The official podcast of Few Will Hunt, the world’s largest community of hard workers and 100% Made in the USA apparel brand. We’re on a mission to restore the dignity of hard work and help others live The Rules of The Few to strengthen ourselves and strengthen society. No entitlement or excuses are allowed here.
Who's your person? Why are you doing this? What type of value are you providing to them? Start there. So that's what I would say.
Joey Rosen:And my definition of brand, if I didn't cover it earlier, is give. And that's because when you are brand building, you're going to have to give so much more than you think to get this thing going.
Drew Beech:Welcome to the Fuel Hunt Show. What is going on, Eagles? Welcome to the Fuel Hunt Show. I am Drew, cofounder of fuel hunt, and I am sitting here with my esteemed cofounder and cousin, Joey. Joey, how are you doing today?
Joey Rosen:I am feeling great. And but I do feel like this is the beginning of me getting fired. I really do think that this is the beginning of the end for me.
Drew Beech:Student has become the teacher.
Joey Rosen:You're you're taking over. Right? You're driving now. What's next?
Drew Beech:We're sitting here. We're doing the reps. I've stopped saying words, filler words. I've removed them from my vocabulary. So every time someone, even in passing, says the word like, I get triggered a little bit.
Joey Rosen:I still I still will say like or every once in a while. And, at home, whenever Everly or Cecilia says it, I'm like, no likes, no ums. Then I listened to the first three episodes of the fuel hunt show, and every other word was an Yeah. Yep. The problem is But we're getting better.
Drew Beech:Yeah. It's a problem. Today, we are going to talk about brand. And the reason being is in if you want Rise, our private community, There I go. These are
Joey Rosen:filler words.
Drew Beech:It's alright. It's alright.
Joey Rosen:Nobody gonna get you.
Drew Beech:Our big community where we have speakers. We have a deeper level of connection. We have free coaching calls with you and I. Mhmm. People constantly sharing their tips, their their, learnings Yep.
Drew Beech:Their knowledge with others and connecting on a deeper level.
Joey Rosen:Would you agree that it's like it's like next level fuel on community?
Drew Beech:Yeah. It's very So,
Joey Rosen:like, if you're in our community Correct. And you're an eagle and you live by the rules of the few, but you're, like, you're a die hard or you're ready to become a die hard, take it to the next level
Drew Beech:Yeah.
Joey Rosen:The connection and your life, then you join fuel on Rise. Right?
Drew Beech:A lot of people have been saying they were tired of being the smartest person in the room or the hardest worker in the room, and that's why they wanted to level up a little bit and get closer to people actually doing the hard work.
Joey Rosen:You know what's interesting about that? And I know we have, I don't know exactly what we're gonna talk about today because we'll explain that I was late to the brand workshop you did, which I apologize, but it's because I was on another call.
Drew Beech:Yeah.
Joey Rosen:You know what's interesting about that smartest person in the room thing? You had put that on, I believe, in our stories to kind of explain what fuel hunt rise is because we haven't done a great job of explaining it over the past year. I regramed it in my stories, and I got, like, some ball Boston. And people were like, oh, it's you know, must be hard being so smart, must be hard working so hard. And it's like, it's it wasn't meant that way.
Joey Rosen:Yeah. It was meant to as a lighthouse or a beacon to people out there that are really sick of how low the standard is in society. It wasn't about how smart we are. It was more about the standard.
Drew Beech:Exactly.
Joey Rosen:Yeah. And I don't think I clarified that. Like, in the conversations I had when I got the ball bust in front of few people Yeah. I clarified it, but I don't think we ever clarified on the feed.
Drew Beech:And there is no shortage of haters. Right? Like, no matter where we go, how hard we work, how much good we do, there's always gonna be
Joey Rosen:a problem. We ain't hating. Like, that's one thing. We we did a show with JJ, recently. Right?
Joey Rosen:Mhmm. Doctor JJ Thomas. Shout out. Mhmm. And, we talked about actually, I think it was on her show that we did.
Joey Rosen:We talked about building bridges, not digging trenches. So since the very beginning, we've never went on the attack for people that don't live the rules of the few. We've went to the world, to society, and we've put our message out there and said, hey. Look. These are the rules we live by to excel and be exceptional humans that serve humanity.
Joey Rosen:If you wanna live by them too, come join us. We're the people. We never said f all the people that aren't. However, the hate still comes our way.
