The Bootstrapped Founder

Marie and Ben are a power couple. Together, they run Notion Mastery, an intense workshop for people who want to use Notion professionally and productively. In our conversation, we'll dive into platform risk, building a sustainable educational business, how to work together as a couple, and why social media distribution matters a lot to educational founders. Enjoy!

00:00:00 What can we learn from permaculture?
00:04:55 How do you make it profitable?
00:10:57 Building an info product on top of a shifting platform?
00:13:28 How do you keep your courses relevant in the future?
00:19:14 Perfectionism is a huge problem
00:22:12 How do you speak to an audience that is so diverse?
00:27:33 Are you a user or are you a builder?
00:29:52 Channels that have worked the best.
00:33:55 Partnerships
00:37:16 How to build a business with yout partner.
00:43:08 What is needed to keep a long-term event like this running?
00:46:34 The breathing business

My new podcast project: Arvid & Tyler Catch Up /

The blog post:
The podcast episode:
The video:

You'll find my weekly article on my blog:

My book Zero to Sold:
My book The Embedded Entrepreneur:
My course Find Your Following:

Find me on Twitter:

Creators & Guests

Arvid Kahl
Empowering founders with kindness. Building in Public. Sold my SaaS FeedbackPanda for life-changing $ in 2019, now sharing my journey & what I learned.
Benjamin Borowski 👨‍🚒
🔮 @NotionHQ warlock @🔨 Founder @ 🚒 Firefighter💻 Hacker (rb/js/ios/php) 🎧 DJ🖤 @mariepoulin
Marie Poulin
Taming work/life chaos with @Notionhq • leading • Online Courses • ADHD • Tacos • Permaculture • 💕 @typeoneerror

What is The Bootstrapped Founder?

Arvid Kahl talks about starting and bootstrapping businesses, how to build an audience, and how to build in public.