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What sets this podcast apart? We believe in the power of meaningful marketing—a holistic approach that prioritises authenticity, connection, and purpose, whilst still turning a profit.
Chantal Gerardy is an International Award Winning Marketing Strategist who empowers purpose-led businesses to revolutionise their online marketing approach and create a brand that resonates deeply with their online audience. If you're tired of cookie-cutter marketing advice, and seek strategies that truly make a difference, this podcast is for you.
If you are a business owner feeling overwhelmed, stressed, or struggling to cut through the noise online? We've got your back!
Our podcast is tailored for entrepreneurs hungry for clarity, confidence, and tangible results in their online marketing. Our podcast isn't just about boosting sales; it's about creating an efficient marketing machine that reflects your values, passion and purpose. Whether you're stuck or looking to maximise your marketing, we're here to guide you every step of the way.
Our episodes dive deep into practical skills, customer-generating strategies, and streamlined systems to help you thrive without relying on paid ads. From mastering social media, creating content that converts, ranking on google, getting your website to work, lead list building and email marketing, each episode is packed with tips and techniques to help you thrive online.
Join me each week as we explore management and monetisation online marketing strategies designed to reduce your time online while increasing your impact. With our guidance, you'll align your business and marketing team more closely, ensuring every effort moves you towards growth. From overcoming challenges to seizing opportunities, each episode is packed with actionable advice to help you thrive in the world of online marketing and effective management.
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social media, Google, email, marketing systems, website traffic, and the endless content creation that comes with marketing. It's overwhelming, right? Say goodbye to endless stress and hello to clarity. With the Meaningful Marketing Podcast. In this podcast, I will share with you fast and free practical methods to help you manage, monetize, and market your business, all infused with a healthy dose of motivation.
Let's do this. Hello, and welcome to another episode of the Meaningful Marketing Podcast. I'm your host, Chantal Gerardy and today I have Simon here from GC mc Business Coaching. How are you, Simon?
I'm great. How are you?
Awesome, thank you. Now Simon specializes in accountability coaching and is a business coach.
So we've had some really interesting conversations and thought we would bring it to a podcast so you could hear. But before we get going, I'd like to know a little bit about your story and how you got into what it is that you're doing right now.
Yeah, sure. So I think probably the catalyst was me having a owning my own distribution company.
Um, when I finished that right before COVID hit, so the end of 2019, I sold that business and I think there was a lot of learnings I took from it retrospectively. Um, and I, I, I thought there's gotta be a way that I can help other businesses because, you know, there's. 2.7 million registered businesses in the country and, and 60% of 'em fail in the first three years.
So, you know, I was thinking there's gotta be some way that I can help. And I think I, I sort of fell into, I didn't, I sold the business and I didn't really have a job and I was sort of bumming around a bit. And, um, I fell into coaching, uh, with, um, a. Bookkeeping franchise. So based on the Gold Coast first class accounts have 130 franchisees throughout the country.
They needed someone that could go around and coach each individual franchisee, so I sort of fell into it. They had a very structured of how they do their coaching and um. I did that for about five years and then, uh, a, an opportunity come up with a company that was just business coaching and I was one of many coaches for them in Brisbane.
And, um, I just went up and coached, uh, with them for about three years and, um, realized that there was a gap in the market that I think I could fill.
Yeah, awesome. Because I mean, there must be, um, you know, a thousand gazillion million business coaches as well as, um, marketing strategists and coaches. Yeah.
So at the end of the day, I always say marketing's not about what you do. That's the same as everyone else. It's what you do that's different. So as a business coach, what would you say are your point of differences?
Well, I think to start with there is a thousand business coaches, and you look at anyone on Instagram and they'll come up on your reels and any one of them that tells you the business is easy.
Do not talk to them ever again because yes, it's hard working for somebody else to earn the same amount of money that you're gonna earn every single week. And business can free you up for that stuff. But it's not easy. And that is a universal truth. Like you're going to be flat out, you're gonna be overwhelmed, you're gonna be stressed.
That's just the way it is. What steps me apart and what I specialize in is that accountability side of coaching. So we will talk about a, a 12 month plan, a goal, and we'll break it down into a quarterly, um, tasks that you need to get done to hit that goal. And then every week we'll catch up for a one hour session and I'll hold you accountable to getting those tasks done that's gonna get you to that goal by the end of the year.
