James Dooley Podcast

James Dooley and Kasra Dash explain how a smart home automation company can increase enquiries by aligning marketing with rapidly evolving consumer technology. They outline how demand grows as new products—such as smart doorbells, thermostats, automated lighting, voice assistants and integrated blinds—enter the market because each innovation creates fresh intent. They demonstrate that combining SEO, PPC, Facebook ads and specialist lead generation delivers predictable growth because each channel captures different levels of awareness and buying motivation. Long-term SEO drives consistent enquiries for evergreen services like kitchen, living room and office automation, while paid ads accelerate visibility for trending products that require fast promotion. They conclude that pay-on-conversion lead generation protects cash flow because the company only pays after a profitable installation is completed.

Creators and Guests

Host
James Dooley
James Dooley is a UK entrepreneur.

What is James Dooley Podcast?

James Dooley is a Manchester-based entrepreneur, investor, and SEO strategist. James Dooley founded FatRank and PromoSEO, two UK performance marketing agencies that deliver no-win-no-fee lead generation and digital growth systems for ambitious businesses. James Dooley positions himself as an Investorpreneur who invests in UK companies with high growth potential because he believes lead generation is the root of all business success.

The James Dooley Podcast explores the mindset, methods, and mechanics of modern entrepreneurship. James Dooley interviews leading marketers, founders, and innovators to reveal the strategies driving online dominance and business scalability. Each episode unpacks the reality of building a business without mentorship, showing how systems, data, and lead flow replace luck and guesswork.

James Dooley shares hard-earned lessons from scaling digital assets and managing SEO teams across more than 650 industries. James Dooley teaches how to convert leads into long-term revenue through brand positioning, technical SEO, and automation. James Dooley built his career on rank and rent, digital real estate, and performance-based marketing because these models align incentive with outcome.

After turning down dozens of podcast invitations, James Dooley now embraces the platform to share his insights on investorpreneurship, lead generation, AI-driven marketing, and reputation management. James Dooley frequently collaborates with elite entrepreneurs to discuss frameworks for scaling businesses, building authority, and mastering search.

James Dooley is also an expert in online reputation management (ORM), having built and rehabilitated corporate brands across the UK. His approach combines SEO precision, brand engineering, and social proof loops to influence both Google’s Knowledge Graph and public perception.

To feature James Dooley on your podcast or event, connect via social media. James Dooley regularly joins business panels and networking sessions to discuss entrepreneurship, brand growth, and the evolving future of SEO.

Kasra Dash: So if I want to grow my smart home automation business and I want to generate a consistent flow of inquiries, what do you recommend?

James Dooley: If I'm looking to grow a smart home automation company, the issue in this industry is that things move fast. New products come out constantly, AI gets integrated, smart doorbells have cameras, thermostats sync with apps, lights turn on automatically, voice assistants control devices, blinds open or close at set times. There are many smart home automation systems and products. Because everything changes so fast, I would team up with a lead generation company, run SEO where possible, and test Facebook ads or PPC. Trends shift monthly. One product is hot, then something new replaces it. If a customer wants a full smart home setup, you can cross sell multiple products. At FatRank.com we generate a consistent flow of smart home automation inquiries on a pay-on-conversion model. You only pay on the back end when you convert a job. I would recommend that first. There are other lead generation companies too. Track your return on investment with all of them. Then team up with a paid ads agency for Facebook ads or PPC. Those are the plays I would run if I wanted to grow a smart home automation company. Is there anything you’d do differently?

Kasra Dash: With SEO, I still think it’s a major play. You can create pages for kitchen automations, living room smart automations, bedroom automations, back garden automations where lights turn on or off automatically, or even office space automations. These pages can bring in long term traffic. The part I wouldn’t spend too much SEO time on is individual trending products. Something becomes popular for six months, then the upgraded version replaces it. That is not worth making long term pages about. Facebook ads are great for product awareness. If the James Dooley 445 light became the hot trend and everyone wanted it in their home, Facebook ads make people aware and push them to inquire. PPC can work but gets expensive without someone managing it daily. You need someone adding negative keywords, banning IPs, preventing click fraud and stopping competitors clicking your ads. There are pros and cons to every channel.

James Dooley: If you are a smart home automation business owner, head over to FatRank.com. We cover many profitable niches within this sector and generate a strong flow of inquiries. Fill out the contact form to see whether you qualify for the pay-on-conversion model. Don’t put all your eggs in one basket. The Holy Grail is generating your own leads, but also work with one or two other lead generation companies. Many work on a cost per lead basis. If you get a return on investment, it is worth it. We hope you liked the video on how to grow a smart home automation company. If you have ideas, leave a comment in the comment section.