Your Next Act: The Six Growth Accelerators for Creating a Business You'll Love for the Rest of Your Life

A Step-by-Step Guide to Reinventing You and Your Business
You—and every entrepreneur—will inevitably face challenges at some point in your career. These challenges might include:
  • Feeling stuck or stagnant.
  • Realizing you’ve outgrown who you are, what you do, why you’re doing it, and who you’re doing it for.
  • Desiring to do something new that brings more impact and joy but not knowing what it is.
If this resonates with you, it might be time for a reinvention.
Perhaps you’re content with your current business but need a total upgrade—better offers, higher-ticket products, and improved customers. Or maybe you’re ready for Your Next Act. You might have recently exited your previous venture, but assembling a team to quickly launch a new one feels hard, expensive, and time-consuming.

The solution? Reinvent yourself and your business by creating a Category of One brand—one that attracts ideal customers who are already sold on your products and services. This path leads to higher revenue, greater impact, and deeper fulfillment.

About the Book
This short guide, written by business expert and serial entrepreneur Mike Koenigs, will walk you through the key steps to reinvention:
  1. Mindset: Develop non-negotiable values to reimagine your business.
  2. Market: Identify your ideal audience by asking, “Who do you want to be a hero to?”
  3. Model: Design a profitable business model that delivers a brand promise, creates transformation, and simplifies delivery.
  4. Message: Craft a message that resonates with your perfect prospects, compelling them to raise their hand and buy quickly.
  5. Media: Select the right platforms to reach your audience and drive conversions.
  6. Multipliers: Leverage strategies to amplify your success and attract more customers.
Who Is This For?
Your Next Act is a powerful framework that works in nearly every industry for entrepreneurs and business owners worldwide. Whether you’re in funded startups, financial services, wealth management, professional services, private equity, insurance, coaching, SaaS, construction, real estate, or healthcare, this guide is designed to help you grow and succeed.

Praise for Mike Koenigs
“Mike is an extraordinary man. He’s brought me insights on how to reach people on the Internet that are so valuable. This is a man you should deal with. Take advantage of what he has to offer.”
 – Tony Robbins

YOUR REVENUES MULTIPLY
"Every time there's a significant tech marketing breakthrough, over the last 30 years, Mike's always been a trailblazing leader for ambitious entrepreneurs. If you're around him and his team for a day, everything in your marketing gets significantly easier, faster, cheaper, and your revenues multiply. This will an exponentially greater result now that Mike has mapped out how AI can transform both your back stage and front stage. This is my 50th year of coaching, and Mike makes my top three list of great, helpful marketing transformers."
DAN SULLIVAN
Co-Founder of Strategic Coach, Bestselling Author

“Mike Koenigs is a total badass. He's a trusted advisor and an early-stage investor in Bulletproof who I rely on for cutting-edge marketing and business advice."
DAVE ASPREY, founder BULLETPROOF COFFEE

“Mike Koenigs is a master of helping transformational entrepreneurs like me go out, get our message out to the world, and then give us the tools so we can go change lives and be role models to change everyone's lives.
[JJ Virgin]

Creators and Guests

Host
Mike Koenigs
Mike Koenigs is an entrepreneurial dynamo who doesn’t just play the game—he rewrites the rules. He’s built and sold four businesses, two to publicly-traded companies, racking up over $100 million in revenue and serving 54,000 customers across 121 countries. As a 19-time #1 best-selling author, he churns out hits faster than most people can read them. After beating stage 3A colorectal cancer, he penned Cancerpreneur, turning a personal battle into a beacon of inspiration. Beyond his own ventures, Koenigs excels at building brands, reinventing founders and entrepreneurs, and guiding them to their next big act through his work at Superpower Accelerator. Check him out on his website, LinkedIn, Facebook, or podcasts like Capability Amplifier and The Big Leap. He’s the go-to advisor for heavyweights like Tony Robbins, who raves, “Mike is an extraordinary man. He’s brought me insights on how to reach people on the Internet that are so valuable. This is a man you should deal with.” Peter Diamandis calls him the “Arsonist of the Mind.” Oh, and he’s raised $2.6 million for humanitarian causes, proving he’s as generous as he is driven. Mike’s story? It’s resilience, humor, and relentless hustle rolled into one.

What is Your Next Act: The Six Growth Accelerators for Creating a Business You'll Love for the Rest of Your Life ?

