CJ & The Duke

Back like we never left! In this episode, we tackle a topic we somehow haven't covered yet: how to network.
With ServiceNow Knowledge25 on the horizon we want you at your best networking game.  We dive deep into
- why introversion can be your networking superpower,
- paying into the "Karma Bank"
- the paradox of energy investment
- being memorable
and so much more.

ABOUT US
Cory and Robert are vendor agnostic freelance ServiceNow architects.
Cory is the founder of TekVoyant.
Robert is just some guy.

Sponsor Us!

What is CJ & The Duke?

Authentic, Authoritative, Unapologetic ServiceNow commentary by Cory "CJ" Wesley and Robert "The Duke" Fedoruk

Duke: Yeah, so here
we're with another one.

Finally,

CJ: back again like we never left,

man.

It has been a minute.

We gotta get this under control.

Duke: right?

So this one today, , this
one came from me.

, 'cause I was on the , ServiceNow
Discord channel and someone was asking

like literally how do I network?

And I thought, how have we
not done an episode on that?

CJ: Right.

Like it just seems like it is embedded
in the DNA of this podcast, right?

That we would have done
this early or often.

Duke: Right.

So shame on us and we're
gonna rectify that.

We're gonna talk about like
literally how do you network?

It's hard, right?

I don't think I really even
understood how to, or even thought

about it at all until knowledge 11.

CJ: I remember talking to you about
networking very early after we met.

, and the Knowledge 11 thing tracks for
me based on those early conversations.

Remember when I became like aware that
networking was a thing that I should do.

Duke: and I had, like, I had already had.

A career.

You know, I had been a traveling
consultant for five years and I

had spent a number of years at
that media and advertising

company as their, magic admin.

And I knew people, I got along with
people, I was happy, but I still didn't

have my finger on what networking was.

And at the time My mental model of myself
was, I'm really shy and introverted and

once I self-described as introverted,
I thought that meant that I don't

feel comfortable or it feels like
work to involve myself with people.

So I was kind of happy being off
to the side and not interacting.

And our knowledge 11, these back when
knowledge was so small, they'd have

keynote speakers that were just like.

That was their job.

I'm a keynote speaker.

It had nothing, nothing to do with
ServiceNow, but this guy came in and

he was there to talk about networking.

Tom Singer, if you ever get a chance, to
see Tom Singer speak, THOM, please do it.

It's an amazing experience.

Anyway, , he was talking about something
that he read where the findings were that.

Introverts built faster,
bigger, more powerful networks.

I was like, what?

just like, off to the side.

I'm like, no.

And you said something to the
extent of whereas an extrovert

is happy to talk about themselves
in front of people, an introvert.

We'll try and keep the attention off
themself and therefore, if they're

mindful, they'll just keep the
conversation on the other people, asking

a lot of questions about the people
that they're talking to in order to

like, keep the pressure off themselves.

And that makes the other
person talk a lot, which makes

them remember you a lot more,

CJ: Yeah, because everybody likes to
hear, you know, one, somebody who's

taking an interest in them, right?

Duke: Yes, exactly.

And then, but you come away
with all the intel, assuming

you're an introvert, right?

But you come away with all the intel of,
well, this is Bob, and Bob does this,

and Bob got his ServiceNow job this way.

And this is the things that Bob
struggles with just because he kept

on asking counter questions and
didn't bother talking about yourself.

Now.

At the time, that just blew the
back of my head straight off.

I was like, it can't be, it can't be
that, that this whole time I, I have held

the advantage and it's been a bit, and I
feel like I take a more balanced approach

now, but if you saw this episode and
thought, gosh, I need to know, learn how

to network, you're probably an introvert.

And I just wanna start by
saying it's totally okay.

And in fact, it could be your advantage.

To an introvert, and so that's like the
first thing I wanna bring to this episode.

CJ: Yeah, duke.

I think, you know, one of those
things that's super counterintuitive

when you think about it, right?

hold on a second, you mean I
don't have to talk in order

to, to network and meet people?

And it's like, well, you
gotta talk a little bit.

But mostly, right, like
extrovert, extroverts love to

talk and they especially love
to talk about themselves, right?

And introverts typically like to listen.

So you know that, fosters a sense
of, , connection right there.

it is weird, but it, I've found it
to work too, because like you, I have

commonly identified myself as a introvert.

, and no one would believe that now.

Duke: Yeah, same.

Right?

That's what I mean.

Like over time you evolve to
something that's a lot more balanced.

I don't think I'm either
introverted or extroverted.

CJ: Yeah, it depends on the, it
depends on the situation, right?

Duke: I guess I'd just like to say
I'm, I'm just confident whatever

happens, maybe I do get planted
into a big group of people.

I don't know.

I'm happy to make conversations, but
I'm also happy to , ask most of the

questions, get them talking and then, I
could take a backseat and take it all in.

