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Jeff Crilley sits down with Amayea Maat, Owner and Chief Inspiration Officer of Growth Peaks, on the launch day of her new book Leadership: The S Bomb That They Don't Tell You. Amayea draws on her extensive Fortune 100 coaching experience to explain why leadership is a separate craft from domain expertise—and why most new leaders never get trained in it....
Jeff Crilley is a former news reporter, who spent more than 25 years in newsrooms across the country. He’s an Emmy Award winning journalist, who decided to make the jump from news in 2008, when he founded his own PR Firm, Real News Public Relations.
Today, the firm has more than 100 clients, and Jeff continues to tell the stories of interesting people he meets along the way.
These are those stories.
Coming up next on the Jeff Crilley Show, you're gonna meet the great Amayea Maat. She She is a no BS kinda gal. She's gonna share her wisdom from her new book. Next. Many are predicting that the worst is yet to come, which is unfortunate, said one person here. Until now, they've enjoyed the reputation of being the nation's icebox. Watched a burglar in his home this morning by webcam. As a journalist of over twenty five years, stories are what make my world turn. Reporting live from The Dallas Newsroom tonight, Jeff Crilley, Fox four news. But in 2008, I took the jump from my familiar life and started a PR firm from my home. We're talking about anyone with camcorder a like the one I'm using becomes a television network. We started slowly growing the company and we now have over a 100 clients and we've branched into the world of live digital broadcasting. I now own eight different TV studios and have a huge team. And the stories that I now get to share are sometimes the most important of my life. Life has a funny way of coming around full circle. This is The Jeff Crilley Show. I'm so excited about this segment because you're gonna meet the great Amayea Maat. She is the owner and chief inspiration officer for Growth Peaks and she wrote this book. It came out today and it's Leadership The S Bomb that they don't tell you. Amayea, thank you for coming on the show. Thank you. It's very nice to It's be an honor. Okay. So, why did you write the book? That is such a great question. It is the written account of what has made me so successful in corporate America coaching, leading large organizations. It's the space of how you be as a leader. And what do most leaders, you know, why do they fail? What what do they not know? That you've got to hold it all. You've got to hold the souls of your people. And your people include your customers. Right? And being authentic, being vulnerable, owning your stuff, right, instead of pretending like you know it all and allowing the people who know the most to actually help determine and deliver results is what works. Yes. We're gonna pull up your website because you're a very popular coach and keynote speaker and I want you to talk about the kinds of groups that you like to speak to. Yeah, great. So, I love talking to new leaders, right? Leaders that are excited, they haven't had their heart broken yet and they know that they're here to make a difference. Right? And they don't quite know what it means to make a difference and to catch people in the beginning of their development and learning Mhmm. Is a lot of fun. How do you, how do you develop a unique leadership style? Because I know you have a lot of Gen Z's that maybe they're the head salesperson for a car dealer. Suddenly, they get promoted to the head of sales and they've never led a team. They're good at sales but they they've never led a team. And they probably haven't been trained. I've seen that many many times. Yes. So listen, if you're a new leader and you haven't really been trained, but you're just great at what you do and so you've been elevated to another position. You've got to, you gotta be two headed because yes, your domain expertise, whether it's sales, whether it's tech, whether it's money, it doesn't matter what the domain is, but there's another whole domain of expertise called leadership. It is a craft. It is a very strategic, beautiful, difficult, messy craft. But if you don't look at it as a craft, what are you doing? Yes. How are you actually leading? How have you chosen? How you're going to be strategic, tactical, deal with people, deal with numbers, deal with heartbreak, deal with upset, deal with success Yes. You've got to hold it all. And sometimes you have to adapt your leadership style to match your Yes. Your employees. So I grew up in the seventies and eighties and back then it was my way or the highway. Yes. I've worked for a few of those, Let me tell you. But that management style doesn't play well with the gen z's. It didn't play well with gen x. Right? It that's your 09/01 Yeah. Management style. A little bit later on in the eighties, nineties came along the situational leadership model. Yeah. Which I talk about in my book because it really is about understanding the people, not about understanding you. Yes. We do how we do, but like the people that I'm talking to, do they need details? Do they need encouragement? Do they need to give them me to give them boundaries and get out of the way? What do they need such that they can take this on in a way that is best used with their talents? Yes. I've gotta understand how to talk to them. I've got to understand how they process. Not in-depth but enough and oh by the way, we've got amazing models for that. Right. But enough so that I understand their language. You can have the best conversation in the world if the person doesn't understand your language, nothing's happening. Right. Well, I think about great NFL coaches and they had a leadership style but they would adapt it for this player. This player does not respond well to this kind of management style. Talk about why it's important to, you know, get down on the floor with the employee and speak their language. Yeah. That's such a great comment. Why would an employee respect me if I couldn't show them that I understood what they're going through? Why would an employee respect me if I couldn't roll up my sleeves and jump in with them and help walk them through it? Right? Yes. You've heard I'm I'm sure you've heard the the term, people