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The World is Moving Fast. Futureproof Yourself Weekly.
Your front-row seat to the Future of Business, Tech, Life, and Human Potential.
On Futurecaster with Kimberly Bates, learn through thought-provoking conversations with world-leading founders, AI experts, scientists, engineers, doctors, business leaders, technologists, investors, and everyday builders. Each episode unpacks the real opportunities shaping what’s to come and the blind spots along the way.
Kimberly Bates is a world-renowned futurist and executive brand leader. For over 20 years, she has advised some of the world’s most valuable global companies and iconic brands, from Fortune 100s to fast-moving startups, helping them anticipate change and shape the direction of their industries, customers, and culture. Her work has driven future-ready brand and business transformations, breakthrough products and services, and entirely new business models and revenue streams.
The Futurecaster® Podcast is on a mission to make future thinking available to everyone. If people can see these opportunities for themselves, they can help create them.
©2026 Futurecaster, LLC | Futurecaster© is a registered trademark
MONEY leads to POWER okay?
POWER leads to INFLUENCE
INFLUENCE leads to CHANGE and IMPACT if you will.
That's a very powerful DOMINO EFFECT!
When I'm speaking on a stage, and it's to women who are not necessarily in the field,
every time I use the trillion number in terms of what we're going to get, there's like a
HUSH or a GASP in the audience.
Most women don't know this, we need to get the word out!
Because unless we know about that, we don't know about the power that we have to change
the course of what we see right now.
We will have the wherewithal, especially the financial resources.
And WHAT are we going to DO with those RESOURCES?
Welcome to the FutureCaster Podcast where we give you a front row seat into the future of
business, life, and human potential.
The largest transfer of wealth in human history has already begun.
Over the next 25 years, estimated $124 trillion will change hands.
And for the first time ever, women are expected to control the majority of it, with up to
$112 trillion shifting into new decision-making power.
And at the same time, the AI revolution is disrupting capital infrastructure and investing
itself.
This isn't just about inheritance.
Because wealth doesn't just sit in accounts.
It builds cities, it funds innovation, it determines which problems get solved and which
don't.
Anita Knotts has spent more than 30 years inside financial services and is now Founder and
CEO of the Lotus Women's Institute.
She sits at the center of this historic shift, exploring what happens when women become
the primary stewards of global wealth and how that could redefine investing, family
legacy, and the very purpose of money itself.
But beneath the headlines, something even more profound is happening.
Wealth is no longer just something passed down once at the end of life.
In this episode, we explore the rise of AI-guided wealth management, the future of family
offices, and how younger generations may inherit living financial ecosystems designed to
evolve with their lives, protect their independence, and respond in real time to
opportunity and crisis.
Because the real story isn't just who inherits this money.
It's what they do with it and how their investing decisions will quietly reshape society.
Hi, Anita.
Welcome to Futurecaster.
Very excited to talk to you today.
gosh I'm incredibly excited to be here it's a wonderful topic and I'm looking forward to
it.
I love to have our guests share their personal stories with the audience.
My first question for you is, how did you personally become very focused on women and
wealth?
And when did you realize that the great wealth transfer wasn't just financial, but it was
a big change in society?
Yes, it's a great way to kick us off.
I kind of divide my career into two phases.
The first phase was just me just trying to navigate the world of wealth management and
money, I did not see a whole lot of people who looked like
like this, right?
So the first half of my career was just pinging and ponging and zigging and zagging and
figuring out everything.
The latter half of my career, thought, huh, you know, as an advisor myself, I often recall
that women would come into meetings with their husbands, but very rarely would they speak.
They were sort of outsourcing their financial livelihood, right?
In general, nothing wrong with that.
when you think about the fact that money and financial livelihood and the fact that women
outlive their male spouses, the fact that divorce is still, we still have a pretty high
rate of divorce in this country, all of these topics combined made me realize that women
should be taking more ownership.
of their future wealth building, right?
So after seeing quite a bit of that happening, I thought a couple
things.
Women aren't taking ownership, but does that change if we can bring more women into the
industry?
Would that then change who took ownership of it outside of the field?
The other was the great wealth transfer itself.
It wasn't like there was one fine day where I just read something and I thought, my gosh,
no, it wasn't that at all.
