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IF YOU NEED MORE CUSTOMERS, YOU NEED THIS BOOK!
Serial entrepreneur, business expert, and best-selling author Mike Koenigs shows you the only marketing system you need to fill your pipeline with qualified leads. Generate six- and even seven-figures in revenue, fast --- without a complicated funnel, a large team, or tons of moving parts.
This "secret" system is the Referral Party process, and it has generated literally millions of dollars for Mike and his clients. If you're looking for a simple way to generate more leads and book more sales, jump into this step-by-step guide and learn: WHY marketing has gotten way too complicated and costly (and how Referral Parties provide an optimal alternative) WHO to partner with to ensure you both end up with valuable (and qualified), "right-fit" referrals WHAT to say to your referrals to get them to book immediately HOW to brief your referral partner so they intuitively know who in their network is the perfect lead for you MUST-HAVE TECHNOLOGY to keep the process (and dollars) flowing You'll get word-for-word scripts, swipe-and-change templates, and tons of case studies and examples to get you started. Use this guide to shortcut the steps most businesses are going through to find their perfect clients with Referral Parties.
“Mike is an extraordinary man. He’s brought me insights on how to reach people on the Internet that are so valuable. This is a man you should deal with. Take advantage of what he has to offer.” TONY ROBBINS
“Amplify, amplify, amplify! That’s Mike in a nutshell. He’s a passionate creative genius that can help any entrepreneur reinvent and turn their vision into reality quickly by combining business, technology, marketing, media, and platform. He inspires and motivates me in every episode of our Capability Amplifier podcast." DAN SULLIVAN, founder and CEO Strategic Coach
“Mike can make you a lot of money. Mike is a ninja with marketing strategies. He has so much insight and has overcome impossible odds that he can share with any audience.” JOE POLISH
“Mike Koenigs is a total badass. He's a trusted advisor and an early-stage investor in Bulletproof who I rely on for cutting-edge marketing and business advice." DAVE ASPREY, founder BULLETPROOF COFFEE
“Mike Koenigs is a master of helping transformational entrepreneurs like me go out, get our message out to the world, and then give us the tools so we can go change lives and be role models to change everyone's lives." JJ VIRGIN
“Mike Koenigs is the “Doc” Brown of marketing and technology. One question or one problem scenario unlocks his brain and 20 to 30 ingenious ideas pour out of it. One idea grew my database from 30,000 to 800,000 in 14 months. Another one contributed to a product launch that generated a million dollars in three days. Most recently another contributed to a marketing process that is now generating $250,000 a week. Mike Koenigs is a brilliant marketing muse who can make you money!” DARREN HARDY, Founding Publisher/Editor SUCCESS magazine and Mentor to CEOs and High-Performance Achievers.
Serial entrepreneur, business expert, and best-selling author Mike Koenigs shows you the only marketing system you need to fill your pipeline with qualified leads. Generate six- and even seven-figures in revenue, fast --- without a complicated funnel, a large team, or tons of moving parts.
This "secret" system is the Referral Party process, and it has generated literally millions of dollars for Mike and his clients. If you're looking for a simple way to generate more leads and book more sales, jump into this step-by-step guide and learn: WHY marketing has gotten way too complicated and costly (and how Referral Parties provide an optimal alternative) WHO to partner with to ensure you both end up with valuable (and qualified), "right-fit" referrals WHAT to say to your referrals to get them to book immediately HOW to brief your referral partner so they intuitively know who in their network is the perfect lead for you MUST-HAVE TECHNOLOGY to keep the process (and dollars) flowing You'll get word-for-word scripts, swipe-and-change templates, and tons of case studies and examples to get you started. Use this guide to shortcut the steps most businesses are going through to find their perfect clients with Referral Parties.
