Subscribe
Share
Share
Embed
Technology's daily show (formerly the Technology Brothers Podcast). Streaming live on X and YouTube from 11 - 2 PM PST Monday - Friday. Available on X, Apple, Spotify, and YouTube.
SpaceX is potentially going out, gonna hoover up 30,000,000,000 of capital.
Speaker 2:They're
Speaker 1:going. They're going out at 1,500,000,000,000.0. They're talking to bankers now. They're gonna hoover up all the capital.
Speaker 2:They're hoovering.
Speaker 1:The public market's gonna be tapped out. Right? Well, Sam Allman would like a word with Andy Jassy. And he says, I need $10,000,000,000 And Andy says, sure. As long as you buy a bunch of Traneum chips, that's basically the story.
Speaker 1:Closing out the story with the Ford f one fifty. Of course, this broke earlier this week. CEO Ford did a did a round of press interviews talking about the news, which is that Ford, the historic automaker, is killing the F 150 lightning their electric truck. Sales fell 72% year over year. That is a 72% decrease specifically in last month, which is post EV tax credit going away.
Speaker 1:Mean, first question that I was sort of toying with that we've been debating is, did truck buyers ever really want to go electric? Was that even was that ever a good idea? Because it always seemed like, who's the last person that's going to buy an electric car? The truck buyer. Right?
Speaker 2:So one thing that I was thinking about is I feel like the Cybertruck probably got truck buyers to like, traditional truck buyers to go electric. I But it wasn't because it was electric. Yes. It was because it looked electric. Yeah.
Speaker 2:Looked crazy. It looked wild.
Speaker 1:Completely agree with this. Yeah. There's this weird thing where, like, the f one fifty silhouette is iconic, but you sort of Forgot I had Yeah.
Speaker 2:He has his my socks elf ears on.
Speaker 1:Ballpark, how many how many ads, how many billions of dollars have been spent on ads that associate trucks with, Being like
Speaker 2:a being a cool dude Guys being dude.
Speaker 1:Driving through the mud. And a big part of that is the engine note. And a big part of that is the actual exhaust coming out of the back. Like rolling All that all that advertising worked on me. Oh, totally.
Speaker 2:I grew up in a in a Toyota family. We only had Toyotas growing up. It's truck Toyota. We at one point had two Priuses. Right?
Speaker 2:Yeah. And but as soon as I was an adult Yeah. And I could afford it, I bought a Ford Raptor. There you It was black on black on black on black. It was lifted.
Speaker 2:Yeah. Like, I just wanted the truck that I was at that was advertised to me as a kit. Yeah. Right?
Speaker 1:Yeah. Yeah. There's some interesting data that Ford was sharing that they were framing as positive when the f one fifty Lightning launched, but I think in retrospect might have actually been sort of a canary in the coal mine. Totally. So the first stat was that of the people that reserved the f one fifty Lightning, 50% had never owned a truck before.
Speaker 1:And then 75% of the reservation holders had never owned a Ford before. And so Ford was celebrating this. It's like, did it.
Speaker 2:Did it. Hamx and everything. Hero product.
Speaker 1:It's gonna bring new people into the Ford ecosystem. It's gonna be bring new people into the truck ecosystem. We are expanding the market. And in hindsight, what it feels like is the truck buyers didn't want it. The board buyers didn't want it.
Speaker 1:And they're the two biggest markets. And so, yes, there were a class of people that were like, oh, I would always I've always an electric truck, that sounds really interesting. I love the idea of a two twenty volt. I'm a I'm a unique purchaser. And they're like, this is a niche product.
Speaker 1:And they go hard for the niche product. They show up immediately, and they'll do it no matter what.
Speaker 2:And you wrote in the newsletter the the first electric truck was the Rivian.
Speaker 1:Yeah. Well
Speaker 2:And that it only launched a few months.
Speaker 1:Six months earlier. Yeah. So the Rivian came out in September 2021. That's the r one t. Ford shipped in April 2022.
Speaker 1:That's actually very impressive to me. I was very impressed with how fast Ford was able to respond to the idea of electric trucks happening. This feels like they were like, no. We're we're moving in the first wave. They did successfully.