Ah,
people pay for accountability, right? They just, at the end of the day, like we can go onto chat pt, we can go and Google a business strategy. We can go Google a marketing strategy, and people say, Chantelle, are you scared that you are gonna like lose your job? And I go, no, they can go do that. But it is all, it always comes down to like the human intelligence that you put into it.
And if you didn't have the human intelligence beforehand to be able to go and do it well, um, or train or customize chat GBT to get the result. You could honestly be going down like a, a vortex or a rabbit hole. Yeah. Um, and especially, I was, I was talking about it last week in Sydney about how Chachi BT is actually causing so much overwhelm and procrastination at the moment because you can honestly just go and keep prompting, prompting, prompting, prompting.
But you have to take action. Yes. And you need accountability and you need somebody to say, I'm on the right track, or am I not on the right track? Yes. Um, and I think another relevant point over here, which I wrote down is, is that. When you're thinking about choosing a coach as well, you wanna also align yourself.
And have that accountability from someone who's been there, done that. Mm-hmm. Right.
Mm-hmm.
So tell us, what do you think are, um, you know, the differences you think are between a marketing strategist and a business coach?
So, I think a business coach is someone, is a bit, is a broader, um. Type of role. And a marketing strategist is someone that, um, specializes in that marketing, the strategy for marketing.
So, so business has a, a, a, a very simple workflow. So you start with marketing, you get leads in the leads, go to the sales person, they convert the sales, then it goes to delivery person that either does the job or, um, makes the thing that is made in your business. Then it goes to the backend that sends out the invoices, right?
So it starts at marketing without the right strategy. And, and a marketing strategist to help you do that, then everything else will fall over.
Yeah, a hundred percent. And um, and I think we need each other, right? Like I've got business coaches that I'll happily refer to and refer to me, but then there's a whole bunch of them that won't do it because they say I can help them with the marketing as well.
And I think not having that. Intricate understanding and being stuck in it every single day. Like being in marketing every single day and knowing what works or doesn't work specifically for different industries and businesses and products, um, I think is absolutely, is so important. So, um, I think there definitely is that crossover.
There is that, that crossover where the business coach goes, yeah, like, you need these leads. Like, let's look at these figures and look at the leads and you need these leads in the business and we've gotta look at the offer and we've gotta look at the profitability of it. And we've gotta look at how you're gonna communicate that and who, who your ideal audience is.
Which is something we do as a marketing strategist as well. But when it comes down to sort of actioning that plan as well, that's where the, I think that's where the separation comes, comes from.
And I think, look, I, we, you and I have spoken about your business before, and I think something that's really clever that you do in your business is you offer that strategy and so you solve a problem.
So someone comes to you and says, I need more leads. You say, I'll solve that problem by giving you a strategy. But what you've actually done inadvertently is give them another problem, which is, I'm a business owner, I don't have time to do this. You've solved that problem too, so you have a solution for that as well, which I think is absolutely amazing.
It's great that you've done that because a lot of times when we solve a problem, we're actually creating another problem, and so, you know, we need to look further down the track and be able to solve all those problems so everything becomes smooth.
Yeah, that's so true. And it hasn't always been that way.
Like right in the beginning I was always about the strategy, but. With the strategy, exactly what you said caused more problems. Yeah, because now we needed a, a marketing va. Yeah. And then we needed like a system and a project management system, a new software and like, so I've literally created those problems for myself, solve them, and now I am able to give that to someone else.
But I think a strategy without an action plan and without the accountability, um, is just not gonna work. So I love that you are all about the accountability and giving people the, the, the support they can get. Plans from chat GBT, but can they get their accountability and can they get those questions answered that they need to have answered?
Well, I often have, uh, there's two particular clients that I have that every week, um, they come, when that we have, I have a one hour zoom with 'em at the same time, same day, every week. And they'll say to me, oh. I quickly grabbed the information that we went through last week to make sure I had followed it all up.
That's great. I don't care when you do it. Yeah, as long as you've been held accountable to getting it done. Now, if there wasn't that phone call that Zoom the next week, you probably wouldn't have picked it up and you wouldn't have looked at it and it would just be left there for the following week, which would then get left there for the following week.
Oh, I love that. I'm actually quite cheeky, so I have a rule of my T's and C's. That if they come to a meeting and nothing's been actioned Yeah, I've got a right to cancel that, that session.
