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Welcome to Founder-Led, featuring founders scaling 7 and 8 figure companies who share the strategies and mindset driving real growth.
Brought to you by LinkedIn Growth Engine. We help established recruitment and staffing firm owners land new clients from LinkedIn by turning their executive content and insights into a trust building inbound lead engine.
We partner with $1M to $20M+ agency founders to build visibility, authority, and trust that drives pipeline, without turning you into a “content creator.” Over the last 12 months, we've helped drive $20M+ in booked revenue from LinkedIn.
If you're done relying on referrals and want prospects coming in pre sold, you're in the right place.
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Rohan
Welcome to Founder Lead. Where we sit down with some of the sharpest founder operators to learn what's working in their business today.
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Rohan
This episode is brought to you by Frontier Studio, a revenue minded content partner helping founders grow their visibility, trust
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Rohan
and ultimately demand for their products and services through LinkedIn.
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Rohan
So if you're ready to join over 30 businesses
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Rohan
that are turning conversations like this into real revenue,
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Rohan
come in thought leadership below and someone from our team will reach out.
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Rohan
Now let's get to today's episode.
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Rohan
Today we're joined by Brian Hyman, founder and CEO of High Meadow Solutions.
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Rohan
Brian has built High Meadow around a simple idea
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Rohan
in wealth management. The best work comes from combining deep industry experts with strong technical execution.
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Rohan
It sounds obvious, but in practice it's rare.
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Rohan
That's what makes High Meadow different.
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Rohan
The advantage is not just the tools.
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Rohan
It's understanding how these firms actually work, where projects break down
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Rohan
and what it takes to make change stick.
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Rohan
In this conversation, we discussed why Brian's model produces better outcomes. How I can increase capacity without weakening client trust,
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Rohan
and what execution discipline looks like in high stakes businesses. Brian, welcome to the show.
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Brian
Thanks very much. Happy to be here.
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Rohan
Brian, would love to start off with
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Rohan
your founder story and journey. So give us the highlights there. And what was the gap you saw in the market that led you to starting High Meadow?
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Brian
Yeah, thanks very much. So, I got my start in the financial technology space. I bounced around a little bit. I ran product for a large asset management firm based out of Manhattan. And at that time, I was working on a massive digital transformation where execution was so critical. And, you know, it was at that time that I had the realization, that this was something that was extremely rewarding.
00:02:01:04 - 00:02:36:08
Brian
And both, interesting and challenging, that I wanted to really, really dive into, I think, you know, as I was growing in my career, I had, several mentors that, were really, really important to my career path and, and, learning from them, I understood more and more that, in starting your business, it's not necessarily the idea that is, important to your success so much as the execution.
00:02:36:13 - 00:03:09:01
Brian
And execution was something, you know, working in product for a very long time, working in financial, technology was always, of paramount importance to me and to the teams that I was leading. And I felt, exceptional, execution. And I, teamed up with, my co-founders, David Masri and and Sean Arnold, who were also, exceptional operators, and skilled, in execution.
00:03:09:01 - 00:03:28:18
Brian
And we started this business that focused on digital transformation. I think what we've done really well, is marry technology with domain expertise to win and build on client trust, which has resulted in tangible outcomes for all of our clients and partners.
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Rohan
Okay.
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Rohan
Yeah. I mean, let's talk about the business. Your what, just over two years old. You're adding I think you mentioned 40 people, to the to the team in the company when most businesses are pulling back and thinking about trying to do more with less.
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Rohan
What is unique about your operating model and what are the points of differentiation that gives you the confidence and some of these proof points that lets you go on offense and build the organization this way.
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Brian
Yeah, I think there are a few things there. I mean, one. The way we've built our team, largely through our personal networks, we've started with people that we've all had, really, really positive working experiences with in the past. I worked with David Masri previously. I worked with Sean Arnold previously. We were impressed by each other.