It was more so learning about the fact that there is an unbelievable, unprecedented,
intergenerational wealth transfer, unprecedented in history, right?
that's coming up and we can talk about the global number which is in know multiple
trillions but even in the United States by the year 2030 which by the way is just around
the corner.
women in the United States are expected to control $34 trillion in private wealth.
And so many women think of or hear the word trillion and they're like, that's not me.
And so you kind of have to break it down when you break it down into stories of divorce,
right?
Death of a spouse.
You know, the fact that nine out of 10 women at some point will take uh ownership or
become decision makers in their families.
it starts to come to our level.
Now it's not just about the trillions.
Now it's about the fact that this is just life-lifing.
And if we're not getting into the forefront of taking ownership of that, what does that
mean for me?
Then,
this is going to be troublesome.
This is going to be problematic.
So five years ago, I decided to make a leave and a jump really and left corporate America
because I saw this as a bigger problem.
The great wealth transfer is going to introduce a lot of wealth to women who simply don't
know what to do with it.
And I mean that with no disrespect.
These are educated women.
These are hardworking women.
By the way, these are very successful women.
It's just they've been
so focused on doing all of that that I just mentioned that focusing on investing and
wealth planning and financial planning and retirement planning, it took a backseat because
we're too busy caring for everybody else in our lives.
So I launched Lotus Women's Institute five years ago to actually help firms meet the
moment if you will of this great wealth transfer.
What are the three things that women are most afraid about when it comes to talking about
money?
The first is trust.
They don't know who to trust.
Many of them do get contacted by firms, by people who they don't know from a hole in the
wall.
right?
So the biggest aspect is trust.
The second is a lack of confidence.
So many of them, the first thing they will say is, I'm not good with math.
And I tell them it actually has nothing to do with math.
It has to do with the curiosity.
That's all you need.
You just need curiosity to learn and a curiosity to say, not even a curiosity, the
self-advocacy chip in our brain to say, I deserve this.
I deserve to be healthy.
and wealthy.
I deserve to be on solid footing.
and so many of us, as strange as it sounds, so many of us think that every other thing and
every other person comes from a priority perspective ahead of that.
It's the mindset and
There's a lot of communities that are sprouting up now, investing for women, investing
communities, uh wealth planning communities for women that really brings the topic down to
an everyday kind of, hey, you can do this.
Look at everything else you've done.
Look at everything you've navigated to get to this moment in your life.
And you're telling me you can't invest?
Come on.
But sometimes we need our girlfriends to tell us that with exactly that tone.
women are all about community.
If we know somebody who can come help fix our toilet, we're gonna tell 20 of our
girlfriends, this is the person you need to come to your house to help fix your toilet.
different with money management.
It's no different with our wealth building, right?
Hey, I met this, I actually have a woman advisor that really has helped me.
She's met the kids, she's met my spouse, we're all sort of on the same page.
You don't think she's going to tell 10 to 20 of her girlfriends about this woman advisor?
This is why we are sitting at this most opportunistic moment in our industry, right?
Not just because of the wealth transfer,
but because of the opportunity that it creates for women in the industry and for women as
clients of the future.
I am always telling women it's not that hard.
It's really not that hard.
The industry itself wealth management as an industry has done a number on us.
using certain jargon, uh kind of putting certain role models up there that we thought we
were supposed to aspire to, and that's not it at all.
So part of what I'm doing right now is trying to debunk some of the myths.
I learned quite a bit.
um I learned that no one's coming to save us.
It's got to be us, right?
ah I learned that hearing a lot of women, had the most amazing women clients and they
would say things like, look, I take care of everything in the house.
Plus I work outside of the house.
He can do this small thing, Anita.
He can focus on our financial picture.
I would tell these wives, you want him to partake in a little bit more of the child
rearing.
Guess what?
When I talk to him, he wants you to take care of a little bit more of the financial
ownership.
So can you both kind of trickle into each other's territory so that you're kind of acting
as partners in the household, right?
I believe that as wealth shifts to women too, it's not going to be women against men at
all in the future.
I think that even men in power and men in office will engage with women more and work with
them to help them learn more about finance and then work with them in the cities too.
Because I think whether you're a father or a mother, you want your children to be safe.
And so I think we're all going to work better together in the future because I think women
are going to have more of a voice and a seat at the table.
