Chapter 3: Eureka

IF YOU NEED MORE CUSTOMERS, YOU NEED THIS BOOK!

Serial entrepreneur, business expert, and best-selling author Mike Koenigs shows you the only marketing system you need to fill your pipeline with qualified leads. Generate six- and even seven-figures in revenue, fast --- without a complicated funnel, a large team, or tons of moving parts.

This "secret" system is the Referral Party process, and it has generated literally millions of dollars for Mike and his clients. If you're looking for a simple way to generate more leads and book more sales, jump into this step-by-step guide and learn: WHY marketing has gotten way too complicated and costly (and how Referral Parties provide an optimal alternative) WHO to partner with to ensure you both end up with valuable (and qualified), "right-fit" referrals WHAT to say to your referrals to get them to book immediately HOW to brief your referral partner so they intuitively know who in their network is the perfect lead for you MUST-HAVE TECHNOLOGY to keep the process (and dollars) flowing You'll get word-for-word scripts, swipe-and-change templates, and tons of case studies and examples to get you started. Use this guide to shortcut the steps most businesses are going through to find their perfect clients with Referral Parties.

“Mike is an extraordinary man. He’s brought me insights on how to reach people on the Internet that are so valuable. This is a man you should deal with. Take advantage of what he has to offer.” TONY ROBBINS

“Amplify, amplify, amplify! That’s Mike in a nutshell. He’s a passionate creative genius that can help any entrepreneur reinvent and turn their vision into reality quickly by combining business, technology, marketing, media, and platform. He inspires and motivates me in every episode of our Capability Amplifier podcast." DAN SULLIVAN, founder and CEO Strategic Coach

“Mike can make you a lot of money. Mike is a ninja with marketing strategies. He has so much insight and has overcome impossible odds that he can share with any audience.” JOE POLISH

“Mike Koenigs is a total badass. He's a trusted advisor and an early-stage investor in Bulletproof who I rely on for cutting-edge marketing and business advice." DAVE ASPREY, founder BULLETPROOF COFFEE

“Mike Koenigs is a master of helping transformational entrepreneurs like me go out, get our message out to the world, and then give us the tools so we can go change lives and be role models to change everyone's lives." JJ VIRGIN

“Mike Koenigs is the “Doc” Brown of marketing and technology. One question or one problem scenario unlocks his brain and 20 to 30 ingenious ideas pour out of it. One idea grew my database from 30,000 to 800,000 in 14 months. Another one contributed to a product launch that generated a million dollars in three days. Most recently another contributed to a marketing process that is now generating $250,000 a week. Mike Koenigs is a brilliant marketing muse who can make you money!” DARREN HARDY, Founding Publisher/Editor SUCCESS magazine and Mentor to CEOs and High-Performance Achievers.

Creators and Guests

Host

Mike Koenigs

Mike Koenigs is an entrepreneurial dynamo who doesn’t just play the game—he rewrites the rules. He’s built and sold four businesses, two to publicly-traded companies, racking up over $100 million in revenue and serving 54,000 customers across 121 countries. As a 19-time #1 best-selling author, he churns out hits faster than most people can read them. After beating stage 3A colorectal cancer, he penned Cancerpreneur, turning a personal battle into a beacon of inspiration. Beyond his own ventures, Koenigs excels at building brands, reinventing founders and entrepreneurs, and guiding them to their next big act through his work at Superpower Accelerator. Check him out on his website, LinkedIn, Facebook, or podcasts like Capability Amplifier and The Big Leap. He’s the go-to advisor for heavyweights like Tony Robbins, who raves, “Mike is an extraordinary man. He’s brought me insights on how to reach people on the Internet that are so valuable. This is a man you should deal with.” Peter Diamandis calls him the “Arsonist of the Mind.” Oh, and he’s raised $2.6 million for humanitarian causes, proving he’s as generous as he is driven. Mike’s story? It’s resilience, humor, and relentless hustle rolled into one.

What is Referral Party: The Ultimate Guide to Growing Your Business With Zero Funnels, Zero Ads, and Zero Costs?

IF YOU NEED MORE CUSTOMERS, YOU NEED THIS BOOK!

Serial entrepreneur, business expert, and best-selling author Mike Koenigs shows you the only marketing system you need to fill your pipeline with qualified leads. Generate six- and even seven-figures in revenue, fast — without a complicated funnel, a large team, or tons of moving parts.

This "secret" system is the Referral Party process, and it has generated literally millions of dollars for Mike and his clients.

