This week you'll hear from Patrick Mackenzie (Patio11 on the internet), an influential member of the self-funded, bootstrapping community, as well as a high profile member of Hacker News. Patrick is a great guest: he's a great storyteller, and is always completely himself. (He does some great voice impressions too) Our topic was: how to market yourself, make connections, and promote that app, SaaS, or other product you've just built. Notable quotes: "I like to play League of Legends. The vast majority of people will never make a living off League of Legends. If you want to build your business on something like LoL, that's probably not the best things." - Patio11 "Self-promotion is not accepted by the community at every watering hole on the internet. Hacker News is a bit of an anomaly, because Hacker News is a community who are making or starting businesses." - Patio11 "I haven't submitted my stuff to Hacker News in years. I'm also really careful about what I publish. Before I publish a blog post, I ask: 'Is this post worthy of being in the top 5 of Hacker News?'" - Patio11 "The Hacker News launch is like a mini version of the Techcrunch launch. But I wouldn't bet the success of my business based on whether or not it gets to the top of Hacker News." - Patio11 "My first internet business launched to a total of 76 people the first day. You can build your reputation organically, by building awesome things over time." - Patio11 Show notes Patrick's email list Patrick's blog Patrick's book on conversion optimization Appointment ReminderA note from Justin: A big thanks to Patrick for being on the show! Cheers, Justin Jackson @mijustinPS: I'm writing a new book right now called Marketing for Developers. Click here to sign-up for updates (and get a sample PDF).
This week you’ll hear from Patrick Mackenzie (Patio11 on the internet), an influential member of the self-funded, bootstrapping community, as well as a high profile member of Hacker News. Patrick is a great guest: he’s a great storyteller, and is always completely himself. (He does some great voice impressions too)
Our topic was: how to market yourself, make connections, and promote that app, SaaS, or other product you’ve just built.
“I like to play League of Legends. The vast majority of people will never make a living off League of Legends. If you want to build your business on something like LoL, that’s probably not the best things.” – Patio11
“Self-promotion is not accepted by the community at every watering hole on the internet. Hacker News is a bit of an anomaly, because Hacker News is a community who are making or starting businesses.” – Patio11
“I haven’t submitted my stuff to Hacker News in years. I’m also really careful about what I publish. Before I publish a blog post, I ask: ‘Is this post worthy of being in the top 5 of Hacker News?'” – Patio11
“The Hacker News launch is like a mini version of the Techcrunch launch. But I wouldn’t bet the success of my business based on whether or not it gets to the top of Hacker News.” – Patio11
“My first internet business launched to a total of 76 people the first day. You can build your reputation organically, by building awesome things over time.” – Patio11
A big thanks to Patrick for being on the show!
Cheers,
Justin Jackson
@mijustin
PS: I’m writing a new book right now called Marketing for Developers. Click here to sign-up for updates (and get a sample PDF).
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