Drew Beech:And I have a sticker on my laptop that I got from a company called the fairy garden mindset.
Joey Rosen:Oh, wow.
Drew Beech:I'm not Her name escapes me.
Joey Rosen:Begins with an m. Yes. I know exactly what you're talking
Drew Beech:about. Yep. However and I've also bought a tie dye shirt that says create overcompete. Yeah. And after that, I was happy to support Yeah.
Drew Beech:That mission, that message.
Joey Rosen:Well, you like tie dye as well.
Drew Beech:Tie dye is like you're saying.
Joey Rosen:It's like the hippie it's a hippie in you.
Drew Beech:People think it's a little Hippie? Little hippie and and and fem feminine of me. Yeah. But I don't think that's the case. I think it displays the positive energy radiating inside me
Joey Rosen:Uh-huh.
Drew Beech:Out on
Joey Rosen:my shirt. You're Roygbiv.
Drew Beech:Like, your
Joey Rosen:light is coming out. I see. I see.
Drew Beech:Exactly. Anyway, I digress. So
Joey Rosen:So we took a little bit of a
Drew Beech:little tangent. We did our first entrepreneurial workshop
Joey Rosen:Mhmm.
Drew Beech:In, if you want, RISE. The idea we had for this was that you and I will bring our experiences and our knowledge to the table and share it with the members of the Rise community because a lot of them are aspiring entrepreneurs or side hustle entrepreneurs looking to further their mission, their business.
Joey Rosen:That's one of the that was one of the beautiful things about that we uncovered about RISE this year. If you uncovered it sooner, you let me know. But this year, I uncovered it. RISE for me in the beginning was all about connection and not having to do it alone. Like, not having to rise above the circumstances and obstacles in your life alone.
Joey Rosen:Come to find out this year, there are a lot of Rise Eagles and an and Eagles generally. I mean, you put that post out there. You know The poll. Yeah. The poll drag, drop your business or
Drew Beech:Yeah.
Joey Rosen:While you're working on your side hustle, whatever. Yeah. Yeah. It blew up thousands of comments. So who knew that there are so many Rise Eagles and Eagles in the community that are looking to start businesses?
Joey Rosen:So this is very timely, and I I assume that that's why you said, hey. Look. Let's do entrepreneurial workshops,
Drew Beech:the first
Joey Rosen:of which being brand.
Drew Beech:Correct. And the the hard truth real quick to digress to go away from that. The hard truth is that a lot of people wanna start businesses nowadays. We know that. It takes a different caliber of individual Yes.
Drew Beech:To actually make it happen.
Joey Rosen:And just because you are not that caliber of individual now does not mean business or entrepreneurship is not for you. What it will do is it will demand it of you. And if you do not respond and level up in your your health, your fitness, your mindset, your skills, it will crush you.
Drew Beech:If you had to pick one trait that was most important for an entrepreneur, one word, a one word trait.
Joey Rosen:I hope these questions get harder, bro, because this is easy shit.
Drew Beech:What would you say is required? Grit. Tenacity, though. I was gonna say so. We're on the same page.
Drew Beech:You know
Joey Rosen:I like the tenacity because, like, talons and the
Drew Beech:Eagles and stuff.
Joey Rosen:You know how I like that wordplay, but
Drew Beech:I don't know how alliteration is just happening in your head.
Joey Rosen:I wrote poetry, man.
Drew Beech:Yeah. True.
Joey Rosen:I put I put my poetry out of my personal. It didn't really go all that well, but
Drew Beech:Was it like a haiku?
Joey Rosen:Yes. That's dude, I I love haikus. I love haikus. Anyway, I would say grit, and the reason I would say that is, you know, my definition of grit. My definition is, do not quit.
Joey Rosen:Like, no quit. That's my definition of grit, and that's literally what it takes. Okay. That's literally what it takes.
Drew Beech:I agree. A 100%.
Joey Rosen:You just posted something the other day. I think it was on the fuel hunt account, like, can't lose if you don't quit. Mhmm. It's one of those, cliches. You know, you see it on, like, a fucking Nike T shirt or something, and you're like, like, corny.
Joey Rosen:But it's it's literally true.
Drew Beech:A lot of times I'm walking around now, and I see the few the Nike t shirts, the the cheesy ones. Right? Like, don't do it. Don't where it changes it. Don't quit.
Drew Beech:Yeah. And I wonder if it's, Phil Knight, like, making up these t shirts because I I see them. I'm, like, okay. Like, that actually resonates with me.