“Mike is an extraordinary man. He’s brought me insights on how to reach people on the Internet that are so valuable. This is a man you should deal with. Take advantage of what he has to offer.” TONY ROBBINS
“Amplify, amplify, amplify! That’s Mike in a nutshell. He’s a passionate creative genius that can help any entrepreneur reinvent and turn their vision into reality quickly by combining business, technology, marketing, media, and platform. He inspires and motivates me in every episode of our Capability Amplifier podcast." DAN SULLIVAN, founder and CEO Strategic Coach
“Mike can make you a lot of money. Mike is a ninja with marketing strategies. He has so much insight and has overcome impossible odds that he can share with any audience.” JOE POLISH
“Mike Koenigs is a total badass. He's a trusted advisor and an early-stage investor in Bulletproof who I rely on for cutting-edge marketing and business advice." DAVE ASPREY, founder BULLETPROOF COFFEE
“Mike Koenigs is a master of helping transformational entrepreneurs like me go out, get our message out to the world, and then give us the tools so we can go change lives and be role models to change everyone's lives." JJ VIRGIN
“Mike Koenigs is the “Doc” Brown of marketing and technology. One question or one problem scenario unlocks his brain and 20 to 30 ingenious ideas pour out of it. One idea grew my database from 30,000 to 800,000 in 14 months. Another one contributed to a product launch that generated a million dollars in three days. Most recently another contributed to a marketing process that is now generating $250,000 a week. Mike Koenigs is a brilliant marketing muse who can make you money!” DARREN HARDY, Founding Publisher/Editor SUCCESS magazine and Mentor to CEOs and High-Performance Achievers.
Creators and Guests
Host
Mike Koenigs
Mike Koenigs is an entrepreneurial dynamo who doesn’t just play the game—he rewrites the rules. He’s built and sold four businesses, two to publicly-traded companies, racking up over $100 million in revenue and serving 54,000 customers across 121 countries. As a 19-time #1 best-selling author, he churns out hits faster than most people can read them. After beating stage 3A colorectal cancer, he penned Cancerpreneur, turning a personal battle into a beacon of inspiration. Beyond his own ventures, Koenigs excels at building brands, reinventing founders and entrepreneurs, and guiding them to their next big act through his work at Superpower Accelerator. Check him out on his website, LinkedIn, Facebook, or podcasts like Capability Amplifier and The Big Leap. He’s the go-to advisor for heavyweights like Tony Robbins, who raves, “Mike is an extraordinary man. He’s brought me insights on how to reach people on the Internet that are so valuable. This is a man you should deal with.” Peter Diamandis calls him the “Arsonist of the Mind.” Oh, and he’s raised $2.6 million for humanitarian causes, proving he’s as generous as he is driven. Mike’s story? It’s resilience, humor, and relentless hustle rolled into one.
What is Referral Party: The Ultimate Guide to Growing Your Business With Zero Funnels, Zero Ads, and Zero Costs?
IF YOU NEED MORE CUSTOMERS, YOU NEED THIS BOOK!
Serial entrepreneur, business expert, and best-selling author Mike Koenigs shows you the only marketing system you need to fill your pipeline with qualified leads. Generate six- and even seven-figures in revenue, fast — without a complicated funnel, a large team, or tons of moving parts.
This "secret" system is the Referral Party process, and it has generated literally millions of dollars for Mike and his clients.
If you're looking for a simple way to generate more leads and book more sales, jump into this step-by-step guide and learn:
WHY marketing has gotten way too complicated and costly (and how Referral Parties provide an optimal alternative)
WHO to partner with to ensure you both end up with valuable (and qualified), "right-fit" referrals
WHAT to say to your referrals to get them to book immediately
HOW to brief your referral partner so they intuitively know who in their network is the perfect lead for you
MUST-HAVE TECHNOLOGY to keep the process (and dollars) flowing
You'll get word-for-word scripts, swipe-and-change templates, and tons of case studies and examples to get you started.
Use this guide to shortcut the steps most businesses are going through to find their perfect clients with Referral Parties.
Chapter 7. Who Do You Want To Be a Hero To?
Who's your perfect fit client or customer? All business owners love the idea of creating a market comprised only of the people they like best. But really, how often do you get to work with your ideal client? I'm talking about the client who makes you remember why you went into business. They don't haggle over price. They pay on time. They do what you suggest without complaining. They respect your time and appreciate your effort. They allow you and your team to do your best work, and then they go and tell all their friends about it.