Speaker 1:A lot of that's because they built off of the f one fifty platform. They were able to reuse a lot of equipment there in the in the in the supply chain. But ultimately, they didn't ship a product that delivered at the level of the r one t. I was thinking the Rivian name. Do you like the Rivian name?
Speaker 2:I think it's I think it's fine.
Speaker 1:It's weird. It it sticks out to me. It was also weird when
Speaker 2:it I'm neutral first on it.
Speaker 1:It it it was weird when it first stuck out. It it sounded like something that came from like a like a brainstorming session at a pharmaceutical company, you know, because it's like this weird like, what does the name actually mean? I guess it means river in Indian kind of portmanteau. It's really grown on it.
Speaker 2:As a blend of syllables from the river symbolizing adventure and connection to nature. Sure. I always looked at Rivian as as something like the the Whole Foods of cars. Right? Like, the the REI of cars.
Speaker 2:Yep. Right? It's like people go to REI. Sure. Like, the average person going into REI is not necessarily, like, buying gear for the most rugged adventure.
Speaker 2:Yep. Like, they might be buying gear for their backyard Yep. Or, like, going on a hike that weekend. And and again, like, I feel like the Rivian cars, again, we I mean, we had the CEO on, but, like, have that range where it's like, it really is just like a good daily.
Speaker 1:Yeah.
Speaker 2:But they've built it. It's super powerful. It's very capable.
Speaker 1:Mhmm. Ford's plan is to pivot. So they're going to be pivoting to hybrid hybrid trucks and hybrid designs. But what's interesting is that it's one of those it's this extra long range hybrid where you have an electric powertrain that is charged by a gas motor. And so you can get, like, 700 miles of range.
Speaker 1:Here's a here's a question. Here's something that people don't like about Rivian's. They don't have CarPlay. Is that a deal breaker for you?
Speaker 2:I think it's solid. Mhmm. The thing that I find annoying Mhmm. Is the fact that the cars that I've owned are all defaulting back to the the actual operating Oh, really?
Speaker 1:What do you mean they're defaulting?
Speaker 2:So in I have two Mercedes.
Speaker 1:Yeah.
Speaker 2:Yeah. They have, like, the regular Mercedes operating system. Of course. And then, like,
Speaker 1:Apple CarPlay
Speaker 2:is layered on top. Yep. But I still find myself, like, turning on the car sometimes, and it's There's no the stock system. I'm I'm like, so I just wish there was a single operating system. I wish I was
Speaker 1:So Apple's trying to do this because I've noticed But the manufacturers
Speaker 2:are like, well, we sell to Android, and we don't want you to control us forever.
Speaker 1:Amazon is in talks to invest over $10,000,000,000 in OpenAI.
Speaker 2:Yeah. The valuation would be higher than 500,000,000,000. Okay. The Amazon investment would help OpenAI afford some of the commitments it has made Mhmm. Some to rent servers from cloud providers, including from AWS.
Speaker 1:Yeah. This is like it's like there's somewhat there's some circularity, but it's not entirely That's
Speaker 2:fully beating the circular allegations on this one. OpenAI last month announced it would spend 38,000,000,000 renting servers from AWS over the next seven years, making AWS one of at least five cloud providers OpenAI use Yeah. Uses to develop AI. The deal also could help Amazon find a new customer for its Trane AI chips, which compete with the NVIDIA chips.
Speaker 1:This is kind of like a rebate. You know? It's like they they said, hey. We're we're gonna buy 40. And they said, here, take 10 back.
Speaker 2:And we'll take a piece. Honestly, the more notable news here is that Amazon and OpenAI have discussed commerce partnership opportunities.
Speaker 1:That's very interesting.
Speaker 2:OpenAI wants to turn ChassisBT into a shopping hub Sure. And has discussed earning fees for referring customers to retailers. It isn't clear whether Amazon OpenAI deal would involve any arrangement related to such features in ChatGPT or AI powered shopping features that Amazon is developing. So Mhmm. I just look at this in the same way as, like, the Disney deal, which is like, hey, we're gonna invest, but we're gonna give you access to this thing.
Speaker 2:And I would expect that, I mean, you can imagine OpenAI has been working on getting referrals to from from basically, getting a revenue stream from referring products out to Amazon for a really long time. Right? They've done the Etsy deal. They're they're doing deals with Shopify. Mhmm.
Speaker 2:They have not done eBay Mhmm. Notably, and they have not done Amazon, notably.