Joey Rosen:I'm not gonna go on my Nike tie ring right now. I have great respect, for the Shoe Dog and, you know, everything that they've they've done. But, some tells me that they don't have the ethos or emotional connection to their people like we do.
Drew Beech:Not anymore. Yeah. Not anymore. That's lost.
Joey Rosen:In the beginning, but you know?
Drew Beech:Alright. So So back to brand. We did our brand workshop. You were a little late because you were on another call making things happen, which I appreciate and respect.
Joey Rosen:Divine and conquer?
Drew Beech:Correct. So when you joined, you had missed the presentation. So I want to run through this presentation with you Yep. And our
Joey Rosen:podcast Not Rise News.
Drew Beech:Our our podcast community. Give them a little insight into the kind of information we're sharing, but not all not giving all the deets. You gotta save you gotta save some for the people that actually pay.
Joey Rosen:I mean, it that's just like it. You pay you you pay attention to what you pay for, and that's one of those other cliches. And, it's absolutely true as we've, you know, we were just talking about Bedros yesterday about. So alright. So let's let's hit it.
Joey Rosen:I did not go through so like you said, I joined late. I will say that the q and a was electric.
Drew Beech:Electric. Yeah.
Joey Rosen:So many great questions, so many deep questions, but I did not go through the actual deck that you have or whatever. So, again, like, true to form on the fuel hunt, yeah, we're just gonna do it.
Drew Beech:Wait. Wait.
Joey Rosen:Let's do it.
Drew Beech:That being said, the a lot of those questions we had to pick up on in our 30 minute coaching calls because there's just way too much to unpack in a an hour phone call. So when we started Viewahunt, we obviously didn't necessarily set out to create the next great brand. Right? We weren't brand, brand, brand. Our logo's gotta be perfect.
Drew Beech:Everything's gotta be color coded and use these fonts and Mhmm. Etcetera, etcetera. However, we started out to create this community, which we if you if you wanna hear that story, there's, you know, your podcast on that.
Joey Rosen:Mhmm. So
Drew Beech:when we started, we did, however, build a well put together brand. So at what point in our journey do you think it became prevalent to us or we understood the importance of branding? And we'll get into what branding is next. But when we started, we did the a lot of the right things. Why do you think that is?
Joey Rosen:I think that it was I know that it's because we were focused on our people. And when I look at brand, you I don't wanna I don't wanna blow up your your format here. It sounds like maybe you're gonna ask me that question, but when I look at brand, and I've said this on previous shows, to me I have a definition of brand. We'll hold on to that. But for me, brand is how what you're building makes people feel.
Joey Rosen:And when I say feel, it's very, to me, very sensory. So when you talk about the 5 senses, that's what I'm talking about. So when people see your brand, when they hear your brand, when they touch your brand, when they taste and smell your brand, either it's metaphorically or physically, like, literally, that experience needs to be complete. And for me, when we started out, that's the lens I was looking through. I wasn't looking through let me read books on, you know, the greatest 100 year brands out there right now and the balance of their logo or has their identity or their logo evolved over the years.
Joey Rosen:We were so people and purpose driven and focused on how they're going to feel when they come in contact with us, you know, quality service, quality community, right, quality products. We did really well out of the gate. I think that's what it was.
Drew Beech:Well, you just answered 3 of my upcoming questions and and once that was actually happened. What is crazy is Joey was not not there for the position. We had that was the exact way I define brand. How people feel when they hear your company's name, when they get your product, when they hear about your product, when they hear people talk about your product.
Joey Rosen:This shouldn't be a surprise to any Eagles that are watching or listening because from the gate, we said we were about people. Yeah. And people have needs, human needs. Right?
Drew Beech:Yep.
Joey Rosen:And they discern if those needs are being met through their 5 senses.
Drew Beech:Yeah. And one thing that I either one of us just touched on, but I did include a great brand delivers on its promises.
Joey Rosen:Yeah. That's a very good point.
Drew Beech:So in the next slide, I brought up the this diagram, the good, fast, cheap diagram. Mhmm. Did you ever hear you've seen that? You got a picture.
Joey Rosen:I know yes. So back in my agency days. So with this something that maybe not many not many eagles know, but I worked for big pharma, through agencies for a long time. Yeah. For a long time.