Yep.
So a little bit cheeky, but it works, right? Yeah. Yeah. Well, gets the job done.
We've gotta hold 'em accountable.
Yeah. Cool. So, um, you also mentioned over there about how Chachi bt, um, is stopping critical thinking.
Yeah. So I think, uh, the critical thing is, is something that not everyone has the gift to be able to, and that is totally fine. Uh. Chat. GPT is is ruining that for everyone. So, uh, it's, instead of thinking about, so for me, uh, my critical thinking is I need time and space and quiet.
So I'll go for a walk along the beach with my headphones on and I'll have a problem in my head and I'll, by the time, an hour's up and I've done my walk, I have three possible solutions that I'll go and work on. So this is how, this is my process of critical thinking. The, these days people just put in a chat.
CBTI dunno how to write an email and make it sound professional. Can you do it? There's no need for that. We can do that ourselves there. I, I'm all about ai. I use AI in my business. I teach it with coaching. Um, and, and I use chat GBT and copilot and all that sort of stuff. It's great, but there's a time and a place for it.
Yeah, a hundred percent. Yeah. And there's a couple of other podcasts that I've just created recently that talk about AI as well. So feel free to go and, um, access those podcast recordings. So. Let's talk about some of the other problems that you're seeing at the moment. So when businesses are coming to you, what are some of the common problems that you're seeing inside businesses and how can we rectify those problems?
So the thing with, and it's possibly a little bit of, oh, I mean, it's always been a, an issue in Australia. We don't get taught, um, finances and business acumen at school. Uh, there's not a strong, uh, lead up into how do I actually run a business? So I'm an electrician, let's say. And I'm a very good electrician.
Uh, and now I wanna start my own business. But I don't actually know how, what I'm doing. I know how to be an electrician. So what I find the most common thing that comes to me is people are in overwhelm, but they're in overwhelm usually because of there's too much work, they don't have enough time, and the money isn't there.
Mm. So, which means the cash flow isn't right, which means your p and l is probably out, which means if you don't know how to read your p and l and you don't know how to understand how to manage your cash flow, so you can move things. So, um, at the end of next month, you can pay wages then. You're gonna be in trouble, you're gonna be in overwhelm, you're gonna be, um, you know, feel like you're drowning 'cause you don't understand it.
So I do a, a, I'm not an accountant, I'm not a financial advisor, but I do a lot of, let's have a look at your p and l. Let's have a look at cash flow and see where the money is. 'cause it's there somewhere. Mm. And there's a difference between cash and profit. So, uh, we need to, people don't necessarily understand that at the moment.
Yeah. I think these are foundational skills that, that are definitely lacking. And like you said, we don't get taught them at school. I think it's getting better now. I, I personally feel like it is getting better, but for me, I, I was in, at school in South Africa. I actually got an A in accounting. I dunno how that happened.
Um, but. I know it was never taught business, and yet I've owned businesses my entire life. So I've literally done it the hard knock way Right. Of figuring things out. Um, and I'm lucky that one of my characteristics is being an activator. So I jump in, figure things out along the way.
Yep.
Um, and then one of my other characteristics is that I'm an influencer, so, um, I don't say, I don't say it like that.
It's, it's Gallup strength test. You're
a social media influencer.
Social media influencer. I actually, you know what? I don't mind calling myself an influencer. A lot of, there's a lot of connotations with influencer, but I think that if you've got a voice and you're out there making a difference in the world, you are influencing people.
So I'm a lot more comfortable with that term. Um, however I can, I can have some mis constructions attached to it, right? Yeah. Yeah. But yeah, so I never learned any of those things and kind of had to figure like everything out along the way. And I think that's what happens. It's like now you've gotta go backwards.
You've gotta kind of, like, you've created those problems that you were talking about earlier and you've gotta go back now and go. At some point, I've gotta slow down to speed up. Mm. And that means you've gotta get those foundations in place, which means. You've gotta do the thing that you're avoiding doing, which it might be, get a piece of software right now that, and set up a system that's actually gonna take the pressure off what you're doing right now.
Yeah. So if we are using the electrician as example, um, you know, we've set this up for one of our electricians, is that we've got a, a, an AI bot software that right now is, is answering the phone. And taking them to lead. Capturing. So lead capturing that, lead, getting an email address, getting a telephone number.