CJ: absolutely.

Duke: Alright, so in typical CJ in the
Duke fashion, we did a few minutes of just

point gathering beforehand, we just gonna
go rapid fire and start talking about.

Things you should, , think about and
strategies you can have for networking.

CJ: Boom.

Let's go with number one.

Duke: You hit him with number one.

CJ: Oh, I'll go with number.

Okay.

Let's see.

It has been a minute.

All right, I'm gonna go with number one.

First thing you wanna do, , like for me,
is lead with what you can do for others,

and I think, duke and I are gonna have a,
maybe a little bit of only on number one

and number two, we might have a little
bit of a difference of opinion on these,

but that's what makes the show great.

for me networking is all about helping
others, Putting yourself in a position

where you can use what others have
done for you in the past to help

other people in the future, right?

, so I like to think about networking
is, paying it forward and

building a network in that way.

Duke: So you start with what you can do,

CJ: Yeah.

I start with what I can do for you, I
won't even be thinking about like building

a network or I'm not in a networking mode.

I might like a knowledge, I might be in a
breakout and I'm listening to the speaker,

and then I hear something that resonates
with an experience that I've had.

And they're like, this is a thing for us.

We haven't been able to solve this.

I was like, oh no, I solved that two
years ago so I'll, I'll hang around to

after the talk, go up to the speaker
and say, Hey, you know that thing you

talked about halfway through your speech?

I actually did that two years ago.

You wanna, you wanna talk
about how I got there?

Right?

And then the next thing you know,
like, this person's in my network.

Duke: Right.

Or you hear it in conversation or
I, for this one, I was thinking

like when I ranked it one and two.

I was thinking about maybe you don't have
the privilege of being in a group setting.

Maybe you're on LinkedIn, right?

Maybe.

Maybe that's the limit of your
social reach at the moment.

And so when you're messaging somebody
you don't know, for me at least,

it's start with what you want.

Right.

But, but it's actually so close
that it's not even one and two.

It's like these things are one
thing because don't tell somebody

what you want without telling
them what you can give them.

CJ: Yeah.

Fair.

Right.

Duke: if I got a, LinkedIn
message saying, Robert, I want

to a ServiceNow HR job, right?

Like, I, I'm, I'm good for you.

Right?

Tell me what.

CJ: bucks.

Duke: Tell me what you
bring to that table.

Right?

Tell me what you bring.

So, if, if, if somebody else came
to me and said, I want an HR job.

I've got the certification, , I've
done like x number of years in it.

Here's something really cool that I did
for a customer, or some massive outcome

that made their environment better.

Okay, you came to the
table with street cred.

You've got something that you
want, and I'm, I got a good

feeling that you can provide it.

Now, at the very least, my brain's
automatically going through my network,

seeing what I can connect you with.

Right.

So I repent of my one
first and second ranking.

CJ: Yeah,

Duke: I just think that
they, have to go together.

Right.

Whether you phrase it
first or second, I don't So

CJ: no, I, yeah, I, I
mean, that's a good point.

Duke: What do you want?

and, and how can you help?

. CJ: Yeah.

What do you want and how can you help?

Right.

Or how can you help, and what do you want?

Either way,

Duke: And this really wasn't on the
list, but you know, take an inventory

of what you can do with confidence.

CJ: what I've found is the best way
to know what I can do with confidence

is to try to teach somebody else,
when I'm trying to explain a thing

to someone, there is no better way
for me to to know about myself,

how much I know about that topic.

when you think about taking stock
of the things that you can do with

confidence, I would say at least,

that if you can't explain to
someone, , about that subject that

you think you can do with confidence,
you probably don't yet have enough

knowledge to do it with confidence.

Duke: Hmm.

CJ: and, and the reason dug a little
deep on that, right, is because

when you say, when you ask someone,
Hey, so what can you take stock of

what you can do with confidence?

Like, what are you an expert in?

What can you do that other people can't?

Like, depending on the person, right?

Depending on how confident they are
or not confident they are, They're

not gonna be able to accurately
give you that information.

Some people are gonna give you things that
they're not confident in, that they don't

have enough knowledge in, and other people
are gonna sell themselves way short, But

this is, I think, a solid metric that you
can use to say, okay, if I can explain

this topic to someone who only knows a
little bit about it, and they can come

away from that knowing more, I probably
have a level of competency in that topic.

Duke: Yep.

CJ: yeah, you can add
that to your, quiver,

Duke: that dovetails so nicely with.

Another thing on the list, which
was pay into the Bank of Karma.

We just thought about taking inventory
of the stuff that you can do and test

yourself by explaining it to people, but.

Especially in the ServiceNow
world, like there's all kinds

of places you can do that.