Joey Rosen:So in our in my agency days and they were online interactive agencies, so we were building websites and software for, you know, Johnson and Johnson, Pfizer, AstraZeneca, BMS, like Novo Nordisk, you name it. I've built stuff for them. But, anyway, in my agency days, project managers, like, lived and died by that quote. Mhmm. Like, pick you can only pick 2, you know, good, fast, cheap.
Joey Rosen:You know?
Drew Beech:And I believe It's
Joey Rosen:been a while since I've heard that. Actually, it's kinda giving me, like, a little bit of a blast from the piss.
Drew Beech:Brianna, can you read my folder over real quick? The folder? Yeah. Yeah. The folder?
Drew Beech:Folder for today's. No. The green folder.
Joey Rosen:We're the limb roller. Either 1.
Drew Beech:So I built everyone did that was like a a corporate America
Joey Rosen:Yeah.
Drew Beech:Diagram that people love to say.
Joey Rosen:It could
Drew Beech:take 2. However, I do think it rings true, and we will I've put a folder together of a few Yeah.
Joey Rosen:This isn't listen. Is some of my previous work in here But listen, if these are
Drew Beech:the We're gonna play a game.
Joey Rosen:Are these the logo prototypes?
Drew Beech:No. No. No.
Joey Rosen:That I worked on
Drew Beech:with this. No. Let's see.
Joey Rosen:Do you remember those?
Drew Beech:Yeah.
Joey Rosen:Yeah. Yeah. We had, like
Drew Beech:So I have here a few a logo the logos of a few iconic brands.
Joey Rosen:Okay.
Drew Beech:And I want to hear what comes to mind.
Joey Rosen:Hold on. Do I have to you know, I like to win, man. So I need you to understand the rules of the game here. Yeah.
Drew Beech:Yeah. Okay. I
Joey Rosen:Am I selecting good, fast, cheap, or anything?
Drew Beech:Yeah. Anything, but Oh, anything. Along the lines of the good, fast, cheap. Okay?
Joey Rosen:Like Okay.
Drew Beech:So there's no winning.
Joey Rosen:Make sure you show it to the the center camera.
Drew Beech:That's actually a very good point.
Joey Rosen:Wait. There's no winning? I'm not playing.
Drew Beech:There's really no winning.
Joey Rosen:I'm out.
Drew Beech:It's really for teaching purposes to the
Joey Rosen:to the few on Alright. I'm back in.
Drew Beech:Yeah. I'm back in. Alright. So the first logo.
Joey Rosen:Man, do we have to start with this one?
Drew Beech:There was mixed reviews in the on on the rise, Paul.
Joey Rosen:The first thing that I think about is caffeine, and I think it's because I love caffeine. I'll admit it. Secondarily, I think about an unpleasant experience that I had during that brand because of their policies during COVID.
Drew Beech:Yes. Yes. Policy aside.
Joey Rosen:Yep. So I'm gonna put that aside. If I have to go tertiary, like, a third thing that I'm thinking of, it's evolution because I know a little bit about their identity, meaning their logo Mhmm. And how it's changed over the years Mhmm. And why.
Joey Rosen:Like, there's a there's even some controversy around that. We don't have to get into that, but there's some controversy around it. So I'm gonna go with caffeine and evolution.
Drew Beech:Okay.
Joey Rosen:So they've evolved over the years, and they are purveyor of caffeine.
Drew Beech:So that's a very well thought out answer to that question. The answer I was looking for though is they they're a brand that delivers on its promises. Right? They will deliver you a high quality cup of coffee. Mhmm.
Drew Beech:Good. Mhmm. And they will not deliver it cheap, but it will be fast.
Joey Rosen:Yep.
Drew Beech:Would you agree with that?
Joey Rosen:So it would be good and fast.
Drew Beech:Mhmm.
Joey Rosen:I would agree. The other thing, let's just put a little footnote on your game here. I am probably not your average game player.
Drew Beech:No. No.
Joey Rosen:No. I know. I know. I really know. Yeah.
Joey Rosen:But this is cool. This is cool. This is fun, actually.
Drew Beech:Yeah. Yeah.
Joey Rosen:Now I can I can only imagine what else is in this in this folder?
Drew Beech:The next logo, the golden arches.
Joey Rosen:Shit.
Drew Beech:Poison.
Joey Rosen:Yeah. I think, unhealthy. Mhmm. Clowns. Mhmm.
Joey Rosen:And I also do have a pleasant memory because I did not eat red meat and berries, Greek yogurt, and sushi rice my entire life. Yeah. I did partake in some fast food
Drew Beech:as kids. We all have.