When the electrician gets off the tools, at the end of the day, he can now go in, have a look at all the people that have come through, and now in his own time he can get back to them rather than, you know, multitasking and forgetting things and losing leads. And we've actually set up like a, a system for that.
But that's like scary and that's hard because now you've gotta like financially invest in that. You've gotta put some brain space towards that. When you get over that hurdle, if you wanna be a professional business, you need to do the things that you're avoiding doing in order to be able to grow a successful business.
So if your business is reliant on you, you have a job.
Yeah.
You don't have a business until you can step away from it and, um, manage the business.
Oh, I can talk about more things. Again, it's in the tradie space as well, but. Often I've seen tradies without setting up the foundations. The first thing they do is go and employ another person.
Yeah,
right. Okay.
There's so many more things to do before that.
Okay. Let's talk about, okay. Some of the prob problems with that. 'cause I mean, you've, you know, you could see my distaste of that. Um, but yeah, I've seen a couple that have done that and then have to close their business. Okay. Um, and disappoint and let people down because they haven't done the thing that they needed to do and that wasn't.
Employ another person.
Yes.
To get the person to make more money and make their business successful. Employing another person wasn't right. The other thing that I see as well is that they go to, they go to paid advertising, right? So if it's not working organically, it's not gonna work with paid ads. So 100% I can put my hand down and say, these businesses have ended up like dying and destroying their families because of that.
Yes. So you,
so let's talk about that.
If you wanna scale properly, you don't actually start with marketing.
Yeah,
you start with, so that circle I was talking about where it's marketing, sales, um, um, the, uh, delivery and then the backend. You start with backend. You actually go backwards, start with the backend.
You make sure if you're an electrician and you're still doing your own books, um, get a bookkeeper. You know, that's not your job. You're an electrician. So, um, while you don't want to be outlaying a whole lot of money to make this scale happen. You actually want to invest time and effort into making things easier.
So you wanna make it the backend easier, and then you go to the delivery. What's the thing about then? The thing about this circle is at the moment, the person in the middle is you who's doing everything right? Yeah. So if you're doing the delivery. How can you save time so you can do more of it? Because when more leads and sales come in, you've gotta do more delivery.
So, um, you're gonna save some time by getting rid of the backend stuff, right? So maybe you save some time there, or maybe you need to upskill yourself a little bit or figure out ways that, um, you are more efficient. Or there is some systems in place that you can put, then once you figure out your delivery section, you go to the sales.
So, 'cause when the leads come in, the sales person has to now convert more leads. So how are your sales skills? Do you, because you're still the one person doing all the work, right? So, um, do I need to understand how to overcome objections better? Do I need to understand how to close the sale? Like are there things about my sales skills that I need to fix?
Then you go to marketing. 'cause if you go to marketing first and you get all these new leads in and you haven't done all the rest of the work, it's clunky. It goes boom today, and then the sales person is like. I've got all these new leads and I can't get 'em all done. I'm in overwhelm. Then they get some done.
All of a sudden there's more work. So the delivery person's like, which is all you by the way? So the delivery person's like, oh no, I've just done all these sales and I've got all this work coming. I can't get it all done. And then it gets down to the uh, backend. Like, I don't have time to send invoices, so therefore I'm not gonna get paid.
So it's really important to actually work backwards. The flow is from marketing forward, but the way to scale is from backend, backwards.
Oh, so good. And investing, uh, you know, investing in yourself, investing in your business, um, investing in your systems
before you put a person on.
Oh my gosh. Yeah. So, so, so important.
Um, yeah, I see that all the time. And, you know, we've got a, a, a, a tradey company that. Absolutely swamped. They're absolutely swamped. Three months. Three months ahead at the moment. And I said to them, now we have gotta put a system in place to still take the leads. Take the inquiries now, and take the leads for when you're ready in three months.
Because if you do nothing now for three months, yeah, in three months you're not gonna have any work.
Yeah.
So we still have to do email marketing to like nurture those people. We've still gotta go in. Qualify them. When have they got a renovation coming up? Just effectively communicate. Yep. Through your newsletters.
Let them know that I'm to now taking a wait list for three months. What jobs have you got coming up? I'll put you on the list, you know, so that you have work coming in three months ahead. You know, yes.
I, I spoke a client this morning. She was saying to me, look, um, I had an issue with a client that rung me and said, you know, I don't think, um, I'm getting what I need from you at the moment.