Speaker 1:Yeah.
Speaker 2:And I think there's been some there's just been some general hesitance to let again, let the fox into the hen house. Right? Yep. Because you can think about it, like, the Google search experience is like or sorry. Searching for products on Amazon
Speaker 3:Yeah.
Speaker 2:Is extremely profitable for Amazon. Right? If if consumers start just going to ChatGPT Yep. To find products on Amazon
Speaker 1:Yep.
Speaker 2:That, like, Amazon needs to be really careful around that because, yes, they can get a referral fee
Speaker 1:Yeah.
Speaker 2:Or they they'll they're they're getting a customer, but then they Amazon or sorry, Open iT Open iT wants to them to pay them for that customer. And that's a customer that didn't just go look at a bunch of ads, right? And I do not like searching for products on Amazon because the experience is I'm just trying to find I always use the example like paper towels. Right? It's been so And it's like maxed out.
Speaker 2:It's so frustrating to search on there because I just wanna buy like, I'll spend $20 to $30 on this thing. And then it's like three pages of like $6 versions of the product that I know are gonna be terrible and a bunch of ads for those things. Right? And so being able to go into ChatGPT and just say like, hey, I want to buy this item from a manufacturer or a brand Mhmm. That has been in business for more than thirty years Mhmm.
Speaker 2:Like pre ecommerce. Yeah. I want a brand that has just been making this thing well for a really long time. So I I would be defaulting to the LLM Yeah. And skipping Amazon entirely.
Speaker 1:Yeah. You wanna fight you wanna fight to be the aggregator. You wanna like I I I guarantee that although Amazon shows up on Google search results, like they want people to open the app and search in the app and be the main starting point for their commerce, their entire commerce journey. And we've seen this with Shopify as well. Shopify, obviously, would love for the for the commerce journey to not start on Facebook or Meta properties.
Speaker 1:Instead, start in the shop app. They're working towards that. The same thing is true of Amazon. And every aggregator is acutely aware of aggregation theory and acutely aware that they should not let someone
Speaker 2:Is it Amazon is aggregate on top of that. Apparently projecting 60,000,000,000 of advertising revenue Yeah. Which is growing way faster than the core retail business. They've sort of like
Speaker 1:Good.
Speaker 2:The core retail business is probably growing at the rate of overall e commerce Yeah. Penetration. Whereas this is just like extremely high margin, fast growing, and they wanna protect that.
Speaker 1:And probably bigger than what they could make off of a referral fee on top deeper in the stack if they're deeper down. Well, the other side of the Amazon OpenAI deal is that the deal could also help Amazon find a new customer for its Tranium AI server chips, which compete with NVIDIA AI chips that OpenAI primarily uses today. As part of the deal being discussed, OpenAI plans to use Tranium chips, two of the people said. The cloud deal Amazon announced with OpenAI last month only made mention of service powered by NVIDIA. So if the the interesting thing here is is is what will they be doing with those Tranium chips?
Speaker 1:Will they have a specific model that runs on Tranium? Will they will they set up some sort of abstraction layer that they can run any of their models on any hardware or any ASIC, basically? Like like, will you see or will it be like, okay. We still have GPT four point zero workloads. Let's recompile four point zero for for Tranium and let it just chill there, and Tranium is our is our pool for four point zero.
Speaker 1:Or you know what? Trainium is going to be our workhorse for ImageGen or VideoGen, and let's do our ImageGen optimized for that particular stack. The Wall Street Journal highlighted real time video as an interesting place where Trainium could potentially outperform. They weren't making the case, at least to The Journal, that Trainium is what you want if you're gonna do the biggest and most massive training run. That was sort of the narrative that the TPU was pitching with the latest anthropic round, like, runs.
Speaker 1:But they did highlight, you know, real time video video generation. And so I'm what I'm what I'm interested in is that is is does Trainium get abstracted to a point where it's sort of, like, model agnostic? Or is OpenAI, like, the the ChatGPT, the app, has a whole host of models because these models are now mixtures of models and there's model routers and there's different products, video, audio, image, deep research. Is one of those going to be on Trainium? Or will Trainium be a like a liquid pool of compute that cuts across the entire stack?
