From SoulCycle Instructor to Housework Founder | Sydney Miller | The Sweat & Equity Show

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What does it really take to turn a fitness format into a brand that can stand on its own?

In this episode of The Sweat & Equity Show, Ariel Belgrave sits down with Sydney Miller, founder of Housework, for a real conversation about ownership, intuition, community, and the behind-the-scenes decisions that shape a fitness business long before the public sees the finished product.

Sydney shares how Housework started while she was teaching at SoulCycle, why she protected the name and method early, and how the pandemic gave her the space to go deeper into the brand she had been building on the side. From launching an app with no tech background to opening her first flagship studio in New York City, Sydney’s journey is full of the kind of founder lessons that only come from doing the work in real time.

This conversation gets into the beauty and pressure of building something personal, the realities of partnerships, the importance of knowing your vision, and what it means to grow without diluting the thing that made people care in the first place.

WHAT YOU’LL HEAR IN THIS EPISODE

• Why Sydney knew she needed to own Housework from the beginning
• The early SoulCycle chapter that shaped her confidence as a founder
• What launching a fitness app taught her about risk, organization, and community
• The real behind-the-scenes pressure of opening a brick-and-mortar studio
• How a misaligned partnership clarified what Sydney wanted to protect
• Why hiring for energy, work ethic, and team fit matters more than talent alone
• Sydney’s vision for Housework as a brand rooted in confidence, music, and fun

📌 CHAPTERS
00:00 Intro
01:14 Sydney’s second career in fitness
05:03 Creating Housework while teaching at SoulCycle
08:32 Protecting the name, method, and IP early
11:59 Building a brand beyond the founder
13:44 Going all in during the pandemic
16:19 Why Zoom helped Housework build real community
17:59 Launching the Housework app with no tech background
22:18 Opening the first Housework studio
30:04 Hiring instructors and building the right team
34:25 Lessons from a misaligned partnership
46:39 What growth looks like for Housework
48:41 Dealing with imitators & licensing the method

51:37 Authenticity & advice she disagrees with

53:48 What "housework" will mean in 5 years

54:45 "This or That" rapid-fire round
1:01:03 Sydney's advice to her past self

_____

ABOUT SWEAT & EQUITY:
The Sweat & Equity Show is for fitness and wellness professionals who want to build sustainable businesses with more ownership, leverage, and longevity. Hosted by Ariel Belgrave, the show explores what it really takes to grow your income and impact in this industry, with honest conversations on business models, revenue, partnerships, burnout, mindset, and the shift from practitioner to operator.

HOSTED BY ARIEL BELGRAVE:
Ariel Belgrave is an award-winning fitness and wellness entrepreneur, speaker, Under Armour athlete, and former HR tech leader turned founder. Through Sweat & Equity, Ariel creates thoughtful conversations that explore the intersection of wellness, entrepreneurship, leadership, and sustainable ambition.

🔗 CONNECT WITH ARIEL:
Instagram: @sweatandequityshow
Gym Hooky Instagram: @gymhooky
LinkedIn: @ArielBelgrave

🔗 CONNECT WITH SYDNEY MILLER:
Instagram: @sydneymillerfit
Housework Instagram: @housework
Website: joinhousework.com

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Creators and Guests

Host

Ariel Belgrave

SM

Guest

Sydney Miller

Founder, HOUSEWORK

What is Sweat & Equity Show?

The Sweat and Equity Show brings insights, clarity, and tactics for the modern fitness and wellness business owner to grow and thrive on their terms. Global speaker, advisor and wellness entrepreneur Ariel Belgrave, peels back the curtain on about what it takes to build, grow, and sustain an enduring business in the industry. No gatekeeping allowed!

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My opening weekend of the brick and mortar. My app didn't work. It was the biggest investment that I

had ever made and it was like 30 grand GS. Today's guest is a founder of housework. Her journey is

a masterclass in intention, community building, protecting your IP and betting entirely on

yourself as you created housework, what were you protecting at that time? If I'm going to put in

this effort to create this modality to my own creation, then I need to own it. From creating her

own format while working at SoulCycle, to venturing out on her own and launching an app, and

to opening her first flagship studio in New York City. Taking calculated risks like, I knew that it

was a risk to work with this person. There were red flags. Can we speak of some of those red flags?

So many just say. Hi, I'm Ari, welcome to the Sweat and Equity

Show, where I take you behind the scenes of fitness and wellness entrepreneurs who are

building, growing and scaling their businesses. Today's guest is truly an epitome of taking an

idea, taking a concept and running with it. I am excited to unpack all of this today. Let's get

into it. Sydney, welcome to the Sweat Equity Show. Girl. Thanks for having me. I'm so

excited to unpack so much of what you've done, and I've been following your journey for quite some

time. I got to experience your class most recently. I'm feeling it recently, as in yesterday, and I'm

excited to unpack because there's so much that you've done and how you've navigated the industry.

So to get started, let's actually run it back to how you started in fitness, because this is

actually your second career. And I know that that is something that's going to resonate with a lot

of people. So share with us. Yeah. The beginnings. Okay. So I thought I wanted to do advertising.

I went to Emory to undergrad business school and got a job at a big

agency in New York. Um, and I hated it. I was just like looking because, I mean,

obviously you start at the bottom level of anything that you do. But I was, you know, looking

at my bosses being like, I don't really I don't see myself doing that like in the future. That's

not my goal. So I pivoted, I left, I did this, um, I went into PR for a little bit. I

liked that definitely better because I thought it was a little bit more creative. But ultimately I

hated sitting at a desk all day. Wasn't for me. And while this was happening, I was going to SoulCycle

as like, my therapy is like my release. And I just loved how it made me feel. It made me feel like

so present. And I was able to, like, get lost in the music. And at some point I was like, hmm, like, I

wonder if I can do this and like, give people that same feeling. Um, also kind of funny. I used to be

afraid of public speaking, so kind of funny that I, like, chose this path. Uh, but yeah, I ended up after

a year of, like, religiously going, deciding to audition and got in. And then that was kind of

like, you know, the end of it and the end of like, you know, my desk job and into fitness and really

built up my career at SoulCycle once I was there. And I'm sure we'll get into that, but, like, really

built my community. Um, and then eventually along the way, started

housework. So was I'm curious if there was a moment being at the PR marketing that you're like.

