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IF YOU NEED MORE CUSTOMERS, YOU NEED THIS BOOK!
Serial entrepreneur, business expert, and best-selling author Mike Koenigs shows you the only marketing system you need to fill your pipeline with qualified leads. Generate six- and even seven-figures in revenue, fast --- without a complicated funnel, a large team, or tons of moving parts.
This "secret" system is the Referral Party process, and it has generated literally millions of dollars for Mike and his clients. If you're looking for a simple way to generate more leads and book more sales, jump into this step-by-step guide and learn: WHY marketing has gotten way too complicated and costly (and how Referral Parties provide an optimal alternative) WHO to partner with to ensure you both end up with valuable (and qualified), "right-fit" referrals WHAT to say to your referrals to get them to book immediately HOW to brief your referral partner so they intuitively know who in their network is the perfect lead for you MUST-HAVE TECHNOLOGY to keep the process (and dollars) flowing You'll get word-for-word scripts, swipe-and-change templates, and tons of case studies and examples to get you started. Use this guide to shortcut the steps most businesses are going through to find their perfect clients with Referral Parties.
“Mike is an extraordinary man. He’s brought me insights on how to reach people on the Internet that are so valuable. This is a man you should deal with. Take advantage of what he has to offer.” TONY ROBBINS
“Amplify, amplify, amplify! That’s Mike in a nutshell. He’s a passionate creative genius that can help any entrepreneur reinvent and turn their vision into reality quickly by combining business, technology, marketing, media, and platform. He inspires and motivates me in every episode of our Capability Amplifier podcast." DAN SULLIVAN, founder and CEO Strategic Coach
“Mike can make you a lot of money. Mike is a ninja with marketing strategies. He has so much insight and has overcome impossible odds that he can share with any audience.” JOE POLISH
“Mike Koenigs is a total badass. He's a trusted advisor and an early-stage investor in Bulletproof who I rely on for cutting-edge marketing and business advice." DAVE ASPREY, founder BULLETPROOF COFFEE
“Mike Koenigs is a master of helping transformational entrepreneurs like me go out, get our message out to the world, and then give us the tools so we can go change lives and be role models to change everyone's lives." JJ VIRGIN
“Mike Koenigs is the “Doc” Brown of marketing and technology. One question or one problem scenario unlocks his brain and 20 to 30 ingenious ideas pour out of it. One idea grew my database from 30,000 to 800,000 in 14 months. Another one contributed to a product launch that generated a million dollars in three days. Most recently another contributed to a marketing process that is now generating $250,000 a week. Mike Koenigs is a brilliant marketing muse who can make you money!” DARREN HARDY, Founding Publisher/Editor SUCCESS magazine and Mentor to CEOs and High-Performance Achievers.
Serial entrepreneur, business expert, and best-selling author Mike Koenigs shows you the only marketing system you need to fill your pipeline with qualified leads. Generate six- and even seven-figures in revenue, fast --- without a complicated funnel, a large team, or tons of moving parts.
This "secret" system is the Referral Party process, and it has generated literally millions of dollars for Mike and his clients. If you're looking for a simple way to generate more leads and book more sales, jump into this step-by-step guide and learn: WHY marketing has gotten way too complicated and costly (and how Referral Parties provide an optimal alternative) WHO to partner with to ensure you both end up with valuable (and qualified), "right-fit" referrals WHAT to say to your referrals to get them to book immediately HOW to brief your referral partner so they intuitively know who in their network is the perfect lead for you MUST-HAVE TECHNOLOGY to keep the process (and dollars) flowing You'll get word-for-word scripts, swipe-and-change templates, and tons of case studies and examples to get you started. Use this guide to shortcut the steps most businesses are going through to find their perfect clients with Referral Parties.