Joey Rosen:So I do have some fond memories of the play place. Remember when they did those shows we just have, like Well,
Drew Beech:they still have them.
Joey Rosen:And They do?
Drew Beech:Yeah. The the man, Cardboard and Dave. You know? You know Cardboard and Dave? I know the name.
Drew Beech:Big Oh,
Joey Rosen:yeah. Paul. Yeah. Yeah. Yeah.
Drew Beech:Big Paul and Dave in a van. Yep. He was actually on Instagram in 1, and he's like, you see this bullshit? They try and get you to come here and eat their food by by luring you in with play with a playground.
Joey Rosen:Yeah. So I don't know if you're gonna touch on marketing at all with this brand workshop, but, you know, my definition of of brand is to give. My dish definition of my definition of marketing is to leave people better than you found them, and I do not believe that the brand does that.
Drew Beech:Marketing's our next our next segment.
Joey Rosen:I'm jumping ahead already.
Drew Beech:So well, not today. We'll have to do another entrepreneurial workshop in the community.
Joey Rosen:So I'm gonna go I'm gonna go fast and cheap.
Drew Beech:Correct. Yes. Fast and cheap. Definitely not good.
Joey Rosen:I will say I will say taste good. Yeah. Good for you. Not good for you.
Drew Beech:Not good for you. Yes.
Joey Rosen:I will say taste great, not good for you.
Drew Beech:I got 2 more. Mhmm.
Joey Rosen:Yeah. You know one thing about the one one quick thing. The PlayPlace memories that I have, they used to have that, like, slide and it was enclosed. Mhmm. And it it's like plastic, the slide or whatever.
Joey Rosen:That John, like, reeked of fries. Like, when you were in that
Drew Beech:slide like fries and sweat.
Joey Rosen:Yeah. Yeah. Yeah. Yeah. Basically.
Joey Rosen:Alright.
Drew Beech:Oh, man.
Joey Rosen:I knew it was here. I knew it was here. I'm going to
Drew Beech:So good fast cheap doesn't really apply here. I went a different direction with my explanation on this one.
Joey Rosen:Yeah. Look, man. I've I've vibrated a little bit negative so far during the show on brands. I wanna choose to elevate and vibrate a little more positive. When I see that logo, I think empowerment.
Drew Beech:Yeah.
Joey Rosen:Sometimes, I think quality.
Drew Beech:Mhmm. Mhmm.
Joey Rosen:And Jordan comes to mind initially, and I could also go into some characteristics of him, but I think that's more him than it is brand.
Drew Beech:My explanation
Joey Rosen:So did you show those to the camera, by the way?
Drew Beech:Yeah. I did.
Joey Rosen:Okay. Yeah. Yeah. Yeah. So I wasn't like you like that.
Drew Beech:Yeah. My explanation of the, Nike logo and brand identity Mhmm. When I explained in the Rise community is that someone who's buying Nike wants to identify with or feel like an athlete. Mhmm. When you wear Nike, you're like, okay.
Drew Beech:I could probably dunk on some guys.
Joey Rosen:Yeah. I I would think that I think over the years, and we're not gonna turn this into a big debate, though. I think over the years that that's changed though, because I see and I am not being judgmental because up until, you know, 5, 6 years ago, I was £30 overweight or whatever. But, I see a lot of, like, out of shape dudes wearing beast mode.
Drew Beech:Yeah.
Joey Rosen:And I'm like, bro, like, if you if you're identifying
Drew Beech:They wanna they wanna identify as an athlete. Yeah. But you gotta do
Joey Rosen:the work too.
Drew Beech:Yeah. Yeah. Well, Nike's not if you want if you want it. But
Joey Rosen:So that's the one that's the one thing I wanted to say. And then, what was the other thing I wanna say? Oh, yes. You were talking about delivering on promises. If you grew up in Philly, you've worn Jordan shorts.
Joey Rosen:Yeah. You know I was a big Jordan shirt guy.
Drew Beech:Parker has Jordan shorts.
Joey Rosen:Okay. I'm talking early 2000. That was, like, my Jordan Short era. Right? The jump man was embroidered on the ball shorts, and those things stood the test of time.
Drew Beech:Yeah.
Joey Rosen:Right? That aglets on them, they were metal. Like, dude, it was like, you know, you're paying $50 for a pair of shorts, $60 for a pair of shorts at that time, which was super expensive. Yeah. Yeah.
