Welcome to the M4Devs podcast

The goal of the show is to publish interviews with builders and marketers navigating the challenges of marketing software and digital products in the AI age.

Artificial intelligence and LLMs have changed the game. For one, many more people will be building apps and products because it's much more accessible with tools like Claude Code. And that just means more competition and makes it harder to stand out.

Additionally, AI has changed how people choose the products they buy. We need a new approach. The old marketing handbook no longer works.

In 2026, I'm rewriting the Marketing for Developers book for the AI era.

In the meantime, you can read the original book published in 2015 on marketingfordevelopers.com for free.

Thanks for adding this to your podcast player. You will be notified when I publish the first episode.

Links

• Read the original Marketing for Developers book (2015)
• Join the list for early access to new book chapters
• Transistor.fm - podcast hosting: https://transistor.fm

Creators and Guests

Host

Justin Jackson

Co-founder of Transistor.fm, creator of Marketing for Devs

What is Marketing for Developers 2026?

A podcast for people building software products in the age of AI. Hosted by Justin Jackson.

Theme Song: 00:00

Marketing for Developers.

Justin Jackson: 00:09

Hey, friends. Justin Jackson here. Welcome to the Marketing for Developers podcast. The goal of the show is to publish interviews with builders and marketers who are trying to navigate the challenges of marketing software products and digital products in an AI age.

Justin Jackson: 00:28

Artificial intelligence and LLMs have changed a lot. For one, way more people are going to be building apps, going to be building products just because it's so much more accessible with tools like Claude Code. And that just means more competition and that it's harder to stand out. On top of that, AI has also changed how people choose the products that they're going to buy. And so we need a new approach.

Justin Jackson: 00:56

The old marketing handbook doesn't work anymore. As a part of this project, you'll also be getting early access to new chapters I write for the marketing for developers book. In the meantime, you can read the original book published in 2015 on marketingfordevelopers.com for free. Alright. That's it for now.

Justin Jackson: 01:18

Thanks for listening and for adding this to your podcast player, and you will get notified when I publish the first episode.