“Mike is an extraordinary man. He’s brought me insights on how to reach people on the Internet that are so valuable. This is a man you should deal with. Take advantage of what he has to offer.” TONY ROBBINS
“Amplify, amplify, amplify! That’s Mike in a nutshell. He’s a passionate creative genius that can help any entrepreneur reinvent and turn their vision into reality quickly by combining business, technology, marketing, media, and platform. He inspires and motivates me in every episode of our Capability Amplifier podcast." DAN SULLIVAN, founder and CEO Strategic Coach
“Mike can make you a lot of money. Mike is a ninja with marketing strategies. He has so much insight and has overcome impossible odds that he can share with any audience.” JOE POLISH
“Mike Koenigs is a total badass. He's a trusted advisor and an early-stage investor in Bulletproof who I rely on for cutting-edge marketing and business advice." DAVE ASPREY, founder BULLETPROOF COFFEE
“Mike Koenigs is a master of helping transformational entrepreneurs like me go out, get our message out to the world, and then give us the tools so we can go change lives and be role models to change everyone's lives." JJ VIRGIN
“Mike Koenigs is the “Doc” Brown of marketing and technology. One question or one problem scenario unlocks his brain and 20 to 30 ingenious ideas pour out of it. One idea grew my database from 30,000 to 800,000 in 14 months. Another one contributed to a product launch that generated a million dollars in three days. Most recently another contributed to a marketing process that is now generating $250,000 a week. Mike Koenigs is a brilliant marketing muse who can make you money!” DARREN HARDY, Founding Publisher/Editor SUCCESS magazine and Mentor to CEOs and High-Performance Achievers.
Creators and Guests
Host
Mike Koenigs
Mike Koenigs is an entrepreneurial dynamo who doesn’t just play the game—he rewrites the rules. He’s built and sold four businesses, two to publicly-traded companies, racking up over $100 million in revenue and serving 54,000 customers across 121 countries. As a 19-time #1 best-selling author, he churns out hits faster than most people can read them. After beating stage 3A colorectal cancer, he penned Cancerpreneur, turning a personal battle into a beacon of inspiration. Beyond his own ventures, Koenigs excels at building brands, reinventing founders and entrepreneurs, and guiding them to their next big act through his work at Superpower Accelerator. Check him out on his website, LinkedIn, Facebook, or podcasts like Capability Amplifier and The Big Leap. He’s the go-to advisor for heavyweights like Tony Robbins, who raves, “Mike is an extraordinary man. He’s brought me insights on how to reach people on the Internet that are so valuable. This is a man you should deal with.” Peter Diamandis calls him the “Arsonist of the Mind.” Oh, and he’s raised $2.6 million for humanitarian causes, proving he’s as generous as he is driven. Mike’s story? It’s resilience, humor, and relentless hustle rolled into one.
What is Referral Party: The Ultimate Guide to Growing Your Business With Zero Funnels, Zero Ads, and Zero Costs?
IF YOU NEED MORE CUSTOMERS, YOU NEED THIS BOOK!
Serial entrepreneur, business expert, and best-selling author Mike Koenigs shows you the only marketing system you need to fill your pipeline with qualified leads. Generate six- and even seven-figures in revenue, fast — without a complicated funnel, a large team, or tons of moving parts.
This "secret" system is the Referral Party process, and it has generated literally millions of dollars for Mike and his clients.
If you're looking for a simple way to generate more leads and book more sales, jump into this step-by-step guide and learn:
WHY marketing has gotten way too complicated and costly (and how Referral Parties provide an optimal alternative)
WHO to partner with to ensure you both end up with valuable (and qualified), "right-fit" referrals
WHAT to say to your referrals to get them to book immediately
HOW to brief your referral partner so they intuitively know who in their network is the perfect lead for you
MUST-HAVE TECHNOLOGY to keep the process (and dollars) flowing
You'll get word-for-word scripts, swipe-and-change templates, and tons of case studies and examples to get you started.
Use this guide to shortcut the steps most businesses are going through to find their perfect clients with Referral Parties.
