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Host Casey Mabry sits down with Margo Paeltz and Blake Tucker, the leadership team behind LiveAg's purebred division. With a combined 20+ years of auction broadcasting experience, Margo and Blake manage a team of 10+ reps who broadcast purebred cattle sales and production sales across the country.
Discover how their team helps seedstock producers and breeders reach new bull buyers through the LiveAg online bidding platform—especially crucial for remote ranching operations looking to expand their market reach. Margo and Blake share insights from the Montana Angus Tour, discuss how technology has transformed the purebred cattle auction industry, and explain why streaming your cattle sale could be the key to connecting with more buyers nationwide.
Whether you're a seedstock operator considering your first livestreamed sale, or simply curious about the people behind the auction technology, this conversation offers practical knowledge and a behind-the-scenes look at modern cattle auction broadcasting. Learn how online bidding platforms are changing the way ranchers sell bulls and registered cattle in today's market.
Contact the LiveAg Purebred team about streaming your auction by calling 817-533-6699 or emailing purebred@live-ag.com
Contact the LiveAg Purebred team about streaming your auction by calling 817-533-6699 or emailing purebred@live-ag.com
Have questions for next time? Submit yours here: https://heyor.ca/sq3C0d
Ready to market your cattle? Sell on the LiveAg Cattle Xchange or consign to an upcoming video auction. Contact your local rep at www.live-ag.com to get started.
Need equipment? Buy and sell on the LiveAg Equipment Xchange: www.live-ag.com/equipment
Worthington Angus Fall Sale - November 1st at Noon. Register to bid remotely: https://bit.ly/4nMMiiD
Manage your risk. Blue Reef Agri-Marketing offers strategic livestock marketing solutions: https://bluereef.ag/
Interested in advertising on We Live It? Contact Katy Holdener at katy@live-ag.com
Creators and Guests
Host
Ty deCordova
Ty DeCordova is a seasoned professional with more than 25 years of experience in cattle marketing. He spent 20 years at Superior Livestock Auction, including his final years managing the Country Page as well as the block during video auctions. This allowed Ty to develop a deep understanding of the cattle industry's operations and build relationships with cattle buyers on a national level. Ty now oversees all operational aspects of the business, ensuring efficiency and excellence across all areas. Ty comes from a family with a long-standing history in the cattle industry. Growing up in Groesbeck, Texas, he and his brother started their own cattle business during their teenage years, purchasing and selling loads of steers. By the age of 17, Ty was actively involved in buying cattle at sale barns for his father, gaining hands-on experience. This early exposure to the sale-barn environment shaped his lifelong passion and expertise in cattle marketing. Ty continues to run cattle today and is committed to serving the agriculture industry.
Guest
Casey Mabry
Casey comes to Blue Reef following over a decade-long career with Cargill. Casey’s career in the industry started as a cattle buyer in Western Nebraska and Wyoming for six years. Casey then moved to Wichita, KS where he worked in boxed beef pricing with a focus on understanding out front prices and position optimization. Casey then took to cattle procurement as a Strategic Supply Manager where he focused on cattle formula and grid marketing arrangements working with Cargill’s largest suppliers. Casey’s experience in cash and value based marketing of cattle can be a valuable asset to your operation. He has a Bachelor’s Degree from Texas Tech University where he served on the Meats Judging team, and a Masters from Tarleton State University where he coached the Meats Judging team. Casey resides in Brock, TX with his wife Deidrea and daughters Reyse, Avery, and Brooklyn.
Producer
Katy Holdener
Katy Holdener's journey in agricultural communications began on her family's row crop farm in California's Central Valley, where she developed a deep appreciation for the industry. After earning a degree in Agricultural Communications and Economics from Oklahoma State University, Katy has been fortunate to work with respected organizations such as the American Hereford Association, American Angus Association, Superior Livestock Auction and BioZyme, Inc. These experiences have provided her with valuable insights into seedstock and commercial livestock marketing. Katy strives to create effective marketing strategies that support the company and its consignors.
What is We Live It | LiveAg's Livestock Marketing Podcast?
Welcome to the "We Live It" ranch and livestock marketing podcast, where cattle market intelligence meets ranch-ready wisdom. Join hosts Ty deCordova with LiveAg and Casey Mabry with Blue Reef Agri-marketing as they bring you straight-talk market analysis, proven strategies, and insights from industry leaders who understand ranching isn't just a business - it's a way of life.