00:04:18:23 - 00:05:04:20
Brian
We worked well together. We've brought in others who are, key members to to our team that likewise, we've worked with together for many, many years. There are synergies there that we're benefiting from and our clients are benefiting from. And as we think about growing this business now, we're adding 40 people in the last year or so. Is is something that would have seemed crazy to me a couple years ago, but the way that we've been able to add people that we have this familiarity with and, our people have familiarity with, it's netted something extremely positive for the business whereby we're not having to retrain, ways of working and, role alignment
00:05:04:20 - 00:05:30:14
Brian
and things like that. We're bringing existing teams into the fold and deploying them to projects, and platforms that they have years of experience working together as a team on. So again, there's just there's economies of scale that we're benefiting from. We know and trust each other. We know the blind spots, and we know each other's strengths.
00:05:30:14 - 00:05:54:22
Brian
And, that's been something that, has been really, really cool to see and be a part of. And I think, you know, as the team has grown, we've benefited from that. On the recruitment front as well, because now as we're recruiting, as we're bringing in new members and we're building this team, the newest members of our team are coming in, and they're blown away by by the company culture that we have.
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Brian
By the support systems that they're then brought in, you know, into, and so it's, it's built trust quickly internally and externally.
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Rohan
Yeah. So let's make it real, for a second, because we have, you know, many folks in our audience are tuning in. They might be running asset management, wealth management organizations and businesses. So we'd love if you can maybe paint a story of like, a before and after transformation. What is a common entry point or problem that, an organization might approach you with?
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Rohan
And, talk a bit about your approach and how you helped
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Rohan
transform the transformation and what some of those maybe like, outcomes look like.
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Brian
Yeah. Appreciate that. So quite frankly, a lot of the times, clients come to us because they have, efforts that they've been focused on that have largely failed. So implementation efforts, you know, data warehousing efforts, AI development efforts, where they have invested large sums, that have not netted the results that they were seeking at the time.
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Brian
So I like to say that we, we specialize in clean up on aisle nine. I also think that there are plenty of engagements that are greenfield implementations and things like that, where we're able to just build trust. So quickly through our display of, clear domain expertise. Right. So, you know, I think what's unique about our approach is we're not trying to sell.
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Brian
And so w and get in and get out like most partners are, we're trying to partner long term and build relationships over the course of many years, which is why most of our relationships span two, three plus years. And, you know, we've only been around for, 2 or 3 plus years. So the reality of that is that most of the clients that we are working with today are the clients that we started out working with three years ago, and we've picked several partners and clients up along the way and are still working with them as well.
00:08:01:18 - 00:08:31:06
Brian
You know, our our desire is to be a partner to the client to help them not just revolutionize their tech stack. And their operational efficiencies, but to truly chart that path with them and show them how they can grow. You know, grow their organization, grow their teams, grow their revenue, grow their, their reach and their service offerings.
00:08:31:10 - 00:08:46:15
Brian
There's a lot that we can bring to the table, both related to technology and otherwise. That would help the clients to, realize these, these benefits over the course of, you know, several years working with our team.
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Rohan
Yeah. Yeah. Sounds like I mean, the relationship part is obvious, right? So I want to talk a bit about, you know, the AI side of things and how you're thinking about where can I add leverage in some of these engagements with wealth management is obviously a very relationship driven business. Trust is paramount. They rely on your judgment and your industry expertise.
00:09:06:16 - 00:09:09:19
Rohan
But how are you now helping them deploy
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Rohan
and operationalize AI? Like, that's a point that it's out right now. It's not a nice to have. It's a competitive differentiator. It's a point of separation from the pack. So how are you like intelligently, deploying it. And where are you seeing the most compelling use cases.
00:09:25:01 - 00:09:25:11
Brian
Yeah,
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Brian
I love that question. Look, it's extremely topical. I think that, so many people are entering the conversation. And because of that, the narrative is, it's often copied and pasted, right? People are talking about the same thing over and over again. I think that's why you see that, like the number one type of AI company out there right now is call transcription.
00:09:50:02 - 00:10:16:01
Brian
Everybody's got their own call transcription tool. And now those transcribers are getting into talking about further automation by developing workflows and things like that that are meant to be, helpful to professionals. But I think what they're missing is they're trying to automate away everything without thinking about, okay, I'm I'm winning my advisors, my CSA's, my executives, their time back.
