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Struggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO.
Hosted by Jeni Becht, award-winning wedding florist, event designer, and floral business coach with 25 + years in the industry, each weekly episode dives into:
Profitable pricing strategies: markup formulas and minimums fine-tuned for weddings & events
Magnetic marketing & local-SEO hacks: social posts, blogs, and Google tricks that attract high-budget couples and planners
High-converting sales funnels: inquiry replies, proposals, and follow-up scripts that turn curious leads into dream clients
Streamlined systems & smart outsourcing: workflows, templates, and hiring tips that free you from the design bench
CEO mindset & sustainable growth: leadership habits and eco-friendly practices that keep both you and your business flourishing
Jeni pairs real-world success stories with actionable strategies you can implement today, so you’ll spend less time hustling and more time designing breathtaking bouquets, installations, and arrangements.
Ready to scale your florist business and reclaim your life? Follow, subscribe, and leave a review on Apple Podcasts, Spotify, Amazon Music, or your favorite podcast app. 🌸
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Turn your passion for flowers into the six-figure floral business you deserve—one episode at a time.
Website- floralceo.com
Social @thefloralceo.com
Hello, flower friends. This is Jen, and on this week's mini sode, I wanna talk about the five goals that you probably need to add. For your goals this year or for your goal setting this year, or maybe if you didn't set any goals. These are five things that I really would love for you to add or put on your radar of things that you should be doing in 2026 to fully step into your role as CEO, as profitable business owner and as someone who just generally loves their business.
All right? The first thing that I feel that. Is critical in your role of CEO is actually scheduling time to do so. Most people are running around with like a chicken with their head cut off. You never have any intention, you never have any like, uh, almost pause to analyze, to look, to absorb, to do all the things and.
When you don't have time to slow down and really look at how are things going, like what is profitable, what isn't, and really spend time reflecting and refining, really looking at. Does this feel good? Do I like doing this? Do I like doing that? Is this worth my time, energy, and effort? Uh, when you don't have time to actually step back in to the role of CEO, you are kind of operating.
Your business in reactivity and not proactivity. And when you're proactive, you are making moves that are strategic. You're making moves ahead of time instead of as of afterthought. And so when you step into the role of CEO, uh, I, I feel like there's a certain confidence and power because when you're spending that time to reflect, you are, you know, your business better.
You, you know yourself better. You know what's working better. You're not winging it. All right? And then number two, um, that actually goes alongside stepping in and actually setting CEO time. And this CEO time can be scheduled. You can actually schedule a CEO day, a CEO, morning, whatever that looks for like for you that time is yours.
You can look at whatever parts of your business and schedule it. Part of that time is number two is knowing your numbers. Most people are running around having no clue what their business is actually doing. It's a guess, it's a feeling. Um, facts and feelings are not, you know, something that, uh. Are kind of intertwined.
Facts are things that you can really make decisions off of that. Uh, support growth. Support, understanding. Support. What's working, what's not working. Feelings. I definitely am a tuned into your feelings kind of gal, but feelings are not helping you make. Fact-based decisions or, or data-based decisions. And so knowing your numbers and knowing like, okay, I went into this wedding and even mapping out, I was hoping for this type of profit margin.
Where did my profit margin? Like, let me look at all my receipts, let me look at all the things and let me really dive into how profitable was this. And how much labor did I spend? All of those things, when you don't spend the time to reflect, it makes it really hard to make a decision on if something is working or if something, something isn't.
So if you aren't. Spending times, I would love for one of your goals. Um, I, I know it's gonna be the 19th when this launches, but you can always start, uh, a resolution at any time. Knowing your numbers this year would be a game changer for you. Okay. Number three, and this is actually has always been one of my goals, but is consistent networking.
I have consistently, um, networked either at different functions or through style shoots or, you know, a million different ways throughout the years. And I've always really consistently done it, but a lot of people don't. So if you do not consistently network, I would love for you to make networking. One of your goals.
Networking is a, I mean, such an amazing way for you to expand your business because you're networking with people who, especially if you're, if you're in the wedding or if you're in the hotels or you're doing whatever, if you're networking within your niche, you're directly in front of people that like.
Are working with people that need your services. If you're an event, you know, you do lots of events and events are your jam. Get in front of some event planners. If your weddings are your jam, get in front of some wedding planners. If you are really trying to get into hotels, going to some type of hotel directly, directly related function for networking.
