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Struggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO.
Hosted by Jeni Becht, award-winning wedding florist, event designer, and floral business coach with 25 + years in the industry, each weekly episode dives into:
Profitable pricing strategies: markup formulas and minimums fine-tuned for weddings & events
Magnetic marketing & local-SEO hacks: social posts, blogs, and Google tricks that attract high-budget couples and planners
High-converting sales funnels: inquiry replies, proposals, and follow-up scripts that turn curious leads into dream clients
Streamlined systems & smart outsourcing: workflows, templates, and hiring tips that free you from the design bench
CEO mindset & sustainable growth: leadership habits and eco-friendly practices that keep both you and your business flourishing
Jeni pairs real-world success stories with actionable strategies you can implement today, so you’ll spend less time hustling and more time designing breathtaking bouquets, installations, and arrangements.
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Turn your passion for flowers into the six-figure floral business you deserve—one episode at a time.
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Hello Flower friends. A few weeks back I did an episode and I talked a little bit about my 10 minute marketing routine and I wanted to dive and dedicate an episode. 'cause I had a couple people reach out to me on Instagram and the dms just saying like, that was a really cool concept that they hadn't really think.
Thought about, like chunking it up like that, but I didn't really layer in some of the other things that really support that 10 minute marketing routine. So in case you didn't listen to that episode, uh, I like to spend my bath time relaxing, but I use that as our strategic time to spend 10 minutes. In Instagram, and I use those 10 minutes in a couple different ways.
So the first thing that I like to do is I go in and I am of course checking. Uh, your heart button, I think it currently looks like, which is where people are interacting with you. If somebody commented on one of your previous posts, if somebody followed you, et cetera. So that's kind of like your landing spot of activity.
So I'm going into my activity and I'm checking to see. If I need to reply back to a comment, um, because I think that it's just good form to reply back to comments. Uh, if somebody new followed me, I wanna make sure that I'm following them back. Uh, if it's somebody that I am intrigued by, or if it's somebody like a wedding planner.
Uh, like I just had a wedding planner in a neighboring market that is, since I moved about halfway from Rochester, Minnesota to, um, the cities. I'm literally halfway in between two. I mean, obviously the Twin Cities is a larger city, but I. Rochester is a good wedding market as well. I had a wedding planner from the Rochester area.
Follow me. I clicked on their profile page. I looked at them. I clicked to their website. I looked at their website to make sure that they're like. A planner that like, looks like they're in alignment with the kind of work that I do. Then I sent them a message, a very quick message and say, thanks so much for following me.
I really appreciate the follow. I see that you're in Rochester. I just moved to Denison, which is um, about like 40 ish minutes away. I'd love to connect some time. If you ever have a bride, uh, that is in need of florals. And they sent me a message back saying, thank you so much. We'll keep you in mind. I really appreciate you for working out, for reaching out, back out.
Like that really simple interaction was just because they. They followed me, I followed them back and I sent them a thank you message and I do that kind of interaction in this 10 minutes a day. So 10 minutes a day. What I think people think is overwhelming about Instagram is you get sucked into the vortex of.
The feed and looking at stuff and looking at kitten videos, and I seriously have been sucked in 'cause I wanna put Wainscoating in my office and I've been sucked into all these WAINSCOATING videos and so I've had to put a timer on my app to shut down. But in this 10 minutes, like think of that outside of the fun time that you're having on Instagram because that is sucking your time, that is sucking your bandwidth and that is actually making.
Instagram feel like it's more because you're in the app, even though you're not adding value to your business. So I go into that heart, I'm replying to my comments. I'm replying and following somebody back. I'm potentially sending someone a message that I'm going into my dms. I'm making sure that I've responded.
Not only am I looking in my main, I'm looking under requests. Because if somebody put in a request, and I have had this happen, that a photographer will go in and tag you, and because you have not interacted with that photographer yet, it is going into your request. So you need to make sure that you're creating space, creating time to go in and make sure that you don't have a request That seems like.
It shouldn't be set up that way, in my opinion, but it is. So I will miss out in being able, being able to share their story. So they'll go in and create a story with the beautiful wedding that I did. They'll take me in it, and then it's only up for 24 hours. And so unless I'm going in and making sure that on a daily basis, I'm checking that I could miss out on that opportunity to share that I.
In my dms and making sure anybody who has tagged me in a story, I am going in and sharing that story. It's really easy. Add to story. I'm hitting the add to story button. How easy is that Then? I'm going in and also, um, checking to see if, if anything is popping up in that area that seems of interest. Then I'm going and trying to create.
Um, I spend probably a couple minutes, like looking at fun reels. Uh, then I go in and save any songs that are trending that I think could be used in something for my business. So. Whenever I want to create, I have this saved arsenal of songs that are trending, that are I'm drawn to, and that I can go and create a easy reel to make.
Creation of those reels easier. I periodically go through and create a short reels folder. So it's short clips. I have for, I mean, for the coaching business, I have a behind the scenes, which is literally like my life, me creating flowers, me doing things in my life that I would wanna share, and I can add those reels.
From this folder, I can add the clips to make a reel very easily For the floral business, I have a very simple, uh, short reels, clips folder that I can go in and create. A seven to nine second reel because I've strategically placed content in this very easy to find folder, and so then I can go into my saved.
I can go, oh, I like that song. Then I can just go into my easy peasy folder. And in that folder I just go, okay, I'm gonna just add this. I'm gonna trim it, I'm gonna put my text over it. I can create a reel in like three-ish minutes, and then I can go in and I can save that reel. I sometimes, if I'm taking a longer bath and just relaxing, I'll create a couple reels and then I can either go into chat GBT to create a caption, or I can make a very simple caption and I make sure I'm tagging the appropriate people.
This is a very critical thing that many people miss and it, it rubs people that were involved. The wrong way, and it's you missing out on an opportunity to capitalize on them sharing your content in front of their audience. So I'm making sure, and I'm doing the appropriate tags and from there I'm going and, um, either saving them or posting them.
The other part of my 10 minutes is. That evergreen content that I have talked about in several of my social media episodes, and if you are not familiar with what Evergreen content it is content that it keeps your business running anytime it is. Stuff that is evergreen. Think of evergreens. They never die.
They just. Go on and on. It's zero degrees out and they're living. So it's something that supports driving your business forward that isn't time sensitive. So let's just say you have a post that is like a graphic that says, um, we do full service weddings, and here is word inquire. Or we do a la carte weddings.
Here's where to inquire. It's something that you can publish at any time that's really easy. You can have it in a folder. You can go to post that fo outta that folder into your stories with your link, and make a really easy connection point for customers to get point A to point B. So. Posting that as long as you have like a links folder in your notes app that could be one minute where you could have some content into your Instagram stories and have that shared out there with a connection point.
And if you have several different types of contents, like you could have an about me one, you could have an a la carte weddings, you could have. Full service weddings. You could have something about corporate events. You could have something about holiday decorating, whatever it is, and then you have that link connecting.
So you're putting that link, which is a direct connection point to your website. Then from there, you have created all of these little marketing tasks. You could go in and create a post. You could go in and post one of your reels, but you have done like. Four or five really meaningful tasks in marketing yourself on social media in a very short window, window of time.
So I think that 10 minutes is all that it could take. If you did that five days even a week, you would have 50 minutes of time invested in growing your social media without it feeling daunting. It's a quick in and out. Be strategic, be purposeful, and start to build your business in a way that feels good, feels easy, but gets momentum.
Thank you so much for listening. Flower Front, and you have an amazing flower filled day.