Finally. Yeah, like so many. I mean, I remember this is funny. This is going to date me big time, but we

all had to get iPhones. Okay. And like, you know, I was used to like BBM and like BlackBerry world

and like, getting pin. Yeah. The pin. And I remember, like, there was just so much pressure. And then I

had to learn this new device and I just was like, oh my God. Like I am gonna like, die, like, this is

horrible. And so that was like one. And then, I mean, this isn't really like the moment when I knew it

wasn't for me, but I was auditioning and I was in the training program. Nothing was set in

stone at all, but I was definitely like, you know, in the training program. And I was still working

part time for the PR firm because I was trying to help them out while they found somebody else. And

I just remember my boss was sending me passive aggressive emails from like 12ft away from her

office, and I was 24 years old. I picked up my stuff and I left and I was like, I'll see you

later. Yeah. Which is pretty like ballsy when you think about it. Very bold. Yeah. Very bold.

Okay. Okay. And I think that that tracks for what you've done beyond that and creating housework. So

let's actually get into that. Yeah. Um, you're you're at SoulCycle. Um, you've been an

instructor, and I'm going to let you get into this story, but ultimately, they approached you on

creating a new format. I think there was a new program or initiative they had within SoulCycle

that ultimately led to housework. So let's get to that because there's so much there. Yeah. So

basically, you know, SoulCycle knew that people were starting to cross train and that was

becoming, you know, a trend in the market. And they also knew that their SoulCycle instructors

had cult followings. And so they decided, you know, let's utilize these instructors and get

people to cross train with us doing other modalities. So they opened this location called

Soul Annex. It was right on 19th Street, one block away from where I am now. And, uh,

they were like, you know, Sydney, you got, you know, you got certified in Pilates, which I had gotten

certified, like the year before. Can you come up with something Pilates based for Amex? So I said,

yeah. And as I was coming up with it, I knew I wanted it to focus on house music because that's

my thing. And that also was kind of what I was known for at SoulCycle, too. I knew I wanted it to

take the principles of Pilates and how it made my body feel, but a little bit more cardio, a little

bit more dance inspired, and honestly, just more fun. Um, more fun, more challenging. Because I always

loved how Pilates made me feel. But I it's a hard it was always a hard. It still is a hard workout

for me to kind of zone out during. Like, I'm thinking about things because I find it boring,

slow, slow. It's a little slow. That's not my energy. I'm like, you know, go, go, go. So yeah, I came up with

housework and I loved the name. I loved the whole thing. And I was like, you know what? Like, if this

does become something, I want to own it. If I'm if I'm creating my own method, like, no one's no one's

helping me do this. Yes, they're giving me a platform and a space, but, like, they're not really

they're not doing it. So I said, you know, I'm happy to do this, but it's it's mine. Well, you know,

document it that if anything happens with me, with this, It's how it works. You know, owned by Sidney,

and you guys can't really do anything with it. And they said, great. So yeah. So I started teaching at

Seoul Annex, and it was really cool because a lot of the SoulCycle community were great at, you know,

moving their body on a bike, but they had no idea how to lift a weight or hold a plank or anything

like that. So it was really cool to watch my clients get stronger in a different way and

myself too. Um, so it did that for a year. And then there was issues with the space. SoulCycle was

kind of focused on the at home bike, which was launching soon, and they decided to not continue

with the studio after one year. Okay. So I was like, okay, cool. I'll keep doing it, though, on the side.

So I, you know, was teaching at Insert Studio that that had stuff like this, uh, performance house,

Lululemon basement, this place called fit House. And I continued to do it. Um, but yeah, I'm

glad I'm. And then obviously, you know, we've come a long way since then, but I definitely was kind of

forward thinking. Yeah, with owning it. And I want to I want to touch. I want to hone in on that

because it is very rare. When you first told me, when I first read about you taking that ownership

very early on, there are plenty, as you know, fitness and wellness instructors working in these

studios who are creating their own methods. And nowhere near is there a thought of owning. Totally.

So I actually want to. I'm curious of what knowledge you had around that. So as you created

housework, what were you protecting at that time that you felt in your heart was a long

term strategy, and why was it very important for you to do that early on, as you think about where

it is now? Well, first of all. I thought the name was genius and I was like, I am immediately

trademarking this if it doesn't exist, which it didn't, which is insane. Wow. Um, so that was first

of all. Second of all, my dad is a lawyer, so I was always exposed to like that and conflict and you

know, IP and whatever. So I it was like very top of mind for me to make sure that if I'm

going to put in this effort to create this modality, like I said, that nobody's helping me

with, like it's my own creation, then I need to own it. And to be honest with you, I.

Never. Like at the beginning with housework. I never was like, this is my dream to own my own

studio and my own thing. I just knew that I had something with it and like, just

in case, wanted to protect it. I always knew, like, even back to college, I was like, I'll own my

own company someday. Like, I just always felt like an entrepreneur. My uncle was an entrepreneur. I

always thought that it was really interesting to own your I mean, I also I'm a very like

independent, bold personality. And I was like, I don't really want to work for anybody, like, so, um,

but it's funny because I never really like, knew what that thing was. And to be honest, while I was

at SoulCycle and I was there for 12 years, I never really thought that I would leave. Like, I was

always like, oh, a house works this side thing. But I never was like, oh, it's gonna get big enough

that, you know, I will do that exclusively. I loved being at SoulCycle, and I really like, loved the

company, and I never thought that I would outgrow it until I did. You know. What did you. So I'm

curious for those who maybe creating their methods and working for the bigger companies. Um,

can you recall just what that conversation was like to for SoulCycle to be like, oh, yeah, of

course. Like, was there anything you felt that you did that was important and communicating? You

wanted to get ownership of it or did it? Was it just an easy process? I. I can't fully

remember. I think it was pretty easy because I think, you know, I think it was like a paperwork

thing and I think, you know, they were like, oh yeah, you know, sine x and Y. And I was like, actually.