Speaker 1:Do you have any, you know, instinct on this? Or
Speaker 3:Yeah. I mean, I I think the abstraction thing is pretty hard. Right? Because you always hear about TPUs and how the TPU team and, like, the Gemini team are so closely integrated. Like, every
Speaker 1:Yeah.
Speaker 3:All all the model architecture is, like, interlinked with the with the Yeah. TPU. Yeah. So I I think it's hard to actually abstract all the way up. But it's interesting.
Speaker 3:I mean, Anthropic has been, like, multi Yeah. Platform platform for a while now. So I'm I'm curious how how they think about this stuff.
Speaker 2:Something that's interesting, if I search on Gemini Mhmm. For a product on Amazon, find me the best blank on Amazon, it takes me it says top recommendations on Amazon, and then click the link, and it takes me to a Google search for that product that is a sponsored result on Amazon. Then I Who? Click So Amazon is paying Amazon is paying Google to appear in search results.
Speaker 1:AdWords. Okay.
Speaker 2:In AdWords. Yeah. And then Gemini is routing basically to AdWords to get the click through there. Yes. So there's no direct integration at all.
Speaker 1:Yes. Google has so many odd advantages. It's crazy. Like, the the the the the fact that the Google bot just sees so much more of the Internet feels extremely important. And yet, I just don't know if it will be enough to win in consumer in some meaningful way.
Speaker 1:Does it mean 50% of the value of consumer? Does it mean that they can win, come from behind, defeat OpenAI, ChatGPT? Feels so important, and yet it also feels extremely hard to actually pass that message through.
Speaker 2:The Amazon investment would help OpenAI afford commitments, including from AWS. That's very funny. Well Liquidity is showing the gang standing around. All right, Jeff, you're up next to invest in OpenAI.
Speaker 1:LMFAO. Amazon, $10,000,000,000 investment in OpenAI in the form of AWS credits. You got Satya Nadella point I
Speaker 2:couldn't find where
Speaker 1:2% for Amazon, maybe less if it's if it's at above a $500,000,000,000 valuation. So Andy Jassy is getting one and a half percent of OpenAI. Satya sitting there with over 20. He's pretty happy. Pretty happy looking at the screen.
Speaker 1:Jared Kushner is pulling out of the Paramount bid hours after his father-in-law took aim at the Ellison clan, apparently. The the latest news in the Paramount bid for Warner Brothers, the story that just keeps on giving, is in back to back salvos Tuesday, the president and his former or and his family distanced themselves from Paramount's hostile bid for Warner Brothers discovery. I think we know what's going on there. It's about Foghorn Leghorn. It's about Tweety Bird.
Speaker 1:It's a rebuke to owner David Ellison's attempt to leverage relationships with the White House to close the $108,000,000,000 takeover effort. President Trump, Tuesday afternoon, said he had been treated far worse by the Ellison owned CBS since the family closed a deal for CBS parent Paramount.
Speaker 2:A bunch of people have been riled up about Barry Weiss Yeah. Running CBS. The reason that you maybe would say that she's doing a an effective job as a manager of that asset is because people are talking about CBS content Yeah. In a way that I have not seen ever. Do you ever remember, like, maybe couple times here you'd see something and she she's she's clipping CBS content.
Speaker 2:It's like she's
Speaker 1:It's doing stories that working. No. No shade to the people that were writing CBS before, but, like, what what content was on that?
Speaker 2:Yeah. We just don't know what they were doing before.
Speaker 1:We it like, it's it's like it didn't exist, and now it exists. And you can like it or you hate it depending on your political persuasion, but you can't
Speaker 2:deny that like, it's listed now. Is like It's a thing. The Ellisons were like, hey. We can get a truth engine.
Speaker 1:Yeah. I mean I I mean, there there's definitely like, the brand is still great. Like, CBS feels like a solid news source. I agree with that. But the distribution was so far behind that people weren't talking about what's going on there.
Speaker 2:I And I the still don't know. One way to think about the value of CBS is what would it cost and how long would it take to recreate a brand like CBS. Mhmm. Probably cost it would take you decades.
Speaker 1:I don't think you can buy it. Like, I Yeah. I actually don't think I think you could I think you could be Sam Altman and Marshall a $50,000,000,000 fundraising You
Speaker 2:can't just snap your fingers and get
Speaker 1:a And and it would still take fifty years to get there. If you if you get 50,000,000,000, what do you have to do? You have to go buy the legacy IP because there's only you can't just you can't just you can't snap your fingers and create a brand overnight. Like, just takes time.
