The Meat Mafia Podcast

Zane Griggs is a health and longevity expert, co-author of "Kicking Ass After 50" and host of the 'Healthy A.F." podcast. Zane has coached clients achieve their health and fitness goals since 1998 and recently featured on the cover of Men's Fitness Magazine. Zane has been celebrated globally for his practical strategies in unlocking optimal health.

Key topics discussed:

- The impact of family as a motivation for maintaining health and vitality
- The importance of leading by example and being a positive influence on one's children regarding health and wellness
- The desire to keep moving forward, avoid slowing down, and continue having an impact as one ages
- The significance of having a purpose and staying driven to maintain health and vitality in later years
- The value of surrounding oneself with motivated, ambitious people and avoiding negative or apathetic influences

Timestamps:

(00:02) Mentoring and Impact on Health
(09:56) Purpose and Impact in Retirement
(18:02) Entrepreneurial Drive and Collaboration
(30:24) Partnering on a Book for Men
(40:39) Connecting With Community and Barbecue


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Creators & Guests

Host
Brett Ender 🥩⚡️
The food system is corrupt and trying to poison us... I will teach you how to fight back. Co-Host of @themeatmafiapod 🥩
Host
Harry Gray 🥩⚡️
Leading the Red Meat Renaissance 🥩 ⚡️| Co-Host of @themeatmafiapod

What is The Meat Mafia Podcast?

The Meat Mafia Podcast is hosted by @MeatMafiaBrett and @MeatMafiaHarry. We explore how we can each live a fulfilled, meaningful life. Through our conversations, we integrate our core pillars of health, wealth, and faith.

Health begins with proper nutrition. We believe in eating real foods, buying locally, cooking your own meals, and then focusing on how optimizing physical and mental health can transform lives.

Wealth extends beyond finances. We dive into entrepreneurship, creativity, and self-sufficiency, sharing stories from inspiring founders to help you unlock fulfillment and growth.

Faith grounds our mission. Whether through religion, spirituality, or strong beliefs, we explore its role in personal development, community building, and purposeful living.

We also highlight stories from those challenging the current food and healthcare systems, asking: how can we become truly healthy again?

Join us as we pursue fulfillment, tackle health challenges, and create lasting change.



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Part 2 (audio)
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[00:00:00] Should we hit it? Let's do it. Yeah. Yeah. Yeah. Yeah. Yeah.

You know, I make changes , that are to help me keep moving forward.

I don't want to slow down.

When the mind goes on vacation, the body follows shortly after.

Let's keep moving. Let's keep intervening. Let's not get stuck.

How do we reach that guy and tell him he's got hope and the tools.

it's about impact. I want to have impact. And it's something that I'm passionate about.

when you were talking about Just the impact that you're feeling about, you know, turning 60 in the future.

It actually reminded me, I've actually never told you this story, it reminded me a lot of, um, the Nashville conference, and I don't even think you and I have talked about this, Harry, but um, one of the, I think the most impactful day for me was somehow you ended up talking about the impact of your wife and your children, and you had a very similar emotional reaction.[00:01:00]

And it made me think about, like, we can talk about diet, nutrition, the perfect training plan, but this concept of like a mental focal point of something like a vision in your head that like pushes you to do the things that you need to do to get healthy. That's so important. And I had my own mini version of what you would experience probably this last year where we started, you know, started the brand, things started getting really busy.

The businesses were getting built up and I kind of just had this, this reflection of like, I don't feel as good as I possibly could. My workouts are becoming. less consistent, my nutrition is still decent, not as good as it once was, and I was always justifying it under the lens of like, Oh, I'm just getting busier and I'll find time.

And I remember I randomly was just lifting at the gym like two weeks ago. And this might sound crazy, but I just had this vision of like, My my future family that doesn't exist yet and like how do I want to show up as like a husband and a dad for That future version of my family And it just made me think so much of that moment that you talked about in Nashville that had such a strong impact on me And even what you were talking about [00:02:00] at 60 like I think you do such a good job of Keeping in the front of your mind the things that really matter which is your which are your family and Maximizing your own health so you can be like the best version of yourself and show up for them, too So I just wanted to comment on that.

Thank you. Yeah, they are they've always been a big part Motivation for me and my, um, you know, my wife, I'm fortunate I've, who, who challenges me, you know, and, and yet has stuck by me through a lot of ups and downs, uh, career wise, right. Where figuring things out, not sure what I'm going to, you know, how, how do I want to take this?