And I think that's the future we need to have
Yes, so beautifully stated.
I could not uh agree more.
And I say this being all about women's empowerment.
It's my whole work, but I think we need our male allies.
And they need us.
They need us.
If we're going to be controlling the bulk of private wealth, and I don't know if you've
heard of this statistic, but years ago, I stated in my TED talk, the World Economic Forum
actually came out and said women tend to reinvest 90 % of their earnings back into
communities, back into families, back into health, education, all of it.
It's actually a known fact.
empowering women financially, economically doesn't just benefit women, it benefits
society.
And that includes men and sons and I've got one of each.
got, I don't want my son suffering, right?
And my daughter to continue to rise.
So to your point, yes, we're all necessary for this.
financial companies and even wealth advisors don't even really understand what's coming.
I'd like to add an additional layer onto what we're talking about today $124 trillion will
change hands and $100 trillion of that will go to women.
So when we think of the great wealth transfer, we think of inheritance, but there's a
whole other new aspect of society going on that lays on top of that.
And that's AI.
And there are deeper structural shifts happening beneath the surface that few people are
paying attention to.
One of these deeper shifts that I see that is going to happen in the future is that wealth
is shifting from institutional control to personal AI driven stewardship.
It's going to put power into the hands of more people than ever before.
It's going to democratize even the family office for people.
So now imagine that women are inheriting all this money and AI is going to allow them to
build the next billion dollar company on their own.
Anyone that can access AI will have that power.
There is companies like Autonomous Technologies Group that's building the first AI family
office platform.
So it's a family office in your pocket, which then gives all families access to what
people didn't have before and public.com is pioneering agentic investing.
So it's designing dynamic portfolios with AI for people.
So it's making every person a sovereign architect of their own wealth ecosystem, I'll call
it.
And there's even more shifts happening, just the amount of
entrepreneurial and new businesses being started by women more so than in history.
So they're investing, they're inheriting, So I think what you said is really smart because
you first have to get to understand it's not as scary as we might think.
I think we all are afraid of talking about money.
And it also causes a lot of problems in relationships.
So people
tend to stay away from the subject.
what underlying shifts do you feel are happening?
they have already started happening.
I'm going through a lot of these myself.
I launched a business at the age of 51.
Right.
Some people call me crazy.
And others may say, hey, go for it.
Right.
But even though I spent three decades in the money world, do you know I'm learning every
day, I am learning every day, managing personal finances is one thing personal wealth,
that's one thing.
Managing the wealth of a business, managing profitability of a business, it's a completely
different ball of wax right?
So my point in saying that is that We have to constantly be learning.
At no other time in history, look at the statistics you just gave us, look at the
companies that you just mentioned are launching right now within the AI ecosystem.
There is zero reason for us to be saying, I don't know.
At no other time has information been more accessible than it is at this very moment,
right?
I often find myself, to be honest with you, I get frustrated because as a business owner,
I'm only five years into it.
I will say, well, there's got to be a manual or something written about some topic.
I know a ton of women entrepreneurs.
Nobody knows.
Having access to information at our fingertips gives us
um just an unbelievable leverage, to kind of change the course of history.
And you use the word inheritance.
Inheritance to me is the headline.
I like the other word you use, stewardship, right?
Stewardship, when I hear stewardship, I think of like decision-making power is now
actually shifting.
It's not just a dollar going from this hand to this hand.
It is what does she do with that dollar, right?
The number of like women-owned registered investment advisory firms that are being
launched.
these women are rewriting the rules, so to speak, of what the future of this field could
look like.
something that shocked me recently.
I came across some data that Boomers and Gen Xers right now in America control 80 % of the
wealth.
80 % of the wealth are people 45 and older.
So let that sink in.
And those generations tend to get ignored by companies But as this great wealth transfer
happens, there's going to be many generations of women that start
controlling decision making and not just purchasing but capital and investment decision
making in the future.
It's going to be massive.
So how do you see the different generations, Boomers, Gen X, millennials, Gen Z
approaching this new wealth differently as it transfers over the next 20 years?
Yeah, such a powerful question.
I see Baby Boomer women as loyal.
um
as sort of stewards of the family's emotional center, so to speak, they kind of kept
everything together.
But oftentimes, they played secondary decision maker when it came to household financial
decisions, right?
