusted. Here are some key reasons why measuring and analyzing the effectiveness of your targeted marketing efforts is essential:
1. Return on Investment (ROI) Tracking: Implementing targeted marketing strategies often requires allocating resources, whether budget for advertising campaigns, product development costs, or investments in technology and infrastructure. By measuring the effectiveness of these efforts, you can calculate the return on investment (ROI) and ensure that your marketing spend delivers tangible results.
2. Identifying High-Performing Strategies: Through data analysis, you can pinpoint the marketing tactics and channels most effective for each target segment. This could include social media campaigns, email promotions, in-store displays, or loyalty program initiatives. By identifying the high-performing strategies, you can double down on those efforts and optimize your resource allocation accordingly.
3. Continuous Improvement: The insights from measuring and analyzing your marketing efforts can inform continuous improvement and optimization. If certain strategies are underperforming, you can make data-driven adjustments to messaging, creative elements, or targeting parameters to improve their effectiveness.
4. Customer Feedback and Insights: Incorporating customer feedback and sentiment analysis into your measurement efforts can provide invaluable insights into how your target segments perceive your brand, products, and marketing initiatives. This qualitative data can complement quantitative metrics and help refine your strategies to align with customer needs and preferences.
To effectively measure and analyze the effectiveness of your targeted marketing efforts, you'll need to establish clear key performance indicators (KPIs) and implement robust data tracking and reporting mechanisms. This could include monitoring website traffic, conversion rates, social media engagement, customer satisfaction scores, and sales data segmented by customer group. Additionally, leveraging advanced analytics tools and techniques, such as customer segmentation analysis, attribution modeling, and predictive analytics, can provide deeper insights and help you make more informed decisions about your marketing strategies. Remember, the goal of targeted marketing is not just to drive short-term sales but to build long-term relationships with your most valuable customer segments. By continuously measuring and analyzing the effectiveness of your efforts, you can ensure that your marketing strategies remain relevant, impactful, and aligned with your target customers' evolving needs and preferences.
Conclusion
As we come to the end of this episode, let's recap the key takeaways and insights we've discussed regarding customer segmentation and targeted marketing for corporate-owned convenience stores.
Throughout our conversation, we've emphasized the importance of understanding your customer base and tailoring your marketing efforts to meet each target segment's unique needs and preferences. By conducting thorough market research, leveraging internal and external data sources, and creating detailed customer personas, you can understand the diverse groups that make up your customer base.
We've explored how to identify and define these target segments based on demographic, geographic, psychographic, and behavioral factors and the importance of continuously monitoring and adjusting them as customer needs evolve over time.
Once you've identified your target segments, we discussed strategies for tailoring your marketing mix – including product offerings, pricing, promotions, advertising channels, and in-store experiences – to resonate with each group's unique preferences and behaviors.
Additionally, we highlighted the role of loyalty programs and personalized customer experiences in building long-term relationships with your most valuable customer segments, fostering brand loyalty, and driving sustained growth for your business.
Finally, we emphasized the importance of measuring and analyzing the effectiveness of your targeted marketing efforts, using data-driven insights to optimize your strategies, allocate resources effectively, and continuously improve your approach to better meet the evolving needs of your target customers.
As a corporate-owned convenience store manager, implementing customer segmentation and targeted marketing strategies can be a game-changer for your business. By truly understanding your customers and delivering personalized, relevant experiences, you can differentiate yourself from the competition, drive increased foot traffic and sales, and build a loyal customer base that is the foundation for long-term success.
Please apply the insights and strategies discussed in this episode to your convenience store operations. Embrace a customer-centric mindset, leverage data and analytics, and continuously refine your approach to stay ahead of the curve in this dynamic and competitive industry.
Oh, and before I go, here are some questions for you to consider:
1. How would you identify and prioritize your convenience store's most valuable customer segments based on factors such as profitability, growth potential, and alignment with your business goals?
2. Imagine you have identified a target segment of health-conscious millennials. How would you tailor your product offerings, pricing strategies, in-store experience, and marketing campaigns to effectively cater to this segment's unique needs and preferences?
3. What data sources and research methods would you recommend for continuously monitoring and adjusting your target customer segments as consumer behaviors and preferences evolve?
4. How would you measure the effectiveness of your targeted marketing efforts for different customer segments? What key performance indicators (KPIs) would you track, and how would you use those insights to optimize your strategies?
5. Loyalty programs can be powerful tools for building long-term relationships with target customers, but they require careful planning and execution. What factors would you consider when designing a loyalty program tailored to the needs and preferences of your most valuable customer segments?
These questions encourage convenience store managers to think critically about identifying and prioritizing target segments, developing tailored marketing strategies, leveraging data and research, measuring effectiveness, and designing effective loyalty programs. By considering these aspects, managers can develop a more comprehensive and customer-centric approach to their sales and marketing efforts, driving sustained growth and success for their corporate-owned convenience stores.
Thank you for tuning in to another insightful episode of Thrive from C-Store Center. I hope you enjoyed the valuable information. If you find it useful, please share the podcast with anyone who might benefit from it. Please visit cstore thrive.com and sign up for more employee-related content for the convenience store.
Again, I'm Mike Hernandez. Goodbye, and see you in the next episode!
Thrive from C-Store Center is a Sink or Swim Production.