How do I want to scale this or how do I want to, um, take this to another level? Um, but yeah, they're definitely part of my motivation. I want to set an example for them. Uh, to, to follow to say this is possible, you know, and I don't mean career. I mean with their, with their, with their health, because that's a huge part, whatever they do with their careers, they're going to have to manage their health in some way and raise children the same way.

And so that, [00:03:00] that's, um, part of a big part of how I feel like I, I lead or can pass something I can pass on to them that I've practiced. I haven't just talked about, I've actually practiced as being the weird dad, but who doesn't look like their friends. Dads or doesn't in the same condition as their friends dads and which they they tell me I mean, yeah I thought this is the feedback I get I didn't realize it until they were teenagers I didn't really think about it until they were teenagers and then I started hearing this stuff, but it's like that's that's part of My legacy to them, you know is an example of because it's my strength It's, it's, it's, you know, you don't, you can't necessarily write a check with it, but you can, you know, it's, it's, it's leading in that example for them to see, um, how it can be done, even if they don't always do it in their teens, in their twenties, to that level, I didn't [00:04:00] either, I was searching, but it's, it's just, um, they, they know what it takes, they've seen it practiced, and so, when they, when they get to that point, I actually have one, one, um, my oldest, our oldest daughter's 27, managing a restaurant, she's Um, and She'll, she reached, she's reached out to me.

She told our youngest son, so he was pushing back about some kind of over the phone, like, uh, food or having to eat something. She says, listen, listen to our parents. They know what they're talking about. And she's reached out to me about stuff with going to the gym and finally getting interested in her health as she's getting closer to 30.

And I'm like, Oh, you know, it's just like, um, it's, it tells me that. you know, even though she was, she pushed back through most of her early adolescent, you know, it was like, now she knows what's, um, [00:05:00] who, who, the source, right? She's seen the example. And when it's her time on her journey, on her place in the journey, when it becomes important to her, she has a resource.

She has the knowledge of she's seen it happen and she, and she can reach out to me. That's, that's rewarding to me. That's priceless, you know, to me. Yeah, it's one of those things where in Harry and I have a lot of conversations about this and we're experiencing this now, especially as like Harry's 30. I'm about to turn 30.

I think there's something around like your mid to late 20s when you're out in the real world and you're really thinking for yourself. You're, I don't know if you're, I think you're, you're probably emotionally mature enough to reflect and be Oh, mom and dad were actually right about a lot of things and they, but like, you don't, you don't feel the appreciation from your kids until they're that age when they can think for themselves.

And so for you to feel that from your daughter, I'm sure that's amazing and I'm sure it'll be the same thing for your other children too. And to your point, what you're giving them is so much more valuable than a check. I would argue far more valuable. Right? Yeah. I mean, [00:06:00] it's, it's, thank you. Yeah, it's, I just didn't think I'd hear it so soon.

Yeah, but it was great. I'm like, oh my gosh, I didn't think we'd hear that from her for another, you know, so one time she, she thanked us for being hard on her. It was like, um, when she was, she was none of my friends know how to like get a job or balance it out, keep money in their bank account or balance, you know, um, keep track of that stuff or pay bills.

And, um, you know, so thank you for being hard on me. We almost fell over and she was like maybe 25 at that point. And, and it was like, oh, Wow. Okay. We didn't screw them up completely. We did something right. Um, it was nice to hear that. Cause you just, you, as a parent, you really wonder, it's like, could we have done better with this?

Yes, probably. But did we do terribly? I don't know. Did we totally screw them up? Are they going to have to need therapy for 10 years because of something we did? Some way we were doing things and, and so to get that feedback and, and her, in her mid late twenties was like, oh, okay. [00:07:00] Whew. Okay. One . Mm-Hmm. . Yeah.

Check next. Yeah. Um, 'cause we've got four, you know, and it's like, they're all different. They're all different and they all have different strengths and weaknesses and tendencies. And so you, and you're literally shifting to, to, to, to parent them. Hopefully properly. You hope for them. Mm-Hmm. . Not, again, not one size fits all.

There's nuance to each child. Yeah. Yeah. Right? And, uh, yeah, that's, that's so long way around. Um, they're, they're a huge motivation for me. And I, I've, I always have a hard time when I talk about I'm not, you know, like managing the, the emotion. Um, because it's just, it's just, it's just, it's just in there.

