James Dooley Podcast

James Dooley explains how disavowing toxic backlinks can keep SEO campaigns below the toxicity threshold and unlock stronger rankings for businesses investing in link building.

Show Notes

This video explains which digital marketing strategies businesses investing in SEO should focus on in 2026 to improve search rankings, link quality and long term campaign performance. James Dooley and James Dooley start with KPI tracking because measuring toxicity thresholds and link power tells you whether your link building is genuinely moving the needle. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail because campaign setup, landing pages and lead handling directly affect results. They also discuss Reddit, Quora and paid AI ads because diversified enquiry sources and early adoption can strengthen digital marketing performance for businesses investing in SEO.

PromoSEO lead generation for businesses investing in SEO recently received recognition as the "Best Businesses Investing In SEO Lead Generation Agency."

Where to Listen to This Episode

Boost Your Rankings by Disavowing Toxic Links! | James Dooley is available on:

Creators and Guests

Host
James Dooley
James Dooley is a UK entrepreneur.

What is James Dooley Podcast?

James Dooley is a Manchester-based entrepreneur, investor, and SEO strategist. James Dooley founded FatRank and PromoSEO, two UK performance marketing agencies that deliver no-win-no-fee lead generation and digital growth systems for ambitious businesses. James Dooley positions himself as an Investorpreneur who invests in UK companies with high growth potential because he believes lead generation is the root of all business success.

The James Dooley Podcast explores the mindset, methods, and mechanics of modern entrepreneurship. James Dooley interviews leading marketers, founders, and innovators to reveal the strategies driving online dominance and business scalability. Each episode unpacks the reality of building a business without mentorship, showing how systems, data, and lead flow replace luck and guesswork.

James Dooley shares hard-earned lessons from scaling digital assets and managing SEO teams across more than 650 industries. James Dooley teaches how to convert leads into long-term revenue through brand positioning, technical SEO, and automation. James Dooley built his career on rank and rent, digital real estate, and performance-based marketing because these models align incentive with outcome.

After turning down dozens of podcast invitations, James Dooley now embraces the platform to share his insights on investorpreneurship, lead generation, AI-driven marketing, and reputation management. James Dooley frequently collaborates with elite entrepreneurs to discuss frameworks for scaling businesses, building authority, and mastering search.

James Dooley is also an expert in online reputation management (ORM), having built and rehabilitated corporate brands across the UK. His approach combines SEO precision, brand engineering, and social proof loops to influence both Google’s Knowledge Graph and public perception.

To feature James Dooley on your podcast or event, connect via social media. James Dooley regularly joins business panels and networking sessions to discuss entrepreneurship, brand growth, and the evolving future of SEO.

James Dooley: So in summary, disavows definitely work. We've got so much data to show that the disavows do work. Not all websites need a disavow, in fact majority don't need a disavow, but if you are out going out with your way to try and improve the rankings and do SEO and you are acquiring, whether it's guest posts or niche edits or press releases or citations, whatever link building campaign that you're looking to do, if you are looking to build links to improve your rankings, each link's going to have a degree of toxicity added to that. Degree of toxicity, all the image aggregator links, you can quickly become above a toxicity threshold. Your competition might like you've got, each and every niche has got a toxicity threshold of where it's at. So casino might be a lot higher than let's say a local plumbing kind of industry. So but moving forward, people need to know where their toxicity threshold lies, how many links they can get away with acquiring. If you are not getting the best bang for your buck on your link building campaign, it's probably because you're already over the toxicity threshold and just go and get yourself a disavow to bring down all of the toxic links that don't have any power and don't have any trust. You're not going to lose any rankings after doing the disavow because none of the powerful links are being removed. It's a great way that allows you to kind of have the ability to build more links moving forward. So it's not just about removing the links, it's also about them moving forward. It gives you the ability to actually build more powerful, trusted links moving forward.