From livestock market trends to cattle management practices, each episode delivers actionable knowledge to help take your ranching operation to the next level. Whether you're in the saddle or in the truck, tune in for conversations that matter to modern cattlemen. Because we don't just talk about the cattle business...we live it.
When when Internet bidding first came out in the cattle sector, a lot of the people that were professionals in the industry looked at, you're just given an excuse for somebody to stay home. I want them on the seats. People give more if they're here. And to an extent, maybe that's true. But at the same time, with as busy as people have gotten, as complex as everybody's schedules are, giving somebody the opportunity to buy that maybe they wouldn't have bought at all is huge.
Speaker 1:And as the next generation moves in, as people become more familiar with technology, that marketing and that that push with the technology has become more and more valuable. And I don't think the Internet is ever gonna take the place of people coming to sales. There's there's a large minority people. They wanna come to the sale anyway. But if they can't for maybe they get the kids got a ball game or, you know, they're feeding cows.
Speaker 1:It's the February in North Dakota, and there's a blizzard. It provides that level of service to help them long term stay a customer with an operation.
Speaker 2:They're one pay day a year. Yes. Like you are there and this is they've they're already planning their next auction by the time you get to their first their production sale. I've been doing sales for seventeen years. I'm a little beside myself with just the experience that our current team has.
Speaker 2:We have new new people that are coming in that are excited and ready to go. And we have experienced people that have been here. And and they're at Live Ag because they they wanted to give their customers something more.
Speaker 3:That's a head on. We live it. The live ag podcast. Quality cattle deserve premium prices. Consign to a live ag video auction and capitalize on today's strong market demand.
Speaker 3:Our upcoming options are on your screen and available online at live-ag.com. Contact your local rep to get started. Now here are your hosts, Ty De Cordova and Casey Mabry.
Speaker 4:Welcome back to the We Live It podcast here. Man, we're joined today with Blake and Margo from the Purebred team at Live Ag, and pretty excited to sit down and talk to you guys. You guys have been extremely busy, and I've not necessarily been to any of these sales in person, but I've been watching them online and and definitely on on the different platforms you guys are out there. Why don't you guys talk to me real quick about what's been going on? Like I said, y'all have been extremely busy in watching these sales.
Speaker 4:I bet it's been crazy.
Speaker 1:Yeah. You know, I mean, been really fortunate. We got fired up just over a year ago. Knocked it out. You know, started off with express, then had a lot of lot of customers, fall in behind them, you know, and, trusted us right from the beginning and had a really strong spring, going into 2025 and, turned out really well.
Speaker 1:As we got started this fall, we've had some pretty awesome events, with, like, the Churchill Hereford dispersal. That was an event for the record So I don't know if the Hereford breed had ever seen anything like that. So it was really we were very fortunate to get to be a part of it. And just rolling into the bull sales here in the Southern part of The United States here early in the fall, we've got some we've we've got some great, operations coming on board with us later in the fall, but have had some notable events so far. Buffalo Creek sale on Saturday.
Speaker 1:We're fortunate enough to sell 60% online. They were extremely pumped up. Had a great day at Dudley's, I heard. I wasn't there. Barbara and and Bob Neighbors were there doing a great job.
Speaker 1:They had the best sale they'd ever had. Then we rolled into Express, just there on Monday. They had a tremendous bull sale, so it's been it's been great. Very fortunate.
Speaker 4:No. I've seen some of those, and it's been nuts. I mean, like that Churchill deal you talked about. I mean, that's that's just wild to see the how much how much support there was behind that program. And then, you know so 60% on that Buffalo Creek Red Angus, what's normal?
Speaker 4:What do you see online?
Speaker 1:You know, it varies. Mean, you you can you can see, you know, little to no action at some events because maybe they're they've got a huge crowd. Their buyer base is right there in person. And then you're you'll see events that are like that where, you know, Clint Witherspoon that that runs that deal, he's been very progressive in buying genetics, from very front end programs across the country, and people recognize that. So he has a a very nationwide buyer base, that came in, and that's where that's where we were we were lucky enough to pick up.
Speaker 1:And and they use went through our platform with live ag, and and it really helped him to have a tremendous day, you know, there at the auction.
Speaker 4:Yeah. Couldn't imagine how much exposure it it brings, like, more exposure than normal, especially if you're kinda in a remote area, whereas most of these ranches are probably gonna be in a pretty decent or pretty remote area to where it's hard to get into there. But as you start to kinda get some national exposure in that way, Margo, what have you been up to?
Speaker 2:Hanging out with Blake in Montana. That was an experience.