Yeah, actually. Can we change this to say this? Because just in case, I want to keep doing this

and you guys aren't doing annex anymore or whatever, like, you know, and then so that was one

thing. And then the separate thing was like, okay, like let's set up an LLC, like, let's get the

trademark going. Like, and like none of that's cheap, by the way. No, it's. Not, it's not so

clearly, I guess I did think it would go somewhere. I just didn't really know how far. And that's the

best. It was like it was giving gut instinct. Yeah. So I'm assuming in your trademark there was the

there's the logo. There's the logo and crazy, the logo is still the same logo, which I love. I'm

wearing it on my neck. I have A0I love housework logo, but I love the logo. I literally paid $99 for

this logo on a website called 99 designs. Oh yes. You know, and and it's just like it just works. And

I just love it. Um, but yeah, I trademarked separately the name and the logo. Okay. Yeah. And

one thing that I, I, I'm trying to remember, if we spoke about it or I read it in my research,

there's something about the name that I wanted to touch base on beyond you coming up with it. You

were really intentional about separating the brand housework from Sydney? Yes. Can you talk

about its giving long term vision? Yeah. Navigated this all, but can you tell us a little more about

that? Yeah. So I, I did that was a very intentional thought to make

it housework and not Sydney. Okay. Um, I actually think at one point it was housework by

Sydney Miller, but then I kind of dropped that. Um, but yeah, I was like, if I'm putting all this

energy into a brand, at some point I might want to step away from it.

And I want it to have its own identity. That's not tied to me, because, I mean, I

don't need to name them. There's plenty of workouts that are so so-and-so's name. And it's

hard. And it's hard because then you want that person. And what's really cool that's starting to

happen right now is just talking about this. This week is I'm meeting a lot of people that don't

even know who I am, and they're coming to housework because they heard about housework and

they don't even know about me or my story or anything, which is like, pretty cool. That's like

success for you. You're like, yeah, I'm like, okay. Like, they have no idea that I'm the owner, like, at

all. Wow. Yeah. And we'll get into that because I haven't been in your studio. I know you're we'll

get into, like, the hiring of other instructors. Like, it's actually set up very well. So you can

bring in other people to teach the methods, which is what I believe has so much power. Okay, so let's

go from SoulCycle to pandemic. Yeah, I believe this is where there was

a switch of SoulCycle, Sydney to housework, Sydney where there's a pandemic. And this is where you

went all in on housework? Yes. Tell us about that transition. Yeah. Because, well, it was like

beautiful timing because up until that point, it was such a side hustle for me. I mean, I was

probably teaching like 14 SoulCycle classes a week and then maybe like 2 or 3 housework,

something like that. It's hard. How am I going to focus on it when I'm doing that much? Right. So the

pandemic was the first time where that was completely out of the picture, and all I could do

was focus on housework. And even just from a creative and class programing

perspective. I used to because I was only teaching like, you know, a couple times a week, I would keep

my choreography the same. I want to say it was for a month. Well, at the time. Yeah.

Something like that. I think it was a month. And that, you know, that made sense because I wasn't

teaching it that much. And, you know, but then with the pandemic, I'm like, okay, this is all I'm doing.

So I could come up with new choreography weekly. And even in that

choreography, I just got so much more creative with like, the dance elements. And I just had more

time. So I think that the workout itself has evolved so much over time.

There's like been different eras of housework. Um, and it's actually interesting now, and I'm sure

we'll get into this. But like, you know, now that I'm catering to a kind of a bigger and newer

audience, it's almost, in a way going back to what it used to be at its roots, which was like a

little bit simpler. Mhm. Um, because I'm kind of like starting at, you know, square one with a new

audience. Yeah, yeah. And I actually want to hone in. I'm curious when you say new audience, what is the

new audience versus old. New meaning people like I mentioned that don't even know who I am. And they

just heard that this house work work out is new and cool and fun. Um, and also, you know, old meaning

like my zoom squad that was taking classes with me during the pandemic daily on zoom. You know,

coming to my housework retreats, um, really help me build this strong community.

Those, like those people that have been with me for like, six years, they've seen, you know, they've

really gotten stronger with me. And at one point, you know, some of the choreography that we were

doing was like wild and like, so challenging. They're rocking it. Yeah. So like, you know, I look

back at that and I'm like, oh my God. We were doing that like that's crazy. So you know, now I have to

kind of take it back a little bit and be like, all right, let's let's just do foundations, you know? Mm.

Yeah. And even as you talk about zoom, so that stood out as well as I was learning about what it

looked like for you to build community and correct me if I'm wrong on this, but you chose

zoom over livestream. I did talk about that because I yeah. I did, I, I did have the option to

have live stream on the app, which now I do, and it's in the way that I wanted it to be, which is

to to a camera. But I just find that the connection is so different when you can see

somebody and somebody can see you and it creates more accountability, um, it creates more

connection. I can not just call your name out, but I can, you know, see you. Or even if your camera is

off, I can, you know, I know you're there with me in that moment versus on a live stream. I'm just

still talking to myself. Right? Like you might be there. You might not be there. I don't really know.

So I just think that it creates more connection between what's going on with me and what's

going on with you. And that was really, really important to me. And that's the reason why I

didn't do live stream up until recently with the studio, only because I had the option with the two

way camera. Yeah. So people do have the option and I can like, see their name there, you know, for it.

And as you speak about the two way camera. Can we talk about the app that you built? Yeah, that

happened without having any technical skills or any of that. You're like, I have this community. I'd

say a cult like community at this point where they're like, okay, we love Sydney. We want to do

her workouts. And you're like, I need to create an app to actually bring my community together. Yeah.

What was that process like for you having no knowledge of creating an app? Yeah, I'm like the

least tech savvy person that has an app ever. Um, but, you know, I was teaching 8 a.m. or

830, I think, zoom workouts every day in my lovely parents office, blasting house music

in their home. Um, and not everyone can take that time. Especially, you know, if you're on the West

Coast, if you're whatever. So at some point, I'm like, you know what? I need to have some on demand

content. I need to have more options for people that want to do this workout, but they just they

can't. So I looked into different, um, providers that build apps and

ended up deciding to do it, but it was like the biggest investment that I had ever made at the

time. It was like, I want to say it was like 30 grand GS and I was like, oh, I've never spent. I

mean, I had never spent that amount of money on anything to that point. And I I'm more of a risk

taker. I am very close with my parents. My dad is kind of more like me. He's he's more of like, risky,

but, you know, smart. My mom is like, completely risk averse, like, what's gonna, like whatever bad thing

is going to happen. Like, let's talk about it. And so she was like, I don't know, I don't know. My dad

was like, well, what's your downside? Like, like, can you afford like if it doesn't go well, you know.

