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Own Your Impact equips experts and leaders to transform their expertise into meaningful influence. Host Macy Robison reveals how successful thought leaders use deliberate systems—not luck or volume—to amplify their authentic voice and create lasting impact. Through practical frameworks and strategic guidance, you'll discover how to build a self-reinforcing ecosystem of Core Resonance, structured Content, a Central Platform, strategic Connections, and intentional Commercialization. Whether you're just starting to share your expertise or scaling an existing platform, this podcast delivers the roadmap to turn your ideas into purpose-driven influence that resonates far beyond what you might imagine possible.
Macy Robison 0:00
Macy, welcome to own your impact. The podcast designed to help you transform your expertise into a platform of purpose and influence. I'm your host, Macy Robison, and I'm here to help you uncover your authentic voice, create actionable frameworks and build a scalable platform that turns your ideas into meaningful impact. What if the breakthrough isn't in creating something new, but in mining for the gold, in what you're already saying, you are already sharing brilliant insights, you just need a better container to hold them. Now, last week, we talked about finding the questions that won't let you go those authentic motivations that genuinely drive you. But here's what often happens next. Once you identify what you can't stop thinking about. You need to figure out how to containerize your content in ways that help people actually implement the insights that you share. So today, we're exploring why so many thought leaders get stuck sharing information when what their audience really needs is transformation, we're going to talk about the difference between inspiring people and actually helping them change, the four essential components of transformational IP that create lasting change and a simple process for starting to mind the goal that's already in your existing work. If you've ever felt like people love what you share but struggle to implement it. This episode will change how you think about organizing your expertise. I was on a call recently with a client. We're going to call her Sandra, and she said something that stopped me in my tracks. Said, Macy, I feel like I have so much to share, but when I try to organize it, it's just this overwhelming mess. I can't remove the fluff and get straight to the good stuff, because I can't figure out what the good stuff actually is. Have you ever felt this way, like you're sitting on a gold mine of wisdom, but you can't extract the parts that are valuable so you can re share them again and again. Here's what I told Sandra, and what I want you to understand. The problem isn't that you don't have valuable insights. You do. The problem is that you're sharing them like raw ore instead of refined gold. Think about actual gold mining for a second. Miners don't just hand people chunks of dirt and rock and say there's gold in there somewhere. Figure it out. They extract the gold. Gold is valuable when it's extracted, when it's refined and when it's presented in a form that people can actually use, and that's what we need to do with our expertise. We need to stop sharing information and spreading it all over the place, and instead, think about how that information creates transformation. Transformation requires containers, and I think containers matter more than content. Here's what I mean. I love this quote from Rory Vaden. It perfectly captures what I see happening. Rory always says, people don't pay for information, they pay for organization, they pay for execution. They pay for accountability. But that first part is the thing to remember, people don't pay for information, they pay for organization. We live in an age of information overload, so your audience doesn't need more facts or tips or strategies, they need those things organized so that they can actually implement that's where containers come in. These containers aren't frameworks, but frameworks can be containers. A container is any structured, repeatable system that allow your ideas to live outside of your head and in someone else's life, in the resonant thought leadership system, this is what I call your transformational IP, your intellectual property that facilitates actual change, not just awareness. It's the foundation of your content. So you could have a signature principle that guides decision making. You could have a practice that becomes part of someone's daily routine. You could create a process that someone on a team uses to solve a huge problem, or you could have a proprietary framework that helps people organize and understand complex concepts. The key is that these things are portable, repeatable and powerful enough to create change even when you're not there to guide the implementation. So these are the containers I use with clients to organize their expertise toward transformation. There are four essential components of content, or transformational IP, and we've talked about this in earlier episodes, but I want to revisit them around this extracting the gold idea. So principles, these are the foundational truths that answer Why think of these as fundamental beliefs that guide thinking, guide action. They're often universally applicable across different contexts. They provide the philosophical foundation for everything else that you teach. These are the things you say again and again and again to every client, to every person you talk to and work with practices. Practices are a little bit different. These are repeatable actions that address what you should do. They're specific methods specific process. They're specific methods that put your principles into action. Mm. Taking an idea and putting it into action in your life. They're flexible enough to adapt across different situations, but they're consistent enough to create reliable results, and they often emerge from those foundational principles. Processes, these are sequential steps that explain how to do it. Processes are step by step, procedures that ensure consistent implementation. They often take your practices and organize them into repeatable sequences that create predictable outcomes. And then finally, proprietary frameworks. These are visual models that teach how to think. Frameworks organize complex concepts into manageable, memorable structures that help people understand relationships between ideas and how to apply them strategically. So here's how this works in action. I had a client who kept saying in their their sessions with me, stop managing your time and start managing your energy, just to throw away comments she made when she saw clients start to burn out, but her clients started writing it down, started quoting it back to her. They started implementing it and getting results. So we turned that throwaway comment into a more polished