Chapter 12. Wrapping it up.
There you have it, kids. Your ticket to quality leads in an hour. I'm serious when I say that in my decades of lead generation research and experimentation, this method blows all others out of the water. How else can you shortcut the process of finding leads for high-end products and services so efficiently? As we said earlier in this book, marketing is a numbers game, and I challenge you to find another strategy with stronger numbers than referral parties. And not only is it more valuable than any other source of leads, but it also reduces the number of moving parts dramatically. I
'm not joking when I say you can do this solo with no team. In sum, a couple of hours a month can produce enough leads to get any professional organization to seven or eight figures. And that's with you doing all the sales calls. You can grow even bigger if you have multiple salespeople to assist you. The more I do referral parties teach them to others, the more I love them. I've gotten so many positive outcomes from them, above and beyond new customers and clients.
One of the biggest impacts has been on the relationships I've developed with clients and friends. Taking an hour to intentionally set aside everything else and help each other build your businesses can transform your relationship. Everyone wants someone to listen to and understand them, and referral parties are a structured way to do just that. Another huge boon from referral parties is that it's like putting your business under a microscope. I'm a lifelong learner and I view the world as a laboratory.
When you do a referral party, you're creating an environment in which all the pieces of your business are tested. It's like agreeing to drive cross country with your spouse. You think it's just about the drive, but you have to deal with a lot of other shit along the way and you discover things you thought you knew but didn't, as well as some things you probably wish you didn't know, but now you do. With referral parties, you will have to look at your brand value and your business brand value from many different perspectives. How will you present it to your referral party partner? How will they present it to their network? How closely will those two points of view match? And so on.
For example, you've got to understand the internal messaging and your packaging and positioning for your ideal client, whomever that may be, then you have to understand how to communicate with your referral partner and help them communicate your message to their audience meaningfully and briefly, with brief being the operative word. If you're frustrated with your marketing, you're probably talking too much and saying too little, and or you're teaching too much and selling too little.
If this sounds like you, doing referral parties will force you to tighten things up. When you start doing referral parties, you'll listen to other people's perceptions of you. And after the third time of hearing someone mis-explain your business, you'll take the hint. You'll strengthen and concisely capture your brand essence and value that can't be misconstrued. You'll learn fast that it's not about you. It's about your ability to pinpoint and communicate what's important to you and how it overlaps with what's most important to your perfect fit client. Referral parties also force you to listen to your clients. You'll start digging deep to discover why they chose to work with you and your unique selling proposition from their perspective. And they may not care that all of your team has advanced degrees in their specialty fields. They come to you because your business hours last until eight o'clock at night and you're open on Sundays. Good to know.
When people ask me who referral parties won't work for, I always tell them people who are asshats or jerks. I'll add another group to that list, the lone wolves. At this point, I've run approximately 100 superpower accelerator vision day workshops. I've had some people generate hundreds of thousands of dollars using this method within just a few days. The difference is that some people don't have quality trust-based relationships. They're time or made an effort to connect at a level that other people want to help them, trust them, or take advice from them. It's an error in judgment to think you can go through business or life alone. If you know about my story, you probably are familiar with my bout with stage 3A cancer several years ago.
Fortunately, I had some amazing doctors and medical providers on my team. Still beyond that, I had an incredible group of friends, family, and colleagues who rallied around me. They were willing to do whatever it took to get me healthy, give me time to heal, and ensure I had a business to return to when all was said and done. They took over businesses for me, handled clients, and answered my emails. All because they valued our relationship, not because they thought it would add to their bottom line or benefit them financially.
Those are the types of relationships I strive to create. Those are the types of relationships you need to make it through this crazy life of ours. As you move forward with your referral parties, recognize that while you're doing it for the sake of your company, don't lose sight of the larger picture. You're also doing it for your life. In my experience, referral parties are the single most effective and affordable way to grow a business. Any business.
The end.