And by doing so, you feed into that
visibility engine, So if you start,

threads on whatever it is you're an expert
on and you get good at explaining it,

that will have a natural gravity to it.

It is like a passive effect network.

Think about when, , Mike Scow , and
Mark Roff were starting to

build all their blogs, right?

Mark was, I remember one time
he was kicking out like a blog

a day and nobody knew, right?

He didn't even, he
didn't even know, right.

Is he gonna be a big thing?

But, the numbers have shown that he
is excellent at, , doing this stuff.

And now, , these people
have Titanic followings.

Because they took the
time to explain stuff.

Even, uh, this isn't quite on topic,
but, Collie Alexander, right when

she first started, she was like,
I'm learning this stuff so everybody

else might as well learn too.

I learned, uh, UI policies today,
so she'd make a video on here's

what I learned about UI policies.

And no, she wasn't teaching the
experts, but she was teaching

everybody else that was just coming
in and didn't know UI policies.

CJ: Yeah.

And reinforcing, , what she learned
about UI policies the same time, right?

Like this whole thing is funny,
Because all of these things

play into this one point, right?

Of, paying it to the Bank of Karma.

But if you do these things in a certain
way, they all become self-reinforcing.

Duke: Yes.

CJ: there's just so much that everyone
gets out of it when you pay it

forward, I learned this thing here.

You should learn this thing too.

Great.

Now all of a sudden people see me,
paying it forward to the community,

and they start reaching out to
me, Hey, I saw your thing on the

Duke: Yep.

Yep.

CJ: Right?

Duke: post from that
thing three years ago.

Do you still have the,

CJ: Right.

Duke: do you still know how to do that?

No, I don't.

And actually, I.

even besides networking,
just explaining it, I think a

reinforces it in your own mind.

Explaining takes a different
neural pathway than.

Then \ discovering, at least I,
that's the way I imagine it to happen.

And then you've got this
library of stuff you've done.

Like I, how many times in 15 years
have I said, oh yeah, I did that.

You just, um, you just, um, I don't know.

Shoot, I've gotta rediscover it again.

That took me 50 hours last time.

CJ: Right.

Duke: But if you could just take a
library of the things you're learning.

Put them somewhere , I like
to use ServiceNow community.

, get it somewhere visible and then , you
get not only the effect of better

memorization for you, better lookup for
you, but that magnetic name recognition

that comes with building good content.

CJ: So all of those things reinforce
positive, , aspects of your persona and

your career and other folks, , experience
that, that you're looking to build anyway.

Right?

So that's, the great thing.

this one thing gives you so many
different valuable outcomes.

Duke: Yeah.

So what if maybe you're at the
start of your ServiceNow career,

maybe you don't have huge accolades
that you can brag about or explain,

or maybe you're just not there yet.

I.

you can still pay into the Bank
of Karma by, reinforcing people

who are generating that content.

And again, this is, this goes beyond
just being out of place, networking.

This is like your social media networking.

I remember the names of people
who are constantly, reacting to

my content or commenting on it.

Like I remember those people
because they make me feel nice.

CJ: Yeah.

Yeah.

Right.

Duke: and so you better believe that if
one of those people comes and asks me

a question, I'm gonna take a breath.

I'm gonna stop what I'm doing and I'm
gonna pay them back in my attention.

, CJ: those names stick out to you, right?

I'm , in a bunch of local Facebook
groups Same thing on LinkedIn, right?

You see over and over the people who
are liking your posts, who comment in on

your posts, , who's sharing your posts.

Those people become.

De facto members of your community,
AKA members of your network.

Right.

Duke: Yeah.

CJ: You know, and so when they come and
say, Hey, duke, , there's this, , thing

I'm trying to do and I'm really stuck.

I wonder if you can point me in
the right direction for you're

thinking, oh, I know Jack.

Right?

Like, I see Jack on every one of my posts.

Yeah.

Jack, I can help you.

Yeah, sure.

Let's jump , on a Zoom, Boom.

That's networking.

Duke: And like for some of us who grew
up a little bit before social media,

and then went through the whole, boom
of social media, I think we have a bit

of a cynical approach to interactions
like that, in terms of people's feeds

and different social media channels.

But I mean.

There's a reason that stuff takes off.

CJ: Right.

Duke: there's a reason people make
content, , do you think anybody would be

posting content to ServiceNow community
or LinkedIn if there was no, like

mechanism, all you got was replies,

CJ: Yeah.

I

Duke: I don't know if I would,
you know, I, I like feeling good.

I like knowing that my
content helped people.

CJ: Yeah, back in the day, , of the good
old message board, PHP and all that kind

of good stuff, wasn't a like, and so
what you did typically was, you'd have

to reply , thank you, or this was awesome
or, you know, appreciate it, right?

And that, I mean, ultimately I think
likes are more efficient, right?