Speaker 1:Yeah. We went on that Montana Angus tour. It was it was a blast. So it was something her and I had never got to do. So it was really exciting to go up there and network with people, see a lot of different operations.
Speaker 1:A lot of it was amazing. You you know, we were all basically within 200 miles of Butte, Montana, and the different types of cattle, the different kind of cattle, the different types of operations. It was, really, really interesting to me to get to see, you know, everybody's got a different idea of what they think works for them or what does work for them. And it was pretty cool to see a
Speaker 4:lot typical to find a cattlemen that's pretty opinionated and proud of what
Speaker 1:they do. You know? Yeah.
Speaker 2:I thoroughly thoroughly enjoyed the Montana Angus. I've never been on an Angus tour. That was my first experience. They had six buses of people. I didn't get a partake on that fun, but I was impressed with the fact how much work it takes to clean up your farm, to host 600 people for a matter of an hour or maybe a lunch or
Speaker 4:So many different spots was there?
Speaker 2:I think we ended up going to
Speaker 1:We had to go to 12? No. We went to seven the second day. So it would I bet we were close to sixteen, eighteen stops Oh, wow. When it was all said and done.
Speaker 2:It was so cool.
Speaker 4:So they would tell me about this deal because I didn't even know anything about it. So
Speaker 1:Yeah. So, I mean, it's the Montana Angus tours, it's a really historic tour. They've been doing it for something like thirty five, forty years, and, it it moves around Montana every year. And, they they, in in different regions, they they decide they're gonna highlight a lot of the breeders in that area. So everybody stays in a central spot, and most everybody jumps on buses every morning.
Speaker 1:And you go tooling through the countryside, stop in, spend half hour, forty five minutes at one spot, stop in another spot, you know, eat lunch, look at their cattle. At every place, you know, they've got a little deal set up to tell you about their operation. They've got a little display of a sampling of their herd, And it it's a really cool way to highlight a program, you know, and to highlight things without without maybe in a little more of a personal way. It's a great way for people to network, to meet each other. That's impressive.
Speaker 2:There were people there that were on, like, anniversary trips or, like, there were couple I was floored.
Speaker 4:Well, if you're an enthusiast in this business, I mean, that there's I'm telling you, you're y'all are doing it for work, I know you love it that way. But there's a lot of people that this is their pleasure and their and their hobby and their enthusiasts, and they wanna see them, you know? And so the cool thing is is they do it with their as a family. And and those are family operations that you're traveling around and us that work in the industry, man, those people that are bringing their wives along and their kids along, it's cool because we gotta continue to
Speaker 1:do this.
Speaker 2:They from I think they had seven or eight different countries.
Speaker 1:Yeah. Seven or eight different countries were there.
Speaker 2:The cool part is every time I stop talking to them, I'm like, what state are you from? I assumed when we first got there, like, it was Montana. Like, no. Every state.
Speaker 1:It was There was something like and I I'm sure I'm missing this by a little bit. Something like 40 states were represented somewhere in that realm. Oh, wow. So they they really cool contingency. A lot of people really enthused about Angus cattle.
Speaker 1:We we had a great time.
Speaker 4:Yeah. That's good. And it's probably a good place for you guys to network and and and kinda spread the word on that. So as far as the the sales that you guys have, I mean, like, let's just level it up real quick. You guys started this deal out, you know, in a in a very short period of time and then got to really get a whole bunch of sales and selling them and selling them high and selling them good, getting a lot of exposure out there.
Speaker 4:Let's talk about that for a minute. I mean, Margot, what do you think is kinda attributed some of the the the success you guys have had?
Speaker 2:It's our team at the end of the day. It's the people that you're here with. It's people that you trust to be at your sale. We are so lucky to have new and old members. I say old members, but people who are experienced.
Speaker 2:I've been doing sales for seventeen years. I'm a little beside myself with just the experience that our current team has. We have new people that are coming in that are excited and ready to go. And we have experienced people that have been here and they're at Live Ag because they wanted to give their customers something more and we can do that.
Speaker 4:Yeah. Blake, you talked a little bit earlier about tech and, you know, some of the things that you guys have. I mean, where how do you feel about what's been going on?
Speaker 1:I mean, you know what? I think and and maybe Margo will correct me, but the way I look at it is there's there's five, six companies that they all broadcast production sales. We didn't reinvent the wheel. But what we are able to do is provide a great level of technology with the best team that you can find in the business, people that are experienced, trained, and able that you trust on that a breeder can trust on sale day. Because at the end of the day, that's their that's their day of the year.