And, um, I, so I qualified a bit further. I asked her a couple of good questions and, and I said to her, you don't have a, this person doesn't think you are the right person for them. You have a communication issue. You're not telling them what you're doing, you're not keeping them informed, so therefore they don't know what you're doing.
And they think, oh, well why am I patiently paying this person all this money? Yeah. If I dunno what's going on. She's a bookkeeper. But, um, yeah. So she totally agree. She said Yes, I definitely have a communication problem. So sometimes it's not, I have, I don't have enough leads or I don't have enough work.
Sometimes you have a communication problem.
Yeah. I, I still, I back that with a system because I'm a C girl, so I'm conscientious, so I back it with a system. So it's like, for us, we pride ourselves in high communication. So it's like our clients need to be messaged. We've got a couple of done for you clients fortnightly.
Like fortnightly, they need to check in to say, this is what's happening. This is where you're at, this is what you're doing. Yep. And we pride ourselves in that communication with them. Um, but in the beginning it wasn't like that. No. In the beginning it was like people going, what's going on? And it's like three months.
We haven't like contacted them and let them know what's going on. Yeah. It's like right. Again, communication issue. How are we gonna solve that? We've got a system in place. It's now in a project management system. It's part of our tasks that we do. It's, well,
my client said to me this morning, she goes, uh, so you're saying to me, you know, I don't know what I'm getting outta this.
And she said, ah, I realized. I'd done all the work and it was in my head and I hadn't actually told him.
Yeah, that was, um, yeah. That's funny. That's so good. Um, okay, cool. So let's talk about some of the marketing strategies that you use for yourself. 'cause you say, you know, you don't advertise, you don't do online marketing as such, so.
Well then how do you get your clients?
So I do say that I don't, I you, you won't. So when I say I don't do online marketing, you won't see me on an ad going, Hey, I'm your business coach. Come and see me. You know that you won't, you'll never see that.
And for those of you who are listening, go onto YouTube and have a look at that.
'cause that was quite funny what Simon just did.
So, uh, you won't get that from me, but what you will, so I do have A-G-C-M-C business coaching Facebook page. I do have A-G-C-M-C business coaching, um, Instagram. You have the
foundations in place.
So. And I'll post on there. Yeah. And I'll, if I'm flying to see, you know, uh, a client in Canberra or Townsville or cans, whatever, I'll take a photo and say, Hey, I'm this, I'm gonna be here this week.
Um. I just don't go and do that sales salesy, salesy thing.
Yeah.
Um, which is fine. So a lot of my work comes from word of mouth. Um, and I am a part of a couple of networking groups. So I go to the networking groups and I make sure that, um, when I'm at the networking group, uh, I am at the networking group.
I'm there to do a job, um, marketing. Is a job. So if you think you're gonna go to networking group and sit there and listen to everyone talk and walk away, you're not treating it as a job. It's every, every part of your business is its own little job that you have to treat like a job.
Ah, so good. So I mean, yeah, especially here on the Gold Coast, there's a massive networking community and they go literally for the breakfast and for the conversation, and that's great.
But many of them are also complaining that they don't actually have any clients. So if you aren't going to do, um, online marketing is such an, I will differentiate between the two according to how our teacher, um. At the end of the day, if you're not gonna teach it like a job, it's gonna be quite an expensive thing and you're not going to get clients.
So I love that you said you treat it as a job. So how I do it, 'cause I, I teach the six different areas of marketing. Yeah. And I have social media and lead generation as two different things. So social media is really about the know, like, and trust. So what you are talking about right now is you're making yourself stalk able.
So if someone was going to check on the validity of you or the credibility of you, they could go on and they could see that, okay, that's the know, like, and trust stuff that you're doing, which is great. But then there's the lead generation stuff. And the lead generation stuff is sales focused activities.
And this is where I explain to people where it's like. If, especially if you've got like a virtual assistant who does marketing for you, they could be spending outta their 20 hours a week or 40 hours a week. They could be spending half of that on Canva. All right. That is like, that is not the purpose of what, what marketing is.
You've gotta make sure that you're doing the sales focused activities, which is the lead generation activities. Yep. So for you, that's what you're saying. You're saying, well, I go there, that's my job. This is a lead generation activity, and you're treating it as that. Mm-hmm. And I, I presume you've got some systems and processes in place.
