Be a Marketer with Dave Charest

Be a Marketer with Dave Charest Trailer Bonus Episode 34 Season 1

AI for Digital Marketing Agencies with Robert Mitchell

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Artificial intelligence might seem like complex technology that’s best suited for large businesses. But Robert Mitchell disagrees — he thinks small businesses have the most to gain from AI. 

Robert is the Chief AI Officer at WSI World, a digital marketing agency network that equips small agencies with the tools to grow and thrive, including AI. He helps WSI franchise owners use AI to create new revenue streams — and he’s thrilled by the possibilities the tech presents for small businesses. 

“I think this is an amazing opportunity for small and medium-sized businesses,” he says. “The nimble companies are the ones that are going to leapfrog on this. You can do more with less.” 

On this episode of Be a Marketer, Robert and host Dave Charest, Director of Small Business Success at Constant Contact, talked about how small businesses and their marketers can get started with AI. 

Meet Today’s Guest: Robert Mitchell of WSI World

☕ What he does: Robert is the Chief AI Officer at WSI World, a digital marketing agency network. After more than 20 years in franchise development, Robert dove into the world of AI. Today, he helps WSI serve as an AI consultancy for its franchise owners — and helps franchise owners become the de facto AI consultants for their clients. 

💡 Key quote: “You’re already seen by your clients as the most knowledgeable on the technical aspects of marketing their business. It’s a very small leap from that to AI… all you need to be is that Sherpa, walking them through the process of implementing it.” 

👋 Where to find him: LinkedIn

👋 Where to find WSI World: Website | LinkedIn | Facebook | YouTube

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What is Be a Marketer with Dave Charest?

As a small business owner, you need to be a lot of things to make your business go—but you don't have to be a marketer alone. Join host Dave Charest, Director of Small Business Success at Constant Contact, and Kelsi Carter, Brand Production Coordinator, as they explore what it really takes to market your business. Even if marketing's not your thing! You'll hear from small business leaders just like you along with industry experts as they share their stories, challenges, and best advice to get real results. This is the Be a Marketer podcast! New episodes every Thursday!