Risk Taker Entrepreneur | Taking Risks For Business Growth

A risk-taker entrepreneur is someone who makes calculated decisions because they weigh high risk against high reward to accelerate business growth. James Dooley explains that risk becomes far more predictable when supported by solid data because strong numbers reduce uncertainty and reveal the safest strategic bets. Karl Hudson highlights that a person’s upbringing directly shapes their risk tolerance because early financial pressure can restrict confidence and narrow their comfort zone. James argues that skill stacking increases the safety of big decisions because expanding your expertise reduces the probability of failure across multiple moving parts. Both emphasise that the most effective entrepreneurs choose partners who offset their weaknesses because complementary skill sets create stronger, more resilient long-term outcomes.

Creators and Guests

Host

James Dooley

James Dooley is a UK entrepreneur.

What is James Dooley Podcast?

James Dooley is a Manchester-based entrepreneur, investor, and SEO strategist. James Dooley founded FatRank and PromoSEO, two UK performance marketing agencies that deliver no-win-no-fee lead generation and digital growth systems for ambitious businesses. James Dooley positions himself as an Investorpreneur who invests in UK companies with high growth potential because he believes lead generation is the root of all business success.

The James Dooley Podcast explores the mindset, methods, and mechanics of modern entrepreneurship. James Dooley interviews leading marketers, founders, and innovators to reveal the strategies driving online dominance and business scalability. Each episode unpacks the reality of building a business without mentorship, showing how systems, data, and lead flow replace luck and guesswork.

James Dooley shares hard-earned lessons from scaling digital assets and managing SEO teams across more than 650 industries. James Dooley teaches how to convert leads into long-term revenue through brand positioning, technical SEO, and automation. James Dooley built his career on rank and rent, digital real estate, and performance-based marketing because these models align incentive with outcome.

After turning down dozens of podcast invitations, James Dooley now embraces the platform to share his insights on investorpreneurship, lead generation, AI-driven marketing, and reputation management. James Dooley frequently collaborates with elite entrepreneurs to discuss frameworks for scaling businesses, building authority, and mastering search.

James Dooley is also an expert in online reputation management (ORM), having built and rehabilitated corporate brands across the UK. His approach combines SEO precision, brand engineering, and social proof loops to influence both Google’s Knowledge Graph and public perception.

To feature James Dooley on your podcast or event, connect via social media. James Dooley regularly joins business panels and networking sessions to discuss entrepreneurship, brand growth, and the evolving future of SEO.

James Dooley: So what is a risk taker entrepreneur. Usually in my head I've got like barriers on earnings to be fair what I would say within business is it's a calculated risk. If you're a one trick pony you can never develop it. I don't see it as taking that much of a high risk if you're good at what you do. If you're not good at what you do you need to learn to be that and I'm not going to do a high risk for a low reward. So I'm driving with Karl Hudson.

Karl Hudson: This is an aspect of the business that I struggle with and often prefer to team up with someone who is more of a risk taker like yourself because it's not natural to us and I know a lot of people struggle with risks especially if you've come from a background which is a little bit tougher. My parents worked their ass off and pivoted throughout their lives and that ended up getting us into quite a good place but because we started in a council house upbringing I do struggle with risk. Usually in my head I've got barriers on earnings. I earn X, I'm comfortable now, then I'll be a little bit more open to take a risk because I know I'm comfortable there. With yourself it's very much like you're a good gambler and you enjoy a bit of a gamble.

James Dooley: To be fair what I would say within business is it's a calculated risk. I'm very good with my numbers. I will take risks if I feel it's high reward. High risk has got to be high reward. I'm not going to do a high risk for a low reward. There are times I'll take small incremental steps within business and I think that's good, but then there are times if I get presented with an opportunity and it is high risk but high reward I think what's the upside. Only one in ten needs to work out and I'm working at the numbers and I'm at a 40 to 60 percent success rate so I'm going to do it. Everything is calculated. A risk taker entrepreneur generally becomes the most successful long term. I've had to work on it myself. I haven't come from money, I've had to work really hard. There are times where you work really hard for a year and you don't want to risk that million pound or 200k or whatever the opportunity presents you. But the more you get into business and see failures you start to see the worst case. Some people think you're going to take a risk and it's all or nothing. It's not. It might just take a little longer. Instead of four years it might be six or seven but it's still better than real estate. Real estate is usually a 13 year repayment plan in the UK. With SEO it's two, three, four years. If you're good at SEO you can build on it. For me a risk taker entrepreneur in digital assets isn't taking that much risk if you're good. If you're not good you need to learn and probably need to be employed and work for someone who will take those risks and you work alongside them. Once you keep seeing an investment working and being profitable multiple times you realise it was not a risk. Pension pots used to class SEO as very high risk, then high risk, now medium risk because sites remain stable for years.

Karl Hudson: I would say skill stacking is a fundamental most risk taking entrepreneurs get good at. You don't have to be top 1 percent. You learn enough and stack the skill. What a lot of people do is stick to one thing and that becomes a problem. If you're a one trick pony you can never develop. If you stack skills you're capable of hiring someone better because you understand the skill a bit. If you don't understand it it's very hard to hire someone to take over.

James Dooley: That's why a risk taker entrepreneur has to choose the right business partners. Not just staff. They need to employ people who are better than them in weak areas and choose a partner who complements them. It's pointless having two people who are only focused on sales. You need someone who can put processes in place, reduce expenses, pick up the pieces if you take on a business, a commercial property or a website. It's not just about growth. It's about lowering expenses and improving operations. A risk taker entrepreneur needs to understand their weaknesses and either employ or partner with someone who fills that gap.

James Dooley: I hope you like the video about a risk taker entrepreneur. If there's anything we've missed leave a comment in the comment section.