I'm not saying good or bad.
I'm just saying it is.
That's what it was.
Then you have women in my category, the Gen Xers.
Right now, I feel like
there's caretaking on both sides, right?
I've got caretaking of my parents, caretaking of my children, which technically they're
both outside of the house, but still, you never really stop being a parent, right?
But I also had a successful career.
I also played financial decision maker in the household.
We're straddling
two areas.
Then you go into millennials who uh definitely values based, much more focused on values
and they're getting to understand financial freedom, They're getting to understand the
concept of financial freedom, millennial women especially.
Gen Z, my daughter, 24 year old, right?
she's been investing for six or seven years already.
I didn't even know what a stock was when
I was 16 or 17, right?
So they already know what the power of investing can do.
They already know the concept of wealth building, but guess what they also know?
to navigate an industry that they don't trust.
And this is all things, these are conversations I have actually with both of my kids,
right?
It's yes, we know exactly what we need to do.
We know the power of investing.
We know that we need to plan ahead.
We know that even at the age of 22, 23, 24, we have to look at retirement planning.
But who do we actually go to outside of mom and dad?
lot of Gen Z individuals don't have that.
They're kind of futzing around figuring it out themselves.
So there is a trust deficit that they're trying to navigate.
But that's how I see the various generations, especially when it comes to women, um
viewing this topic.
I believe that Gen Z, they're gonna unleash AI they're gonna be building out their own
agents.
And I think in 20 years time,
the AI family office will be the norm for them.
We're going to be using AI to help govern family capital and it's going to become part of
the family.
The private wealth manager, the human relationship becomes 100 times more important in the
future.
The private wealth manager in the future becomes the steward of the intelligent AI systems
for the family.
and becomes more involved in the family's decisions, conflict, helping them navigate
through generations and life and do what's good.
so private wealth managers who have real relationships with families are going to become
way more important and their role is going to completely change when
AI takes over But it doesn't go away to me.
Yeah, I think you stated it beautifully actually.
Over the past 20 to 25 years, I saw the industry that I originally entered go from
strictly investment management to now investment management is totally commoditized.
Everybody does it, right?
Navigated to wealth management, And now we're sitting at the cusp of, you know, what can
AI do for us?
I think we're obviously just skimming the surface right now.
I also want to respect the fact that we are a highly regulated industry and we have to be.
We're working with people's money, right?
So the regulation is important.
But I wrote about this recently in my newsletter a couple of weeks ago.
There's a lot of firms out there who are almost so afraid that they're hesitating to dip
their toe in the water, so to speak.
And they're using the compliance risk as a reason to not move forward.
So my conversation with them is you're already behind the eight ball, right?
So start figuring out how you can use AI almost
as a digital chief of staff or what can it do to free up your support team so that they
can do more human contact, human connection, so that they free up the time for themselves,
for their advisors, because of the exact reason you just mentioned, Kimberly.
This industry, while everybody's freaking out about AI and, my God, jobs are going to go
away, no, it actually makes advisors and the human connection all the more important.
I recall
a client of ours,
and their daughter decided to get married to a person that they were not super crazy
about, let's just say, right?
And so the wife actually called us in as her, family advisor, and said, you know, what do
we build into our estate planning documents?
What do we say to our attorney to make sure that should something happen, he doesn't run
off with this?
you can understand when the family has
family wealth that they've built up through their own blood, sweat and tears, right?
How do we protect it?
So asset protection, AI definitely has a place in it, but the human element will never go
away from that.
And that is critical.
That is what we need to keep surfacing as this industry evolves over the next 10, 15, 20
years.
People who are selling financial services and they don't have that real relationship with
the families, especially the wealthy families, they're gone in the future because this
person literally has to become a part of the family.
There's going to be fights.
There's going to be conflicts.
wealth managers in the future.
must be AI first.
They have to understand the agentic systems.
They have to be able to build those systems.
They're going to be used as almost AI advisors in the future as well.
When I think about the financial organizations that are afraid of AI today, you think of
platforms like Syfe that are automating portfolio management.
Cleo is, you know, an AI financial companion and younger consumers are already using it.
those companies are going to be left behind and there's going to be there's never been a
bigger opportunity for.
startups fintech startups to come in and take a huge chunks of business.
the ones that don't understand women and how they want to invest in what they find to be
valuable are also going to lose.