If you're looking for a simple way to generate more leads and book more sales, jump into this step-by-step guide and learn:

WHY marketing has gotten way too complicated and costly (and how Referral Parties provide an optimal alternative)
WHO to partner with to ensure you both end up with valuable (and qualified), "right-fit" referrals
WHAT to say to your referrals to get them to book immediately
HOW to brief your referral partner so they intuitively know who in their network is the perfect lead for you
MUST-HAVE TECHNOLOGY to keep the process (and dollars) flowing
You'll get word-for-word scripts, swipe-and-change templates, and tons of case studies and examples to get you started.

Use this guide to shortcut the steps most businesses are going through to find their perfect clients with Referral Parties.

Chapter 3. Eureka.

As I look back on my experiences in marketing systems, there was nothing wrong with what I did. I made a lot of money for a lot of people. But in retrospect, I think if I'd focused on good, old-fashioned referral marketing in the first place, I would have gotten a lot farther and built a much bigger, better brand. The preferred way of building a long-term brand is to have other people talking about you and how awesome you are without you giving them something in exchange. In other words, they're just excited about what you have to offer.

When someone is willing to put their reputation on the line to make a referral, it means something. There's no hack or shortcut for putting real skin in the game. When you couple the outcome of that approach with the frustrations of traditional marketing with all its moving parts and people, and with the fact that most marketing is an abject failure because most marketers just aren't very good at what they do, well then, a simpler form of marketing becomes very attractive.

I started mulling over a way to combine word-of-mouth marketing with a more modern approach to networking and lead generation. After all, telling friends and colleagues about new discoveries, like a great tax accountant we met or a health podcast they just have to listen to, is something we do naturally. How could I harness this human desire to share and connect and use it for business, particularly B2B businesses? Other marketers were using referrals to drive leads and sales, and to put it bluntly, they sucked at it. I'd look at what approaches they were using, and I'd think, yeah, no, I'm not doing that. They were too sleazy or too transactional or just not suitable for high-ticket items. There was a seed of something powerful, but it was being lost in the heavy-handedness of these hacks.

Justin Donald, one of my Superpower Accelerator clients, got to be the lucky beneficiary of my experimentation. Justin and I were at my beach condo in La Jolla for my Superpower Accelerator experience, a three-day one-on-one workshop where we transform or create your business from the ground up. On our first day together, we created Justin's new brand as the Lifestyle Investor and designed a $50,000 mastermind offer. Now it was day two, and it was time to push him further. What about one-on-one coaching? I asked him. What would it be worth to spend a year with you privately, with you teaching and mentoring someone on how you invest and how you think, and putting some of the deals you've pre-vetted and invested in yourself?

Justin thought about it for a minute and then tentatively said, Do you think $15,000 is too much to ask? I almost fell out of my chair. Here was someone who could help people make millions in a very short period of time, and he was worried that $15,000 was too much. dude that's ridiculous i told him this is worth 250 000 or even more to the right person like many of my clients justin couldn't believe that he could ask for and receive that much money for knowledge that was second nature to him i said i'm gonna prove it to you and i started racking my brain for someone who would be justin's perfect fit customer then 20 minutes later i got a text from a guy i knew had recently sold his business for a load of cash unfortunately a financial advisor invested it poorly, and he lost almost 10% of his net worth over a couple of months when the market dropped, something Justin's approach to investing guards against. I knew this guy was in pain. I knew he had capital, and I knew he'd be a great fit for Justin. If nothing else, it would be a great opportunity for Justin to test out his messaging and branding that we'd just put together the day before. I texted my friend back and asked him what he was up to. I'm staying at the La Jolla Hotel and wanted to see if you were free to get together, he responded.

I told him, Today's your lucky day. You are across the street from my condo right this minute, and I want to introduce you to the lifestyle investor, Justin Donald. Not only are you going to love him, but he wants to make sure you never lose money in an investment again, and he wants to help you make up for your recent losses. Of course, he was all in.

Remember, we had just put together Justin's new identity as the lifestyle investor less than 24 hours previously. Justin was still working out the details and trying on his new persona, but I teed him up. When we were all in the same room, I told my buddy, this is Justin Donald, the lifestyle investor. He is one of the smartest investors I've ever met. He knows how to reduce risk, create great returns, and find deals that are invisible to ordinary folks. So they started talking, getting to know each other. I helped Justin with the right messaging to create more confidence. And within the span of that conversation, a quick referral from me turned into a $250,000 deal for someone who had never received that much for his services. Talk about transformation. It blew both of us away. Justin had validated his new identity and worth, and I had validated what I had long suspected.

That word of mouth and referrals can shortcut the marketing and sales process. even for huge deals. I then started thinking about how to make the process even more efficient and how to do it at the scale. Why had this particular referral panned out so well? Could I replicate this with other clients? Could a single conversation generate four, five, or six referrals? Would this work in other industries? At other price points? What would make it better, faster, stronger, more profitable?

I had a hunch about the answers to these questions and I wanted to test it out.