00:10:16:01 - 00:10:40:15
Brian
Now, how do they adequately leverage that? Right? How do they benefit from that extra time? Where are they investing deploying that time. And so that's how we partner with our clients to help them think about that piece of the equation. Sure, you can fold all of these tools into your tech stack that are going to automate your system, in every which way.
00:10:40:20 - 00:11:08:15
Brian
But then what do you do with that time to build these relationships with your customers, to go out and focus on new customer acquisition and to really drive the business forward in meaningful ways? We're working with our clients, by and large, to think outside of the box and to apply AI in areas that others have not thought, of the application.
00:11:08:15 - 00:11:34:06
Brian
So, you know, one of the things that we do, very well is work with clients to, optimize the tech stack that they're already sitting on top of. I think everybody wants to to fly right now, but a lot of people are still crawling. And what that results in is, you know, a firm that has a system that's been around for 14 years, garbage in, garbage out.
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Brian
People have been moving things around, creating new tables, creating new fields, duplicating data across systems. And when you apply an AI layer on top of that, you're
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Brian
you're not optimized at that point, right? So you're not getting out of that what you really should be getting. So a lot of the work is not in building agents and deploying them and building, workflow automations.
00:12:02:17 - 00:12:26:17
Brian
We've been doing that stuff for years. That's not new. It's just new that other people are are catching on to it. And, and, you know, rolling into this conversation. But what we actually focus on is helping clients identify and resolve the issues that they've been dealing with for years, whether they know it or not. Right. So let's optimize your data warehouse.
00:12:26:17 - 00:12:56:20
Brian
Do you not have a data warehouse? Let's create a data warehouse, because at this point, you should own all of the data that you're bringing in. And you need to be system agnostic, right? If you decide to switch trading systems or move CRMs, you don't want to be responsible for this migration nightmare. If you have everything feeding into one central repository, then you're just talking about piping from one system to another system, and it's not that big of a lift at the end of the day.
00:12:57:01 - 00:13:19:03
Brian
So what we're doing is, is forcing clients to think about things that they've ignored for years because they're inconvenient. But now it's it's not an option to ignore that inconvenience. You have to optimize. You have to get your systems to the point where they're AI ready and what that means. Because the number one thing of importance to AI is context.
00:13:19:09 - 00:13:46:08
Brian
We have to make sure that you're setting the right context, that you're trading your models on the right data sets. And so that's how we're really working with clients to to take their mind off of like, the shiny toy and focus on the mess behind the scenes that needs to be, repaired and revolutionized. So that they can benefit truly from these new toys that everybody is, so excited about.
00:13:46:08 - 00:13:47:04
Brian
And rightfully so.
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Rohan
Yeah. I was just speaking to we had the chief product officer of HubSpot on the podcast, and he's recently left to
00:13:54:09 - 00:14:02:19
Rohan
start and reimagine what a modern day frontier CRM could look like. It's called de AI, and one thing that really stood out was,
00:14:02:23 - 00:14:10:01
Rohan
you know, the interface is you don't see dropdowns or form fields or buttons is just an inner like a chat or voice interface.
00:14:10:03 - 00:14:21:19
Rohan
And he compares current legacy CRM as almost like an eight bit image, where it is limited, the resolution is limited by the, the, the inputs. Right. And how much
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Rohan
data is able to, to flow into the image generation and similarly, most CRMs
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Rohan
are highly constrained by a very small flow of data which is manually inputted. It's incomplete.
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Rohan
It doesn't have the full context window or all these like rich conversations that are truly happening.
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Rohan
And so I thought,
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Rohan
and yeah, that's what he said. Like the foundation of any of these tools are really going to be the contacts window, because that's what's going to allow
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Rohan
that enrichment. And that's what allows AI to have this super, super powers.
00:14:53:02 - 00:15:04:18
Rohan
And so now there's so much decisioning and intelligence and conversations and context transfers across teams. There's more recursive learning based on every new deal that comes in.