principle, and I think it was something like, energy is the currency of impact, not time. She also kept using her original quote, stop managing your time, start managing your stop managing your time and start managing your energy. But that idea of energy as currency was way more sticky for her clients, so we developed some practices around it for her to use ways to audit energy specific techniques for energy management based on their natural rhythms and their working geniuses, something that I can actually do I can actually audit my energy by keeping an audit log. Another example of practices that I use often is Mel Robbins counting down from 54321, or giving yourself a high five in the mirror. Then we created a process for implementing energy based planning, a step by step system for weekly and daily energy optimization that had steps to follow every single week. There's also the possibility to create a proprietary framework, some sort of matrix or map that might help people categorize their activities based on energy cost and impact return one comment became a pretty robust, transformational IP system, but only because we had those containers to apply it to. It's like organizing a closet. We took some things out and put them back in the right containers, and that's helping our clients move more toward transformation and not just having another nice quote that they can put on a post it note somewhere. Here's how you can tell if you have an information instead of a transformation problem. People hear you on social media, on your videos, or read what you're writing, and they are inspired. They leave comments, but they don't hire you, or they love your content, but they struggle to implement it. Do you feel like you're constantly reinventing the wheel every time you create something new? Or if you have a lot of followers, but not customers, your audience consumes, but they're not transforming. If any of that sounds familiar, you probably need some better containers for your wisdom, because information tells people what to think, but transformation gives ways for people to change. Information is about knowledge transfer. Transformation is about behavior change. Think about the difference between saying you should prioritize self care versus creating a specific practice like the five minute reset people can actually do when they're overwhelmed, or the difference between saying communication is important and creating a whole reel about that, or teaching a proprietary framework in that reel, like the 3c of difficult conversations that people can remember and use in real time, the Insight might be exactly the same, but the container, the container makes all the difference in whether people can actually use it. So then, how do you mine the gold that's already in your existing work? I tell clients to start paying attention to what they say repeatedly. If you find yourself giving the same advice over and over, if clients ask you about the same challenges again and again, there's gold in those words. If there's a phrase or concept you use that makes people's eyes light up and start to take notes, that's definitely gold. Pay attention to what your clients write down when they're working with you, what do they quote back to you weeks or months later? What concepts do they credit with creating change in their lives? That's your most valuable material.
Macy Robison 9:41
Ask yourself, what do I wish every client understood sooner? What's the one thing that if they really got it, it would solve 80% of their problems? That's probably your core content waiting to be developed. You don't need to invent a new idea. You need to organize the wisdom you already have using this four. Component system. I see this all the time. People think they need to create something completely original, when what they really need is to take the brilliant things they're already saying and give them some structure, sequence and systems. Remember my client, Sandra, from the beginning, when we looked at her existing client work, when she felt like she had so much to share. We found three core principles she taught consistently. Found some practices she recommended repeatedly. There was one process that every single client went through, so we made that visual so it was easier for her to share. If you want to dive further into these essential components of transformational IP, episode three has you covered. We'll link that in the show notes. Now the goal here isn't just to organize your ideas, it's to organize them in a way that creates lasting change. The best IP passes what I call the portability test, people can remember these things when they need them, carry them into different situations and actually implement them without you being there to guide the process. Your audience doesn't need you to be brilliant in a different way. They need you to be brilliant in a way that they can use again and again. That's why these containers, these types of proprietary intellectual property, matter so much, because they all point toward transformation. So how do you do this? How do you develop your own containers? Well, the first step is to mine for existing content. Go through recent client conversations, your content, your presentations. What themes keep coming up? What advice do you give repeatedly? What concepts do people seem to find most valuable? Don't judge them or think they're too simple, because sometimes the most powerful containers hold the most obvious truths, and the way that you uniquely say them is the thing that has the resonance that's drawing people to you and making them remember what you say. So there's gold in what you're already saying. We just need to find it. Then we need to identify your natural container type, we might start with your thought leadership archetype. Which container feels most natural to start with? That's a place to begin. If you have something really complex that you're trying to explore, you might start with proprietary frameworks. I have a client I'm working with right now that usually we start with principles, and it made a lot more sense for this client to look at the overall transformation they walk people through and start to map that out as a proprietary framework. You can start with whatever container makes the most sense, whatever feels the most natural to you. If you hear me say, you know mine for gold. Write down all the principles that you talk about on a regular basis, and that feels like exciting start there. If that feels like it's not going to get you anywhere, choose another container and start to look at what you teach from that standpoint, that's what worked really well for my client. It completely unlocked everything we'd been trying to figure out by starting with proprietary frameworks instead of starting with processes that she walks people through. So start wherever you want to start. Just know we need to look at these four groups. One of the things I've been saying