Joey Rosen:But they stood the test test of time. Somewhere along the line, they stopped delivering on that promise, and they started heat pressing the jump man
Drew Beech:Yeah.
Joey Rosen:On shorts. And, like, literally, 3 washes, it peels off. You're like, what's going on here?
Drew Beech:Start cutting corners. Yeah. My Jordan 12 is definitely held up, though.
Joey Rosen:Shoes are the shoes are different. Yeah. Different story. Yeah. So
Drew Beech:Big big big MJ fan, and we talked about MJ LeBron debate. It's just not a question.
Joey Rosen:Jordan and Hill?
Drew Beech:Yeah. Exactly. Alright. So
Joey Rosen:I'm kidding. Before you get off before the angels come out.
Drew Beech:The last logo for the game.
Joey Rosen:Never seen
Drew Beech:Are you familiar?
Joey Rosen:I've never seen that logo before.
Drew Beech:That is the new and improved. New Eagle. New Eagle. Who this?
Joey Rosen:Yes. I know. New Eagle. So, that's easy. I'm gonna say freedom, hard work, service to others.
Joey Rosen:I'm gonna say quality community, quality service, quality products. I'm gonna say a community that helps you see and seize the power that's inside you through hard work. Should I keep going?
Drew Beech:No. That's I mean, what's crazy is that's literal I mean, it shouldn't be crazy, but thing that we're aligned is that was the exact you took the words off the slide pretty much.
Joey Rosen:Yeah.
Drew Beech:So, yeah, we hope that when you see that when our customers and potential customers see that logo, that is what they think.
Joey Rosen:And we've done a we've done a lot of work to deliver on promises that uphold that vision when someone experiences that eagle. Right? Whether it's they hear us on the show, right, or they see it on our site or on somebody else, right, or they touch our apparel, Right? Or the taste and smell are more figurative, but the taste that we leave in their mouth after they experience us or the smell that they have, you know what I mean, that reminds them of us. Mhmm.
Joey Rosen:Like, we've done the work since 2016 to make sure that that's a favorable, positive, empowering experience for her.
Drew Beech:Exactly. And if someone does have we have our lifetime guarantee. So if someone does, heaven forbid, have a negative experience with our brand, their order Yep. Or your product, we replace it right away.
Joey Rosen:It happens.
Drew Beech:Lifetime guarantee. It happens.
Joey Rosen:Correct. You
Drew Beech:know? Things
Joey Rosen:get by. Yeah. Oh, yeah.
Drew Beech:Yeah. Okay. So to wrap it up, bring it in for a landing. Your recommendations for someone that wants to create the next great American brand or brand.
Joey Rosen:Yep. I will say think about your people first, your person. Be very specific about who your person is, you know, and this isn't like a discussion, like, well, let's develop the avatar. You know, like, when
Drew Beech:That so that's one of my I'll I'll delete that. So that's one of my
Joey Rosen:Well, it it's important. Right? But, like, if you're starting a business or a brand building for the right reason, you know who your people are. You know who your person is that needs the value that you're going to bring them so that their life can be better. You can leave them better than you found them.
Joey Rosen:You know who that person is. So in the beginning, focus on them and focus on their 5 senses. Mhmm. Don't go down the rabbit hole of type balance and fonts and this and that. Just think about your person and make it people first, and think about the experience that you want them to feel when they come in contact through their 5 senses with your brand or your product or your mission or your community.
Joey Rosen:Like, start there. So many people are like, oh, is is Fiverr shit? Like, where should I go to get this logo done? And I'm like, let's back the truck up. You're starting in a power brand.
Joey Rosen:Mhmm. That's amazing. I have a lot, and this is me recounting a coaching call. I have a lot of mistakes and meaning that I can give you on this call to help you time collapse. But before we even get there, who's your person?
Joey Rosen:Why are you doing this? What type of value are you providing to them? Start there. So that's what I would say. And my definition of brand, if I didn't cover it earlier, is give.
Joey Rosen:And that's because when you are brand building, you are going to have to give so much more than you think to get this thing going. And that isn't just giving of your your time. It's gonna take 10 times longer than you think it is, and it's gonna be 10 times harder, your time and your effort.
Drew Beech:And that's the one
Joey Rosen:some way your your material your your materials too. Like, in dumb Catholic, they talk about time. I'm sorry. They talk about, talent, treasures, and time. Right?