They, they clutter up the space less, but.

Because likes are now so low effort,
? And so efficient, taking the time to

make a comment, And that shows that you
actually consumed the content, right?

Or got the message or found the
value, that makes you stand out.

Even better.

Like if you share it and say, Hey, this
thing was super valuable for me, I wanna

share this to my network so that you
all can get the benefit of that too.

folks really notice stuff like that,
So if you're looking to , get the

attention, build a network with folks
that you don't otherwise know, you

probably can't get in front of in person.

This is a solid way of doing it.

Duke: We talked a lot about social
media and LinkedIn, but LinkedIn is

not everything networking, right?

It's just, an element of it.

So I.

CJ: don't know about you, man.

I'm in the matrix.

I'm, I'm stuck.

I'm digital.

Fully digital.

Duke: Yeah, but I mean, we got
knowledge coming up, And so like,

hopefully you don't have time to
be on LinkedIn much at knowledge.

I'm gonna have all kinds of time
to be on LinkedIn at Knowledge

'cause I'm not going to knowledge.

Ah,

CJ: Oh man.

Duke: wa wa

CJ: Uh, pour one out for Duke, y'all.

Duke: yeah.

Whatever it is.

Good.

Everybody have fun?

but Networking one on
one, go to the events.

CJ: Yeah.

Right.

Duke: to the events, , knowledge
is a once a year thing.

And not everybody has their privilege
of just opening up the wallet and

shelling out that kind of money to go.

Not everybody is allowed
to go, buy their work.

Um.

And there goes the train of thought, just

CJ: Yeah.

Duke: no go to the event.

I was thinking about the event.

I was like, my mind was at
Knowledge for like a second there.

Um, but there's snugs

CJ: I, that's where I was thinking too,

Duke: both official and unofficial.

Part of the whole going to events,
like, okay, you're at the event.

Especially if you were like me back in
the day, , how do I not be a wallflower?

How do I go an event and not
feel uncomfortable and shy and

in the background, how do I
still get something out of that?

And I think the secret is , we
talked about when you're an

introvert, , you keep the pressure
on somebody else to do the talking.

But to do that, you have to
have a battery of questions.

CJ: you need to know how to
have a conversation that doesn't

shut down the conversation.

Duke: That's right.

Yeah.

Something, something that they
don't have to say yes or no to

CJ: right.

Duke: Something that's got like a little
bit of a twist to it to get them thinking.

But , as I said, go to the events.

You have, , meetups that are official
and unofficial, like that's a great

thing to do, to build a network, find
all the ServiceNow people in your

area and ask them if there's a snug

CJ: Yeah.

Duke: Ask every single
one of 'em on LinkedIn.

Like they don't know.

You're asking everybody else
right now, you're starting like

2, 3, 4 different conversations.

That's four different pieces of your
network that you didn't have before.

CJ: And boom.

And now that might multiply.

'cause once you go to the meetup now,
all those folks that you asked if they

were coming, if they show up, you've
already cold opened those conversations

by, by reaching out to them previously
and say, Hey, are you going to the thing?

And then now we're all at the thing.

Hey, it's good to see you.

Remember I, that was me who
asked you if you were coming.

It's great that you've made it right

Duke: put a face to a name.

Yeah, that's a great thing too, right?

As you shake somebody's hand,
like it's great to finally

put a face to the name or,

CJ: Yeah.

Yeah.

It was great to finally meet you
in person, all those kinds, like,

you know, is this the first time
you've been to this type of event?

this is my first snug, have
you ever been this here before?

What do I need to expect?

, that sort of thing.

Duke: Yeah.

What advice would you give a
first time knowledge attendee?

CJ: Yeah.

Duke: Like it's day one,

CJ: Drink plenty of water,
bring comfortable shoes.

Duke: man.

Every year.

Every year?

CJ: Seriously.

Duke: Yeah.

Yeah.

CJ: But yeah, touch grass,
man, , you gotta go to the events,

you gotta meet people in person.

, you gotta do all of that stuff.

Then the next one is, embrace the stuff
that you don't know, Nobody's an expert

on everything, and I think some of the
best conversations that I've ever had are

when I'm not an expert and I find someone
who is both an expert and passionate

about the thing that we're talking about.

Right.

Like if I find that guy who is
super into flow designer, yeah,

let's talk, I have no idea.

Let's talk about, Ooh, you can do that.

Like Duke, every time we talk, right?

you're like, dude, I just
figured out you can do this.

Super cool, awesome
thing with Flow Designer.

It's like, what?

man, I'm like, I'm still a
legacy workflow editor, dude.

Duke: This is the paradox too.

I think when you're on a knowledge
deficit, you think that asking

somebody a question in your deficit
area is like drawing energy away

from them and therefore a bad thing.

But it doesn't have to be if somebody
asks me an intelligent question.