Yes. And you regularly do those systems and processes, and you respect that. That's your job. That's what you've gotta do. Right. And it works. Yes. Because you use the f. Principle, which is follow up and follow through. Yep. Right. That's what I teach as well. So talk us through some of the systems or the, the, the frameworks that you hold yourself accountable to when you are doing, um, networking.
Um, and also when we talking about this as well, you're also talking about word of mouth referrals and you're also talking about referral partnerships.
Yeah. And I think, um, networking is something that I've brought into my business. Um, you know, fairly recently I, everything was, um, uh, word of mouth before that.
But, uh, what I. What, what I found is I needed to create myself a strategy when I'm at the networking event, so, which I've done now, and there are things that I feel that need to be done If I'm going to a, a networking group, and let's just say it's B and i, I go A B and I group, I look at what is happening in that particular group.
What, what can I use? Who, who's my person to talk to? Who can I have one-on-ones with? Who can I chat with and who can I help? And then I'll look at other chapters. So there's plenty of chapters around, and I'll go to another chapter and I'll do the same thing there where I might not be talking so much at another chapter, because that's not my chapter, but I'll go in there and I'll see who I can connect with.
Um, they have other things, like they do round tables, so I'll make sure I go to the round table when I find someone that I can work with, I'll set in a monthly. One to one every month. Every four weeks we catch up just like it's a business where this is what I've been able to do for you this week. How are you going with this stuff?
And we'll talk about our partnership. So we will make sure it's a partnership and we'll both have, you know, work for each other. Um, but it's, it's, it's work. It's hard work. So for me, every Wednesday is my b and i meeting, um, and I do not do any work other than networking the whole day. I've. Cancel out the whole day.
So if I've got meetings that I'm gonna go to, guess what it's gonna be on a Wednesday. It's gonna be after my b and i meeting on a Wednesday.
Yeah, I love that. So if follow up, follow through. Um, so I've got a couple of rules when it comes to networking as well. I always stalk the people in the room. So if I know who's coming, I go stalk them.
I. Afterwards, I'll make friends with them on LinkedIn, send them a personal message, uh, let them know, you know, that I was there, that we didn't really get an opportunity to have a proper mm-hmm. Chat. Could we have a discussion? And that's actually how I, yes, how I connected with Simon. Um, so I follow up and follow through the F principles, right?
That's so, so, so important and I never, I, if I leave the meeting, I've got time blocked out afterwards to go and do that, or it's tasked to my, my team now they can go and follow up and follow through for me as well and support me with that. So I think it's really important that you don't just, and people do this online as well, they just go looking for new leads all the time.
Yes. But they don't follow up and follow through with the ones that they have. So they're not respecting the ones that they've got, and they're never taking it through to the sales process of conversion. And it is a, it's a long game. It's not a short game. Yeah. They're no quick fixes, you know? No, it's not.
I'm not just gonna have one meeting with Simon and go, that's it. You know, take my money.
Yeah.
It is a process. So you've gotta make sure that the relationship's authentic, it's genuine, but you are continuing the conversation.
Yep.
Yeah, which is really important. Okay, so partnership marketing is one of my six things.
Okay. So I said social media is one of the things I teach. The know, like, and trust lead generations, one of the things, sales focused activities. Um, and then partnership marketing is one of those other ones. So that's really about. Referral, uh, referral partnerships or word of mouth referrals. So for example, I've got a business coach.
The business coach refers somebody via email to me. Um, and then I will make the introduction and then from there I've gotta follow up and follow through with that person. Yep. Um, and continue that conversation. So what would you say, like as a business coach with partnership, are there any tactics you use yourself?
Are there any tactics you teach when it comes to partnership? Uh, marketing as
such. I think, um, the good thing about, so we talk about conversion rates. So if you've got a lead from Facebook ad your conversion rate's gonna be a lot lower than if you get a lead from someone who's referred you.
Yeah.
Right.
So, um, it's a different type of lead. It's a cold lead, it's a warm lead, however you want to, uh, uh, articulate it. But I think what I like to is make sure that if I'm referring someone to you. I need to know that A, you can do the job that this person needs, and B, this person needs that job done.
Yeah.
So, and I'll give you a, an in like an intricate meeting where I'll say, this is the person, this is what they need, um, this is where they're at, this is their budget.