It's just like a trigger. Yeah. Well, it speaks to, I mean, how, how bright your North Star is. And it's probably helped you. lead by example in those days where it's challenging to, you know, get up and do [00:08:00] the things that you do. But a framework that I've always used for myself is finding people like the Zane Griggs of the worlds or the Mark Sissons of the worlds.

People who have excelled into their health later in life and use those as the examples to follow because You know, you look around, you go to a doctor, yeah, they might be able to read your blood panel, but then, you know, you see they've got a gut and, you know, they're not really managing themselves in the context of their own life.

Like they're not applying the principles necessarily to the same degree like someone like you are. And so I think like for a kid to be able to receive just an example of how to be healthy from their father, it's like, I, I really don't know if there's anything that can replace that. There's, there's really few, there's very few things that are more important than the foundation of their life, which is their health, and if their parents are just giving them the example, it's like, so valuable.

So, you know, I, I really just respect that level of, like, [00:09:00] Leadership because there are so few people out there who are really talking about this message that when you hit 50 You know, most people think 50 is like, you know, they got to turn it down and you're still yeah So you're thriving on another drink.

They're like, where are we going tonight? Yeah, and it's like no. Yeah No, that doesn't I drink less now than I ever have in my life. I think well, okay prior to beat, you know They really didn't drink as a teenager. So I but but yeah, I've just it's um You You know, I make changes to, to, that are, um, to help me keep moving forward.

I don't want to slow down. I really don't. I have no desire to slow down. I have no desire to, to just, like I said before, let off the gas. Um, it's not about, it's about impact. I want to have impact. Yeah. And it's something that I'm passionate about. And because that's going to keep me getting up in the morning.

I think retirement is, [00:10:00] is often a death sentence for most men. We need something to drive us. We need something to even unless they're retiring and they're opening their own, you know, business. It's part time. They have a passion. They want to pour into some sort of movement. They want to pour into great.

If you're just gardening and You know, flipping channels, sitting in the recliner, I'm sorry, that's a slow death. Yeah. And because of, when, when the mind goes on vacation, the body follows shortly after. Uh, and so I, I don't want to think about in terms of retirement. I might evolve and reassess and, and kind of manage.

Uh, I talk with my hands a bit. Um, and, and, and, and, you know, kind of. Restructure so that it fits the pace I want to have, but, but having impact continuing to have impact, continuing to, um, Change, change lives if possible. Um, but pursuing that [00:11:00] is what will keep, um, pursuing any kind of pursuit like that is going to keep a man getting up in the morning with purpose.

We have to have purpose. And, Keep us, have a reason to stay healthy, have a reason to be active and be thinking and being creative and problem solving. That's, that will keep you alive or at least going until it's your time. Yes. In my opinion, you know, barring some other sort of unforeseen disease, but it's like, that's, that's going to keep you from slipping into a lethargic, passive, like letting age Win.

Totally. It's a battle. I think about how much the game of life is just about momentum. Yes. Like if you can capture this momentum that is your health and just get that ball moving in the right direction, how many other aspects of your life just magically start to improve? Because you've, [00:12:00] you've got this momentum behind the most important thing.

And I think that's what we're You know, I think about when I look at, even about like with my own father and my own dad, it's like, you know, he's, he's in his mid sixties and like, you know, as you get older, you start to just like accept slowing down. And I, I think that, you know, if you can find those ways to keep the momentum going, like you really can surge in those later years.

Um, yeah, and just, well, mark Sisson just started a shoe company with his son. Yeah. Uh, he's 70. His, that's, that's awesome. Of course. So that's amazing. That will, that's part of his thing. I mean, he, he's chill. He's in live in Miami. Nice condo, , paddle boarding, everything. Real nice condo, . Yeah. Really? Yeah. Yeah.

Paddleboard. They redid the gym for him in that building. I mean, I mean, he's, he's living a life as he should. It's 70. He's still out there. He is active. He's golden brown. You know. It looks like Tarzan retired, you know, and, um, but he's, you know, he, he, he built his business and he really, [00:13:00] and he'll tell you, he'll say this.

I really didn't get going until I was 50 in his career and what he wanted to do. He'll tell you all this, all the running he did, all those races probably had a negative impact on his heart. So he got in, he had his groove with his books, with everything he, the, the, the blog. That was the, one of the first big blogs, March Daily Apple that I would remember reading early, early on.

And it was like, uh, man, he was in his fifties when he, when he started that 20 years ago. Yeah. He just turned 70, had sold his company, nice payoff. On that one as well. Very nice payoff. Like, most people would be like, walk away money, I, I mean, I got a boat, I got a condo, what else do I need? Yeah. He's kicking off a business with his son.