Speaker 1:And so if we know that if we take care of the customer, that that customer takes care of us. As long as we take care of them, we're gonna keep that business. And it's a long term relationship. Because not only are these people our customers, but at least in my case, most of those people are my friends. Yeah.
Speaker 1:You know, those are the people I wanna do business with. I've done business with. And then I built those relationships with. And and Margo's the same way. And we're hoping, you know, long term, that's why we're able to keep those relationships is because of that.
Speaker 4:Yeah. And you're probably bringing on teammates and people on that are kind of, you know, illustrate the same type of a deal. Not just people that can go in there and push buttons and video or, you know, click a click a button or whatever. Actually bring some service, probably bring a buyer with you too.
Speaker 1:Sure try.
Speaker 4:Yep. And try to try to get that whole deal there. So, no, I think it's been great. And like I said, I mean, from the outside looking in, purebroad world's a little bit different than what I necessarily focus on all the time. But I do have clients out there that we that you guys also service that way.
Speaker 4:It's it like I said, I've watched some of those sales, and they've been selling high. So what other things you guys have going on that that you see out there?
Speaker 1:You know, we're we're in the middle we're starting October. You know, one of the busiest months, on the purebred side in the fall. So Margo and I are running pretty hard right now. You know, I've been on the road real hard, not only seeing people, but, you know, talking to people, new business, and, networking and stuff as well as other sales. And as we move through October and November, we've got some big events on the calendar, that that will go well that, people that could recognize some name brands.
Speaker 1:And then, you know, obviously, we're starting we're selling for the spring and, you know, building those relationships and talking to those people, to to work on the best marketing plan for them, you know, going forward in the spring because it's not one size fits all. You know, everybody gets a marketing package. Everybody needs something, but everybody maybe has a different goal and has a different thing. And so we're able because of our team and and what is offered through live ag, we're able to build a marketing package to fit. It's not just online bidding.
Speaker 1:It's not just somebody showing up with TVs on sale day. It's a, you know, full circle marketing.
Speaker 3:Profit focused genetics backed by generations of discipline. That's Worthington, Angus, and Daveville, Missouri. Their seventh annual fall sale is Saturday, November 1 at noon at the farm, featuring cattle that consistently earn premiums. Can't be there. No problem.
Speaker 3:Register to bid remotely with live ag. Just scan the QR code or hit the link below. Request a catalog at worthingtonangus.com. Worthington Angus, where discipline meets proven genetics.
Speaker 4:Yeah. Let's touch on that for a second. So let's say, I mean, it's not, like I said, it's not my world. So it's just really for me to understand it. Maybe some of these viewers to kinda get it to.
Speaker 4:Let's say I've never done a video sale before and I sell purebred bulls, and I've had my sale in whatever, Central Wyoming for the last thirty years. I call you guys up. What do I expect?
Speaker 1:You know, the big thing, like, when somebody calls me and I talk to them for the first time is I I like to learn what they've been doing, how they've been doing things, and and what has worked for them. You know, you don't wanna go into somebody's operation the first time they're using live ag and totally reinvent the whole wheel. But we're able to go in there. We'll be able to provide a service for the online bidding. If, you know, maybe they wanna have a video sale.
Speaker 1:Well, great. We can help them with the TV. We can help them with, playing the videos for them. You know, if they need know, I live in the middle of nowhere. That's fine.
Speaker 1:I'll bring a Starlink. You know, we can come up with those things that help to help them better where they're at without maybe having to totally change everything.
Speaker 4:Yeah. So how complex is that? Let's say, I don't know anything about it. I can barely run a phone. But my son said that, hey, you need to bring this out there because, you know, they saw bulls bringing more money somewhere else.
Speaker 4:And they're selling everything in person. And they are in the middle of Central Wyoming, and they wanna get 60% of their sales online because they saw somebody bringing more money. How complex is it?
Speaker 1:For them as the breeder, it's not that complex. You know, that's what they rely on us for. And if they provide us the information that they're using to build their catalog, if they're already videoing their cattle, most everybody in the business does, we use the we use that information, and we build an online catalog. We build a video page for them that caters to their cattle, and then we use that as a marketing outlet to help promote their sale.
Speaker 2:And everything we do for them is customizable. So, like, whatever is important to them, whatever EPDs are important to them, whatever is directly important to them, we can highlight that for them.