All I can think of for the next week
is I wonder how it worked out for them.

CJ: Right.

Duke: I'm like, I have to stop myself
from messaging them the next day.

Like, how did it work?

Tell me how it worked.

CJ: Yes.

Duke: So it's like you
don't know it, right?

You asked me this question and
I'm intrigued, but I haven't

stopped thinking about it.

CJ: Yeah,

Duke: have me at an advantage
now, the gravity is on my side

pulling into your network.

CJ: Exactly.

now I know who you are, you started off
this thing wanting me to know who you are.

Now I know who you are, but
not only do I know who you are,

I'm invested in who you are.

Duke: Yep.

And I know where your deficit.

CJ: yes.

Duke: Yep.

a, another great example of a question
you could use at knowledge as you

meet new people is ask them what do
you specialize in, in ServiceNow?

Or what do you do in the ecosystem?

And cross-reference
that with your deficits.

CJ: Yeah.

Duke: Like, oh, you're
a flow designer expert.

Hey, I've always wondered
this about flow designer.

CJ: Yeah.

Duke: now , unless they're busy
and they have to go or whatever,

now , they're happy to talk about that.

And have you ever met somebody who
doesn't wanna talk about their expertise?

CJ: Never.

Duke: Seriously.

So it's just, that's just, it is
such a great conversational hack.

if talking to strangers is new to you, if
it's intimidating to you, just do that.

Ask them what their expertise is.

Cross reference that you
gotta be quick, right?

Cross reference that with your deficits,
and then ask them an intelligent question.

CJ: Yeah.

You know, and Duke, I, I wanna just
add one final thing onto this point,

Is that remember in a lot of spaces
everyone is here for the same reason,

? Everyone shares at least one common
interest, and that's service Now.

And, and so no matter what,
you think, oh man, I don't

have anything I can talk about.

Always, always, always fall
back to what is everyone's

common interest in this space.

Go from there.

So when you're thinking about all
of that stuff, don't freeze up.

We're all here because we love ServiceNow.

All you gotta do is bring that up.

Duke: If I went back to my.

shy days being uncomfortable,
being in conversations, I swear

I would go up to ask somebody and
say what's a good question to ask

somebody at an event like this?

CJ: Oh yeah,

Duke: Like just like put it
out there, be vulnerable.

Like nobody's gonna be like, oh,
more you wanna talk to people?

Like people aren't like that.

CJ: No, because everyone's feeling
the same, there's a bunch of folks

who are just this is what they
do, and they're always into it.

But most people are there thinking, I.

Oh man.

how do I start these conversations?

, I find myself still there
sometimes too, right?

Like, I'm just hanging out
at knowledge and, oh crap,

that's, such and such, right?

Let me go over and talk to her.

And it's like, you know, and then
you walk up and it's like, oh crap.

What am I gonna talk about?

Like, what am I gonna say?

Hey, I, I saw you on LinkedIn.

Sometimes,

everyone gets that, we're all human.

We're all trying to do the same
thing, ? Give yourself some

grace, ? Because everyone needs
to give themselves some grace.

Duke: Still in line with the
embrace the stuff you don't know.

, even if you're not at knowledge and
going back to , maybe the internet's

the only network you got right now.

You don't have to be the source of
the answer in order to get network

credit for the problem being solved.

CJ: Oh yeah, that's right.

Duke: A lot of people think , oh, Robert
does all this content and he gives so

much to ServiceNow community or whatever.

but I have asked more questions
than posted answers to content.

Uh, far and away, and it's, you get
passive network increments from that

because it was like, oh, remember
that conversation Robert started

and we all learned about this?

Or maybe it doesn't have an answer,
but some of the best minds coalesce

against, , around this problem.

It's interesting.

And then everybody has a chat,
but you were part of that chat.

CJ: Yeah, exactly.

Exactly.

Duke: nobody's keeping a scoreboard up
for all these points or whatever, but this

is things that people notice passively.

CJ: Well, that's the whole point
too, of having a network, right?

The whole point of having a network is
when you're in that space and Duke, you're

asking about how do we do an integration?

And I'm like, yeah, well, you know,
I actually know the person who is

like an expert at, soap integrations,
and that's what you're stuck with.

Let me get them in this chat, ? Boom.

Now all three of us in the chat, you
can pick his brain, her brain about,

, whatever it is with soap, calls, and
and so on and so forth, and now boom.

Now we've got a network, I've introduced
you to somebody my network where you

found value and I've done you that favor.

Well now if I, now I've done
you a favor, , I'm going to one

wonder, how it worked out for you.

but two, now I'm gonna remember you.

Duke: Yep.

It all goes back to the paying into
the Bank of Karma thing too, so

get involved in the conversations,
contribute with questions, responses,

or answers, whichever the three of
those you can provide at the time.