And then you'll say, alright, I can help them. And then we make that that connection happen. There's no point just saying, here's their business card. Give them a call.
Yeah. And I think it's really important to note as well that it's not one follow up.
Yeah.
It's not one follow up, unfortunately. It's not.
Mm-hmm. Um, but following through means following up and that's multiple touchpoint. Yeah. So for us it might be, you know, connecting with them on LinkedIn, it might be sending them a private message. It may be sending them an SMS, um, uh, in emails if you are gonna email them, we always use, uh, a subject line that's going to, um, compel them to actually click on that email and open it.
Um,
and I would also like to be kept in the loop too. Like if I've, if I've sent someone to you and you don't hear from, or you do hear from them, yeah, I wanna know, oh, that was great, that was a great, uh, lead for me. They've come on board and this is what we've been able to do for them. I'd like to hear the result because then I know that I can, you know, send you more referrals.
Yeah, that's great. And I think it's also important to also thank those people as well. Like I've got a couple business coaches, they do refer to me, um, and. I just got one this week and yeah. That the person that they're referring to me is desperate for help. Mm-hmm. And they can, the business coach can't help them with the problem that they need.
They need more leads. They've, they've just opened up their second shop, um, and they're not getting enough leads and to support that second shop. And I think sometimes they're thinking, well, they're paying for the business coach. They need the business coach to help them. Yeah. And the business coach has gone, this is where starts, this is a marketing thing.
Like this is marketing tactics. Yes. You rarely have to speak to Chantel, like, and, and, and whatever. And yeah, they're not answering us. Um, and she actually connected them to me one year ago, so it's a year later and they still in the same position. So the thing is, is that I always say people aren't going, people are not staying in the same place.
They're going forwards or they're going backwards.
Oh, there's no start seeing as staying still.
No.
Yes. Yeah, that's correct.
Yeah. So I mean, this person, if it's a year later and they're still not taking action and they've had the second store now for a year, they're gonna be a much worse position.
Yeah.
Um, yeah.
So anyway, that's the same story.
And there's a whole of reasons for that too. Like if they think they're staying in the same spot, but ev everybody else is growing. Yeah. Therefore, they're now backwards. So, you know, there's all these other things other than just whatever revenue looks like or whatever, you know, if you're not marketing properly.
Um, so, so we, we say as a coach, always be marketing. Because even if you are full
Yeah.
In a month's time, you might not be
a hundred percent. Yeah. That happened in COVID actually. Um, it happened with bicycle shops.
Yeah. Right.
So bicycle shops were like so busy. Everyone was going in and buying bicycles and they were like, we don't need to advertise, we don't need to lead capture, we don't have to do anything.
And then all of a sudden, um, you know, once COVID really got into it, what happened was people were like. Um, it's now getting expensive after COVID. Yeah. So we don't wanna buy new bicycles anymore. Mm-hmm. Because everything, the prices of everything have gone up now. So now we wanna buy secondhand.
Yeah.
And the shops were like, the bicycle shops are, we've stopped positioning our bucks.
We've stopped putting up images of them. We've stopped, like, you know, we've just, we haven't got people's email addresses like telephone. We've done nothing.
And there's a time, a lead time. You know
a hundred percent. You don't just start marketing, you can't just
turn it on. Yeah,
no, no, this is not Tinder and expecting a happy ending very quickly.
Like it's just not gonna happen. So in that note, get yourself a business coach. Get yourself a marketing strategist, say two completely different things. And yes, both have important jobs to do. So thanks so much for today. Um, how can people connect with you?
Oh, look, you can connect with me through, uh, my.
Facebook page, my Easter page. You can give me a call. You can, um, I've got a website, so yeah, there's plenty of ways to connect with me.
Yeah, so that's G-G-C-M-C, and of course we'll put you in the show notes below. Um, thank you so much Simon, for being here today. Thank you. And having these discussions. It was great.
So many good things. Um, thank you to our audience. If you haven't already, please make sure that you, uh, rate us, subscribe, turn on your notifications, or leave us a comment below if you'd like to reach out to me personally. On, uh, Chantel Gerardi at, uh, on Facebook. I'd be more than happy to, um, have a chat or even, um, if you've got a topic that you'd like me to present on, I'd be more than happy to find a guest and bring them on to discuss that.
Uh, have a great day guys.
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