He's creating legacy and creating something for his son to run with. I can't think of a better way to do it. Well, it's like the feeling of being on vacation. It's amazing when you get there and then, You know, if it's, say it's just a beach vacation, you're kind of like, by the end of it, I'm always like, this was amazing.

[00:14:00] I'm ready to kind of like get back and put my hands, get my hands dirty again. So imagine the ability to do that for the last 20 years of your life. It's like, well, eventually the beaches, the apartment, all that stuff is going to get old. You're like, to your point, it's like, we need that purpose, like that VIM that kind of fuels you.

Yeah. For sure. Yeah. You need to have that. Or you, you, it, it is a slow death. Are you someone who can relax on vacation or do you? It depends. I really like to be somewhat active. I mean, if there's a beach day, great. I'm usually a little, a little anxious to, I, I, um, yeah, I get bored. I get, eventually I get bored.

I want a purpose. I mean, if we're going to, if we go to Mexico or somewhere, there's other activities, there's physical things we can go see, do. There's an ocean, I'm getting in it. If I'm truly exhausted, then I'll lay still for a bit. But, but for the most part, I, I, I like an active vacation, right? Um, [00:15:00] and take my mind off of it, but my head is usually, there's still, there's still tabs open, you know what I mean?

And, Um, I don't know, I, I, that's probably something I need to work on, is like where I can really, really unplug and, and turn that off and, and focus on the people I'm there with through the entire thing that, that's, that's certainly a challenge for anyone who owns their own business or who has things that they're driving for and trying to do and just suddenly like just shut that off and completely switch gears at a very different pace with your family in a place where it's like, uh, And you turn that off.

And I mean, that's, that's hard. I did, I did get it actually went to Costa Rica. It was like, Oh, I may not leave. Like this is really tempting, but I knew I couldn't do what I wanted to do from there, but it was like, it just felt good in that community environment. And I've had those, certainly have those, those, those moments on vacation where I'm like, [00:16:00] okay, I'm, I'm, I'm unplugged.

I'm, I feel renewed, but at the end of the vacation, yes, I'm ready to get back and get at it. Uh, but yeah, that's something I've, I've probably had. my whole life. It's like be able to, well, since I've had a family, once you reproduce, once you reproduce, it's a different, it's a different, um, you have a different perspective on life.

Like you're like, Oh, I can't stop now. Yeah. You know, it's, it changes your perspective on producing, you know, your career income, all that kind of thing. It really changes your perspective. And so, um, turning off completely on vacation, it does, it's, it's, it's an effort. It's has to be deliberate. And, um, and I think that's just, That's just part of being.

Especially if you're a business owner, but, um, probably being a dad and a husband, you're always thinking about the next thing. I don't know. But I have, the tabs are open for sure. They're running in the background. Always. Always. Yeah. You, you talked about, uh, [00:17:00] this concept of just really wanting to have an impact.

And I think you have such a cool perspective on that because you were, you know, you were A trainer in the days where social media didn't exist, so you could have an amazing, right, like an amazing impact on your clients, but how many and you're changing people's lives, which makes you feel amazing, but I mean, how many people is that?

You know, a couple hundred, maybe 1000. Now you have this amazing impact of. You have all the same fitness, all this knowledge in your head, and now you're playing this game of Infinite Leverage, where you're sharing that on Instagram and these social media platforms, where literally every day, thousands of people can be viewing your content and spreading that message.

So I think that's so cool, where you've been able to see these two phases of it, and it's like, you know, we're talking about having an impact, and people are like, hey Zane, like why, you know, why not just chill more, or slow down, or just relax? It's like, Dude, if your goal is to have impact, this is the best time ever to be doing this.

I don't put myself around people who say, Zane, chill out. That's what. No, those aren't my people. Those aren't my people. Yeah. [00:18:00] You're influenced by the, you know, the five people you're closest to. My wife would, one would never say that. She's a very ambitious. She's always, we both have had, always had a passion to be self employed.

That's what we do. My wife, she just went back to school, do something she'd been thinking about doing for five years. She went back to school at 50 years old. Went to nursing school, got a nursing degree so she could do what she wants to do. Wow. That was not easy. She was terrible. I knew her in college.

She was a terrible student. She was one of the top, now at 50, driven, focused. She was getting A's and some B's all the way through nursing school. Didn't fail a single class. One of the few in her cohort that didn't have to repeat a class. Out of 30 of them, there's maybe three. And she, uh, and came out of that.