And , good conversations, draw energy,
man, like how many times over on

community, on Slack, on Discord I've
had like these random questions,

something I'm just curious about.

And all of a sudden there's like
dozens of replies and the whole

kit and caboodle of name names are
coming in and talking about this.

And so if you've been involved,
if you're in that scrum.

You're just somebody just starting to
network and now you're in a conversation.

And Earl and Travis and Corey and
people are in this thread pay the

Karma Bank, like their posts, but
also send them LinkedIn invites

CJ: Yeah,

Duke: with the message.

Hey, I love that conversation.

We are in, I learned this.

Bam, now you're the last face.

They remember for the, for the next hour.

CJ: Absolutely.

now, not only have you made
that connection, but you've

made that connection in a
way that makes you memorable.

Duke: Bingo.

Be memorable.

You got a lot to say on that too, right?

CJ: You do like, honestly, that's
key for me, Is always stand out.

A recovering introvert, there's always,
always, always this pressure to blend in,

Oh, there's a bunch of people up here.

Let me just go and slide in this,
group and just be one of the crowd.

Well, nobody notices you
if you're one of the crowd.

And the whole point of
networking is to be noticed.

It's to be memorable is to
create, this view about yourself

and other people's head.

so that they think when they have
something that could help people, They

think of you as one of the people who
is looking for a certain thing, And it's

like, oh, so now it is passive, right?

Like one all, you have to,
if you are memorable upfront.

Right.

I know.

Oh man, I know who Duke is, right?

Like, yeah, absolutely.

Oh crap.

There's an SPM project.

Well, I know that's Duke's thing, right?

Like, Hey, you know what's up, man?

I, this SPM project you, you available
Here, let me hook you guys up.

Boom.

Just like that.

But that happens when
you stand out, right?

, so you can't plan in, and I know
there's this, just, this is a huge

amount of pressure, to, just wanna
say hello and just fade in and let

other people carry the conversation
and, and no, I don't care if you

think you, yeah, be aggressive, right?

I don't care if you think
you're gonna sound dumb, right?

Take the risk, sound dumb.

Let somebody correct you.

That's memorable too.

Duke: One of my favorite examples of
this was, it was early days of knowledge,

probably 14 or 15, and it was in Vegas.

and I'd, come off working for this
account and there was this guy.

He is like, Hey, we're gonna ramp up some
ServiceNow discipline on our side too.

I need to hire a good ServiceNow person.

will there be any acknowledge?

I'm like, there's gonna be hundreds.

Like, how could you even,

but it didn't really dawn on me
until, after there's just hundreds

of people that are passing by.

You're not conversing with each of them.

and I, I said it half
jokingly, just wear a sign.

wear a sign that you're hiring.

CJ: Yeah.

Duke: And I said it half jokingly,
but the dude showed up with a sign

CJ: Love it.

Duke: that he wore, like a little placard
that said he's, hiring for these things.

And he just wore it around
like absolutely shameless.

didn't care that it looked just
some of ridiculous, but , he

got exactly what he wanted.

And , think about all the people at
Knowledge that you've seen that just wear

something that's just a little bit off.

CJ: Yeah, man.

Duke: they peacock a bit.

Like, I remember vivid charts, the
first couple knowledges we had the

bright green glow in the dark sneakers

CJ: Yes.

Duke: And strips for that matter.

It's okay to have , some kind of
visual flare, wear bright red shoes.

Like just when, when we ever get the
opportunity to just go all out like that.

CJ: hardly ever.

And this is one of those times where
you can legit say to yourself, I'm

gonna stand out and standing out
is me furthering my professional

career, I'm going to wear the.

Best, most, kick ass shoes
that I have in the closet.

Right?

And I'm gonna do that because I know
that people are gonna comment on them.

And you know, people always
comment on my shoes, right?

And, which is weird because I'm
not a shoe guy at all either.

But like, you know,

Duke: It's a scale.

Really, I,

from my end of the
perspective, you're totally a.

CJ: Ha.

Fair enough.

I do have some very nice Vegas shoes.

Right.

and people always comment on those
and that starts the conversation too.

Now you're the guy with the
kicks, And boom, here you are.

You might be at home listening
to thinking, man, that sounds

easy, but it can't be that easy.

Well, actually it can.

Duke: Yeah, it is.

It it, like some of it's not even
I know some people can pull off

flamboyant, like a lot better, right?

Some people can have, can pull off that
visual, wear something oddball that works.

You know, that hasn't always
been me or ever or ever been me.

but also just pay attention to
what your mama told you, right?

Like, comb your hair and just take a few
seconds and be mindful of your appearance,

CJ: Yes.

Duke: and your posture and all
those invisible social cues

that we calculate effortlessly
without even thinking about it.

think about it a little bit beforehand.

