Daily(ish)

I talk about the common podcasting question of whether you should publish your podcast on YouTube and compare recent episode stats. My suggestion is to test YouTube quietly for several episodes to see if it brings new listeners before promoting it to your existing audio audience.

Links Mentioned in This Episode:
Topics:
00:00 Daily Intro Setup
00:21 Should Podcasts Use YouTube?
00:42 Time Cost Of Video
01:40 Audio Vs YouTube Stats
04:07 Discovery And Search Benefits
04:36 How To Test YouTube
05:15 Podcasting Help And Outro

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Creators and Guests

Host
Chris
I edit podcasts so you don't have to. I live in Saskatchewan so you don't have to?

What is Daily(ish)?

Challenging myself to record a podcast episode a day for my 50th year on this planet.

Hello, welcome to Daily for
Sunday, October 18th, 2026.

I'm recording an episode every day
for this, my 50th year on the planet.

I think I got the day right.

I'm batch recording this.

Uh, I put on a bunny hug just
to make sure the recording, the

video version looks different.

I wanted to talk a little bit about
the idea, the question that's often

asked in podcasting, especially this
year, lately, last couple years, is

should I have my podcast on YouTube?

I do an audio version, let's say.

Should I do a video version
and put it on YouTube?

Should I do an, uh, audio only,
but just put a video sort of

thumbnail version on YouTube?

What should I do with my podcast,
and should I put it on YouTube?

It's something I wrestled with with
this podcast, not so much whether about,

like, it's worth it or not, but more
just about the time it takes to do a

video, and that's a big consideration
when you're thinking about whether you

should do your podcast or pu- publish it
on YouTube, is just it takes more time.

It adds more time to publishing.

Video is heavier.

Video takes longer to process.

Video takes longer to upload.

I know when I publish these straight
to Transistor in just audio-only form,

I can be done in under 10 minutes
because of the time it takes to record.

Edit and publish And if there's
video, it just adds time.

I have to set up my camera potentially.

I have to edit it.

I have to make sure it looks
good as well as sounds good.

When I just record audio, I don't have to
worry about what I look like or whether

I look the same as I did yesterday

You have to have a camera of some sort
to record with, of course, and that just

means lighting, visuals have to look good.

Uh, I mean, my office is not visually
super amazing for doing podcasts,

video podcasts with, but, just as an
experiment, it's, it is what it is.

want- the one area I wanted to focus on
is just stats, and that's the numbers

kind of tell the story of whether it's
worth it if your goal with your podcast

is to get viewers and more people
listening and watching your podcast

So just by way of example, a couple
episodes I did recently, on this show, the

Sticker Shock of Apple's New Home View,
podcast episode, a couple episodes back,

the Things I Love, Widows Bay episode,
and the Coding with AI episode I did.

All of those on the Transistors
analytics, like with audio-only feed

that goes out to Apple Podcasts,
Spotify, what am I forgetting?

All the audio sites, basically.

They get around at most 26, maybe
30 listens according to analytics

on Transistor, which podcast
analytics is notoriously…

You shouldn't put a lot of stock
in, just use it as a rough guide.

Does it go up or does
it go down per episode?

So 20 to 30, let's say, across the board.

I'll p- I'll try and put the
screenshots of these stats in the

show notes just so you can see them
for yourself if you're curious.

Whereas those same episodes on YouTube,
the, in particular, the Sticker Shock of

Apple's New Home View, obviously, like
the Apple hardware was announced, so

YouTube is showing more of those videos.

It kind of was right moment,
right time to get a few more

views, eyeballs on my podcast.

But that episode in particular
has 170 downloads right now.

The Widows Bay one is 49.

The Coding with AI is 52.

So again, not like huge numbers, but
these are twice to four or six, whatever

times, I can't do math on the fly, uh,
number of viewers or listeners that are

being exposed to my podcast, and those
wouldn't be there if I wasn't on YouTube

The Apple one in particular.

Not that I'm gonna go deep on Apple
products on this podcast every time,

but that would be enough to be like,
"Hey, maybe I should focus on that as a

niche," 'cause it's actually does well on
YouTube it seems, even at my small scale.

And regardless of whether I change
focus or something for the podcast,

it just kind of exposes more people
to this show, and we'll see if any

of them stick around, of course.

They might just see the
one episode and bounce

And yes, I'm aware that YouTube has
changed their algorithm lately in

terms of what they show you as far
as public analytics versus real time,

real analytics of views, and how long
people have viewed for, et cetera.

I'm just talking about numbers before
were this, and this episode the numbers

are that, and how that might compare.

Because a lot of the YouTube videos
that I publish on this podcast feed

are 20 views, some are four views.

Like, there are some that are less than
the audio podcast version for sure.

But it kinda just exposes your show
to a potentially larger audience.

YouTube is a huge search engine
that people are looking for.

So if your podcast is, is in any way
providing answers to people, this

one probably not a lot of answers
for folks in this podcast, honestly.

But if your podcast is answering
questions that people are searching for

on YouTube or giving guidance or wisdom
in terms of how to do something, like

this particular episode maybe might do
better because it answers the question

of, should I put my podcast on YouTube?

Or at least gives you guidance in
whether you should do that Personally,

I think it's a good experience
to publish a podcast on YouTube.

you can test it out with a show.

Don't tell anybody, and just publish
the feed on YouTube as well, a version

on YouTube, and see how it does before
you tell any of your audience that's

already on, you know, your audio podcast.

That way you can have a gauge of, without,
you know, risking people switching from

audio to video, just see what YouTube
shows your podcast to as a starting point.

And that'll give you a good metric of
after 10 episodes even of how worth it

it might be, and if it's bringing new
people in or if it's just kind of a waste

of time and it takes a lot of effort for
you, probably not worth doing All right.

My day job, if you're not aware,
is not doing daily podcasts

on YouTube and podcasting.

I actually edit podcasts for clients and
produce podcasts with a lot of different

clients over the last 10 plus years.

And so if you have questions about
podcasting, feel free to throw them

in the comments, whether you're on
YouTube or wherever you might have seen

this episode posted on social media

Or you can email me chris.enns@gmail.com.

Visit my business website
lemonproductions.ca

if you'd like to see more there.

If you're not already
subscribed, feel free to visit

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subscribe to the show, or of

course, follow along on YouTube.

Thanks for listening.

I hope you'll be back tomorrow.

See you again.

Bye.