And I was like, yeah, like it would suck. It wouldn't be great. But like I'll survive. And

so it was like, okay, like, let's do it. And it was such a I mean, it was an amazing decision. I'm so

glad I did it. It helped me grow my audience, you know, well beyond just like the East Coast. And I

still have it today. So it was. Definitely worth. It. Definitely worth the investment. Do you recall

what you were, um, looking into for the perfect app partner? Because there are so many people who

have online communities, and they may be trying to figure out what app works for, what they want to

build and show up. So what was important to you? I mean, you still have the app now, so. I still have

that. App. Too. So back then I will say there wasn't that many options. Okay. So I was kind of like all

right, what fitness apps do I know that look good and who do they use? Let

me go talk to that brand. Um, now there are so many and so much more affordable.

Um, because there's so many. And for me, with my new platform, it was really

important to have that two way camera. So that was like the I ended up switching. I've switched a few

times between, um, providers, but that was my priority with the studio. Okay. And if there is

anything that you can change from the version of Sydney who did that initial app, is there anything

that you would do differently? Hmm. With creating that app? I yeah, honestly, I wish that I had a

better, like, organizational system of storing, you know, not what's the word um,

descriptions, thumbnails, tags. Because when you have to switch

platforms, which I did and most people do, I think you need. You need things to be super organized

and like they weren't. So that was just such a struggle. Every, you know, every time to now I'm in

a better place with that. It's more organized. So if I have to do it again, like, we're we're all set.

Um, and then I would say also the second thing would be learning how to do everything myself. I

think I put that on, you know, my assistant. And I think it would have been more helpful for me to

have a better understanding of everything. Before you bring someone up to do it. What do you believe

is the importance of that? Because I think that's just important when we talk delegation. Yeah, I

think you have to know what you need to find somebody to do it for you. Um, right now I'm

learning that with, you know, right now with my studio, I'm there all the time. I am training front

desk, I am training instructors. I am checking in people. I'm cleaning things. Like I'm doing

everything right. I mean, I have people to do things to, but I'm doing it all, and it's good

because, like, now when I go to hire a manager or a front desk lead or a sales associate, like, I know

exactly what I'm looking for, and if you're going to be a good fit for it. Hmm. Okay. I think it's

time to get into studio. Okay. Yeah, I know you're gonna light up on this one because this is your

baby. Yes. Um, let's. I mean, you're you have this online community, and you obviously have to make a

decision where, like, it's time. Yeah, not this Yes. Physical space. What was that moment for you? When

you're like, it's time. Yeah. To create a physical space. Flagship studio. Yeah. So

a couple of things happened. First of all, I noticed over the years, you know, of course, the

online community was changing. People were going back to in-person workouts. Uh, people

were just kind of, you know, getting back into that energy of. Yeah, they still wanted to work out

online, but they also really enjoyed going back into studios once it was safe and people were

doing so, and also office culture came back. You know, people were working not from home as much

anymore. And aside from that, I was just getting a little bit stale with everything. I'm like, okay,

like we've done the pop ups, like we've done the zoom workouts. We, you know, we've done it all. And

the most fun thing for me was always the in-person moments and connecting with people on

the retreats and the pop ups. So I knew I wanted to be doing more of that, and I was doing more of

that in like 2024. Like I was coming to New York all the time to do pop ups. Um, and you were living

in. And I was living in Miami at the time. Yeah. I used to live in New York before the pandemic

moved to Miami during the pandemic. So I was like, why not? Uh, and then I kept coming in and out of

New York. Um, so it was like 2024 where I was really starting to think about what would that

look like? Would I do it in Miami? What? I do it in New York. Um, ultimately

what happened is actually, um, and I'm going to put it in air quotes if you're not watching me, an

investor. Uh, yes. Um, came to me and was like, let's do this together. I'll

help you. And it just it was an immediate. Yes. Right. Because it's like it was something that was

already on my mind. And now I had an opportunity to, like, go do it with help. So it made it an easy

decision. The second piece of it that happened was when looking for a space I, like I

said, was not fully sold on New York. I was like, I know I have a stronger audience in New York than

Miami just because I was there for, you know, a decade built my fitness following at SoulCycle

there. But Miami has a booming fitness scene. It was now it's even bigger. But it was really like

starting to grow. Um, and I love Miami, I really do. I hope to head back there at some

point. Um, so I was like, I'll find the perfect place. I'll just find the perfect place, wherever

that is. And I was walking in New York. It was the fall of 2024, and I was looking at another

studio space which fell through, which I was kind of bummed about because it was great location

right on 18th Street, also further west. Um, and I love that area too, because it meant something to

me. I started my career teaching at SoulCycle, Union Square, um, on 18th between Broadway

and fifth, and that studio was really meaningful for me. It was like my home studio. Anyway, I'm

walking down that street, the old Soul Cycle, Union Square. There are men putting for, you know, for

lease signs up. And I just got full body chills and I was like, oh my God, I need to find out.

This is it. Like, I have to have this location. And that was it. I spent the next like several months

getting that location. Yeah. So now let's actually drill into what that process was because this is

a it's a first. You're opening up the studio. Um, and I'm sure there are so many learned lessons

you can speak about, but can you walk us through the process of finding that studio to

actually being in a place where you are constructing? What did that look like for you to

take it from the studio is one that I'm locked in on to launching and all the in-betweens. Yeah. So

first of all, a lot of legal back and forth with the contract itself between two things my

business partner and I, former business partner and I and my. And the lease itself. Um, we're

in a big you know, the company that owns this, uh, building is massive. So you can imagine huge

lengthy document. Again, very luckily, my dad is a lawyer, so I had that going for me.

Um, I was I still am his neediest client, but, you know. But. Yeah. Thanks, dad.

Um. And he helped me so much. Just get both of those in in the right place. But it took months. We

did not sign that lease until end of December. Okay. From finding the

location early September, a long time. Um, and then once it was secure,

it was branding new website, um, the back end

of everything. Like the, like, hiring instructors. It was only me. That was crazy.

Um, and then, you know, vendors for everything. The construction, I mean, luckily, it was a

fitness studio, so there was, like, less to do, but there was still a lot to do. Yeah, there's still a

lot. Um, but, like, lighting, paint color. I the way I agonized over this paint color, like, I,

I had like, I think some people started to know how this work was coming because, like, you know,

you had just the blank, uh, glass. And then there's just like 20 different swatches of pink on the

wall and it's like, hmm, let's do that. And I would say, having visited the space, I mean, what screams?

So the kudos to you is just the intention with how the colors are the designs for the locker

rooms to when you first walk in. How did you know who to find for vendors? Was there a process?