Speaker 1:You know, like Central Wyoming, for example, you're using that location. PAP is gonna be a huge thing. Right? So, like, I've got a I've got a great customer, one of my longest customers, a guy named Jim Jensen at Lucky Seven Angus. His his operation is based on feed efficiency and PAP.
Speaker 1:That's what sells those bulls, and that's what keeps customers coming back. So for like, if you look back at his video page, on every single bull, there was a video, and then there was also a guarantee. Every single bull was guaranteed with a PAP score and guaranteed feed efficient that helps relay that message over and over and over to his buyers that says, hey. That this is what these bulls do, and this is what you know, highlighting that piece of his program, which to him is very important.
Speaker 4:Yeah. And that goes back to what you're talking about, making sure that you customize it for everybody because it doesn't necessarily matter matter in Central Florida as it does in Wyoming, you know, for that specific trait. But so like you guys, want to ask both of you the same question. Like, I guess for first part of it, what do you see the future like as you move forward? And then of that, like, what do you think the most important thing is that you need to move that move it forward?
Speaker 1:You know, I and and I think
Speaker 4:I'm stumping you with that question.
Speaker 1:I think I think people when when Internet bidding first came out in the cattle sector and I I wasn't around for that, but I've seen it in the horse sector. A lot of the people that were professionals in the industry looked at, you're just given an excuse for somebody to stay home. I want them on the seats. People give more if they're here. And to an extent, maybe that's true.
Speaker 1:But at the same time, with as busy as people have gotten, as complex as everybody's schedules are, giving somebody the opportunity to buy that maybe they wouldn't have bought at all is huge. And as the next generation moves in, as people become more familiar with technology, that marketing and that that push with the technology has become more and more valuable. And I don't think the Internet is ever gonna take the place of people coming to sales. There's there's a large minority of people. They wanna come to the sale anyway.
Speaker 1:But if they can't for maybe they get the kids got a ball game or, you know, they're feeding cows. It's the February in North Dakota, and there's a blizzard. It provides that level of service to help them long term stay a customer with an operation. And so to answer your question, I don't know. I don't think it's ever gonna replace it.
Speaker 1:But I over my short career in the business, seeing how people seeing the Internet has become more and more valuable at more and more sales, I think the the value of a strong team and a strong platform with a strong network behind it has become more and more valuable.
Speaker 4:No. And I think to your point, I mean, this is like, as we all get busier with different things, whether it's family or whatever, I mean, that time away from home is extremely valuable. So I could see the, I'd say the old school mentality of saying, I want them all in there and I want them crammed in this little small ring and create all this hype. I'll tell you, when he bid on it, it's still the same way online. Right?
Speaker 4:Because you still get the the the auctioneering and different things like that.
Speaker 2:You still get the heartbeat.
Speaker 4:Yeah. Especially when you're spending too much. Right? Or when you're buying the one you wanna buy. Just have to be sure.
Speaker 4:I don't care if you're buying show pigs or black Angus cattle or Herefords or
Speaker 2:Right.
Speaker 4:Probably some Barrett Jackson auction vehicle or something like that. It's all pretty exciting. Margo, what do you what's your answer to those questions?
Speaker 2:I'd say my that's probably my favorite part about live ag at the end of the day. We're not just going to continue to produce the same thing over and over again. We're going to never reinvent the wheel. We're not going to do that. But we're not we're going to change with the times also.
Speaker 2:Like we're not going to be stuck in our ways. We're not going to stay and say, well, this is how it's been for the last ten years or this is how it's been. Like, I think it's a big reason. It's a huge reason why I came to Liebag. But it's a big thing.
Speaker 2:We're not gonna sit still. And I think that's important. But
Speaker 4:Yeah. I mean, the good thing is is you guys, you really can kinda just move forward and keep pushing and be a trendsetter, if you will, you know, to to keep
Speaker 2:And to stay on top of it. Yeah. Absolutely.
Speaker 1:You know, I I just wanna I would really like to highlight, you know, and I think Margo's the same way. We just the team that we've been able to put together. There's a tremendous group of people that not only do we have, individuals that have been in the business for a long time that are very respected, we've also got a group of young people with some drive that are coming on board and really wanna do this, from all over the country, that not only is that gonna allow our network to become bigger, but it's also gonna keep our team fresh. You know? We all know that as people become not necessarily older, but more miles, more experience in a business, maybe they become complacent.