Do I look good in this shirt?

Pay attention to that stuff.

It matters.

We don't like to say it
matters, but it does,

CJ: It does.

Duke: stand up straight.

You speak from your gut project,
your voice, firm handshake.

CJ: Oh man.

Oh, I got a handshake story, dude.

So,

so, everywhere I go, people comment
on my handshake, man, you've got a

great handshake of nice firm handshake.

this is crazy.

And the reason that I have such a great
handshake and I'm, I'm, I'm owning

it at this point, it is apparently a
really good handshake, is because I

learned how to do it in high school.

and the high school I went to , had
a class that was, test taking skills

and life skills all rolled up in one.

and one of the things, that
the teacher taught us was , how

to do a firm handshake.

How to execute that in a way to
make you feel connected with the

person that you're talking to.

So eye contact firm
handshake, be memorable.

Right,

Duke: that's the trick, right?

Is look at the eyes, not the hand.

CJ: right.

You know,

Duke: Even me, like I.

CJ: It's gotta be firm, and I hate
saying this but you will be memorable

if you have like a very weak handshake
too, I hate all of these stereotypes

and all this other kind of stuff, right?

But look, it's true.

It's true.

Duke: It.

Yeah.

I mean, everybody knows that person.

They like socially that everybody,
everybody likes this person and nobody

can explain why, because it's all
of these things that we calculate

without even thinking about it.

They know how to dress well.

They go well groomed,
they're well postured.

they have all those
subtle cues of confidence

CJ: Yes.

They project.

Yeah.

Duke: And a a firm handshake is.

I'm just gonna go ahead and say I think
it, like, it, it had a masculine origin,

CJ: Yep.

Duke: Where it I'm gonna show you
that I'm strong and I'm not a pushover

and a respectful show of peace.

Like I'm unarmed and I am strong
and I'm meeting you in the middle.

CJ: That's exactly where it comes from.

And it used to be, if we wanna get really
technical in the history of it, right?

It used to be grabbing the
forearm, Because that signal,

you know, that prevented you
from going for your sword, right?

And, and it showed, I come in peace
and I'm willing to be vulnerable.

Like I can't go for my weapon.

to show you that, , and it just
kind of evolved from there.

But so many people comment on my
handshake that I have to say at this

point that it matters, you know?

And, so invest the time and
crafting a firm handshake.

Make the solid eye contact when you do it.

Be memorable.

Duke: I mean, it's scary at first too,
When you're first learning, especially

the eye contact piece, if you just
like bite down inside until it's done,

there's that invisible respect layer.

That's, that's, that's a, that's, um, a.

Also work on your stutter.

Yeah.

Okay.

But if you really don't know
how to do a handshake, okay.

, squeeze hard, harder than
you think you should,

CJ: Yeah.

Duke: I promise you,
you're not gonna hurt them,

CJ: Yeah.

Duke: So, squeeze harder
than you think you should.

And if you don't know when
to let go, don't let go.

The other person, just let
the other person decide.

CJ: Love that.

Duke: Oh

CJ: if you, if you don't
know, then you don't know.

Duke: good one.

10 minutes on handshake,
20 minutes on everything.

CJ: Yes.

And, you should still be shaking
the person's hand right now.

. Duke: Are you a two pump guy
or are you a three pump guy?

CJ: somewhere between two and three,
depending on like the other person,

I kind of sense and reciprocate.

Um, you know, it was funny, I was shaking
hands with, someone I met yesterday.

He was like a 30 pump guy

Duke: Oh yeah.

Well, different like national
cultures around it too, right?

CJ: Yeah.

Yeah.

And that's true.

He's resilient, right?

He's not.

He's uh,

and he was like just very enthusiastic
about the handshake, right?

And he just kept going.

And so I like it was, I don't know.

But the point is, right, like,
you know, everyone shakes

hands a little bit differently.

but.

Do you?

It should be memorable.

It should be firm.

It ain't got to be A bear
trap or whatever you call it.

But it shouldn't be, memorable
because it's weak either.

Duke: Okay.

I got two small ones that we should
probably cover right before we go.

CJ: Yeah.

Duke: All right.

What, how does the saying go?

If the mountain won't come to Mohamad,
then Mohamad will go to the mountain?

Is that the way they say it?

CJ: I think that's the way I remember it.

Duke: So when I say that, it is just
kind of like, you just gotta do it.

Like get up and do something,
we given you plenty of ideas,

both digitally and in person.

But you gotta do it, the
network doesn't come to you.

You must go to the network.

CJ: Yes,

Duke: Um,

CJ: percent.

you cannot network without showing up,

Duke: Right.

Right.

Without doing something, you
can't do the whole, well, I don't

know how to make it handshake.

Well, okay.

The first person you meet in handshake
with, if you're bad at it, you are

gonna be at least twice as good.

