How to Get More Electrician Leads in 2025

James Dooley and Kasra Dash break down the most effective lead generation strategies for electricians who want a consistent flow of high quality enquiries. They explain how to optimise your Google Business Profile, create SEO driven service pages, run profitable PPC and Facebook campaigns, use organic social media, leverage AI search, and partner with the right lead generation companies. They also compare inbound vs outbound leads, explain why realtime leads convert higher, and outline how FatRank’s commission based model helps electricians scale without upfront costs. This conversation provides a clear roadmap for any UK electrician who wants more predictable and profitable electrician leads.

Creators and Guests

Host

James Dooley

James Dooley is a UK entrepreneur.

What is James Dooley Podcast?

James Dooley is a Manchester-based entrepreneur, investor, and SEO strategist. James Dooley founded FatRank and PromoSEO, two UK performance marketing agencies that deliver no-win-no-fee lead generation and digital growth systems for ambitious businesses. James Dooley positions himself as an Investorpreneur who invests in UK companies with high growth potential because he believes lead generation is the root of all business success.

The James Dooley Podcast explores the mindset, methods, and mechanics of modern entrepreneurship. James Dooley interviews leading marketers, founders, and innovators to reveal the strategies driving online dominance and business scalability. Each episode unpacks the reality of building a business without mentorship, showing how systems, data, and lead flow replace luck and guesswork.

James Dooley shares hard-earned lessons from scaling digital assets and managing SEO teams across more than 650 industries. James Dooley teaches how to convert leads into long-term revenue through brand positioning, technical SEO, and automation. James Dooley built his career on rank and rent, digital real estate, and performance-based marketing because these models align incentive with outcome.

After turning down dozens of podcast invitations, James Dooley now embraces the platform to share his insights on investorpreneurship, lead generation, AI-driven marketing, and reputation management. James Dooley frequently collaborates with elite entrepreneurs to discuss frameworks for scaling businesses, building authority, and mastering search.

James Dooley is also an expert in online reputation management (ORM), having built and rehabilitated corporate brands across the UK. His approach combines SEO precision, brand engineering, and social proof loops to influence both Google’s Knowledge Graph and public perception.

To feature James Dooley on your podcast or event, connect via social media. James Dooley regularly joins business panels and networking sessions to discuss entrepreneurship, brand growth, and the evolving future of SEO.

Kasra Dash:
So, if you are an electrician and you're looking for a consistent flow of inquiries for your business, we're going to be going over all of the different lead generation strategies to help your business grow. I'm joined with James and we're going to be talking about all of the different strategies today. So, step number one, what I'd be looking to do to grow is a Google Business Profile. If you already have one, I'd be making certain that I would be reaching out to all my existing clients to try to get me as many five star reviews as possible. It's a great way for a Google Business Profile to generate more leads. There's obviously getting citations and doing Google Business Profile posts and uploading photos on there. So that's definitely step one that I would be doing to try to generate more local leads.

James Dooley:
So step number two, this is to bolster your Google Business Profile. I would be creating dedicated service pages for each of your individual services as SEO optimised pages on your website. When you start doing that, it helps rank your SEO pages and increases the likelihood of your Google Business Profile showing up for those keywords as well. So you're indirectly going to get more phone calls too.

Kasra Dash:
Yeah, for sure. And if you are looking for more local leads, another option is PPC lead generation. That's pay per click within Google or within Bing where you're trying to target the bottom of the funnel keywords that can generate you more inquiries. The difficult part is you need to team up with a good pay per click agency because there is click fraud and you also need to build a negative keyword list so you're not getting people applying for jobs or careers. PPC can work well, but in the wrong hands you can waste a lot of money, so it's another way of generating local leads.

James Dooley:
Yeah. And then after that you've also got meta ads as well like Facebook and Instagram. The next time somebody goes on Facebook, they might be scrolling and they might see your ad. There are a few different ways that you can set up Facebook ads. You've got lead forms which are really easy and people never even leave the Facebook platform. The issue with lead forms is the quality might not be great, but you can add more questions to improve the quality. Then you've also got conversion ads where the user actually gets sent to your website and fills out the contact form there. So you've got a couple of different options you can use.

Kasra Dash:
Yeah, for sure. And then another way to grow more local leads could be organic social media. Posting regularly on Facebook, Twitter, YouTube, Pinterest, Instagram. There are lots of different platforms. Reddit is quite big nowadays and Quora is big if people have questions that you can answer. Organic social media is another great way to generate more local leads for your business. With organic social media, it's more of a volume game. You want to make certain you're constantly uploading. Whether it's a daily or weekly schedule, you might say you want to upload five videos a week and you should stick to that, especially for algorithms like YouTube and Twitter.