Speaker 1:I'm guilty of it. And having some fresh eyes, some fresh people on the team to say, hey. What about this? How have you ever thought about doing it this way? Man, that's huge to me, to talk you know, there's a young man in Colorado, Cooper Carlson, and he's he's calling people, and he's trying hard.
Speaker 1:And, you know, talk to him on the phone, and he's excited. And he he he really wants to do it. And it kinda puts a little fire in my belly too, I I really like that.
Speaker 4:Yeah. It's funny to think through that because I'm not even really I I think back to where I was, you know, fifteen years ago and then, like, where I'm at now and, like, where you're pushing and trying to do things. And then the the good I've been able to been fortunate enough to be able to hire a couple people that are younger in our group, Justin. And we just hired Jaylee Ivy on our team, and she's, like, right out of school. And man, I thought I was techie, like when I was their age, and now I've become this old guy that can barely use my computer or something.
Speaker 4:And it's having those people around that kind of keep it fresh and keep it moving and keep pushing the business forward, you know, whether you're doing what you guys are doing or doing what I do, but.
Speaker 2:I think it's important to get them young because they this is terrible. They don't know any better. So they're gonna go out and work and they're gonna work hard and they don't know. They're just gonna keep Like, I got brought in right out of college and I don't know what a weekend life's like. Like, I go to auctions.
Speaker 2:I don't know that there's other things to do on weekends. Like, it's not my livelihood that's not so I auctions are number one. And I think if you get them young, they don't know what goes on on the weekend.
Speaker 4:Oh, yeah. Smell like me. I Tana, I talk about this all the time with, like,
Speaker 2:her people vacation? Like, I go to cow sales.
Speaker 4:Yeah. Like, our kids show stock shows. Right? I mean, it's almost like we've convinced them that the work that you're doing there is fun. Right?
Speaker 4:Right. So they're learning a lesson. They're doing things. And yeah. And then those are the kids that we wanna bring on board
Speaker 2:Yeah.
Speaker 4:To do this because they do I mean, work is pleasure to them, and it's it's it's insane. But it's it's no. It's it's it's awesome to see you guys do that and continue to grow within and bring in some young people because it's definitely
Speaker 2:Deep breathing and sleeping it.
Speaker 4:Yeah. And, I mean, they're it's ever evolving. You know, we you know, we we had Richard Stover on there, and he talked about the first video auction. And it talked about a 25 pound camera with a coax cable
Speaker 2:Yeah.
Speaker 4:Walking around on there. And and and now where most of your videos are probably done with an iPhone because that's the most Great
Speaker 2:news. I know what a coax cable is.
Speaker 1:I'm young enough I never had to have one of those.
Speaker 4:Oh, well, I was I was talking to my kids about VHS tapes, and that's just crazy when
Speaker 2:you think about that.
Speaker 4:Or something assembles like a DVD or something like that. You know, they don't necessarily
Speaker 1:I never even thought about that. Yeah. There's a generation of people that don't know what DVD or
Speaker 4:a I thought was My parents were talking about eight tracks or whatever.
Speaker 2:Do you know what that is?
Speaker 1:Yeah. Yeah. Oh, could good. I have a Blockbuster card, you know, and you you have to rewind your tapes or you get charged that extra, you know, 30¢ or whatever it was. That
Speaker 2:Traveling with Blake, I learned a lot that maybe there is a generational age gap that I missed.
Speaker 4:Well, the the funny thing about Blockbuster is I I was telling my kids this the other day. I'm like, we drove by a building in Weatherford that used to be the Blockbuster, it's now a workout place. I'm And like, you know what used to be there? And they're like, because I always point at buildings that used to be something else. Mhmm.
Speaker 4:And I'm like, Blockbuster. And I was like, do you know what that is? And and Reese was like No. No. And Avery is like, that's where y'all used to go rent movies.
Speaker 4:Right? And I'm like, yeah. On, a Friday, the movies would come out. We'd go in there and we'd rent movies.
Speaker 2:And you had get in there before everybody else did.
Speaker 4:Unless you didn't go return dinner. Movies on time last time, and you couldn't afford to go pay your late fees.
Speaker 1:Yeah. Yep.
Speaker 4:So then you had to go get your buddy's card or something like that and sneak them out.
Speaker 2:But Mhmm.
Speaker 4:Yeah. It's the the world's evolved, and it's it's evolved from lots of different aspects. You guys, from a marketing standpoint, continue to evolve and continue to add value and bring exposure and different things to different people's operations. But like I said, you guys have done a phenomenal job. I imagine y'all are getting run over with phone calls, and people want you to come do their sales and kinda set up things.