lately to clients is this process of of containerizing things is really a lot like cleaning out a closet, take everything out and put it on the bed. And look at these four containers, processes, practices, principles and proprietary frameworks. I said them out of order, sorry. Principles, practices, processes and proprietary frameworks. And look at what you have and see where it fits. You don't want to force something into a container it doesn't belong in. And if you only have principles and practices that you're putting back in your theoretical thought leadership closet, that's okay. Mel Robbins only has principles and practices in my read of her thought leadership transformational IP story brand is built primarily around a proprietary framework. You've just got to know where you're putting things back so you can find them again, and so people can use those ideas and those processes and practices to transform if you're really action oriented, if you really excel at helping people take your ideas and put them into their daily lives. Practices are the things we need to identify if you're really systematic. And you know, this is how I help people go from A to B, A to Z. Start with processes, but we need to identify that natural container type, and then we can expand from there. The next thing you want to do is structure for portability. Take all that gold that you uncover and start putting it in the containers. Give things clear names, give things memorable structures, practical application methods. It's much easier to call something the five second rule and count down from 54321, it's sticky because it has a name you. So that's what makes it portable. Not every one of these things needs a name, but it might. And so as we are structuring things for portability, that's what we're going to look at. And then if you need to create a teaching system, think about how you're going to consistently share these containers, these things you figure out, across your central platform and your connection activities. These become the foundation of your content strategy, not just one off creation. So the things that you share again and again, because once you've put your transformational IP into these four containers, they need to become the foundation of your entire thought leadership system. Your central platform should showcase this IP prominently, instead of just a blog with random posts, look at your core principles and organize them around that your connection strategy should consistently demonstrate these IP containers. Whether you're doing podcast interviews, speaking at events, engaging on social media, find ways to share and apply your transformational intellectual property and your commercialization should definitely be built around implementing these containers. You're not selling random services. You're creating offerings that help people implement your specific principles, practices, processes and proprietary frameworks. This creates a content flywheel. Every component of your IP that you teach reinforces and amplifies the others. When you take these four containers for your wisdom, you're not just sharing what you know, you're structuring it in a way that helps facilitate transformation. That's why they're that's why I call them your transformational IP. You're taking your core resonance, the thing that you teach, and you're organizing it into principles, practices, processes and proprietary frameworks that people can implement. This is what separates thought leaders who just inspire from thought leaders who help others create lasting change. It's not about having better ideas. It's about having better containers for those ideas, so people can take the work that you've done and use it to transform themselves. It's the way your authenticity who you are, helps create lasting impact in other people's lives. So here's what I want you to do this week. Start mining for gold. Look at recent conversations, look at transcripts, look at presentations. What advice are you giving repeatedly? What are people writing down? What concepts do people find most valuable again? Don't judge them. Don't think they're too simple. Obvious is okay here. If it's something that is resonating enough that someone takes action to write it down, that's something you want to pay attention to, then try organizing one key insight into this four component transformational IP framework of mine. What's the principle behind the insight? What's the practice that could help people implement it? Is there a process that we could create that brings consistent results, and could this become a framework that helps people think differently? If you want to start walking through this process with me, I am hosting a free training from scattered expertise to signature approach, where we begin this gold mining process together. This is going to be a live workshop. I am not planning to record this. So if this is something you want to walk through, I would love to have you there live. We're going to be doing this on July 2, Wednesday. July 2 2025 at 2pm Mountain Time, that's 3pm central 4pm Eastern 1pm Pacific. All the details are on my website. Macy robison.com, forward slash workshop. Would love to see you there. I'm going to be repeating the workshop the following Wednesday on July 9. Wednesday, July 9 at the same time, 2pm, Mountain, 3pm, Central, 4pm, Eastern. If this is helpful, happy to hold more of these. But want to give you a chance to take what you're listening to and start to put the work in to uncover this intellectual property. So hopefully you can join those for the join us for those workshops. If you go to Macy robison.com, forward slash workshop, all the upcoming workshops will be there or a wait list you can join if you're hearing this after those dates have passed, remember, you don't need to create something new. You need to organize the wisdom that you have into containers that help people actually transform, and that's what this transformational IP is all about.
Macy Robison 19:29
Thank you for joining me on own. Your impact. Remember, there are people out there right now who need exactly what you know, exactly how you'll say it. Your voice matters. Your expertise matters, and most importantly, the transformation you can help others create matters. If today's episode resonated with you, I'd love for you to become part of our growing community of thought leaders who are committed to creating meaningful impact. Subscribe to the podcast, leave a review and share this episode. With someone you know who is ready to amplify their voice. And if you're ready to dive deeper, visit Macy robison.com for additional resources, frameworks and tools to help you build your thought leadership platform with intention and purpose, and remember, your ideas don't need more luck. Your ideas don't need more volume. Your ideas need a system, and I'm here every week to help you build it. I'm Macy Robison, and this is own. Your impact.