We Live It | LiveAg's Livestock Marketing Podcast

Three stock show dads walk into a podcast studio... and the result is pure gold for anyone showing livestock!
Join hosts Casey Mabry and Ty deCordova as they sit down with Alan Lee, Vice President of Operations at BioZyme, Inc., for a deep dive into the company that's been fueling champions for decades.

🏆 What You'll Learn:
  • The history behind BioZyme's foundation products for cow-calf producers: VitaFerm and Gain Smart
  • Why Sure Champ is celebrating 40 years of show ring success
  • Real stories from the show trail (the good, the bad, and the hilarious)
  • How research-proven supplements give your stock the competitive edge
  • Behind-the-scenes insights from three dads who've been there
From the cow-calf operation to the show ring, BioZyme's products have become household names in the livestock industry. Alan breaks down what makes their supplements different and why generations of stockmen trust their animals to BioZyme nutrition.
Whether you're a seasoned show dad, just getting started, or somewhere in between, this episode delivers laughs, lessons, and the inside scoop on products that help livestock succeed both in and out of the ring.

Perfect for: Stock show families, cattle producers, livestock exhibitors, 4-H/FFA participants, and anyone interested in livestock nutrition and show supplements.

Learn more about Biozyme: https://biozymeinc.com/
Learn more about SureChamp: https://surechamp.com/

We'd love your feedback. Send us your topic or guest ideas here: https://heyor.ca/sq3C0d

Looking to advertise on the show? Contact Katy Holdener (katy@live-ag.com) for more information.

00:00 Intro
01:37 Stock show dad update
02:35 Meet Alan Lee, VP of business development at BioZyme, Inc
07:58 SureChamp products for small ruminents
10:45 BioZyme's saftey and research 
19:30 The team behind the brand
25:55 Family stories
30:01 Why 4H and FFA programs are so important

Creators and Guests

Host
Ty deCordova
Ty DeCordova is a seasoned professional with more than 25 years of experience in cattle marketing. He spent 20 years at Superior Livestock Auction, including his final years managing the Country Page as well as the block during video auctions. This allowed Ty to develop a deep understanding of the cattle industry's operations and build relationships with cattle buyers on a national level. Ty now oversees all operational aspects of the business, ensuring efficiency and excellence across all areas. Ty comes from a family with a long-standing history in the cattle industry. Growing up in Groesbeck, Texas, he and his brother started their own cattle business during their teenage years, purchasing and selling loads of steers. By the age of 17, Ty was actively involved in buying cattle at sale barns for his father, gaining hands-on experience. This early exposure to the sale-barn environment shaped his lifelong passion and expertise in cattle marketing. Ty continues to run cattle today and is committed to serving the agriculture industry.
Guest
Casey Mabry
Casey comes to Blue Reef following over a decade-long career with Cargill. Casey’s career in the industry started as a cattle buyer in Western Nebraska and Wyoming for six years. Casey then moved to Wichita, KS where he worked in boxed beef pricing with a focus on understanding out front prices and position optimization. Casey then took to cattle procurement as a Strategic Supply Manager where he focused on cattle formula and grid marketing arrangements working with Cargill’s largest suppliers. Casey’s experience in cash and value based marketing of cattle can be a valuable asset to your operation. He has a Bachelor’s Degree from Texas Tech University where he served on the Meats Judging team, and a Masters from Tarleton State University where he coached the Meats Judging team. Casey resides in Brock, TX with his wife Deidrea and daughters Reyse, Avery, and Brooklyn.
Producer
Katy Holdener
Katy Holdener's journey in agricultural communications began on her family's row crop farm in California's Central Valley, where she developed a deep appreciation for the industry. After earning a degree in Agricultural Communications and Economics from Oklahoma State University, Katy has been fortunate to work with respected organizations such as the American Hereford Association, American Angus Association, Superior Livestock Auction and BioZyme, Inc. These experiences have provided her with valuable insights into seedstock and commercial livestock marketing. Katy strives to create effective marketing strategies that support the company and its consignors.

What is We Live It | LiveAg's Livestock Marketing Podcast?

Welcome to the "We Live It" ranch and livestock marketing podcast, where cattle market intelligence meets ranch-ready wisdom. Join hosts Ty deCordova with LiveAg and Casey Mabry with Blue Reef Agri-marketing as they bring you straight-talk market analysis, proven strategies, and insights from industry leaders who understand ranching isn't just a business - it's a way of life.
From livestock market trends to cattle management practices, each episode delivers actionable knowledge to help take your ranching operation to the next level. Whether you're in the saddle or in the truck, tune in for conversations that matter to modern cattlemen. Because we don't just talk about the cattle business...we live it.