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Speaker 4:So if you guys have anything out there from a from a, like, a need, just reach out reach out to Blake or Margo for sure because you'll get professionalism and and definitely a lot of industry know how and then having the fresh face of the newer people that can kinda get out there and do that. So you guys have anything else you wanna talk about?
Speaker 1:I I don't necessarily. I just very thankful for where we're at and what we've been able to do, and and I couldn't do it without Margo. So I just really appreciate the opportunity that we've been given to do this.
Speaker 4:She keeps you on your toes all the time because you guys definitely have different personality types for sure.
Speaker 1:What? No.
Speaker 4:No period of time, like, Blake's all rigid and ready to go and take care of everything and buttoned up, and Margo's pretty relaxed. Right?
Speaker 2:Yeah. I am a duck. I would I am I am a really I'm very calm on the surface.
Speaker 1:Paddling like heck underneath.
Speaker 2:I do paddle underneath water, and nobody will ever know that there's a
Speaker 4:crisis Just keep like keep it all bottled up. Yeah. Don't let that out.
Speaker 2:But Blake has a little bit of nerves. Yeah. So
Speaker 4:He wants it to go perfect, man. You can look at him until.
Speaker 2:All all reps are different. Like, I will be honest. All reps are different in my when we hire new reps, I literally look. I'm like, if you feel like you're gonna get sick and vomit before a sale, it's normal.
Speaker 4:Yeah.
Speaker 2:Maybe go away in a couple years. Might not. I don't know.
Speaker 1:It's never gone away for me. Like
Speaker 4:can yeah. I I can imagine. I mean, but, man, you're excited about it. You wanna make sure it goes well, and you don't wanna let people down.
Speaker 1:And you care.
Speaker 4:Yeah.
Speaker 1:I mean, like like we said earlier, I mean, the the our customers, you know, they're our friends too. We wanna see them have a good day. You know? And and it doesn't matter if, you know, it's it's nine hours overnight from Nebraska to North Dakota, and you get in there at 3AM in the middle of a snowstorm. You know, that next morning, you need to be on your you need to be on your game.
Speaker 2:You are the insurance policy when there's a blizzard or so you don't have a choice. Like, you you get there. Oh, yeah. I've driven in some really fun conditions or missed a layover or yeah. I have gotten in a car with four strangers from Oklahoma City and we drove to Fort Worth.
Speaker 2:I'm like actually vice versa. But we drove from Fort Worth to Oklahoma City. I didn't know them. One was pharmaceutical sales. One was a teacher that flew home from China.
Speaker 2:One I mean, it was four of the very diverse people that I got into a car with strangers. And I'm not get them to to,
Speaker 1:like, buy cattle?
Speaker 4:Did you get all the
Speaker 2:I didn't get no. But I I'm Facebook friends with them all.
Speaker 4:There you go. See?
Speaker 2:That shows my age. I'm Facebook friends
Speaker 4:with them all. A network.
Speaker 2:It was. And I still follow them, and I giggle every time, like, I see something. I'm like, oh my god. That was an experience. Like, that was just a I mean, yeah.
Speaker 2:It's I've done it. I've done it more than once, but that was my that was my favorite one. But the things you do that you just I literally don't tell my parents. I'm like, it's probably better off they didn't know when it happened.
Speaker 4:Was it an Uber or did somebody rent a car
Speaker 2:and y'all drove? No. Somebody rented a car. The pharmaceutical salesperson rented a car because your company paid for it. So we all just jumped in with her.
Speaker 4:Look. And you saved some
Speaker 2:some It was saved money, saved gas, met met new people. What? It was a lot. But it was one of my favorite favorite sale experiences. I mean, I can still talk about I lived.
Speaker 2:I can still talk about it.
Speaker 1:Yeah. I think there's
Speaker 4:some weird situations I've been in my life that we probably won't get on this on this.
Speaker 1:Yeah. I probably don't need to talk about some of those that I've had traveling, trying to get to another one, but, you know, driving through big snowstorms and maybe around road closed signs and, you know, trying to get there.
Speaker 2:I don't break loss. I just needed to make that Allegedly.
Speaker 1:Yeah. I don't
Speaker 2:have to
Speaker 4:get there. Like, you look on the map, and it's like, it's shorter from here to here instead of going all the way around this detour. And then you're like, they have the road on tour. Yeah.
Speaker 2:Funny you should mention it.
Speaker 4:Yeah. And then I'm driving through the creek.