And now she's, she's paying. Rent on a place. She's pretty much independent like a year into this career after finishing nursing She's she's doing what she wants to do but she's self employed and that's always been our passion and drive and we encourage each other and that bounces off of each other and Maybe doing some finally [00:19:00] doing some things together on social media soon Kind of us pairing up with our like that strengths and and and and doing that would be kind of fun.

It's a little scary Like you might need to have a marriage counselor on, uh, for some of that, but, but I think we're ready. But I, I, I, my clients are business owners or in a high level of, of corporate level with anything. We have a side business in addition to the corporate job. And I put myself around those people.

I love being around those people because they're far more successful, maybe far more successful than I am at what they do, doctors and, and, and, and agents and things like that. So, um, Um, that feeds me and that's who I need to be around, uh, uh, uh, fairly regularly. I certainly don't need to be around somebody to say, why don't you just ease up, take, let your foot off the gas, you're 50 plus, why, what are you worried about this?

Why, who, who are you really helping by doing all the social media stuff? Who you really, what does this really do? We mean you're talking for free? You go to these events [00:20:00] and you talk for free? Yeah. Because, because that's, that's part of one is how you run a business. You, you, you invest, but I'm investing in other people.

And I, I wouldn't. I wouldn't let someone who spoke that way in my circle for very long. And I, I just, it's not a, it's not a snob thing. It's just like, that's from, for me, for me to keep, keep going, I can't have negative voices or, or, um, apathetic voices in my life. That's, that's That would be, that's, that's like eating the wrong food, you know, or watching something, you know, that's going to disturb you in some way, disturb your sleep or disturb your, or, you know, um, it's just, it's not, it's not the, it's not an echo chamber because we're not all saying the same ideas.

It's, it's just the level of motivation of the people I want to put myself around that feed [00:21:00] me, feed my energy. I can learn from, I can pitch questions to them. Um, you know, that's something where I'm, I'm very. Picky now at this point in my life about who gets in that circle, right? Yeah, you know They have to feed this Drive.

Yeah, keep keeping crabs in the bucket friends is the spiritual equivalent of eating hot cheetos, I would say But especially with the message that you're driving forward which I think is one that needs to fall in as many years as possible, which is this combination of you can evolve through your, the process of getting older and just live, keep accelerating and keep finding new ways to build things and put things out there in the world and invest in your health and like invest in your kids.

Pass on a legacy all these things are [00:22:00] lost in today's society And I really do think that you're championing a message that really needs to be heard So having people who are gonna be kind of like saying like hey like slow slow off the gas I'd like is basically the antithesis of what you're trying to do Yeah, this might be a tough question for you to answer but yeah, cuz I think you're just very you're wired very differently But what does it take?

You know your wife just like You Goes back to school at 50 and you seem like you would probably be the same type of person to do that Like to have that like identity shift or that that moment where you're like, I'm gonna go do something. That's pretty different But yeah, that's it's we're just wired that way and we facilitate it for each other Mm hmm.

I don't think we real we realize that somewhat when we got married When we met, we met in college and then went different directions for like six years, uh, dated short, shortly blew up. I was way too young. Um, [00:23:00] but we just weren't in the right place and then came back around about five, six years later and that started dating and that's when we got married.

But, um, we, we, we just have a drive to be self employed, I think, because

You know, I don't know. I don't know if I have a job, if I had a job with the times that I've had jobs, whether it's a facilitating, building my business, as soon as I get employed, I'm looking for the exit. Like what's my exit strategy? How, what do I have to do to not need this job? Yeah. Right. That's just how I, it's just built in.

Can't change that. So you can't change it. I wasn't taught that I wasn't. It was just there. I started selling candy in middle school to people. I could buy it for 10 cents at one place. I could sell it for 20 and the other guys who were trying to sell the candy were selling it for 25. So I got undercut him by 5 cents and still double my money seventh grade.

So I'm, I'm not, I am not, I'm not saying I'm great at business. I'm not, I'm hiring. I've learning now to hire people who are good at that aspect of I'm much better with the health and [00:24:00] the coaching and tweaking, but the desire was there to not be dependent on. On someone else, uh, someone else's structure to, for my income.

Like I want to know what's going, I want that structure to be in place because I built it. And I'm, I'm, then I'm, uh, compensated based on what I create. Not because somebody else has valued what I bring to the table, but because what I bring to the table has created the value. Mhm. And that makes me, that's part of the drive to make me continue to improve.