Speaker 2:So Warner Brothers sent a letter to shareholders
Speaker 1:Mhmm.
Speaker 2:This morning
Speaker 1:Mhmm.
Speaker 2:Basically saying that they're riding they they wanna the board of directors still wants to go with Netflix. They believe it's superior in a number of different ways. Mhmm. One thing that stood out to me is that Paramount has consistently they said Paramount has consistently led WBD shareholders that its proposed transaction has a full backstop from the Ellison family. Mhmm.
Speaker 2:It does not and never has. Paramount's most recent proposal includes a $40,000,000,000 equity commitment for which there is no Ellison family commitment of any kind. Instead, they propose that you rely on an unknown and opaque revocable trust for the certainty of the crucial deal funding despite having been told repeatedly by WBD how important a full and unconditional financing commitment from the Ellison family was and despite their own ample resources as well as multiple assurances from Paramount Skydance during our strategic review process that such a commitment was forthcoming, the Allison family has chosen not to not to backstop the Paramount Skydance offer. And a revocable trust is no replacement for secured commitment by a controlling stockholder. The assets and liabilities of the trust are not publicly disclosed and are subject to change.
Speaker 2:So they basically, like, have this entity being like, yeah. We're guaranteeing it. But it's not actually them saying, like, you know, they could move assets out of that trust.
Speaker 1:Yeah. Yeah. Got it. So I just don't think I'd offer not as strong potentially as Netflix. You know Netflix is good for it.
Speaker 1:It's a huge company. They've already signed a deal with a massive termination clause, and they've I believe they've raised debt for this. Like, they're they're ready to rock. So bird in hand is worth the too in the bush.
Speaker 2:Yeah. The other thing is Paramount has not offered to reimburse the breakup, the termination fee.
Speaker 1:It's a
Speaker 2:$2,800,000,000 fee. There's also financing costs that Warner Brothers would have to take on if they don't complete the debt exchange. Yeah, at the end of the day, what do the Ellisons do at this point? Right? They've been they've been doing deals.
Speaker 2:Right? They they've got CBS now. They've got, the UFC. They're trying to build this streaming platform. Again, going back to some of the conversations that we've had, like, entire the entire strategy to date has been predicated on getting this Warner Brothers asset.
Speaker 1:Yeah. Yeah. And it's and it seems like it might not happen, but game's not over.
Speaker 2:Announce the $1,000,000,000,000 backlog.
Speaker 1:Every out of home agent I've ever talked to has offered 50% reductions in price when doing a large scale campaign. Most of the inventory is actually pretty cheap if you don't focus on the most premium assets. Where haven't you seen a friend.com billboard? The one zero one. You haven't seen it, you know, in the iconic places.
Speaker 1:He hasn't done the Times Square buyout. He's in the subway. Right? Like like, when when we saw him, you always make fun of this one. It's there's one that's, like, up against the wall.
Speaker 1:I saw one just at a random bus in my hometown. It's like, there's just there's just, like, random places, but there's so many
Speaker 2:of them. The alpha and out of home in LA is there's so much traffic Yes. That you're kind of moving slowly by some
Speaker 1:areas And you'll just see random stuff. And so, yeah, I was kind of fighting on you, fighting you on this. Like, was this truly one of the greatest campaigns of the year? And hearing his extra context, It's it's incredible. He might have unlocked some entirely new strategy of just, like, the go big massive billboard campaign.
Speaker 1:I I wouldn't be surprised if next year is the year of the copy paste the strategy for, you know, a company that has a million dollars to spend on a big campaign. Let's do an interesting billboard campaign.
Speaker 2:Maybe they have a million dollars in revenue too.
Speaker 1:Maybe Ideally, yes. Ideally ideally, yes. I mean, he he clearly, like, it was, you know, he's he's, like, risk on exploring, testing new things, like, But just the core the core arb of, like, a big billboard campaign paying off, I think you gotta credit him. You gotta check-in with, with Avi Shiffman.
Speaker 2:Did you see his other post? He said, SF is over. Yes. Still a beautiful place to live. Hype around LLMs has subsided.