Speaker 1:Well, Duke's hazard made it. Yeah.
Speaker 4:You know? It's crazy. No. I've been through some of those things back and especially when you get in a Central Nebraska and South Dakota and things like that where you're like, that's pretty sketchy.
Speaker 1:But, you know, those people rely on you. Oh, yeah. You know?
Speaker 2:And it's their one payday a year. Yes. Like, you are there, and this is they've they're already planning their next auction by the time you get to their first their production sale. First of all, it takes seven at least seven years to get to your first big production sale. So you get there.
Speaker 2:This is your first big payday. This is what it looks like. And you're literally trusting the person running the internet behind you with a lot. Like there's a lot that falls on your shoulders. So the stomach nauseousness should be there.
Speaker 2:But those customers are, I mean they have a lot of faith in you, but when the sale's over and you take that deep breath when it's over, and they're like, and my favorite ones are the ones that look at you and say, what can I do better next year? And you're like, not gonna lie, I'm seventeen years into this and I'm like, you're asking me? Like, I'm just your internet person. When I stop and think about it, I actually have been on the block way more than I should be. Like, you're doing great or there there are words that I can say or if something went south that I never considered myself somebody that was going to give advice.
Speaker 2:When I started at 22, I just thought I was just sitting there to click bids to I I mean, when I first started, I didn't even like turning in bids.
Speaker 4:Yeah.
Speaker 2:Like, making noise with and people looking at you just mortified me at the age.
Speaker 4:I was wanna like have some creative, like, you know, scream or something?
Speaker 2:No. I'm I'm gonna tell you this, I'm gonna regret that
Speaker 4:this is
Speaker 2:being recorded.
Speaker 4:You gotta bid.
Speaker 2:I literally told my first boss, I'm like, I'm I can't turn in these bids, but I'll just sit next to the auctioneer. Is that okay? And he said, okay, go ahead. So I turned in my bids to the auctioneer and I just hit his leg. The auction block was open underneath, and the ringman started making fun of me.
Speaker 2:They're like, why are you touching his leg? I'm like, I'm turning a bit. I was mortified. So like, it forced me to have to just
Speaker 4:Come up with
Speaker 2:something get into. I was like, oh, man, like, here we go. Like so literally I'm like tapping him on the shoulder and he gets to laughing at me. I'm like, oh, this is bad. Like, this is really bad.
Speaker 2:So I I I have matured a lot. I've grown. I've I can Yeah. Do And I have eye rolls that I shouldn't do. And yeah.
Speaker 2:Mhmm. Just
Speaker 4:Yeah. So like I've been on the buying side of a lot of these auctions and it's interesting to watch the dynamics between the auctioneer and the ring help and all that stuff. And then they've got their own inside jokes. I feel like I'm on the outside all the time, or maybe they're clowning on me because I'm spending too much on whatever I'm buying, you know? But it's, I bet you guys have a great time in doing what you're doing.
Speaker 2:You should keep your distance from the auctioneers. Like, don't go to dinner with them the night before, well, you should. Don't go to dinner with them the night before, because I sat on a block just within the last year, and the auctioneer made fun of what I ate for dinner in front of everyone. And I was like, I ate hot wings. Like Yeah.
Speaker 2:What's wrong with a hot wing? Like yeah. So
Speaker 4:Yeah. And those guys are have pretty great personalities anyway. You know?
Speaker 1:You have to have a great personality, I think, to be in that setting. To be in the public eye like those guys are, I mean, doing what they're doing, you you have to be pretty social and and be able to have fun. And if you're not laughing at yourself, if you're not laughing at all in this business, I don't know what you're doing because it's way too much fun to not.
Speaker 4:I love laughing at Ty. That's one of my favorite things to Same. See, I think most people would do that. But, well, I appreciate you guys getting on here. I think it's been fun for me for sure.
Speaker 4:It's been good to kinda get in here and highlight what you guys do. And again, if you guys have any questions out there for on the purebred side of things, whether you need a sale or have somebody that you have interest in there or on the buying side, definitely reach out to Margo or or Blake for that matter. Again, thanks for joining us on the We Live It podcast. If you need anything from a marketing standpoint, reach out to Katie. I don't know her email, but you can definitely get in there.
Speaker 2:Katie@live-ag.com.
Speaker 4:Katie@live-ag.com.
Speaker 2:K a t y.
Speaker 4:Katie with a y. Like and subscribe this. Forward it on. Like I said, if anybody needs anything at all, holler at us, and we live it.