If I were to get in that environment where you just, you just have to come in, just do this work, you'll get this check every month. That would be feeding the, the, and I hate to sound like I'm criticizing somebody who has that job and that's your life. It's like that, that's, that's fine. For me, it feeds complacency because I would, [00:25:00] I would be more complacent if I did that.

I would be less of the drive to have the impact that I'm going to have. Without that, without knowing that I'm the one steering the ship, or it's not something that I created. Collaboration's great. I'm all about collaborations. I'm all about working together. Partnerships, fantastic. But it's just the way I'm wired, and, and she is too, and I think that we feed each other in that, in that way.

Um, uh, we wouldn't let, we wouldn't We wouldn't let the other one slip back and that's like, what's wrong with you? You know, what's, what's wrong? What's going on? Are you all right? Um, and so when she said she wanted to go back to school and I knew she doesn't like school and she was a terrible student and cause she wanted to get this, it's like, then I'm going to do everything I can to support that, to make sure that it, I mean, there's always give and take and there's always things that in that kind of situation, that's a lot of hours to put in [00:26:00] for two and a half years.

Uh, that where she wasn't going to be around, you know, so it's like, I'm making more meals. I'm, you know, what's the schedule with getting, you know, jet to our son jet to, to this or to that. And so we'll start, start collaborating on the schedule better at this time and I'll back off here. And, and so there's, it's a, it's a teamwork, right?

It's teamwork. And, um, I don't know that, um, I, I think it's just, it's just, it's in our DNA and And I think I'm really fortunate that I have a partner who who gets that because it does help me keep going. Cause it, it, I'm not, it's not, I'm not immune to complacency. I'm not immune to it. I just don't like it.

I don't like it in me. And I, but it's still a real thing to, to keep it bay. It's, it's, it's discipline or, you know, a conscious effort to say, let's keep moving. Let's keep intervening. Let's not, [00:27:00] let's not get stuck. And I, cause I've been stuck. It's not fun. Um, but I, but, um, and as a circle back, community is a big part of it.

And I think being around like you guys in younger people who are, who are, innovate, innovating and, um, Innervating, I'm talking about my motor units, innervating, innervating muscles, fibers. So, uh, sorry, but innovating and to, and being creative in that and being around that energy. It's like, put yourself back in there, put yourself back in there because it's just, it's, you have to, like anything has to be fed.

Yeah. Well, I think our friendship is that cool, like, I forget the word you use, like almost like bonding of like different generations where I think the three of us all learn different things from the other person and are all really good friends, which is so cool. Yeah. I think that's just like such a blessing that this whole relationship is like built off of social media.

You guys had the Costa Rica trip. Yeah. This is your third time on the show. Like we consider you a super [00:28:00] close friend, a guy that we look up to in multiple different buckets. Yeah. And that's the benefit of using social media the right way is you might meet some of your closest friends because of that too.

Oh yeah. Yeah. And the meeting in person, I just can't get enough of it. You know what I mean? Yeah. I just, I want more of that. I want to be, I want the freedom. Traditionally meeting people, um, my clients in person, it's just great now because I've had some great relationships with, and there's, there's clients I have now that I still meet in person in their home that I, I don't ever want to be disconnected from in some way.

Um, The way business is done now, and in order to scale, in order to go the direction I want to go, I need to, uh, spend more time and energy developing the online, the remote portion of my coaching and the remote portion of other, like, um, going to conventions and speaking and, and, and doing podcasts and so forth.

It just, that's, that's a necessity to keep moving forward in today's, you know, and, and so leverage is the [00:29:00] leverage point that we didn't, I didn't have 10 years ago. And, um, and that would, but would free my time up to keep those connections going and fresh and be able to come down to Austin and go to places that, that, that have, that feed my energy and allow me to collaborate.

And so it would elevate me from in my career, my, a different way of scaling, but it would, it would allow me to elevate my business in a way that allows greater impact. than just one person at a time in my local area. So it's not to, again, not to criticize that aspect of a business. And I have great relationships with some of my clients that I don't want to see end.

But, um, but I, I need to, the majority of my focus needs to be on the impact side, which is this, it's just connecting and, uh, with, with a broader community. Um, And [00:30:00] getting fed, and collaborating, and um, and giving. Um, but it's exciting. You know, like it takes me out of my comfort zone and makes me, you know, do new things.