00:15:04:23 - 00:15:12:05
Rohan
And it's just much more fun to use because you're opening it up like, you know, consumer app, whether it's, you know, ChatGPT or whatever, which is
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Rohan
much more engaging to work with then, you know, entering
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Rohan
information into a form field.
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Rohan
So it's this idea of like removing the busyness from business.
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Rohan
And
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Rohan
I think of all of the time that goes into that, that all that can be abstracted away. And that sounds really exciting.
00:15:27:11 - 00:15:28:05
Brian
Absolutely,
00:15:28:08 - 00:15:28:23
Brian
fully agree.
00:15:28:23 - 00:15:29:08
Rohan
So
00:15:29:11 - 00:15:51:13
Rohan
yeah, Brian would love to, you know, as we start to wrap it up here, tell us a bit about what you're doing with High Meadow University. What is the education angle you're taking there, and what is the broader strategy there as it relates to, you know, media and building a content and perhaps become ranks becoming, say, more discoverable based on all this content and education that you're creating?
00:15:51:16 - 00:16:20:23
Brian
Yeah. So plain and simple. High Meadow University is is a passion project for us, for everyone at High Meadow Solutions. Myself, my two partners, and several others at High Meadow Solutions. We've all had various involvements in mentorship programs and, and coaching over the years. And, so we've all expressed, an interest in bringing that to High Meadow Solutions.
00:16:20:23 - 00:16:46:21
Brian
I think where it first started officially at High Meadow Solutions was as we were bringing in younger members of our teams, we were spending significant time with them training, knowledge, transferring, upskilling and getting these folks, to the to the level where we really feel like we can just drop them anywhere and they're good to go to set them up for success.
00:16:47:01 - 00:17:15:00
Brian
And to do that by teaching them the skills that they need to carry forward and upskill in their own intended directions. I think through doing that so much and for several years now, we are just we had been talking about it for a long time. I mean, I talked about this with my partner Dave Masri five years ago about creating a, a coaching platform.
00:17:15:00 - 00:17:36:14
Brian
I think at the time, I was struggling because I had been a, job seeker for so many years and felt like, man, I'm applying to like a thousand different listings on LinkedIn. And I'm getting like one response and I'm applying for jobs that I'm qualified for. I mean, I might be biased, but I think I'm pretty good at what I do.
00:17:36:18 - 00:17:59:03
Brian
Now, you know, and, and back then as, as a, as a leader, within asset management, I was hiring members of my team at the time and had the same struggle. And I've, you know, this has been exacerbated over, over the last five years. So now I think from a job seeker perspective, it's even worse than from a hiring manager perspective.
00:17:59:03 - 00:18:24:07
Brian
It's even worse. At the time, as a hiring manager, I was saying to myself, I don't understand how this is done without hiring external recruiters. Why is it that as a job seeker, I'm applying all these roles and I can't even get a phone screen? But yet, as a hiring manager, I'm putting out a job listing. It's getting 500 applications within the first 30 minutes, and look, I'm hiring for someone because I need help.
00:18:24:13 - 00:18:43:17
Brian
I don't have time to sift through 500 applications. I just can't do it. And most of them are people in foreign countries that are, you know, specializing in health care. And I'm sitting here hiring for asset management, like you just like clicking apply to anything and everything. And so we're realizing that, look,
00:18:43:21 - 00:18:47:10
Brian
as a job seeker, it seems like the system is broken.
00:18:47:14 - 00:19:12:20
Brian
As a hiring manager, it seems like the system is broken. How then, is it that this industry for 30 plus years, which is a multi-billion dollar industry, has never gone through any transformation? And this is an area where we can actually help people. We can help hiring managers get the right people. We can help job seekers find the right path for themselves.
00:19:12:22 - 00:19:40:20
Brian
And so we've been talking about this for a long time. What are we going to do here? And I know that, recruiter is going to say that's our value prop, but as a hiring manager who's worked with external recruiters, I could not disagree more. These recruiters look, they're good people, but they're not industry specialists. They're not fit to have these phone screens and put meaningful people in front of you.