It doesn't matter if they're a cool fintech startup.
You're so spot on.
Every day there's a new fintech launching, right?
But what are we talking about here?
We're talking about this intergenerational wealth transfer that's taking place.
when we started off in this industry, it was all about beating a benchmark.
Is it the S &P?
Is it the NASDAQ?
Just so you can go to a cocktail party on Saturday night and say, guess how much I'm up
versus the S &P.
Guess what?
Women don't look at that at all.
They're not looking to beat a benchmark.
The women I've talked to have said, I don't want to die a bag lady.
The women I've talked to have said, if my adult son comes home through um losing a lot of
money and a bad divorce, am I going to be able to take care of him if he's living in my
basement?
Right?
they are looking at like financial life goals, right?
So any system that we're building through AI, through these things, it has to answer for
that.
We are way past the point of beating a benchmark.
We are talking about goals based discussions now.
Think also about the fact that typically when it was primarily men in the workforce, it
was kind of a
linear career, right?
You start when you're young, you get out of college, you enter the workforce, and then you
what?
You retire at 65 and then you live happily ever after.
Well, guess what?
Bulk of the workforce is now women.
Bulk of the people getting graduate degrees, women.
What does their career look like?
It's not linear.
It's up and down.
There's career gaps.
There's pivots.
There's people who leave corporate and have to start off totally over again, right?
So how does
uh asset allocation, look for that person.
What does this mean for planning discussions?
Believe it or not, there's still firms out there who say all we do is investment
management.
And I just, I have to be very blunt with them and tell them you're going to become
obsolete.
It's just not where it's headed.
They shouldn't be called wealth advisors It should be financial stewards or financial
architects.
Calling people financial advisors is going to be like dial up modems.
there are exactly two firms that I work with right now that use that exact word.
So you're spot on, the architect uh component.
a girlfriend of mine actually said, can we get your industry to just stop using the word
wealth altogether?
She is from outside of the field.
but she feels it's a very intimidating term.
Because when most women especially think of the future, they think of money, it's already
an intimidating topic.
Sometimes it tends to be a topic of shame also.
So when you say,
wealth.
A lot of women kind of back away from that.
So trying to find a word that's more relevant to to what they need and I haven't landed on
that word yet
I believe that, women should start talking about abundance and creating that.
And abundance doesn't have to be money.
wealth is intimidating because wealth equals money.
But Abundance is so much more.
it's a bigger idea of prosperity and having access to things.
Yeah, it's such a great point whether it's wealth to abundance, which I absolutely love.
There's also the traditional uh scope of success.
What does that actually mean?
And there's not a single woman I know that defines it only in the monetary sense.
Wealth is only one component of the abundance that you speak of so I couldn't couldn't
agree more.
I believe that in the future, prosperity shifts to invisible resilience, where health,
security and stability, you mentioned the word stability with boomers, that's key for
them.
on top of growth become priorities for investment.
the future of wealth is a force field.
so it's not just about accumulation of things.
It's a force field.
moves from accumulation to protection.
So it supports human resilience and I call it the human resilience economy.
We're going to configure AI portfolios not just to grow, but to protect time, well-being,
life optimization over time.
how we set up family trusts and how we set up estate planning is going to change with
that.
I also believe that the first revolution is going to be in care.
women are going to take this wealth that they're about to inherit or build.
and create real intelligent care networks.
Longevity labs are going to get a lot more investment, caregivers, personal health
ecosystems.
So the care economy is going to dwarf anything we've seen in care in history.
So if we think about 10 years out, the care economy will be even bigger.
And I don't mean just healthcare.
mean, you know, fully holistic care.
So you have companies like Honor and Papa.
who already transforming elder care, right?
you're saying, you know, have to care for your parents.
Figure AI is building caregiving robots.
That whole industry is gonna explode as well.
Women don't want to just hear about risk mitigation.
They wanna hear about resilience, stability, safety, and AI managing all of that for them
autonomously over time.
And then they need
someone who really understands that to guide their family.
In the work that I've done as a futurist, that's where I'm seeing things going.
I don't think women realize just how much they're about to inherit.
It's not a conversation that we're having.
It's happening in small circles.
And again, I don't think women understand with AI what they're going to build.
the wealth that they're going to be able to build with access to intelligence they never
had before.