Um, that's, that's part of staying young up here. You know, that's uh, and it's, and let's face it, it's fun, right? It's fun. It is. Um, what was it like to partner with, with Ken on the book? It was great. That was, that was cool. Uh, that was kind of odd that we, I had him on my podcast during the, like it was, I think it was 2020.

So everybody's locked down. Right. And he probably wasn't doing as many speaking engagements. So he's like, sure, come on. And at the end, he's like, uh, Hey, what do you think about, uh, writing a book for guys over 50? I'm like, sure. Let me know. Let me know when you're ready. Um, and we're not like, I think it's, I think it's good that we're not the same, same on everything.

You know, we have different audiences. [00:31:00] We have a lot of different philosophies or different approaches to diet and certain things. I mean, he doesn't, you know, his, his idea, his, he tells everybody. Okay. So I'm not putting words in his mouth. His workout is working around his farm. It's like the sheep and throwing brush around and bush hogging.

And, and that's great. And it's working and he looks fantastic when I saw him. at Ketocon last year. I'm like, man, you look, you look great. You look lean, solid, you know, he, um, he's a year older than me. I think he's like 54, 55 or so. And, um, great health, but we're not the same on all these things. Like I don't, his people would listen, might listen to what I say.

They're like, well, that doesn't sound like what kids, right. We're two individuals with different histories and different perspectives and different ways we do things. And I'm very much a fitness guy. I'm not a, you know, so, um, that's, Some people would find that as an obstacle. I think it adds color. I think it adds depth.

Um, so we [00:32:00] basically just kind of threw up on a Google doc, on Google docs, and then, uh, we're like basically dump everything on and then try to push it together. And that took a while. So it's like how we blend this into something that sounds like a voice. We had to get help, you know, but, um, and then when it was ready, we finally, we did all of that connection and all, all of that, um, writing remotely, even though he lives an hour and a half from me.

We didn't meet until the book had been published on Amazon. We met up at Hack Your Health KetoCon last year. Wow. We never had met in person. Um, it's kind of funny. Um, And then started doing some social media together and then I did some events with him last year at some of the, where places where he was speaking and show up with a book and just got to meet and connect with people and that was part of what kicked off this with you guys too.

I think is coming to the that con and and then and and really realizing wow I don't have to go all the way to Costa Rica to connect with people. I could come to [00:33:00] Austin or come to other other Conferences like this and find my people, right, and connect with people. And so I don't know if I'm really answering your question, but it was, it was the things that I, at first I thought might've been obstacles really added, um, some depth and some color to, to what we put together because we both had the same mindset or idea of let's help guys over 50 who are, most of them are struggling with their health.

as we put in the book to keep kicking ass. So basically whatever is your career, your family, as mentioned before, your passions, whatever you want to do, don't let that be stolen from you because of bad lifestyle decisions, because a lifestyle disease is preventable. Something's preventable that you can change.

And if you can fog a mirror, you can still change it. So yeah, you didn't start when you're 30 or you're 40, but you're 50 now and like, like, You're not dead yet, so don't act like [00:34:00] it, change your diet, start moving, fix your sleep, you know, or pay attention to it at least, put some effort into your, your habits and continue to be impactful and have it, uh, in your career with your family, whatever drives you, but get driving, do not die in your easy chair with a clicker in your hand.

That's, that's a, that's ugly and it's, it's, it's sad. And no guy wants to, to really do that. No one, no one is going to have self respect doing that. They're going to feel like they don't have an impact anymore. I don't know. I mean, I, I would, you know, that's, that's kind of the end. Like they, guys retire and then they don't know what to, because they've never had to create their job, some of them, they don't know what to do with themselves.

And I think that's another benefit to owning your own business and creating your own structure and your own vehicle. Yeah. Cool. Is that you [00:35:00] learn to create that you learn how to innovate and you learn how to change and you never have to have You know, you're never in a place where you have to have somebody else handing you your vehicle you you you you own it, but That's I think that was where we could come together is that we, I mean, we, we had dinner together.

We would go after that or with our wives and we'd go out and talk and, and it was fun meeting with him at the cons and stuff and meeting everybody. But I think that's where the, the desire to help people, I mean, you can, you listen to him. He, he, he wants to change, um, the lifestyle on a population level, you know, that's, that's his goal as a grassroots effort, right.

Of a, of a large population, whereas I'm kind of focused on a, a very small, you know, the one percenters. who are optimizing, right? So we have different, we have different, that's why I said we have different, um, audiences and different focuses, but [00:36:00] we come together and like on that book with helping specifically guys, but people in general not be victims.