Was it connection or access to people who are already doing this in the city? Yeah. Yeah. People

that are already doing it. Different fitness people, um, asking around like, yeah,

I went to people that I knew had done it before. Okay. Yeah. And what would you say is something

small that you obsessed over in this building of housework that most people might overlook,

but believe that it made a huge, huge difference in housework. The studio so far. Ooh. I would

say, first of all, the lighting. Um, it was really important to me that it felt like a club.

Okay, on the inside of the of the studio, but that it also looked good on camera. So that was like,

that was the whole thing. Um, what else did I obsess about? That was a small thing.

I mean, honestly, like the the paint color I spent so long deciding that paint color. Um. And I love

it. Noble blush. It's called noble blush. Blush. Barnes noble. Blush. Noble blush. Um. And then, I mean,

like, the obvious stuff of, like, my instructors. Yeah. Okay, that was big. Yeah. So let's talk about

the instructors, because this is also now hiring. You went from literally doing it in your parents

living room to having this physical space that in your heart, you knew was going to be beyond

yourself. Yeah. And you got to hire. So as you thought about what that looked like to have a

client experience, someone walks through the door for what? I know you have someone at the front

desk. What were some who would you say are some of the most important hires that you've had in the

beginning? I'm sure you're still learning along the way, but who were those important like first

to be able to open those doors and give a good experience? Yeah. Well, um, Katie, who works with me,

who's like our kind of, like, community manager, customer support admin for me, like, she honestly

does everything. She wears so many hats. Um, I love working with her. And that was like somebody that

I hired. Pretty soon before opening. And that made the world of a difference. We also just like,

communicate all day, every day. You have to hire people that you like talking to, period. Like you

have to want to hang out with them because you're going to be talking to them a lot. Yeah. Um, and

then the instructors. Yeah. Like, I did a lot of research. I asked around who's

good. Who has the right energy? And I spent a long time finding the right people for

that. And now I've hired since so many other instructors because I've also learned even more

what I need from doing it. Yeah. Why do you think it took so long to find the right instructors for

a studio? I think I came into things thinking I needed one thing, when actually I needed something

totally different. And it's interesting because, like somebody like myself, I didn't start as a

fitness person. I became a fitness person. Like I used to have, you know, I used to be in PR, I used

to be in advertising, and I started as a loyal SoulCycle rider. I lived for SoulCycle, right.

And when I first started hiring instructors, I wanted to hire people who were fitness

instructors and who had that experience of, you know, engaging with rooms and teaching and

had that presence and had, you know, an Instagram following or whatever built in. And

that's all great. But at the end of the day, when you're starting a new company, you need a hard

worker and you need a team player. And I learned that. And so that's like at the forefront of my

mind with my new hires. And I'm actually like so excited. I hired my first client, which was

something that I was a little bit unsure about at the beginning. And, um, but then it's like, you go

back to myself, I was a client before I taught, you know, um, and that's going so well so far. And it's

really exciting to see how the community responds to that too, because like, they know her and so

they're excited for her, you know, for her and everything. Yeah, I love that. And what would you

say in your search for instructors? What would be 2 to 3 things that you look for beyond the talent?

Yeah, they could be capable, right? They can rock a room. But what is also important to you? Yeah. So I

would say, first of all is the why. So like, why are you doing this? I think that it has to come

down to like, serving other people and like helping, you know, people live their best life. Like,

my mission at house work is to build confidence in women. And that is done through movement to the

beat, you know, to the beat of the music and the whole thing that we do. But but it really is about

instilling confidence. And so I need somebody reason that they want to teach to be

about helping people. Otherwise, how are you? How do I expect that you're going to show up and like

get that accomplished, right? So that's the first thing. Second thing, like it kind of alluded to is

somebody that's just like. Down like team player will wear all the hats like, you know, will

do whatever it takes to create that experience without an ego. I think that's really important.

Yeah. Um, and then I would say like third is just like openness and like willingness to like

learn. Um, somebody who, like, is open to doing things in a different way. Like, we are ever

changing and growing. Um, and like, I've kind of hinted at before, like, I've changed the way that

I've done things. I think we're all allowed to change the way we do things. So I need somebody

who's down to like, you know what? We did that. But like, we're actually going to we're going to do it

this way now. Yeah. You know. And I imagine, um, I'm sure you hear this or have experience. You don't

you may not feel that there's someone as committed and dedicated as yourself, as the

founder, of course. Right. It's like, but I'm assuming you're trying to find the closest to it.

Exactly. Which is why I was like, you know what? Now I understand why brands hire there clients

and there and there. Because who's going to be more of an advocate than the person that already

was, right? That's right. That's absolutely right. Um, so one thing you referenced was also going into

this studio with a co-founder. Yes. Is there anything you're, uh, down to share on

what that looked like going into it? Um, now is former co-founder. So it sounds like you went

through a process to have 100% ownership come back to you, girl. Yeah. So, um, whatever you're

willing to share, I think what stands out is, you know, what was that going into a partnership. And

then when you look retrospectively, what was it that you would have changed or any learned

lessons you had as going into someone? Yeah. Well, I think, um, it made it really easy for me to take

this risk that I kind of wanted to do for a while. Um, so it was.

It got me to do the thing. Luckily, everything in writing was very much,

um. So that if it didn't work out, this business relationship. I still owned housework in full. Like

he did not get any of that. Was that dads doing? It was dads doing for sure. Dad? Uh, yeah. Like that

contract was wow. Very much protecting me. Which again, it was like, all right, if this goes south,

I'd be really upset. And I, you know, my ego would be bruised, but, like, I wouldn't really lose the

whole thing that I built. Um, so again, that made it. It made it easy to say. Yes. Um,

what I, what I realized is that, uh, well, first of all, it just was a terrible fit.

Um, in so many ways, I nobody really, like, knows that my last year of opening was

horrible behind the scenes in the sense of, like, what I was dealing with while this like pretty

pink studio is up and running. Like, I'm literally just going through hell with this business

partner every single day. Um, and eventually got out

of it at the end of last year, and now I fully own it. Um, which also was like a big decision of like.

All right. So do I want to fully own this, and I do I want to keep this going. And, you know,

because now the money's it's all me, right? Like there's nobody else. Um, which there wasn't really

anyone else for most of last year because. This is the. Quote on the quote unquote investor. Yeah. Okay.