Joey Rosen:Those three things. They're the three things that you have to give 10 x to build something. The next great American or well, I say American because that's us. But Yeah. Yeah.
Joey Rosen:The next great brand.
Drew Beech:And that was one question that came up in one of the coaching calls I had. They said, how do I know if I'm giving too much? And I was like, you'll know. You'll you'll know. Yeah.
Joey Rosen:I know.
Drew Beech:That's what you need to actually strive for is to give yourself bro, you need to give yourself give everything of yourself to your customers and Yeah. Potential customers and deliver value and then and then think, oh, was that too much? Yeah. Right.
Joey Rosen:So, like, how do you know I'm giving too much? You look at your p and l for the month or you look at your, you know, your return, you know, if you don't have a p and l yet because it's early. Yeah. You look at your return on your investment. You know, you bought these products for this much, and then you look at your bank account and it's 0 or negative.
Joey Rosen:You're given too much. That's an indicator. How do you know you're given too much? If the people that you were spending time with before come to you and say, I never see you, Why are you so obsessed with this thing? Yep.
Joey Rosen:That's how you know you're given enough. Like, there's key indicators that you're giving the appropriate amount.
Drew Beech:Yep. There were some secrets we gave away. I gave away in the presentation of books you should start with. Mhmm. Apps you should use, but I'll save them for the rest of me.
Drew Beech:I'm not giving away all the secrets here.
Joey Rosen:Yeah. Well, I mean, it's it's it's also bigger. It's yes. I I agree with you. It's bigger than the secrets too.
Joey Rosen:Right? It's like we're protecting the value that our Rise Eagles have paid to, you know, join the community and have access to this. And by the way, we're not talking about, like, 1,000 of dollars. We're talking about less than what it costs to stream Hulu Correct. Per month or it's definitely a fraction, probably a 10th, a 20th of what you spend on DoorDash a month.
Joey Rosen:Mhmm. Like, we're talking, like, $29. Like, a measly less than a dollar a day. Like, a measly less than a dollar a day, you can get access to the information. So did you you said you had book list.
Joey Rosen:You said you had app recommendations.
Drew Beech:I do have 2 things I wanna add with where you should start.
Joey Rosen:However Oh, my bad.
Drew Beech:I believe you should start with what your company values. For for us, it's always freedom, hard work, and service to others. It wasn't that clearly defined in the beginning. Mhmm. But we knew what was important to us and what someone who wears fuel hunt believes in.
Joey Rosen:Yep.
Drew Beech:So we had values.
Joey Rosen:Yep.
Drew Beech:Also, your story. That was one thing we always did well too. We told the story
Joey Rosen:Yes.
Drew Beech:Of how we started, why we started, and what drove us to want to start.
Joey Rosen:There is nothing worse. And I can say this now because it's a mistake we made. Bedros opened our eyes to it. Right? And I literally kick us physically and and figuratively They do.
Joey Rosen:For not doing it. There is nothing worse than starting a brand or a business with some obscure name or acronym, and then just expecting people to get it and not telling your story or the meaning behind it until much much later. Yeah.
Drew Beech:For a while there, we were just people hunt on Instagram. We were posting motivational.
Joey Rosen:Like, if we came out, we were just FWH, it'd be a different story. Like, Like, our our the name of our company and our community
Drew Beech:Yeah.
Joey Rosen:There was you could infer some of the meaning, but we waited a little too long until our origin story
Drew Beech:Yeah.
Joey Rosen:Which really gives all the punch Correct. To, you know, our name.
Drew Beech:Correct. Is there any to wrap this up though Mhmm. Is there anything you would any closing thoughts you would like to leave our listeners with on brand or building your brand?
Joey Rosen:I said start with your people and your purpose first. Right? And I will back that up with do everything with pure intention. I really feel like in life, especially with building a business or a brand, if you are doing it for the right reasons to leave people better than you found them, you can't fail. You can't fail permanently.
Joey Rosen:You will fail a 1000000 times along the way, but you will learn and you will keep going because your intentions are pure. K. So
Drew Beech:And I will to emphasize that, start with your why.
Joey Rosen:Mhmm. Right? Exactly.
Drew Beech:Think about why you're doing it. And then be intentional with what you're doing and leave every interaction, even if it's with a customer or vendor, with providing more value than you were getting from that transaction.
Joey Rosen:Even bet even better than you found. Correct. For sure. This was this was great.