Speaker 2:It's not an interesting place to be anymore. Why go to a hackathon? It's not like GPT four just came out. There's nothing too interesting to discuss at a party anymore. All the big companies are too mature now.
Speaker 2:Most of what is new is just y c slop start ups. If you're still in pre seed exploring stage, it's mostly too late. The directions have been positioned in. It's just a performative scene left. There are always a cycle to these things, and this is fine.
Speaker 2:I've enjoyed I've enjoyed 2022 to 2025. I hereby declare New York the new bastion of what matters in the near future. Could not disagree more with every single pretty much every single word in here. I think Avi has shown, you know, brilliance in in some ways even though many don't. But this this was I put this up as one of the worst takes of the year.
Speaker 2:It's just like it's it's literally like saying like it's like saying in the early days of the Internet or or in the early days of the iPhone, like, hey. Like, yeah. It's over. Just don't build anything.
Speaker 1:Also, you should get in if you're bored with the hackathon, you're bored with the YC demo day, get into shark diving. Go dive in the bay. Put on the the seven mil wetsuit. Swim out to Alcatraz, take on a shark head to head, and emerge victorious. I think that will really give you the sort of the glory.
Speaker 1:You'll be excited again. You will have survived a shark attack. That will energize you in a way that GPT 5.2 might not be energizing you. Totally. Fighting head on with a great white shark in the San Francisco Bay.
Speaker 1:That's something you can only do in the Bay Area.
Speaker 2:Or who's making who'smakingfriend.com for sharks? Oh. Right? Like a wearable pendant that a shark
Speaker 1:There we go.
Speaker 2:Could use to, you know, better navigate. Yeah. Maybe they're lonely out in the high seas. Right? It's cold.
Speaker 2:Yes. It's dark. Yes. Maybe, you know, in between hunts. Right?
Speaker 2:They're just kinda hanging out. Right? Yeah. Just having a having a digital companion. Why reserve digital companions for just for humans.
Speaker 2:Right? Like all life
Speaker 1:Think bigger.
Speaker 2:All life matter. Think bigger. The other thing I was thinking, why has no one made like a telemedicine for anabolic steroids for your pets?
Speaker 1:Somebody has, right? Wasn't isn't that a real thing?
Speaker 2:I wanna see a golden retriever as a mass monster.
Speaker 1:I think that's just a Rottweiler. A jacked
Speaker 3:golden I mean, you can make your like cattle really jacked. Right? That's like
Speaker 1:what SARMs are. Metformin.
Speaker 3:So you could just SARMs. You couldn't you just give it to your dogs?
Speaker 1:You know way too much about performance enhancing drugs. Anyway
Speaker 2:Yeah. Just saying the word SARMs is like, just just say that you've been deep in bodybuilding form, Styler.
Speaker 1:Okay. Okay. We got a Christmas present from friend of the show, Sahil Bloom. Let's open it up. Today.
Speaker 1:I'm looking much more Santa.
Speaker 2:Belted up.
Speaker 1:Okay. So this is from Sahil Bloom himself. Look at this. Look at this nice
Speaker 2:New brand alert. I love this.
Speaker 1:So he said, I got sick of putting things on my skin that I'd never put on my body. So I spent eighteen months creating the perfect solution. The perfect solution, Wild Roman. I can smell it. Everyone says the TBP and UltraGum smells bad.
Speaker 1:Now it smells great. This this actually smells fantastic. So Wild Roman is 100% natural skin care for men made with grass fed tallow, cold pressed oils, and Wild Botanicals. You can order today at wildroman.com. Just wanna give them a shout out.
Speaker 1:And then Yeah.
Speaker 3:So so this is good stuff.
Speaker 1:You've using this?
Speaker 3:I've been using this for about two weeks. Wow. It woah. Working so far.
Speaker 1:Yeah. Two weeks on Wild Roman and you look like that.
Speaker 3:Yeah. Wow. I mean, I think it's been, you know, it's helped with beard growth and just skin clarity.
Speaker 1:You look fantastic. I'm
Speaker 2:feeling Yeah. You're you're glowing.
Speaker 1:Yeah.
Speaker 2:You're glowing. Truly never stop using this product. Yeah. Because I do not want you to go back. Never churn.
Speaker 2:I don't want you to go back. Never churn. I think you're a customer for life.
