Marketing in Progress

B2B marketers are asked to do the impossible every single day.

Be data-driven, but not too data-driven. Build pipeline, but also build brand. Prove ROI on a broken attribution model. Never miss a trend. Never need more headcount. And whatever you do — don't let them see you scrambling.

We see you. And we made something for you.

Marketing in Progress is a podcast where B2B marketers talk to B2B marketers — honestly, specifically, and without the polished-conference-talk version of the truth. Real practitioners. Real problems. Real conversations.

New episodes dropping now. Link in comments.

What is Marketing in Progress?

Marketing in Progress is a spinoff of Work in Progress that digs into what’s moving the needle in B2B. We feature marketing leaders, sales leaders, and agency owners sharing real stories, smart ideas, and no-filter perspectives—so you walk away with practical guidance to help you do your job better.

 Hi, I'm Gayle Kalvert, founder and CEO of Creo Collective, a B2B marketing agency based in New York. I started Marketing in Progress because I wanted to create a place where marketers could come here from other marketers. Every episode I sit down with marketing leaders, sales leaders, and agency founders who have real experience and real opinions.

No one will talk at you. We're having honest conversations about what's working, what's not working, and what we're currently learning about. So if you are a B2B marketer who wants to feel less stressed, this is the show for you. Make sure to hit follow so you never miss an episode. And if you know a marketer who could benefit from this, be sure to share it with them.

This is Marketing in Progress, and we are just getting started.