don't care how much you say until they really know how much you care. Yes. They they just really don't. You're a person. Why can't I look at you as a person and see what you need? As a leader, if I can't do that, what am I doing? Yes. And some employees need praise. Some Yes. And some don't. Some don't want any praise in public. You gotta, you gotta kinda know. Alright. Let's talk about your book. It came out today. Yes, it did. So, this has just launched. We're gonna put this on the screen so you can see this. You have a very in your face title. I do. Tell us why you chose the I do. And, well, number one, it suits me because Yeah. I'm lovingly in your face. Yeah. But, also, all the books that you see, you know, they're and they're great books. They're like three steps to this and 10 steps to that and the greatest leader. No, I'm just gonna tell you the shit that nobody else tells you because that's what's missing. Alright. Give us one takeaway from the book. If you can't lead yourself through life's ups and downs, why would anyone want to follow you? I know impostor syndrome is a big thing. Like, some of these Gen Z's are put in charge of a team and they could be managing people their their parents age. And so, they have a little bit of imposter syndrome. This person has been in the business longer than I've been alive. How do you address imposter syndrome? Great question. And guess what? We all have it. Right? But your your comment is is perfect. So, again, I go back to this is not rocket science. Mhmm. This is not AI. This is not some quantum science tech. This is basic one zero one human behavior Yes. And human compassion. So, I would go right in and say, hey, listen, this has got to be uncomfortable. You have more wisdom than I have years and I'm here. How do we make this work together so that you get what you need and I get what I need and everybody else wins. What can we do? That's beautiful. I can see why you're so successful. We were talking before the show and you were telling me a story of somebody that you were coaching. Yeah. Yeah. Yeah. He's an amazing gentleman. He is a business owner, entrepreneur, extraordinaire, you know, skydiver, all the things. And, he was stuck in the day to day of running his IT company. And, he kept not understanding why they would get started on a thing and then it would crash. Yeah. And so he asked me to come in and assess and observe and I did. And really it had to do with all of the things around leadership, developing people, and developing processes that are repeatable. I mean, I know this doesn't sound sexy, but it really is sexy when it works. Right? Yes. Yes. You create those things and then he had to deal with his own this is where I really coached him. His own feelings about selling his business. His own feelings of failure that he couldn't get further than where he wanted to be in the time frame. But we worked together for about a year and a half, two years, and he sold his business very successfully and is off doing some other things and is very happy. Alright. Talk about the importance of a leader finding out what his or her strengths are and they can play in their in their lane. Yes. Course. And I'm gonna use myself as an example. I own the company. I love to own the company. I hate to run the company. And it's so classic. I've got so many people underneath me that really keep the trains moving on time here and I choose to do the fun stuff like people like you. Yeah. When leaders are stretching themselves and they're doing tasks that they weren't born to do, the employees can tell. Oh, very much so. Look, here's an here's another freebie. The fish stinks at the head. Whatever the leader is going through, all of that permeates. Right? Yes. Even if they're not trying to have that happen. But stress, concern, worry, etcetera, that permeates. So being a business owner, an entrepreneur who has a brilliance, which you obviously do. Well, thank you. Here's where we think that brilliance covers all the things. No, it doesn't. You're brilliant at what you're brilliant at. You may not be good at all the other things required, but see if you are really assessing yourself objectively as a leader. Yes. You've got to be able to say, I'm good at these things. I suck at these things. I need some help. Yes. And then, you've got to let go. Okay. Apologies to Jerry Jones if you're watching. But Jerry Jones may be the most beloved owner in the league and the most hated general manager in the league. Mhmm. Because he insists running everything famously he said from jocks to socks. I'm gonna be in control of everything. And I I'm Jerry, if you're watching, feel free to call me. I would prefer to be the most beloved owner in the league than the most hated GM. Yeah. I mean, listen, Jerry is choosing. Okay? He's choosing to do what he does. And Jerry, I don't have anything about the Dallas Cowboys. Nothing personal to you and you're a control freak and so there's something something to deal with with that. Now if it works for you financially, you can sleep at night, you have integrity, you feel good, keep doing what you're doing. However, if you incorporated some things, I'll bet you you could triple what you're doing and maybe have people be happy for all And maybe win another Super Bowl. Okay. Can we? Alright. Amayea, we've got about two minutes left. So, look into the camera on the left and and talk to that leader who needs to buy your book or the organization who needs to hire you to speak. Awesome. So no one needs to buy anything. No one needs to hire me. But every single one of you can benefit if you are human, you can benefit. Okay? Because this is about how you see yourself and how you take your gifts, your passion, your purpose and have it actualized in the world, in your work as you choose to. Now, if that's not happening and that is resonating with you, call me. If it's not happening and you are confronted, it's still resonating, call me. If you wanna be more than you thought possible and impact people in a ripple effect beyond what you know, call me. Jerry? Call her. Alright. We're out of time. So I'm gonna leave everybody with your website which is growthpeaks.net. Yes. Great. Amayea Maat, thank you for coming on the show. Thank you so much. You bet. That's it for now. Alright. See you next time. Bye.