Daily(ish)

I’m curious about how you feel when sponsor spots and digitally inserted ads make their way into your favorite podcasts? And I talk about plans to have guest episodes come out on Saturdays.

Links Mentioned in This Episode:
Topics:
00:00 Dailyish Intro
00:13 Sponsor: Big Walk
00:46 How Podcast Ads Evolved
02:04 Would I Take Sponsors
02:53 Apple Views Feedback Loop
03:27 Upcoming Saturday Guests
04:17 Conversation Challenge
04:23 Subscribe and Sign Off

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Creators and Guests

Host
Chris
I edit podcasts so you don't have to. I live in Saskatchewan so you don't have to?

What is Daily(ish)?

Challenging myself to record a podcast episode a day for my 50th year on this planet.

Chris Enns: Hello and welcome to the
Daily-ish for Friday, October 16th, 2026.

I'm recording an episode every day
for this, my 50th year on the planet

This episode is brought to you by Big
Walk, a 2026 cooperative adventure video

game developed by Australian studio
House House and published by Panic.

Now, this episode is actually not
brought to you in any official way

by Big Walk, but I just thought I'd
try a little experiment to see how

it felt to you, the listeners, when
a podcast flips into sponsor mode.

Podcasts often start off just
indie, no sponsors, no money.

There's kind of an idea.

Obviously, there are exceptions
to that, where podcasts start off

with a lot of money, a celebrity,
and right out of the gate they get

sponsors, and so it's kind of like
you know how the show is gonna work.

Their sponsor's already built in.

It's maybe done by the host or the
celebrity or whatever, or it's this

weird third voice that comes in and
does it, uh, remotely or doesn't

sound like part of the show, inserted
digitally, that kind of thing.

But shows like one of my favorites, The
Lonely Island and Seth Meyers Podcast,

started off no sponsors, I don't think.

There was no sponsors for a bunch of
the first episodes, and then gradually

they started to creep in and To the
point now where there's, uh, host read

sponsor spots in the episodes that are
recorded separately from the actual

recording, as well as just randomly
inserted, digital audio insertion

time codes before the episode starts,
after the episode ends, that are very

clearly not from the hosts at all.

And it's a little jarring at first,
and then you just kinda get used to it.

At least I do.

Sorry.

I'm just curious how you feel
as you listen to podcasts

and you hear that happen.

As someone who makes and helps
people make podcasts, I'm

always curious how that happens.

And it used to be that it had to be
authentic host read sponsor spots was

the only thing that podcasts did, 'cause
that was authentic and that was legit,

and it would be someone who would only
do th- ad reads for stuff they themselves

would recommend or use themselves.

And then gradually it creeped into where,
of course, we have very big corporate

sponsors and things like that require
a lot of back and forth and making sure

that the copy is read right and with the
right intonation on the right words and

very official sounding sponsor reads.

All that to say that I just wanted to
kind of experiment with it and see how it

sounded just with this very indie, like
20 to 30 listeners on onto the podcast

subscribers, uh, obviously not anywhere
near needing or justifying a sponsor spot.

I'm guessing if you're in my family,
you were like, "Great, some money

finally coming into this dumb
challenge that he gave himself."

But listeners, it might be something
where you're like, "Ugh, now I have

to listen to ad reads for underwear
or video games or whatever."

And honestly, I would take sponsor
spots if that came about, but I'm

not seeking it out, nor am I prepared
for how much to charge and all that

kind of stuff on something like this.

I don't, I don't anticipate this getting
anywhere near that, but I'm not also

ruling it out because obviously it would
be fun to, to grow to that point and

have it be a thing that I could justify
financially as well as just creatively.

Because the, the video version of the
podcast where I talked about how expensive

Apple products are has gotten more
views than other videos I've posted,

I was kind of joking about this in
the Discord, uh, that I'm in with some

friends, and I said, " if I talk about
how expensive Apple is, I get more views.

If I get more views, I get more money.

If I get more money, I can buy expensive
Apple products, but then I won't get

as many views, and if I don't get as
many views, I can't get more money,

and if I can't get more money, I
can't buy expensive Apple products.

But then if I talk about how
expensive Apple is, I get more

views, and the cycle continues.

So sound off in the comments,
replies, wherever, about how

you feel about podcast sponsors.

I kind of hinted at that I have,
uh, some guests coming up for

future episodes, and I think I'll do
those, release those on Saturdays.

So if there's ever gonna be a
guest, it'll be a Saturday episode.

It'll give us, both you the listener
as well as me, the producer of the

podcast, a little more time to both
listen to the episode, so it might

stretch a little longer than 10 minutes
sometimes, and also gives me time to

prepare for publishing an episode because
a guest just takes longer to edit, a

little bit more work to put together
the show notes and things like that.

so I'm starting off with some friends that
I know, uh, or indirectly know through

various tech and Discord communities that
I'm in, and just sort of go from there

and just see how it goes So I'm doing
an interview later today or conversation

later today, and then a couple next week.

So we'll have at least the next
three Saturdays, I guess, with,

uh, interviews or conversations.

I don't-- interview sounds wrong.

It's gonna be more of just
a conversation, but…

I'm looking forward to it.

I like the challenge of having
a conversation with someone

I've never met in person or
talked to on the phone before.

As always, feel free to reply to
this post on social media, in the

comments on YouTube, or you can
email me at chris.enns@gmail.com.

If you're not already subscribed,
visit daily.chrisenns.com/subscribe

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wherever you get your podcasts.

Thanks for listening.

I hope you'll be back tomorrow.

Have a great day.

Bye.