Compare that to the opposite, the nightmare clients, where every step of the way is a struggle. Or even worse, are the almost but not quite clients. They're the ones who are so close to your ideal that you give it a go against your better judgment. It's not long before the friction starts, and you lose way too much time, and possibly sleep, trying to make it work. I think these are worse than the obvious nightmares because you see how it could be. And though the gap between where they are and what they could be is small, it's especially painful.
After talking to thousands upon thousands of business owners, I'd conservatively estimate that at least 20% of your current client base is made up of a-holes, nightmares, and almost but not quites. That's a lot of aggravation, lost sleep, stress, and struggle. And as painful as it is for you, it's exponentially harder for your team because they're the ones who have to deal with these people on a daily basis. That's why when I start working with a new client, I tell them that the first thing they have to do is to allow their team to fire the bottom 20% of their clients immediately. Then this typically strikes fear in the heart of the business owner. What? Are you insane? How am I going to replace that lost revenue? You'll replace it with referral parties.
But if you don't know who you want to work with, your perfect fit clients who make up your ideal market, you are not going to be able to describe them in enough detail so your referral partners will be able to identify who, out of their network of hundreds or thousands of names, fits the profile. Business owners are notorious for focusing on the bottom line dollar-wise and not considering the toll subpar customers take on the mental health of their organization. They tell themselves, I'd love to work only with people with a net worth of over $10 million, but this guy has $5 million and he really needs the help. Or, my sweet spot is with franchisees in the alternative health field, but there aren't enough of them to focus solely on them, so I'll take on this Arby's. Then they're surprised when their team is pulling their hair out and threatening to quit. It's easy to say and seems hard to do, but you've got to set your non-negotiables and then stick to them. Don't like lawyers? Say no the next time one approaches you, even if you get that sick feeling in your stomach as you imagine dollar bills flying out the door.
Each not-right client you say yes to is blocking a perfect match, or more than one, because not-right clients take up more than their share of resources. I'm a firm believer that you have exactly what you deserve. There's a reason you attract who you do because of who your brand and identity are. It combines your packaging, positioning, messaging, and storytelling. It's your brand's authentic energy patterns. If those suck, so will your customers.
The session with Justin Donald worked so well, partly because we'd hammered out his perfect match client, so much so that when my friend texted me, I immediately knew I had to get them together. When you do a referral party, you're looking for quality over quantity. You're maximizing your effort by referring only a handful of people who are truly perfect for each other. Five perfect fit conversations will be much more fruitful than 25 suggestions that might work.
If you don't know who your ideal client is specifically, you've got some work to do. Set aside time and dig into who you love to work with and more importantly, why. What do these people have in common? What are their psychographics and demographics? Who do you want to be a hero to? Who do you have the most fun with? Who do you look forward to serving? Be selfish. Define your ideal person. Be able to express who they are in such detail that if I'm listening to you describe them, I get an immediate mental picture of who you're talking about and who I might know that matches. Imagine your best friend is newly single and says, who do you know that you can set me up with? You'll probably answer, uh, as you rack your brain for ideas.
But if they say, do you know anyone you can introduce me to? They have to be over 40, employed or financially secure, have a good sense of humor, love dogs, and be into fitness. They must live within 20 miles because I can't do the long-distance thing. It would be great if they liked wine and camping. Contrary to what you might think, more specificity makes it much easier to think of people. In fact, you may have a couple of names in mind already. That's because our brains like specificity, not generalities. If I tell you to think of a car, the chance that you will think of the same car I'm thinking of is slim. But if I tell you to think of a black Tesla Model S, we have a much better chance of being on the same page. This will hold true in referral parties as well. If you're really having trouble, talk to your favorite clients. Find out why they chose to work with you.
Listen to their problems and pain points. Have them tell you all the things they love about working with you. Then use that information to describe your perfect client. The more specific, the better. When I bring clients into the studio, we're performing for specific right fit people. We've defined our market with absolute specifics. So when the camera is rolling, we've named our audience and are acting as if they are sitting in the studio with us. Referral parties work because we're performing one-to-one for specific individuals. Intimacy sells.