00:19:40:20 - 00:20:03:20
Brian
That would be good in the position that they're being set up for. They don't know enough about the company. They don't know enough about the industry. They don't know enough about the role. They spend 30 minutes phone screening one candidate. They get the basic information. It's basically like me putting out a, LinkedIn ad and then having an assistant just go around and do phone screens with everyone.
00:20:03:22 - 00:20:41:18
Brian
It's no different. So I think there's, a better way to bring the right candidates forward and truly have a pool of candidates with vetted skills and, vetted personalities. What I've found as a hiring manager is that the personality is so much more important than the skills. Personality can't be taught. Work ethic, ambition, drive those are the intangibles that every every hiring manager is looking for and can't teach.
00:20:41:18 - 00:20:44:15
Brian
And I think now, in the age of AI,
00:20:44:19 - 00:21:18:15
Brian
agency is the most important thing to look for in a candidate. If you find a problem, can you fix it, find a solution and deploy it without asking for permission. Just figure it out and take it through all the way to completion. We're looking for those types of people at High Metal University because we recognize that skills can be taught, but ambition and drive and agency cannot be taught.
00:21:18:16 - 00:21:39:19
Brian
You either have it or you don't, and you've had it your entire life. Sometimes you need to unlock it, right? So, what we've found is that we've gotten introduced to people that have been beaten down because they'd been with the wrong manager, they've been with the wrong company, they haven't been put into a position where they can succeed.
00:21:40:00 - 00:22:14:12
Brian
And so we can unlock that in the right people and then teach them the skills that they need to be set on that path for success. And so that's what High Metal University is all about, finding those people and building a community of motivated and driven people that just want to grow. They want a chance, and they're willing to put the time in to really meaningfully improve themselves and their trajectory, which will, of course, benefit
00:22:14:17 - 00:22:16:17
Brian
anyone that we introduce them to.
00:22:16:22 - 00:22:26:15
Brian
Any hiring manager. So it's a really, really cool passion project. We we've already seen results from it. We've we've, you know,
00:22:26:20 - 00:22:46:13
Brian
worked with so many brilliant people that just were never put in the position to succeed. And seeing them graduate our program and move on and get that job that they'd been looking for, or start that business that they've always wanted to start and always had, like this little bit of hesitation.
00:22:46:13 - 00:22:49:01
Brian
That's the one that I can really relate to because,
00:22:49:05 - 00:23:10:21
Brian
look, I wanted to start a business 15 years ago, ten years ago, five years ago, and I didn't do it because I had that one little inkling, that hesitation. And sometimes that is the difference between being average and being great in your own right. And so being able to give people that confidence and that unlock is something that we're really passionate about.
00:23:10:21 - 00:23:34:17
Brian
We've been doing a lot of it, and we're trying to build this community more and more. We're having webinars, every week, every two weeks where we're explaining the foundation that we're building with high Meadow University, sort of the ethos behind the brand and where we see that going, over the next several years. And, look, it's no different from what we're doing at High Meadow Solutions.
00:23:34:17 - 00:23:48:13
Brian
We want to partner with the right people. We want to help them grow. All of this is growth oriented. And so we're just so, so excited, about the opportunity and, and energized by this community that we're building.
00:23:48:18 - 00:24:13:00
Rohan
Yeah. Wow. Well, I felt the passion there as you were talking about it. And I think you're right. I think the key word there is unlock. And unlocking the potential and the path for people, you know, at a time where traditional education is so disconnected from the reality of where the world is and like, where it's going and the rate of change and what's required, being high agency, having a high rate of learning, taking ownership,
00:24:13:05 - 00:24:14:22
Rohan
these aren't taught in school.
00:24:14:22 - 00:24:16:09
Rohan
And oftentimes you're right, like,
00:24:16:12 - 00:24:25:11
Rohan
you know, people are are kind of like beaten down based on what they've traditional job roles and like levels of hierarchy. Tell them to do. And
00:24:25:15 - 00:24:36:17
Rohan
so I think this is really important to help them reimagine what a a career can look like when they're put in the right position to succeed, they're given the right tools and education and learning
00:24:36:22 - 00:24:44:13
Rohan
and pathways to know, like how they can add value to teams and ultimately have sounds like people who are in the arena.
