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What is hosting and where should I host?
Transcribing your podcast. If you don't write the words nobody will hear your voice.
Let us show you how to use your podcast to be the ultimate lead generation tool in your digital marketing strategy and bring new clients to you.
Colm McMonagle: Hello everyone
and welcome back to the Voxonic
Sonic video Digital Marketing
Podcast. Today we're going to be
talking about choosing your
podcasting host, and why you
definitely should be
transcribing your podcast. When
it comes to getting your podcast
out there for everyone to hear,
you'll need a podcast hosting
account, sometimes called a
media host, media or podcast
hosts are services that store
your audio, and allows your
listeners to listen, download,
and subscribe to your podcast.
One common misconception when
learning how to start a podcast
is that you upload your podcasts
to places like iTunes or
Spotify. When this actually
isn't the case, you need to sign
up with a media hosting service
to host your audio files. And
you can either have a website
set up on their site to deliver
them, or place them on your own
existing website. For example,
three of the best hosting sites
out there are Buzzsprout,
transistor, and Libsyn. Once
you've created your show inside
your media host of choice, you
can then submit it to various
directories. These are the
places where listeners can
discover, subscribe to and
download your show. All three
media hosts that are previously
mentioned, have a decent setup
of art or submit or guided
submission tools, so they make
it easy to get your show on to
Apple podcast, Spotify, Google
podcasts and other popular
spots. When you sign up for
media hosting, you often get a
free website with a two
Buzzsprout and transistor all
give you a simple but decent
looking site for your podcast.
If you're running a hobby show,
this is a good option to keep
things nice and simple. You
might also fancy taking a look
at pod page, which can build a
great looking podcast website
for you in minutes. But if you
want more control, more tools,
your own branding, and to own
the space where your podcast
lives, then you'll want to
create your own website for it.
If you've already got a website
for your business or your brand,
then you don't need extra web
hosting, you can just set up
your podcast on your main
website. Alternatively, you can
set up a brand new WordPress
website as a home for your
podcast. And that's surprisingly
easy to do. So next I'd like to
talk about transcription. So
have you ever tried to search
for a podcast based on a quote
from an episode you listen to?
You type in the phrase exactly
how you heard it, but you can't
find the episode. It's
frustrating that a searchable
podcast doesn't exist. And after
a few more attempts, you give up
a new move on to something else.
Now with the podcast had been
transcribed, this wouldn't be a
problem. You could easily find
the exact episode and even what
happens before or after the
party remembered. It's just one
of the benefits of making a
podcast searchable via
transcription and episode
highlights. When podcast
accessibility is enhanced. Since
Google bots cannot yet crawl
audio. It's up to the producer
of a podcast to take the time to
have a transcription of each
episode created. transcriptions
are a minor piece of the podcast
production, but the benefits are
plentiful. So I'm going to give
you a couple of reasons for why
you should transcribe your
podcast. So chances are your
podcast is hosted on a website
and features your name or that'd
be your business. Your audience
can spread in a number of ways
like word of mouth or through
iTunes reviews, but part of your
listenership will come from
people searching for keywords or
phrases that relate to your
podcast. If your podcast is
transcribed and searchable, it's
that much easier to gain those
listeners. Another reason for
transcribing your podcast is 20%
of the population that listens
to a podcast have some form of
hearing loss. Your podcasts may
have fantastic sound quality.
But if you're not offering
transcription services, you're
missing out on a significant
portion of people that might
enjoy your content. Don't limit
your potential audience by not
considering the various ways
people might want to consume
your podcast. Even if your
audience isn't hard of hearing.
They may be consuming an episode
in any number of ways. A
listener could be trying to tune
in on a noisy train while
listening for their flight to
board or at a sporting event
during a break in the action.
Having the option to read the
episode dialogue and take key
takeaways in addition to hearing
the audio gives your podcast an
advantage over other podcasts
that haven't been considered
making their episodes searchable
in today's podcasting landscape,
audience made details like
transcription could be what sets
you apart from your competition.
Transcribing your podcast is
another way you can make your
listeners lives easier.
So you have an episode that your
audience wants to share with
their network to show that they
listen to your podcast. The only
problem is that your monologue
runs for five minutes, it's
highly unlikely anyone will take
the time to transcribe word for
word what you've said. If you
remove that step for your
listeners, and include a
transcription, it's much simpler
to copy and paste to court while
sharing the episode. By making
it easier on your audience.
You're increasing the odds,
they'll promote your podcast.
You're also arming your audience
with lots of interesting tidbits
to share beyond just a link to
the audio file. If someone wants
to reference what you've said,
each episode has a corresponding
transcription that people can
search for. other thought
leaders can quickly grab that
content and disperse it to their
network. Our recommendation is a
lot more impactful with a direct
quote to back it up. When
someone links to your podcast,
they can share an example of the
content listeners should expect,
your new potential audience
doesn't have to go skipping
through an episode to find just
the right insights. They're laid
out in the open thanks to the
fact that you've taken the time
to make your podcast searchable,
accessible, and easy to share.
Using your blog and podcast in
tandem can help you level up
your SEO game to how by creating
content focused around keywords,
whether it's content for your
podcast, or blog post. As I've
said before, Google can't listen
to podcasts. So growing your
podcast will become easier when
combined with a blog or show
notes. Post transcripts with
timestamps of your episode on
your blog. Also, your
conversations are very likely to
contain a natural level of
keywords around the topics
discussed. These will be indexed
by Google, and included in the
results. people searching for
the topic will land on your
episode pages for the
transcripts, but are also much
more likely to listen to
episodes as well. Another
benefit comes from the guests
names you are using in the
transcripts, you are very likely
to introduce your guests as part
of your normal conversation with
these the end up in the
transcripts and are picked up by
Google Similarly, other
potential guests in the niche
will likely subscribe to Google
Alerts on their competitors and
see your episodes. This could
lead to new guests coming on the
podcast automatically. Another
tip to boost your SEO by using
podcasts with blogs, you should
structure your podcast format
around a blog post structure.
For example, three questions
that become headlines. To take
this further. You should go into
the podcasts with a keyword in
mind for your blog. What
questions need to be answered to
hit the SEO with that keyword in
mind? So for example, you could
ask your guest, can you define
that term for me? This will help
turn your transcript into
something discoverable. Okay,
we're gonna wrap it up there for
this episode. So I told you
before I like to keep them short
and sweet. In the next episode,
we're going to talk about
repurposing your podcast audio
for blogs, and more. Why double
or treble up your work when you
can make your podcast audio work
for you. Once again, thank you
so much for listening, and I'll
see you next time.