Drew Beech:Oh, yeah.
Joey Rosen:So what, so As was the call, dude. Eagles can that are watching and listening can go to fuelhunt.comforward/rise
Drew Beech:Mhmm.
Joey Rosen:To get an idea.
Drew Beech:I was I almost signed off without even letting them know that. So if you want
Joey Rosen:So I guess I'm not gonna get fired yet.
Drew Beech:No. That was good. That was good. That was good.
Joey Rosen:So Eagles Eagles that are watching and listening can go to fuelhunt.comforward/rise to learn more about Rise. Now I do have some unfortunate news.
Drew Beech:Mhmm.
Joey Rosen:More I'm not sure when, when this episode will air, and I'm not gonna put Dane on the spot, but, the doors to fuel hunt RISE are currently closed. You cannot register for fuel hunt rise right now. We are metering membership in rise moving forward, and that's to preserve the quality, which shouldn't surprise everyone watching, listening, of connection in there. It would RISE is, which you'll see if you visit the site, RISE isn't just these workshops or gear discounts and benefits. There's a private app.
Joey Rosen:It's a private community, and we wanna preserve the level of authenticity, of realness, and connection in there. If we let a 100 people in at once, a 1000 people in at once, which we could do, it's not bullshit, it would cause a melee.
Drew Beech:Yeah.
Joey Rosen:Right? So we're metering membership on the 1st of the month every month. For now, we're admitting 25 new members. So depending on when this airs, if you visit fuelhunt.comforward/rise and you're met with a page that says registration is closed, you can join the wait list to be notified when we open on the 1st of the month.
Drew Beech:K. Yep. We might even have to start an application process.
Joey Rosen:So here's the thing. I think that that will eventually happen. But right now, as I explained at the top of the show, the Eagles that elect self select to be Rise Eagles are living by the rules of the few. Mhmm. So there is no concern that a non eagle would get in.
Joey Rosen:You know what I mean? And I think it's gonna be that way for a little while, but there will come a point where there's going to have to be a gate to pass through. You know? What we're doing now, I mean, candidly, is, like I said, you pay attention to what you pay for.
Drew Beech:Yeah.
Joey Rosen:If this was free, the whole world be in there and it'd be Correct. It it it would not be a quality experience. Correct. So the measly dollar a day that we charge to be in there is is a gate for people to pass through. Yeah.
Joey Rosen:You know what I mean? That shows their intention.
Drew Beech:You do have that level of connection on our Instagram page, our our main community.
Joey Rosen:But Yep.
Drew Beech:It's a lot harder to connect. Right? Like, you can't really find Eagles the way you can in Rise.
Joey Rosen:Let's talk about intention. When most people and I would even venture to say that some eagles, when they open up the Instagram app, they're not looking for meaningful connection with people that think and act like they do. We came a long way later than Instagram. Right? Instagram has put a squeeze, a stranglehold on people and why they open that app.
Joey Rosen:Now are we changing that perception with our public community? Yes. But when people open the fuel hunt app to go into RISE, that's the that's the intention.
Drew Beech:Yeah.
Joey Rosen:It's I had a great day, and I wanna spread my energy.
Drew Beech:Yeah.
Joey Rosen:It's high. I I had a hard day, and I know people there will support me. It's fire drop. I need my discount
Drew Beech:code Yeah. Yeah.
Joey Rosen:For the free shipping and a 100%
Drew Beech:off. Yeah.
Joey Rosen:Or it's or it's I'm going to come learn and level up from somebody, whether it's one of our speakers or one of the workshops that we're putting on. So there's just it's just different, man. Yeah. That's why I say measly dollar. It's like the thing you the thing pays for itself, like, 10 fold.
Joey Rosen:You know what I mean?
Drew Beech:I agree.
Joey Rosen:So Alright. Yeah. So that that that
Drew Beech:might close the deal. Down.
Joey Rosen:Yeah.
Drew Beech:Thank you. It was great. As was the the Rise call.
Joey Rosen:Mhmm.
Drew Beech:I will say one thing. If you have if you receive value from this this podcast or you know someone who will, please share it with a fellow eagle.
Joey Rosen:Yes. Eagles only, please.
Drew Beech:And always remember, choose effort over entitlement, choose hard work over handouts, and remember, no one owes you. No one owns you. You're one of the few.
Joey Rosen:Let's get it. Let's hunt. Let's hunt.