That had no money. Um, yeah. But what I what I do it differently. No, because it got me

to do the studio and take that step that I was hesitant on. But

if you are somebody who can do it yourself, maybe you can raise a little money,

but maybe you can, like, mostly do it yourself. I just feel like you should like. I think, I

think now, if I were to ever bring on somebody else, it would be because I was going to expand in

a way bigger way. Not just one studio, but like ten studios, you know? And I would bring on somebody as,

like a strategic investor to help me do that. Can you tell us a little more about that? What is that

when you think of a strategic investor. Yeah, somebody I would I would look for somebody that's

done this before with other brick and mortar, not necessarily fitness, but other brands that they've

helped expand into bigger markets and cities. Um, not just financially but

strategically. I would say when you're opening one studio and I love my

studio and it's beautiful and I'm so happy that I have that space. Did it need to be that space? No.

Could it have been like a third floor, you know, less impressive

Startup studio and what I still have been successful. I really think so. I really do. Um,

so I think if you can do it yourself, I would. Yeah. Personally. Yeah. And what does it

look like now with financially? So are you taking on the full financial burden where there are

grants that you have or some of your own funding? What does that look like for upkeep? Because, yeah,

my own, my own, my own funding. Yeah. Yeah. Bootstrapping. I mean, you know, you have to be in a

place where you're not really making money. So you have to be okay with that. I mean, you hear it all

the time, right? Like, businesses aren't profitable for a while. So even though we're doing very, very

well. Like, the expenses are real, and then you want to put money back into it. You want to advertise.

You want to, you know, spend to grow because you have to, um, so

you have to be in a place that you can afford to do that. Yeah. Luckily I got myself there because I

had no overhead for so long, you know. And what do you feel like you learned about yourself in this

process? Like as a leader, are you making, um, in a very misaligned partnership? Yeah. Sounds

like. I. Learned that. I clearly want to do this really badly, because if

I think anyone else would have walked away so long ago. Yeah. I mean, it's been now it's good. But,

like, it was so hard. Um, and I learned that, you know, I can do

really hard things, but also show up with a smile on my face and ice that whole thing out like

no one knew what was going on last year. Like, not my team. Not my clients. Like nobody. Um, and

so it proved to me that I can, you know, do hard things and also

be successful. Yeah. And that I can do it myself, honestly. Um. Which is why I ended up taking

the. You know, the big step of like, fuck it. Yeah. Like I'm going to own it now and I'm going to do

it all myself. Yeah. That's a big deal. Yeah. I think. Um, you know, sometimes what I'll

see is sometimes people wait too long. So I'm glad that you got to a point where you're. I mean, it

sounded like a year within a year. Maybe. It was like. I mean, it was literally the whole time. So,

like, I would say April to December. Yeah. So, like eight months. Okay. I also think that, like, you

know, taking calculated risks, right. Like, I knew that it was a risk to work with this person. There

were red flags, like we all saw them like my dad. But again, the contract was so good that it

was, like, worth the risk. Okay, can we speak of some of those red flags that stood out? Even if it's

like a top three. So many, so many. Just not knowing

enough about never doing this before, okay? And not knowing enough about that industry and

not having the same vision for what this brand was going to be. I think

my mindset has always been like, this is, you know, high end boutique fitness

niche, not trying to be anything else. You know what I mean? Um, probably not trying to

expand to that many other cities, maybe a few key markets, but like more focused on the

brand and collaborations and partnerships and what that looks like. And I think that this

person's vision was much smaller minded and much more like, um, you know, let's

be insert big gym that has classes like, you know, 12, you know, 12, 14

different classes all day. And, you know, quality control is just like, not on the same page. Yeah.

And I think so, even as you say that. I think what's important is you've obviously had a clear

vision for you to know what you were misaligned on. So it's equally as important to not just go

with someone else's. You're like, yeah, that that doesn't have that vision for house work. Yeah.

Kudos to you on having that level of clarity. Seriously, um, before we move on from like, the

studio, I think the studio is always gonna be a topic of conversation. Can we get can we talk

about the real and the raw of just what life looked like as you were opening up a studio, right?

Like, I'm sure you are locked in. There are a ton of hours. Like, truly, what is the real and raw

required? Yeah. Opening up a physical space. Yeah. I mean, it's like your baby, so, like, it's

like late nights, early mornings, no sleep, no anything else? No time for anything else at

all. And like, obviously, as you know, most

entrepreneurs are like, you know, new business, new businesses. Like there's going to be problems. So

like and they're always time sensitive. So like you know I'm I my opening weekend of the brick

and mortar my app didn't work. So it's like I'm in person with all these people that are so excited.

It's like the biggest day of my life, while simultaneously I am panicking because my

half the business that's like the online thing isn't working. So I'm like teaching my opening

class and then like on the phone being like, what is going on? Like, let's get this going. Um,

so I would say like, yeah, you're just dropping everything for the business, like there's no time

for anything else. And that was at the beginning. But like, to be honest, it's it's goes. Yeah. Like, I

mean January this year January is a huge month for fitness. It was also the first month that I

was like the full owner of the studio. So I had no life outside of house work. Yeah, I was there all

the time and I'm still there all the time. But like that was a month where there was no

semblance of balance at all. And I think you have to be okay with that. Like, I consider myself a

pretty balanced person. I like to have fun. I like to go out. I, you know, I think I, I enjoy life to

the fullest. I think that's why housework is what it is. Because like, fun is really important for me.

Uh, but, you know, uh, it's not always like that. There's moments where there is no balance at all.

Yeah. And what are some of those things that you, you would say you do to find that balance? Um, you

also have a partner as well. And I remember when we when we briefly spoke, I definitely wanted to

touch on this because we spoke about like the importance of having support in some way, even

like dating. Right. So like because you were so locked in on this, uh, there could be lack of time

for dating, but definitely have a there was a partner. There is a partner. Yeah. Who has been a

great support system. So I don't know if you want to talk a bit about that. Yeah. I mean, I was not

dating at all when the studio was, you know, the few months up to the studio opening. And then

eventually I started to go on some dates right around when I met my boyfriend. Um, but I remember,

like, being on some of these dates. I'm like, all I could talk about was housework. So what I didn't

even like. What else could I talk about? You know? So it's just funny. But, um. No, he. I met him almost

a year ago. Um, our one year is coming up next week, and he is just, like, so

supportive. He is super smart. Also, like, from a business perspective. Um, so he's always down to,

like, talk things through and help me problem solve. And he's always hyping me up. Like, he sent

some of his coworkers to housework recently, and it's so like, I don't know what I would,

you know, I mean, I didn't have that for so long. I was single for a very long time before him, but

it's so much better that I like now that I have that support, I really can focus on the business a

little bit more because I feel like grounded in that part of my life. Um, and where it's like, you

know, before that I was like housework was, you know, taking off and I'm doing all these things,

but, like, I have no love life, you know, and it's just like, you know, things kind of ebb and flow.

