Optimizing your website for search engines is crucial if you want to stand out from the pack for clients who search online for attorney services. But how do you do that?
On today’s episode of Wealthy Woman Lawyer®, Lindsey Busfield, Vice President and Director of Operations for Optimize My Firm, joins Davina to share some practical strategies for improving how your firm appears in search results. Optimize My Firm specializes in SEO and content marketing for law firms.
Listen as Lindsey highlights what search optimization consists of, how it can help lead clients to you, some current trends in content marketing strategy, and her recommendations for getting your website to rank higher in search results. Tune in for more of her tips on creating a better online presence.
Show Highlights:
- What search optimization is, why it’s an essential component in clients finding you online, and the acronyms you should know
- The two main elements of an SEO strategy
- How to content for a content marketing strategy that includes frequent updates
- Some of the current trends in content and how you can implement dynamic content effectively
- Lindsey’s recommendations for getting your website to rank higher in search engines
- The one strategy that can be a game-changer for your website
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Supporting Resources:
Note: Wealthy Woman Lawyer® may have an affiliate relationship with the podcast sponsors and be compensated for referrals.
What is Wealthy Woman Lawyer Podcast, Helping you create a profitable, sustainable law firm you love?
What if you could hang out with successful women lawyers, ask them about growing their firms, managing resources like time, team and systems, mastering money issues, and more; then take an insight or two to help you build a wealth-generating law firm? That’s what we do each week on the Wealthy Woman Lawyer podcast. Hosted by Davina Frederick, founder and CEO of Wealthy Woman Lawyer –– every episode is an in-depth look at how to think like a CEO, attract clients who you love to serve (and will pay you on time), and create a profitable, sustainable firm you love. The goal is to give you the information you need to scale your law firm business from 6 to 7 figures in gross annual revenue so you can fully fund, and still have time to enjoy, the lifestyle of your dreams.