A Step-By-Step Guide to Reinventing You and Your Business

You and every entrepreneur, at one time or another in your career, face any or all of the following:

You’re stuck. You’ve outgrown who you are, what you do, why you’re doing it, and who you’re doing it for. You want to do something new that has more impact and joy…but don’t know what it is…
You need a reinvention. You’re okay with your current business but need a total upgrade—better offers, higher-ticket products, and better customers.
You’re ready for Your Next Act. You’ve recently exited, but finding a team to create all the “stuff” to get it off the ground quickly is hard, expensive, and time-consuming....
The path to higher revenue, more impact, and greater fulfillment is to create a category of one brand, where the ideal customers and clients come to you, already sold on your products and services. This short book by business expert and serial entrepreneur Mike Koenigs will help you:

Develop the right MINDSET of non-negotiable values to reimagine your business
Target the ideal MARKET who you can effectively serve, “Who do you want to be a hero to?”
Design a profitable business MODEL to deliver a brand promise, transformation and simplify delivery
Pinpoint the MESSAGE that resonates with your perfect prospects, makes them raise their hand and buy quickly
Choose the proper MEDIA to get in front of your audience and drive them to buy now
Amplify your success with a variety of MULTIPLIERS that attract and close your market
Your Next Act works in virtually every industry, for virtually every business owner or entrepreneur, anywhere in the world: from funded startups, financial services, wealth management, investing, professional services, legal, private equity, insurance, business coaching and advising, space, software, SaaS, construction, manufacturing, real estate, and healthcare.

Mike Koenigs 0:00
Chapter Eight, Next Steps for Your Category of One Brand.

I'll bet you're thinking right now, but Mike, isn't there more? But wait, there's more, I promise. Now, in all sincerity, this book is based on over 30 years of experience, generating over $100 million for myself and my clients, developing million dollar products, offers and pitches, and the purpose is not to give you a complete step by step process to follow, but to provide high level view of the type of transformation that's possible. Now, if you want to create an exceptional business and an exceptional life, your next act, this guide can help you see what's possible, but if you're ready for the next step, there's a couple ways that we can work together, and I'll tell you a little bit about them right now.

So one of them is what we call the super power accelerator workshop. That's the one on one experience that we do together. If you want to differentiate yourself from your competitors, attract highly valuable prospects who trust you and pay you what you deserve. Repel the wrong ones who waste your time and impact people's lives with your expertise, create new products. I don't care if it's B to B, B to C, all businesses are the same. If you have a product to sell to a customer, this will work for you. But I invite you to apply for an experience that could change the foundation of you as an entrepreneur and your business from this day forward, and it's called the superpower accelerator.

Together with my team, we'll turn your creative vision into a product promotion and reinvent you and your business in a week. And not only will you learn valuable skills, talents and capabilities, but you'll also take those wins back to your team and impact your business. So the way you get started is you just check out my website. Just go to Mike koenigs.com/go or you can send an email to VIP at paid for life.com masterminds.

Several times a year, I invite clients that I'm working with and people that I want to work with, and thought leaders to come together for exotic and fun masterminds. These are great experiences that are focused on life extension. For example, we get full body and brain scans. We meet with peptide hormone stem cell experts. We get exposed to the latest in life extension technology and tools. Another one was focused on cryptocurrency trading, investing in the creation of nfts, we traveled with a master sommelier, a celebrity chef. Stayed at a remarkable compound in Guadalupe Valley, Mexico, which is the home of over 300 wineries, some of the best food in the world. Another one is in Malaga, Spain. Here's what's great, spouses are encouraged to join. We dig deep into relationships, life, extension, psychology, trauma and a course business and I like to say, Welcome to the family you choose, not the one you're born into.

So if you fit what I consider our perfect customer profile that we discussed in chapter three. That's market. You're probably a right fit, and you can learn more by going to Mike koenigs.com/mm

Next up, if you're a little bit of a do it yourself or or you want to get exposure to a deeper version of what's in this book, we have something called the superpower accelerator blueprint. So if you have a team that's ready and able to support you through your reinvention process, you want a guide that you can use. The superpower accelerator blueprint is a do it yourself version of the superpower accelerator workshop, and it is packed with templates, worksheets, examples that help you work through the six Sam growth accelerators, where you create your category one brand. And it's not personalized obviously, or as powerful as the in person experience, but it's a way to do it yourself and get a taste for what's inside. You can learn more by going to Mike koenigs.com/blueprint you blueprint.

Now I do two podcasts. One is called capability amplifier. You can check that out on iTunes. That one I do with my good friend Dan Sullivan from Strategic Coach. I think he's the wisest human being, most efficient human being I've ever known as of right now, he's 78 years old. He writes six books a year. Still is leading transformational workshops and experiences, and I can't recommend Strategic Coach enough. It has changed my life. We've had some great people on the show. You can get a direct link by going to Mike koenigs.com/ca.

The second podcast I do is called The Big Leap, with another extraordinary wise man, author of over 50 books, Gay Hendricks, who also wrote the book The Big Leap. If you want to focus on getting past your own upper limits and any challenge that any high performer deals with, check it out by going to Mike caneys.com/big leap or. Just go to big leap podcast.com, lastly, if you ever want to reach out and have me speak at one of your events or participate in a podcast, you could always reach out again, send a message to MikeKoenigs.com/contact go there or send a email to VIP at paid for life.com.