Now I'm like, I can really like, I want housework to grow. That's my big focus. Because, like, my love

life is kind of like, we're good, we're chillin. Yes. And I love that. And I love how he's he's out here

supporting you. He is like my biggest cheerleader, which is green flag. Yes I'm a kudos to the to the

to the partners out there. Yeah. Who are out there supporting very big deal. Um, so I would say one

thing you just mentioned in what you said was grow. Yeah. What do you feel like growth looks like

for housework? Because you've grown, right? You went from online. Now you have the physical space. What

does growth look like? Or at least your vision. Yeah. For it. Um, I think growth is like having

everybody know about housework. Like I talked, you know, so many people. I have just scratched the

surface. Like, I'm sure people listening, probably. Maybe they'd have never heard of it before. And I

want it to be like, oh, yeah, that is the most fun workout. Like, housework is synonymous with the

most fun workout. Oh, yeah, that's that house music workout. You know, I want everybody to know that, um,

and I want the online, uh, platform and the live streams and you know, that people

can take them from wherever they are. It doesn't just have to be New York. So I want that brand

awareness to grow. Um, I really want to open in Miami, so I really, really want to.

I'm kind of living that life right now of like, Miami, New York. I, I do have a place that I kept in

Miami. I wasn't ready to let it go. Um, and I've been going down once a month, and I do community

classes and keep my, my feet kind of, you know, in and out of there. And Miami just makes so much

sense. It's like the house music city, I would say, um, there's nothing like it there. I get asked all

the time, like, oh, like, you know, can you teach my Bachelorette? And it's like, oh no, I'm going to be

in New York that weekend. Oh, like, what would you recommend? That's like it. And I'm like, honestly, I

don't have anything to tell it. Like there's nothing there's really nothing. It's like just

pilates, Pilates, Pilates everywhere. And they're popping up. Really everywhere. Everywhere. And I can

imagine I feel like you're just given some of the timing that you've shared. You were ahead of the

game on this Pilates. I feel like Pilates has went this like trend dip trend, for sure. I keep telling

people I'm like the boom we see now, y'all. The boom has been boom. It happens in ebbs and flows.

Oh yeah. Um, so actually pretty dope that you've already created your own format. Yeah. Um, do you

deal with any like, imitators? Oh, yeah. Of your format for sure. Yeah. Um, yeah. My God, it's always

like, funny. I'll see people that are, like, doing my literal choreography on Instagram or

TikTok. And I'm like, all right. Like that's interesting. I would never. Like, I would never

teach somebody else's choreography. I think that's weird. Um, but also it's like you're just never

going to be able to do it. Like I'm going to be able to do it. So whatever. Like you have to just

let it roll off your back because it's it's flattering. It's somebody that thinks that, you

know, that what I have going on is fun and cool, and they want to be a part of it. And you kind of

have to just like, focus on what you're doing. Yeah. Have you ever thought about licensing the, uh, the

method itself? Yeah, I definitely have. I think it's it's from what I know, it's hard to, uh,

trademark actual choreography and actual workouts because, like,

like I said, my choreography changes all the time, but I can't. I can't trademark a squat to a lunge

to a twist. That's not like. So that's why there's these big

feuds that happen sometimes, and that there was one very recently where people get pissed because,

you know, they think somebody is ripping off their method, but there's like not much you can do to

protect that from happening. Yeah. And I think like, I mean, to be honest, like I get inspired by things

that I see online or in a performance and I make it my own. But yeah, it's a fine

line. It is. It's a fine line for sure. I've seen people get creative with like, you know, getting

people certified and so forth. Yes, an interesting business model. And that is another business model

of like, okay, let me create a housework training, not just for my instructors, but like, you know,

like a broader training, like Zumba, for example, which is a lot of work. And I have thought about

that. But at this point, I'm not sure it's something I want to do, because I just think it

gets harder to protect the brand. Yeah, but you never know. Yeah. And I and I would say

I just appreciate how intentional you are about protecting the brand. Like, I feel like that is the

common thread. Yeah. It's your baby, but you're doing so in a very strategic way. And, um, for what

I also gather for you, it's less of just trying to scale something fast and moving in an intentional

way. Right. For sure. Everyone does it differently. Yeah, but that's for sure. For you. 100%. Like, I

could have launched a hot, you know, I could have made housework a heated sculpt if I

wanted to. Right. But I didn't know shade. Yeah. No shade, but, like, we're good.

There's, you know, plenty. Yeah. Okay, so as we think about what you've built for housework and you've

obviously went through different seasons and different business models. What advice do you see

often given in this industry that you actually disagree with? Hmm.

Well, similar to what I was saying before of like, I definitely see

things, you know, online or, you know, in another performance or whatever to get inspiration from.

And I do think that to some extent it's good to like be a student. However, I do

not think that you should take other workouts to create your own. Like I don't think that you

should like be like, I want to create my own X and go to all these different workouts to figure out

what X is like. I do think that it should come from you mostly with like your beliefs,

your word choices, your perspective on movement. And I think that that's why there's a lot of

these things that like kind of flop because it's just a copy of something else that exists. Yeah.

And even as you say, where copy. I'm like a trigger only because I felt so even myself coming into

the industry. I did feel that a lot of people are doing the same thing. Yeah. You hear this word

authenticity. What does that actually mean in the fitness and wellness space? And one of my learned

lessons, I think, when I first started teaching, especially when you're working for some of like

the bigger organizations in fitness, you're taught to kind of how you teach from your voice or

your cadence like everyone else. Yeah. Um, it has been really dope, especially you coming from a

bigger brand like SoulCycle, what it looked like to create your own authenticity. Yeah. So I think

look like. Of course, be a student, see what you like, see what you don't like. But I don't think

that's a replacement for, like, what is true to you and what you're going to lead

with. Yeah. And it's also a lot of work to not be you. I don't think anyone. I agree. That's so true.

That's so true. Like, there's only so much you. I feel like there's a cap of, like you when you're

just teaching in ways that it's not aligned. You get to a point where, like, this is I don't enjoy

this. Right? I agree. For it. When people hear the name housework Five years from now.