Anyone in society, not just women, but anyone is going to have more access to intelligence
and systems and be able to build things overnight or in minutes or just themselves.
The company of one is going to exist in the future.
And I don't think we even realize any of this.
think that the care economy by 2050, and when I say care, yes, it could be elder care, but
it's going to be more about humans' resilience.
If people lose all their jobs or young people can't get jobs in the marketplace, what are
the new systems for the abundance economy?
What do we need to build and create in society?
Women could lead that conversation.
Right, um there's two things, and I bet you I'm gonna forget one of them, but there's two
things I wanna say.
One is this domino effect that I often think about.
MONEY leads to POWER okay?
POWER leads to INFLUENCE
INFLUENCE leads to CHANGE and IMPACT if you will.
That's a very powerful DOMINO EFFECT!
And to your point,
when I'm on social media, all of my posts are not my posts, but the the algorithms that
post the feed that I get is all about this topic, right?
Because I'm in it.
I'm in it.
When I'm speaking on a stage, and it's to women who are not necessarily in the field,
every time I use the trillion number in terms of what we're going to get, there's like a
HUSH or a GASP in the audience.
So to your point, Most women don't know this, we need to get the word out!
It needs to be that needs
to be the real domino effect.
You tell you, tell you, tell you, and get the word out that this is coming, right?
Because unless we know about that, we don't know about the power that we have to change
the course of what we see right now.
We actually say what is within the locust of our control?
What is it that Anita can do today to kind of make, at least start the ripple effect?
to create the ultimate tidal wave of change, right?
Change could be the FUTURE RESILIENT SOCIETY.
I'm not meaning to be rainbows and lollipops, by the way, this is not easy work.
This is hard work.
But the first step is acknowledging that the work needs to be done, that We will have the
wherewithal, especially the financial resources.
And WHAT are we going to DO with those RESOURCES?
What also might be interesting is that children become part of the family conversation on
wealth planning and wealth management.
if you think about today, the children don't really talk about it until their parents are
aging or something happens in the family and then they're kind of forced to talk about it.
But I think the families of the future will start when kids are young to have
actual family meetings about the family wealth and learn very early on how to manage that
and what's going to be needed and be kind of connected as an ecosystem.
Yeah, I mean, You'd be surprised about how smart kids are.
You can technically give a six year old an allowance and say, okay, put this in your, you
know, put this portion of it towards whatever you want to buy, you know, six months from
now, put this portion in something that you just want to save for something way in the
future.
And then maybe there's a little bit that you want to give away, right?
So almost planting a philanthropic seed in them from from the
get-go.
um While we are the wealthiest nation in the world.
Last I saw, we were ranked about 14th in the world in terms of financial literacy.
So even though kids now are better than certainly than when I was six years old, right?
We still have a ways to go.
So including them from a young age and not thinking that they don't know this or that they
can't comprehend this, get them started with the Roth IRA, right?
If they're old enough to get some babysitting money or cutting somebody's lawn and earning
a few bucks from that,
get them started early.
The best way for so many of us to learn about money is by doing it, is by having it
ourselves and just going through the process of managing it ourselves.
What are some of the things that people sitting at home could do to get themselves
thinking about a more stable financial future?
What should people start thinking about today,
First of all, talk about it.
It's almost as simple as that, talk about it.
So just start getting that topic out there because that's how we're going to change this
ecosystem.
Secondly, start educating yourself.
As I said at the start of this conversation, no one's coming to save us.
We have to be accountable for us.
And right now, with as much knowledge that's out there, you don't even have to buy a book.
You can listen to any number of podcasts.
You can subscribe to newsletters.
Right.
I'm a big newsletter gal.
I'm a bullet-
pointed to thinker.
So that's how I like to receive information.
Some others love to dive in.
There's something for everybody.
So to educate ourselves.
But then finally, to just do it.
I know 55, 56 year old women who have never invested a dollar in their entire life.
And I say to them, the best time to have done this was yesterday.
The next best time is today.
So just start investing.
You're going to make mistakes.
You're going to be frightened.
You're going to be intimidated.
Just do it.
right?
And the thing is, you know more than you think you know.
It is one of the things that is, it's a very common statement that comes out after I talk
to women about just the basics, the fundamentals of investing in financial planning.