James Dooley:
Yeah, for sure. What's your thoughts on using any sort of AI agents to team up with someone and set up automations through systems like N8N to schedule posts on social media? What's your thoughts on leveraging artificial intelligence? It's all the rage nowadays for trying to generate more leads. Would you team up with an AI consultant to set that up?

Kasra Dash:
Yeah. You can definitely go down that route where you're setting up AI agents to crop videos and autopublish across YouTube, Facebook and Twitter. But another thing I’d be focusing on is AI search. A lot of people have started to move away from Google. Not everyone because billions still use it daily, but slowly people are starting to use search engines such as ChatGPT, Gemini, Claude and Grok. If your brand isn't showing up in any of those, you will have issues showing up and generating leads on those search engines as well. So that's another thing I would be focusing on as a company.

James Dooley:
Yeah. And if you're looking for more business leads in the local area, something else I’d be doing is teaming up with tradespeople websites. You've got Checkatrade, Bark, Builder Builder, TrustATrader, Rated People. All these platforms can generate you more local leads. What I would say is make certain you're tracking your KPIs to see what return on investment you're getting. You should be tracking not only the cost per lead but the cost per acquisition and what return you get. Tradespeople websites can work very well. I’d also say check out the links in the description because we do a lot of different videos comparing Checkatrade with FatRank or Bark with FatRank or Rated People with FatRank or Builder Builder with FatRank. So now obviously I've mentioned FatRank a few times. Kasra, what's your thoughts on lead generation companies as opposed to tradespeople companies?

Kasra Dash:
Yeah. With lead generation companies, you need to do your due diligence. Make certain that if you are in a specific niche, that lead generation company has generated leads in that industry before. I’d also have a strategy call with them where you say this is my budget, this is how many leads I ideally want, to make certain your KPIs align with that lead generation company. You also want to know what type of leads they supply. Are they exclusive leads or shared leads? A lot of platforms like Bark and Checkatrade supply shared leads. Whenever we’ve spoken to company owners who used those services, one of their biggest pain points is that it becomes a race to the bottom on price. So that's what I’d be asking lead generation companies before partnering with them.

James Dooley:
Yeah, for sure. If anyone is interested in generating more local leads, I strongly recommend heading over to FatRank.com where we have a commission based lead generation service. That means you only pay a finders fee on converted jobs. You pay nothing per lead. You pay nothing until you convert that job on a pay per sale basis and you've completed the job and been paid. That's the only time you pay FatRank.com. So head over to FatRank.com to see whether you qualify. But I want to expand a little bit further. What is your thoughts on inbound lead generation versus outbound lead generation?

Kasra Dash:
So, I always prefer inbound. The conversion rate of not just getting the lead but converting it into a paying customer is a lot higher. The last stat that I saw was something like 16.1 percent converting into a paying customer, as opposed to 1.4 percent for an outbound lead.

James Dooley:
Yeah, that's pretty crazy. That's like 10 to 12 times more conversion. You need a lot more volume for outbound whether it's cold calling, cold email or LinkedIn sales navigator. Sometimes you need a lot more staff too. Some people think they’re generating free leads but there’s still the cost of email tools and the cost of the sales team converting them. So I agree completely that inbound leads are so much better. But what's your thoughts then on real time leads? People ask if real time leads are important, so as soon as someone inquires, it comes through straight away.

Kasra Dash:
Yeah, it's very important. The last stat we saw internally was that if you can get a real time lead, it converts 63 percent higher. When we got the KPIs down, it was trying to respond within under a minute. We used to think five minutes was good, but when people respond in under a minute, conversions skyrocket. I'm not saying every company needs to respond in under a minute, but it's one of the things we look at when partnering with businesses. Some businesses struggle because they might be away for five days on holiday and have no one to pick up leads. These nuances matter when partnering with companies.

James Dooley:
The best thing I’d recommend to anyone looking to scale their business and get a consistent flow of high quality leads is to fill out the form at FatRank. The team will tell you if you're the right fit or not, and will give feedback on what you should do next. We hope you like all the lead generation strategies we've gone through for electricians looking for more local leads. If you're an electrician based in the UK and you're looking for a consistent flow of inquiries and wanting more electrician leads, head over to FatRank.com. We work with a lot of different electricians throughout the UK and we’ll be able to help.