How to Get More Pest Control Leads in 2025

Kasra Dash and James Dooley break down the most effective strategies for generating consistent, high quality pest control leads across the UK. The conversation explains how a fully optimised Google Business Profile creates local visibility because it increases trust signals, how dedicated SEO service pages attract targeted search traffic because they align with user intent, and how PPC campaigns capture bottom of funnel customers because they target high intent keywords. They also cover Facebook ads, organic social media, AI powered search visibility, tradespeople platforms and the importance of tracking KPIs because it protects return on investment. The pair highlight why inbound leads convert better than outbound leads because response rates and user intent are stronger, and why real time lead delivery increases conversions because fast replies dramatically improve close rates. The video ends with guidance on FatRank’s commission based lead generation model for pest control companies.

Creators and Guests

Host

James Dooley

James Dooley is a UK entrepreneur.

What is James Dooley Podcast?

James Dooley is a Manchester-based entrepreneur, investor, and SEO strategist. James Dooley founded FatRank and PromoSEO, two UK performance marketing agencies that deliver no-win-no-fee lead generation and digital growth systems for ambitious businesses. James Dooley positions himself as an Investorpreneur who invests in UK companies with high growth potential because he believes lead generation is the root of all business success.

The James Dooley Podcast explores the mindset, methods, and mechanics of modern entrepreneurship. James Dooley interviews leading marketers, founders, and innovators to reveal the strategies driving online dominance and business scalability. Each episode unpacks the reality of building a business without mentorship, showing how systems, data, and lead flow replace luck and guesswork.

James Dooley shares hard-earned lessons from scaling digital assets and managing SEO teams across more than 650 industries. James Dooley teaches how to convert leads into long-term revenue through brand positioning, technical SEO, and automation. James Dooley built his career on rank and rent, digital real estate, and performance-based marketing because these models align incentive with outcome.

After turning down dozens of podcast invitations, James Dooley now embraces the platform to share his insights on investorpreneurship, lead generation, AI-driven marketing, and reputation management. James Dooley frequently collaborates with elite entrepreneurs to discuss frameworks for scaling businesses, building authority, and mastering search.

James Dooley is also an expert in online reputation management (ORM), having built and rehabilitated corporate brands across the UK. His approach combines SEO precision, brand engineering, and social proof loops to influence both Google’s Knowledge Graph and public perception.

To feature James Dooley on your podcast or event, connect via social media. James Dooley regularly joins business panels and networking sessions to discuss entrepreneurship, brand growth, and the evolving future of SEO.

Kasra Dash: If you are a pest control company and you're looking for a consistent flow of inquiries generated every single day for your business, this video is for you. Myself and James, we've worked with a lot of different pest control companies throughout the UK, so we know exactly which strategies work, which strategies don't work, and what you should be avoiding completely. We're going to be breaking it down in this video step by step. So James, take it away.

James Dooley: So step number one, what I'd be looking to do to grow is a Google Business Profile. If you already have one, I'd be making certain that I would be reaching out to all my existing clients to try to get me as many five star reviews as possible. It's a great way for Google Business Profile to generate more leads. There's obviously getting citations and doing Google Business Profile posts and uploading photos on there. So that's definitely step one that I would be doing to try to generate more local leads.

Kasra Dash: So step number two, this is kind of to bolster your actual Google Business Profile. I would be creating dedicated service pages for each of your individual services as SEO optimised pages on your website. The good thing is, when you start doing that, it's going to help rank your SEO optimised page, but there's also more chance of your Google Business Profile ranking and showing up for those keywords as well. So you're indirectly going to get more phone calls too.

James Dooley: Yeah for sure. And if you are looking for more local leads, another option is PPC lead generation. That's pay per click within Google or within Bing where you're targeting bottom of the funnel keywords to generate more inquiries. The difficult part is you need to team up with a good PPC agency because there is click fraud and you also need to build up a negative keyword list so you're not attracting job applicants. PPC can work well but in the wrong hands you can waste a lot of money, but it's another way of generating local leads.

