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The AI Briefing is your 5-minute daily intelligence report on AI in the workplace. Designed for busy corporate leaders, we distill the latest news, emerging agentic tools, and strategic insights into a quick, actionable briefing. No fluff, no jargon overload—just the AI knowledge you need to lead confidently in an automated world.
Hi folks, welcome to today's AI briefing, the podcast where we go through news,
information, ideas, thoughts, opinions, and other bits all related to AI to help cut
through the noise and give our listeners some semblance of what's going on out there in
the AI ecosphere.
Today we're going to talk more about physical AI as opposed to software driven AI.
Obviously from a software driven perspective, you'll think about chat GPT or Claude,
Claude code, that type of stuff.
Today we're going to talk a little bit about a startup where the man himself, Jeff Bezos
is back as co-CEO.
So he's founding a company called Project Prometheus.
sounds super Greek, but the idea behind that, and don't confuse this with Prometheus, the
open source monitoring service, is the idea behind this is to allow for research and
development of AI breakthroughs in the engineering manufacturing type spaces.
physical economy as opposed to the software driven environment.
So he's more interested in how you can leverage AI, AI machinery, AI driven machinery in
an environment that's actually physical as opposed to the software driven world that we
see today.
And that's quite a big step if you think about it.
The fact that most LLMs and the way that we interact with LLMs is typing into a computer
or interacting with it.
inside of a computer.
course, robots and manufacturing machines will still leverage computers, but it's very
much moving physical apparatus, appendages, tooling to do a thing in the physical space as
opposed to purely on a screen.
And that is a step in a different direction that a lot of companies are not taking.
He does, of course, compete with other companies in this space.
He's definitely not the only one.
because you've got the likes of periodic labs.
The difference is, of course, is that Jeff's funding, Jeff's wealth, can certainly play an
awful lot into this and also his ability to generate cash as well.
So they've already got $6.2 billion in funding, which is not a small amount and a lot more
than the other sort of competitors in this space, which of course gives them a head start.
They've already got
100 employees, some of which no doubt have been poached from OpenAI, Meta and other
companies dealing with things in the AI space.
And so this is pretty much it.
It'll be interesting to see how AI and LLMs get leveraged in the physical world as opposed
to just the online software world.
And I know over time, this is definitely going to be a way that obviously the
the LMS will get leveraged.
It won't just be the chat interfaces forever.
There will be much more effective and efficient ways for both us as consumers and for
businesses who want to be able to use and utilize the power of AI, much more efficient
ways for us to be able to do so that's not talking to a computer using our fingers or our
voice.
Over time, they will learn to adapt and deal with things in a much more
uh efficient and effective manner.
And this, I suspect, is the first foray into just that environment.
This has been the AI briefing.
If you have found it interesting or if you have any thoughts, ideas, and opinions, feel
free to leave them in the description below.
If not, I will see you on Monday for the next episode of the AI briefing.
Thanks for tuning in.