00:24:44:14 - 00:24:58:17
Rohan
Right? Like doing the thing to mentor them and guide them. So I feel the passion. I think that's amazing now is it focus just on the asset management, wealth management industry or is it broader like technology education and yeah.
00:24:58:21 - 00:25:40:08
Brian
Right now we're starting with financial technology. Okay. So we, actually acquired a company called soar with Salesforce that was a Salesforce professional, development coaching service. And so we've obviously started with, Salesforce development. So if you're an admin, you want to become a Salesforce solution architect, or if you're a developer and you want to be on that technical architect path, or if you're a career changer or a recent college grad, and you just want to get into that line of work, that community, and you don't know how to, because it is an extremely hard line of work to break into when you have zero experience.
00:25:40:09 - 00:26:06:08
Brian
So working with people, showing them the ropes and empowering them to break into that is what we've started with. We've also expanded that into, the the modern age, right. With AI, there are so many people, there are millions of people that are going to have to upskill now across all industries because of AI. And we've been working with AI for years now.
00:26:06:08 - 00:26:31:22
Brian
I like to say we've been working with AI since before it was cool. Yeah. We do teach you how to upskill. We can teach you how to apply it in your life. And we can teach you how to apply it. In your in your professional development, and your career path. Right. So, we're expanding the offering slowly over time, but we're only doing that as we're bringing in, subject matter experts, right?
00:26:31:22 - 00:27:01:16
Brian
We don't want to step outside of our lane and pretend to coach on something that we don't have the direct experience. And so, you know, I myself, I come from the asset management space. I have an immense, background in financial technology. So do the other partners within High Metal University. That's our bread and butter right now, but very much we're building the the offering and we're bringing other coaches and mentors in, and we're going to be expanding over time as we grow.
00:27:01:19 - 00:27:03:01
Rohan
Yeah. Super exciting.
00:27:03:04 - 00:27:03:12
Rohan
Wow.
00:27:03:16 - 00:27:16:09
Rohan
Well, Brian, you know, as we wrap it up here, you know, what is a what is the message you'd like to leave with our audience? And then where can folks go to to learn more if they want to learn more about university, your services, more about you,
00:27:16:13 - 00:27:19:00
Rohan
where is the best place that they can find you?
00:27:19:03 - 00:27:48:03
Brian
So you can find us on, LinkedIn and across all socials, High Meadow Solutions or High Meadow University. They each have their, their respective, profiles. And, you know, I think, what I would say is, you know, ambition is everything, work ethic is everything. If you feel like you have some potential, if you feel like you're on the right path, then don't stop, even when you doubt yourself.
00:27:48:03 - 00:28:22:07
Brian
I've had my own doubts. You know, and sometimes when you have a family and you have responsibilities, this can be a scary thing. But I think what's most exciting about the time that we're in today, especially given everything that is changing because of AI, I think in large part opportunity is becoming democratized, skills and connections are becoming less important, and work ethic is becoming more important.
00:28:22:07 - 00:29:05:11
Brian
Being human, being ambitious, having soft skills that allow you to get out there into the real world, right, and build relationships that is becoming more important over time. And people are able to operate at greater scale because of the amplification by AI. And so that's all really, really exciting to me. You know, obviously having started, multiple businesses now that that would have only been possible because of the team that we've built at High Meadow and the amplification that we've received through newer technologies powered by AI.
00:29:05:11 - 00:29:11:01
Brian
So I would say if you have something that you've been thinking about doing for a long time, now's the time to do it.
00:29:11:06 - 00:29:16:05
Rohan
There you have it, folks. Brian, thanks so much for joining the pod, sharing your insights, your inspiration,
00:29:16:08 - 00:29:17:11
Rohan
where you see the world going
00:29:17:14 - 00:29:21:08
Rohan
and, looking forward to doing a part two sometime in the future. Thank you so much.
00:29:21:12 - 00:29:22:08
Brian
Thanks very much.