Speaker 1:What do you think it takes to win in this category? Sahil's obviously a an influencer, an author. He has a massive newsletter. He has 1,100,000 followers on on X and has an audience. But something we've been keep we keep coming back to is, an audience might not be enough to truly win in a category.
Speaker 1:What are
Speaker 2:these new hard on Target. Target. This feels like a good brand to introduce like tallow
Speaker 1:Yes.
Speaker 2:To the Target audience. Right? This feels, again, like going going for the set, bunch of products out the gates. This this screams end cap to me. Mhmm.
Speaker 2:I I was talking to a friend and they have a brand that does over a 100,000,000 a year Yeah. Only in Target. Yeah. They don't sell anywhere else. Yeah.
Speaker 2:And so it's just such a such a massive channel. And so I think Sahil can probably leverage his brand and just go really hard into Target early. Mhmm. But I'm sure but I'm sure he can he can at least get some initial traction d to c. The main thing that people miss with, like, personality led kind of like influencer brands like this is that no matter how big your audience is, you can be Kim Kardashian.
Speaker 2:Yeah. And in order to build a truly big business Yeah. You get this initial boost from your audience.
Speaker 1:Yeah.
Speaker 2:But but but the the nature of like, any audience is that the longer that you just advertise against it, you can saturate it. So like becomes a Kim K can post, like, five times in the first week. Yep. But then eventually, have to go find new net new people Yep. That aren't necessarily Yeah.
Speaker 2:Getting exposure.
Speaker 1:Dave Portnoy, the founder of Barstools, is breaking. I am proud to announce in our continuing twenty plus year evolution, we are now partnering with Netflix Netflix for exclusive video podcasts. And the way he frames this in the video is remarkable, so let's play it.
Speaker 4:Emergency press conference time. If you haven't heard the news, I'm proud to announce that Barstool has partnered with Netflix for three of our top podcasts exclusive video only on Netflix starting next year. I'm talking you wanna watch video part of my take? Netflix. Three.
Speaker 4:You wanna watch video of spit in chick flicks? Four. Actually spit there. That's just my brain. You wanna watch a video of Ryan Rocillo show?
Speaker 1:Where?
Speaker 4:Netflix. Five. Netflix. Seven. Video.
Speaker 4:Audio stay the same. Video. Where? Netflix. Eight.
Speaker 4:Nine. 10. We're proud to partner in one of the best in breed companies. That's what we do at Barstool. Evolve, rotate, evolve.
Speaker 4:Video next year, PMT, Chiclets, Rhyme Russo, Netflix, Netflix, Netflix.
Speaker 2:Founders. Technology founders. Yes. Next time you think, oh, I need to film this.
Speaker 1:Cinematic. Oh, need to yeah. It's a biggie thing.
Speaker 2:I need to film this crazy cinema. I need a I need a studio shot of me sitting down on a couch looking all put together. Dave is sitting there with with a with a bunch of windows behind it Yeah. That are reflect Actively sitting. One shot at this video.
Speaker 2:And it's way more engaging than than him Yeah. Just being, you know, trying to be all professional.
Speaker 1:No. This is just But I I mean, to be fair, like, in order to do that, twenty years. Twenty years of experience. Like, most people cannot just one shot that on day one of their career. The other big get for, I guess, the modern tech companies is the Oscars are moving to YouTube, which is a bomb
Speaker 2:explain the Oscars.
Speaker 1:Okay. So it's like you know how we did the award shows for, you know, random obscure achievements
Speaker 2:Journalist of the year.
Speaker 1:Yes. Absolute hitter of the year. It's like that, but for movies. Of course, the Oscars
Speaker 2:Very cool.
Speaker 1:Academy of Motion Picture Arts and Sciences. And they said they reached a deal with YouTube for exclusive rights to show this to to to the show starting in 2020 Really feels like forever, but I'm sure it'll be upon us in no time. But probably the right time, but does feel particular it hits particularly hard because it's it's like the whole show is about the theater. It's about the movie industry. Yep.
Speaker 1:And the movie industry is saying like, yep. Like YouTube beat us.
Speaker 2:It's over.
Speaker 1:It's over.
Speaker 2:We're so back. But also, it's over.
Speaker 1:See you tomorrow. Goodbye.