Of their lifestyle choices, not be victims of their health, when they've built up a lifetime, decades of wisdom and experience and a circle of influence that could still be leveraged and it's important to be out there, not because of their, not just because of their own gain, although that is important, because that's how we're rewarded for effort and for work, but to be shared.

And then, and now you, you have a book, right? And now we have a book, which is, it's doing all right. Um, so I still, I still sell it on Amazon, so it's still, it's still moving. Um, we're, uh, it's a work that, that, that locks in, you know, your knowledge and time. And I could say now, even, even now, a year later, I was like, I might change that.

I would probably change that if I add some stuff here, because I just keep, you know, learning and, [00:37:00] um, I think I could, I could, I can make that better. But, um, but I think beyond the information, it was, how do we reach that guy and tell him he's got hope and the tools. Right. Give him a framework and the tools to use to pull himself out of this mess that he may have created in his health.

But it's going to cut his health short, cut his impact short and, and take him out of the game that he's been getting up every morning to, to play for all his adult life. And if, and without it, he'd be lost. That's, that was the purpose. I think that's, that's where, cause we could. being at that age, we, we, we knew it.

We were seeing it, seeing it with our friends. And so that's, I don't know, again, I don't know if I totally answered your question, but it was, um, it was much more about [00:38:00] who are we after and what is the purpose of this book? Who are we, who are we trying to impact than the. the writing of the book itself. Um, but I mean, uh, you know, I, I think we were discussing, we're talking about things like what, what, what else could we do with this to have that impact on helping, you know, guys, people, do we do one specifically for women?

I mean, what it, whatever the conversation is, how do we keep making an impact on this age group that is so in need and so, um, on the wrong path, you know, Uh, having lived through the, the 80s, the, the health advice of the 80s and the 90s. And now they're like, what happened to me? You know? And so I think it's, um, it's, it's driven by that impact.

It's like, it's, it's, uh, and desire to help the guys who are, [00:39:00] you know, our friends who are like that and, and need, need some direction and feel a little lost because they've poured their life into whatever their career was and raising a family. And now they're at a point where maybe their kids are headed off or.

whatever, but they're, they're at a point where they really need help with their health. Yeah. And so, um, I think it comes back to impact. Comes back to impact. Amazon, the best place to purchase kicking ass after 50. That's the only place right now. Okay. Beautiful. Easy enough. It'll probably ship to your door six hours after you order 10 o'clock that night.

That's crazy, huh? Yeah. So we'll link to that in the show notes. Any other great places to connect with you? I'm pretty active on Instagram, uh, z Greek Fitness, um, all if whatever socials you're into, if I'm on it, it's listed on my website, Z greek.com. So that's the place to figure out where I am, um, or where you wanna find me.

Although I, I can't promise I'm gonna be super active on, on all of it 'cause I just don't have that part wired in yet. We see you [00:40:00] pop up on Twitter every now and then. Yeah, we do. Yeah. Every now, every now like, okay, enough pictures. I gotta deal with words. Yeah. I'm tired of pictures. I don't, I don't wanna get in front of a camera today.

Um. But yeah, I'm a little, I'm a little spread thin on that. I'm trying to LinkedIn. Cause I do a lot of my crowd on LinkedIn and my ideal people on LinkedIn, but it's like, Oh my gosh, I, I, I start to, to, to doze off to be honest. Um, so I did a click, click, yeah, but, um, no, mostly active on, on Instagram. And, um, and that's, so that's a great way to, like, if you want to connect BC message or whatever it is like that Zingrix fitness, cool.

Also, this has been great. We really appreciate you coming on third episode in the books. We got to already look forward to the fourth I'm assuming it's got to be a fourth at some point, but I have to go through for that No, I I Appreciate it because I just again love coming down here connecting with you guys and when I knew I was coming down here That's the first text I made was like hey, [00:41:00] I'll come down.

Yeah, what do we do? Can we do a podcast What you got going on? Um, no, I really, I love it. I love the hub. I love the, the community and I just get fed when I come down here. So. Come down more often. I know. I know. Yeah. Well, you'll be here for Hack Your Health? Yes, absolutely. Sweet. That's going to be great.

Doing a, doing a breakout, uh, presentation on that one. One of the breakout rooms. So, so. Yeah. That'll be great too. See you guys there for sure. See you there. Awesome. We appreciate it, man. Thank you, Zane. Thanks, Zane.