Oftentimes the statement that comes out is, oh, is that it?
Yes, that's it.
It can be as complex as you want it to be, but it can also be as simplistic as you want it
to be.
But you just don't have the luxury of saying, I'm not going to do it.
Because think about how many years we've been told you can save your way to long-term
wealth creation.
That's not a fact.
You don't have the luxury of not investing, right?
You must invest.
So starting um getting our kids started at an early age, but also
for our own selves to make sure that we're educating ourselves, but then engaging in the
action necessary.
one of the things that, again, I mentioned earlier, which is no one is asking you to
wrestle control away from your significant other.
This is not the guidance I'm giving.
But think about it this way.
Do you want to start paying attention to the money?
if he's on his deathbed or when you're hanging over the casket, as morbid as this sounds,
or after the divorce is finalized, right?
Or sometimes, you know, uh the statistic that I mentioned, nine out of 10 women, pick any
10 women, nine of them will become the sole decision makers in their households at some
point in their lives.
Do you want to wait until that pivotal event, whatever it may be, to learn about financial
planning?
Of course not.
It is when everything is kind of swimming along, that's when you want to start educating
yourself.
And I am actually pretty optimistic about this, Kimberly, because a lot of women nowadays
are doing exactly that.
It looks different than even
did 10 years ago, really, the landscape of women taking ownership of this.
The needle is moving.
What do you think historians will look back and say about the next 20 years when they talk
about this subject?
Well, one
think they're going to say it was a silent transformation because It still boggles my mind
how little is known about this or how few people know about this other than industry
insiders.
and maybe some people on the peripheral edge, right?
So it's a silent transformation.
while it's going, I think there might be an element of we're going to learn to fly the
plane while we're in the air.
I think there's going to be a bit of that As women come into this wealth and they start to
realize that it's
not just about investing.
It's about what we can do with it.
You
start to think when it's our money, we can actually do a lot more.
We can invest in the companies that are more aligned with our values.
We can build businesses.
This business, Lotus Women's Institute, is completely bootstrapped by me.
Completely bootstrapped by me.
It's making an incredible impact in this industry that we're in.
But I'm not the only one.
There are so many women out there.
To your point, We're at a historical high in terms of number of women that are launching
their own businesses across all industries.
But so much of it, we're not going to know as it's happening.
We're going to see it in the future and say this was a specific 20 years 30 years of
profound change, not in wealth management, in our society.
It changed the game for where society was headed.
Just by having this conversation today.
We're bringing it out into the open to men and women and everybody just to understand that
this is coming
I think, one of the biggest fears is that you outlive your money.
That's a huge fear of women today, you said it.
So I believe that AI will help ensure that people outlive the wealth while also.
uh
helping them to invest in themselves along the way in terms of learning, cognitive and
personal growth, mental performance, creative development.
and living healthier for longer.
Anyone whether they have family wealth or not, doesn't matter.
Your personalized AI avatar in the future, it's going to become your digital twin.
It's going to manage your capital.
if your capital is just some money in your bank account, that's fine too.
It learns, It knows you, protects your interests and negotiates on your behalf across all
of these new digital platforms
So you have this
ultimate companion and protector in the future.
And you don't need to be rich for that.
And then co-create business ownership with you.
It's going to create new businesses on the fly for you.
It's already doing that for people.
People are creating businesses in a day.
They're launching product in three hours.
So it's going to create these
new income streams for people that they never could imagine before, because it's going to
think about it, it's going to build it and it's going to launch it.
so that's going to become the new passive income as well.
To me, that disrupts the gatekeepers and the financial institutions that aren't thinking
about this.
Yes, and so you actually just made a very powerful and important statement.
We're recreating the economy.
Like this was like unheard of 10 years ago.
the society is changing in multiple ways.
The economy is changing, the workplace is changing.
If you want to stay relevant as a financial service firm in the future.
As I stated in just five years, women in the United States are gonna control the bulk of
private wealth.
And the time to make sure that you've got women staffed in your office is not in 2030, it
is NOW!
I learned so much from you today, Anita, and I love your passion and your vision.
So thank you so much for spending time with me
If I have to have any type of a conversation on a Sunday, this would be it.
I am incredibly honored to be on your program.
And thank you for the chance.
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