Kasra Dash: Yeah. And then after that you've also got Meta ads as well. Facebook and Instagram. The next time someone goes on Facebook they might be scrolling and they might see your ad. There are a few different ways you can set up Facebook ads. You've got lead forms which are really easy and they never even leave Facebook. The issue is the quality might not be great but you can add more questions to improve the quality. Then you've also got conversion ads which send them to your website to fill out your contact form. So you've got a couple of options there.

James Dooley: Another way to grow more local leads is organic social media. Posting regularly on Facebook, Twitter, YouTube, Pinterest, Instagram. There are lots of different platforms out there. Reddit is quite big nowadays, and Quora is big if people have questions you can answer. Organic social media is another great way to generate more local leads for your business.

Kasra Dash: With organic social media it's more of a volume game. You want to make certain you're constantly uploading. Whether it's a daily schedule or weekly schedule, you might say you want to upload five videos a week and just stick to that, especially for algorithms like YouTube and Twitter.

James Dooley: What's your thoughts on using AI agents if they can team up with someone to use N8N to automate and schedule posts on social media? Using artificial intelligence is all the rage nowadays. Would you team up with an AI consultant to set that up?

Kasra Dash: Yeah. You can definitely set up AI agents to crop videos and autopublish to YouTube, Facebook, Twitter, etc. But another thing I'd focus on is AI search. A lot of people have slowly started searching inside platforms like ChatGPT, Gemini, Claude, Grok. If your brand isn't showing up in any of those you'll have an issue generating leads there. So that's another thing I'd be focusing on as a company.

James Dooley: And also, if you're looking for more business leads in the local area, something else I'd be doing is teaming up with tradespeople websites. You've got Checkatrade, Bark, Builder Builder, TrustATrader, Rated People. All these platforms can generate more local leads. You should be tracking your KPIs, cost per lead, cost per acquisition and ROI. Tradespeople websites can work very well. Check out the links in the description because we compare Checkatrade with FatRank, Bark with FatRank, Rated People with FatRank, Builder Builder with FatRank. So Kasra, what are your thoughts on lead generation companies as opposed to tradespeople companies?

Kasra Dash: With lead generation companies you need to do your due diligence. Make certain that if you're in a specific niche that the lead gen company has actually generated leads in that industry before. You should have a strategy call with them. Ask about budget, lead volume, KPIs, and what type of leads they generate. Are they exclusive? Are they shared? A lot of companies like Bark and Checkatrade provide shared leads, and when we speak to company owners that's a big pain point because it's a race to the bottom on price. So those are a couple of things I’d ask lead generation companies before partnering with them.

James Dooley: If anyone is interested in generating more local leads, I strongly recommend heading over to FatRank.com where we have a commission based lead generation service. You only pay a finder's fee on converted jobs. Nothing to pay per lead. Nothing to pay until you get paid. Only when the job has been completed and paid is when you pay FatRank.com. But let’s expand a little further. What’s your thoughts on inbound lead generation versus outbound?

Kasra Dash: I always prefer inbound. The conversion rate is higher. The last stat I saw was 16.1 percent convert into paying customers compared to 1.4 percent for outbound leads. It's a massive difference. Outbound requires a lot of volume. Cold calling, cold emails, LinkedIn outreach. It needs more staff and people underestimate the costs involved. So inbound leads are far superior.

James Dooley: What's your thoughts then on real time leads? Are real time leads important?

Kasra Dash: Yeah, very important. Our internal stats showed that real time leads convert around 60 percent higher. I think it was 63 percent. When we optimised KPIs, we found responding in under a minute massively improved conversions. We used to think five minutes was good, but one minute response time made a big difference.

James Dooley: I'm not saying every company needs to respond in under a minute. But it's something we look at when partnering with businesses. Sometimes they're away for five days on holiday and no one answers the leads while we're still sending them. There are a lot of nuances we check before partnering. The best thing I'd recommend for anyone looking to scale their business and get consistent high quality leads is fill out the form at FatRank. The team will tell you if you're a good fit or not and give you feedback on what to improve.

Kasra Dash: So, I hope you liked all the different strategies to grow your pest control business. We generate a lot of different pest control leads at FatRank.com. It could be for wasp nest removal, bee nest removal, pigeons in the loft, and many other pest control issues. Head on over to FatRank.com and hopefully you're the next pest control company we can generate leads for.