Um, like nice or something like that. That's where you should be, Eylea. Another, like, they're an event association. So there are so many opportunities to, to really cultivate networking. And honestly, so many people are uncomfortable at these things. It's, it's uncomfortable to go, Hey, uh, look at me and my business, and I would love to work with you, but frankly.
That is that uncomfortableness has, has really pushed my business forward. I mean, I have created so many relationships based off of these. Types of, uh, networking events here in Minnesota. We have Eylea, we have Minnesota Bride, we have, um, WIPA, we have, um, T-C-W-E-P, which is like a Twin Cities wedding professionals.
Um, I've only went to that couple of times. It really wasn't my jam. And you know, I. I constantly show up at those things because I know how important they are. I actually just got an invite. Uh, one of my flower friends, she has like an annual flower friends party, which is super fun, and it's just seeing other florists.
And then I am the founder of the Minnesota Flora Collective, and literally I put events together to cultivate that type of relationship as well. So there's so much opportunity and I would love. For you to really start integrating that into your 2026 plan. All right. Next thing I would love for you to have a goal of simplifying one thing, one thing in your business.
I was talking to a florist, um, on a coaching call, and they were talking about all of these weddings. All of these weddings, and you know, they're kind of cookie cutter. Two to $3,000. And I'm like, what if you just streamlined your process for developing an a la carte program? And all of those people were just funneled into this process that were less hands off and it's just easier for you and, and you just could walk them through this, this process that you've refined for a fraction of the cost and.
Uh, she, he was like, oh my God, that's would be awesome. 'cause you really wanna be doing those weddings that are like eight to 12,000, right? Absolutely. Okay. So it's really gonna be hard to spend time getting those and investing in those if we're playing in the mud with all of these less expensive clients.
She's like, you're right. So if we developed and streamlined a process, and that process doesn't need to be like a la carte, that process could be like your ordering process. You're refining. You could be refining your lead process. You could be refining a million different things. Whatever it is, pick one thing, one process that really feels like, Hey, if I did this, things are gonna get good.
Things are gonna feel good, things are gonna like, like I'm gonna be able to turn up the volume and it's gonna feel good. So pick those and I would love to hear if, if there's a system. Um, so send me a DM or tag me on Instagram 'cause I would love to hear what system that you would really love to refine.
All right, the next, and the last is you need to create creativity and. I would love for you to create a goal of at least once a month have do something that is really creatively fulfilling. So one of my caveats on taking on a wedding that isn't a la carte can't, 'cause I can't reinvent, I can't pick a fun flower.
I can pick something that's fun and giving, but um, I don't wanna take a full service wedding on unless there's really something fun and creatively giving to me. And that might sound bougie or sassy or whatever, but I just can't, like, I, I want to do things that are creatively inspiring. I do a monthly open doors, um, open house at, uh, essence Event Center.
And with that I get to be very creatively inspired with my workshops. And I have three workshops coming up. You guys, they're gonna be so good. Um, if you haven't checked them out. They are, they're gonna be over the top. And compared to other workshops out there, they are such a deal 'cause of the early bird pricing right now, which is going to go away soon.
So check out floral ceo.com/workshop. But I, um, I feel like you are a better florist when you have your creative juices kind of consistently flowing into a way that. Really is almost funneling into. Um, like a little drip system of, um, little doses of like, I'm inspired, I, I wanna keep doing this because I'm inspired.
I love what I do. I get to create art. It's beautiful. And, um, it just kind of reinvigorates you. And I would love for you to have that process, even if it's like once a month or even if you build a caveat into a wedding. Or come to one of my workshops, you guys, my workshops are super creatively inspiring.
I try to make them fun over the top and stuff. Like, I literally have had workshop participants go, how did you even come up with this stuff? And we talk about it like how I can walk into a room and I can visualize installations in my head, how I can take an Instagram. Um, you know, save an Instagram post and then walk into a room and remember like, oh my God.
Those, those two things would just be perfect together. So that's, there's so much possibility. And I am here for all the things. Create creativity, being creatively inspired because we love flowers. This is what we do like. Let's be inspired and create a goal around being inspired. I hope these five, little five goals, if you don't have one of these already on your goal list for 2026, that you go and check it out.
And if you do want to be creatively inspired. Please go check out floral ceo.com/mastermind because I am, I've been so excited seeing all the orders coming through for people coming, um, to the workshops and it's going to be amazing. Thank you so much, flower friend. And you have an amazing flower filled day.