The next one?

CJ: Yeah, exactly.

Exactly.

And there's so many people you're
gonna meet, like you'll forget.

the times when you were bad
at things like I was bad at.

I have a lot of awkward conversations
that, and I've forgotten most of them.

I didn't forget them at the time where
I felt like really cringey about it.

Right?

Duke: Yeah.

Yeah.

CJ: But I can't remember them now.

go and then and do the thing.

? And don't worry about so much if
you're gonna be, , cringey, if you're

gonna be awkward, like everybody's
gonna be awkward a couple times.

I'm still awkward now sometimes.

Duke: it is like any sport, right?

You just start playing a sport, the
first like few swings are gonna be a

little bit weird and uncomfortable,
but you'll get the hang of it quick.

I guess the last one is I get a lot of
questions like, who should I network?

Should I talk to recruiters?

Should I talk to product owners?

Should I talk to other
consultants that are like me?

The answer is yes.

You could like network
with the servers, you just

CJ: Yeah.

Duke: the law of large numbers.

If you talk to enough people,
you're gonna find these weird

connections, that can store value.

Don't worry about pruning your
network or, or, or optimizing your

network until you have a huge one.

So, until then, talk to everybody.

CJ: I a hundred percent agree with you.

And I will emphasize that,
even to the point of talking

to, , the servers or folks that
who are outside of the ServiceNow

industry, network with, everyone.

it's funny, right?

But some of the best conversations
I've had, have been in places that

had absolutely nothing at all to
do with ServiceNow, ? But someone

will ask, Hey, so what do you do?

It's like, oh yeah, I'm
a software consultant.

I do independent consultant
in ServiceNow space.

They're like, oh, oh, I've heard of, yeah.

Duke: A few years back we went to, Yogi
Bear Campground to celebrate 4th of July.

We just went by ourselves, but , we
camped next to this family, and

that's exactly what happened
is she's like, what do you do?

I'm like, I work with this
product called ServiceNow.

And she's like, oh, I use ServiceNow.

And she's , big on the GRC end of it.

Now we're like, we go camping
with them every single year.

So yes, network with everybody.

Matter of fact, talking about the servers
thing, like the next time I'm in the

presence of a server, I'm gonna ask
them like, what is the best icebreaker

question you have walking up to a group
of five people that you don't know?

CJ: Yeah, I mean,

Duke: I'll bet you they know the answer to

CJ: I bet they do.

I bet they do.

I bet they are likely experts
in networking and small talk.

Duke: And I, and I bet you they don't
get into question like that, in 10

years of serving and they would be
happy to, like, that would probably

be a great conversation to have.

CJ: Yeah, absolutely.

so this is one that's not on
our list, duke, but I think I,

this is a great segue for it.

Always keep yourself open to learning,
, new ideas in unexpected places.

and that means learning from, , unexpected
people, But it also means learning in

unexpected mediums or on topics that
might not even, you think, might not

even be related to, things that you
do, it's just always just be open to

receiving knowledge, From places that.

You wouldn't conventionally think, well,
I'm looking for Service now knowledge.

I probably don't need to listen to this
podcast on organizational psychology.

Yeah, you do.

Duke: Oh man.

Like we talk about that a ton.

You like the whole like
recombination of ideas,

CJ: Yes,

Duke: wanna get a good example
When I was learning how to do some

basic leather work, my teacher
was like, oh, you're lucky.

Like I learned how to
work leather in Japan.

And they don't teach
you how to make a thing.

It's just here's, here's a craft knife
and here's three miles of leather and

just cut it into objects this size.

CJ: Oh.

Duke: On the surface, you're
like, okay, well what does that

have to do with surface down?

I'm like, oh, the thing is they're making
you do one thing over and over and over

and over again in isolation just to
work the muscle memory just to , not to

distract you with 20 things in between.

It's just like you wanna learn
flow designer build like 20 flows

CJ: Right.

Duke: like, and don't do
anything in between that.

Just do that.

CJ: Just do that.

Duke: Write, like, a gigantic script.

Include a massive one, and spend, and
anyways, we're going way over on this,

but I understand what you mean though,
take the effort to be in a different

place in a different conversation
and then apply that back to your own,

CJ: Experience.

Duke: Yeah, yeah.

Experience.

Yeah.

CJ: Yeah,

Duke: Alright.

We are, we're way over, but I
think this is like a good one, man.

We did good on this one.

Yeah.

CJ: Yeah, that was great, dude.

Yeah, it was awesome.

Give myself a red heart.

Duke: Thank you.

When we post this.

CJ: Thank you.

Duke: All right, cool.

All right.

Someday we'll have an outro too.

CJ: Yeah, we probably
should at some point, but

Duke: until then, we'll talk to
you on the next one later folks.

CJ: Later.