Ooh! What? What do you want it to represent? I want it to represent a

woman who is super confident in themselves and having fun. And I also want it to

be associated with music in general. So like it. One goal for myself with housework is to do

more like fitness meets music festival, like fitness meets live DJ set. So I think the word

housework can almost be like the housework festival or like the housework, you

know, live DJ event, but it has that connotation of like, oh yeah, that's that like hot, confident woman

that, you know, loves to vibe to the music. Is giving Miami. It is. Giving me. You heard it. You

heard it here, friends first housework. Yes. Festival organizer. Festival. Miami. I love

that it really is. Okay, so we're gonna I'm gonna switch gears really quick. I want to have some fun?

Yeah. Um, I'm going to take you through what I call sweat and equity. This or that. Oh, a few options.

Don't overthink it. Um, if you can share the option and then even if it's 1 to 2 sentence. Okay. And

why. That's why. Okay. Okay. Okay. First one is niching down or casting a wide net?

Niching down for sure. Niching down. I mean, that's what I literally did with housework. I think you

have to know your identity and be the best at that thing. Okay. Bootstrapping or raising

capital? Bootstrapping for sure. Lesson learned. Lesson learned. Building in public or build in

private. Ooh. I'm going to say build in public. Because I

think putting yourself out there and failing fast is better than, like, never actually taking action.

I think that a lot of entrepreneurs are, you know, we're perfectionists in our own way, and we like

to wait until things are perfect, and I think that it's actually better to learn quicker and just

like, get it rolling in public. Yeah. And you also have a marketing background, so I'm sure. I. Do

think of it. Yeah. That have anything to do with your thoughts on that? Um, probably. Yeah. Yeah, yeah,

we do a lot of storytelling, which. Yes as well. Yeah. That's your that's your superpower. Thanks.

Organic growth or paid marketing. Organic of course. I mean paid is. I think I

think doing some paid is important when you're launching. But like ultimately if you're a small

brand, you just don't have the budget to compete with somebody that has, you know, the ability to

spend like hundreds of thousands of dollars on marketing. Um, word of mouth is always going to be

it. Like, yeah. Whoever you touch is going to touch so many other people. Yeah. And side note, what do

you feel like is working in marketing right now as you think of like that organic I think. Yeah, I

think like just real people that are engaging with products and I think like UGC is like, you

know, blowing up, obviously, because people trust people. So I think, you know, I

think people want to hear that authentic experience from other people that they can see

themselves in. Yeah I agree. Lead with confidence or lead with curiosity. Ooh,

that's a tough one. I would say, uh, confidence. Confidence. Yeah. Um, well,

I think curiosity is always important to be able to be better, but I think confidence, because you

have to be, like, a little delusional. You got to be a little delusional to, like, get what you want. So

I think you have to just go for it. Yeah. One of my favorite things to say is, uh, do Lulu. Until it's

true. True? Yes, I love that. That's true, it's true. Yeah. Um. Move fast and adjust

or move slow and be intentional. Um, I'm. I don't know if this is the right

answer. I'm more move fast and adjust because kind of like I said, I think we can just put ourselves

in this holding pattern when we try to be perfect and wait for the right moment. And, um, I've just, in

my choices, been a little bit more bold and quick to act. Yeah. That depth with a few clients or

reach many. Ooh. Well, ideally both. Honestly. Um, but I

think what's more fulfilling is the depth with a few clients. Yeah. Okay. Fulfillment. I hear you

loud and clear. Yeah. Follow your vision or listen to your audience. Follow your vision for sure.

Follow your vision. Your audience is going to change what they think all the time because of

trends or what they're going through in the moment. And of course, you want to cater to your

audience, but I think you have to follow your vision and instinct. Yeah, ultimately, I really do.

How do you I'm curious with that. How do you kind of cut through the noise if you were to take any

guidance from the. Because audience always has something to say. So how do you know what to

actually advice to? Actually, I think if it's like repeated and you're hearing it all the time and,

you know, then that's something to pay attention to. Um, but like, I think I think you have

to just go with what you know is true. Otherwise it's not going to be as good. Like, if I, you know,

for example, I've gotten a lot of requests over the years for, um, you know, pre and post natal,

which is something that I definitely want to do. Um, but I'm not there in my life right now. And if

you notice, most fitness brands, founders, people like me, they're launching their pre and post

natal program when they're going through it themselves. And I tried to get certified a long

time ago, probably 3 or 4 years ago. I paid, I got the course, I did the thing I actually did get

certified in like group pre and post natal, which is like whatever. If I were to really do it, I

would want more. I would want a broader understanding of everything, but I like the big,

big, big chorus. Just every time I picked up that book, I was like, oh, I just like, don't want to be

doing this, and it's because I'm not there. So if I were to create this pre and post-natal because

you guys want it, I don't think it's going to be that good because like I'm not in it. Yeah. And I

think that goes to also your storytelling superpower. You would be taking people on a

journey with this product that you create. Yeah for sure. So I'll do that when I'm there. Yeah.

That's right. Um, consistency or innovation. These

are good. These are hard. Um, consistency I would say because before you innovate, I think you

have to get good at that one thing. Like I had one format for so long with housework. Um, now I

have three, but, like, you got to, like, nail that thing down that you're good at first. Yeah. Yeah.

Like last one here. Okay. Licensing your method or keeping it exclusive for now. Keeping it exclusive

just because, like I said, ownership and really not wanting to dilute what that

housework experience looks like. Yeah, yeah. Yes you are. You're good. Nice and speedy with those

questions. That's right. I know, I know what I want. Yes. And I and I see that. I see that clearly. So

kudos. All right. Now, to end things out, I want you to speak or think about the past version

of Sydney. Who's sitting in that PR job. What would you tell her? I

would tell her to keep doing what she wants to be doing, and that

she is going to figure this out. You do not have to be in a job that you're not happy with. You do

not have to be miserable for 12 hours a day. Um, and I think, like, little Sidney knew like

she she knew that she was meant for something more than that. Um, but I think, like, there's just

been so many different versions of myself. And even with this studio where I was like, pretty

sure that I could do it, but like, not 100% sure that I could do it. And I wish that I had

a little bit more of that confidence that like, oh, of course you can do it. You always do it. Like,

look at every thing that you've done. Yeah, yeah. And I'm sure she hears that. She sees it. She feels.

Yeah. So with that said, thank you for joining us. Thank you for sharing your story. Thank you for

betting on yourself, which ultimately is betting on your community and changing the fitness game.

We are rooting for you here. Sweat equity and more. Okay. Thank you so much. Yay, yay.