The Revenue Formula

The Revenue Formula Trailer Bonus Episode 114 Season 1

100%+ growth YoY, here’s how Walnut run their GTM (With Catie Ivey, CRO at Walnut)

100%+ growth YoY, here’s how Walnut run their GTM (With Catie Ivey, CRO at Walnut)100%+ growth YoY, here’s how Walnut run their GTM (With Catie Ivey, CRO at Walnut)

00:00
How does a company scale after raising funds? And what changes are necessary to maintain a stellar go-to-market?

That and much more we discussed with Catie Ivey, CRO at Walnut.
  • (00:00) - Introduction
  • (00:48) - Meet Catie
  • (05:05) - The setup
  • (10:03) - Finding GTM fit
  • (15:38) - Scaling outbound
  • (18:07) - The rituals
  • (27:43) - The culture of problem solving
  • (30:54) - When you don't own marketing
  • (33:04) - A different sales process
  • (37:31) - Spending resources purposefully

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This episode is brought to you by Growblocks. Finding and fixing problems in your GTM shouldn't take weeks. It should happen instantly.

That's why Growblocks built the first RevOps platform that shows you your entire funnel, split by motions, segments and more - so you can find problems, the root-cause and identify solutions fast, all in the same platform.

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CONNECT
Connect with us

🔔 LinkedIn: Toni / Mikkel
✉️ Email: podcast@growblocks.com
📺 Watch: https://www.youtube.com/@growblocks 

Creators & Guests

Host
Mikkel Plaehn
Marketing leader & b2b saas nerd
Host
Toni Hohlbein
2x exited CRO | 1x Founder | Podcast Host
Guest
Catie Ivey
CRO at Walnut, Revenue Leader, Tech Enthusiast & Diversity Advocate

What is The Revenue Formula?

This podcast is about scaling tech startups.

Hosted by Toni Hohlbein & Mikkel Plaehn, together they look at the full funnel.

With a combined 20 years of experience in B2B SaaS and 3 exits, they discuss growing pains, challenges and opportunities they’ve faced. Whether you're working in RevOps, sales, operations, finance or marketing - if you care about revenue, you'll care about this podcast.

If there’s one thing they hate, it’s talk. We know, it’s a bit of an oxymoron. But execution and focus is the key - that’s why each episode is designed to give 1-2 very concrete takeaways.