EP03: Unlocking the Secrets of Marketing Algorithms

In this captivating third episode of "The Meaningful Marketing Podcast," Chantal Gerardy reveals how to master the digital world's gatekeeper—the algorithm—to massively increase your reach without spending a dime on ads. Whether you're new to digital marketing or looking to refine your existing strategies, this episode is your roadmap to leveraging social media algorithms for free visibility.

Chantal demystifies the algorithm's workings, showing you how it determines what appears on your and your potential customers' newsfeeds. She explains how the right setup of your online profiles and smart content creation can naturally boost your visibility. By optimizing how you input data into social platforms, you ensure the algorithm works in your favor, connecting you more efficiently with your target audience.

The episode covers three transformative strategies to manipulate the algorithm: perfecting your profile setup, crafting impactful content, and strategically placing your content in front of your ideal customers. Chantal's hands-on tips encourage active participation—urging listeners to choose one of the strategies to implement immediately.

Don’t miss this chance to turn your social media profiles into powerful assets. Tune into "The Meaningful Marketing Podcast" and learn how to make the algorithm a key player in your marketing success. Subscribe now at onlinebusinessmarketing.com.au and join Chantal in transforming how you approach online marketing.

What is The Meaningful Marketing Podcast with Chantal Gerardy?

What sets this podcast apart? We believe in the power of meaningful marketing—a holistic approach that prioritises authenticity, connection, and purpose, whilst still turning a profit.

Chantal Gerardy is an International Award Winning Marketing Strategist who empowers purpose-led businesses to revolutionise their online marketing approach and create a brand that resonates deeply with their online audience. If you're tired of cookie-cutter marketing advice, and seek strategies that truly make a difference, this podcast is for you.

If you are a business owner feeling overwhelmed, stressed, or struggling to cut through the noise online? We've got your back!

Our podcast is tailored for entrepreneurs hungry for clarity, confidence, and tangible results in their online marketing. Our podcast isn't just about boosting sales; it's about creating an efficient marketing machine that reflects your values, passion and purpose. Whether you're stuck or looking to maximise your marketing, we're here to guide you every step of the way.

Our episodes dive deep into practical skills, customer-generating strategies, and streamlined systems to help you thrive without relying on paid ads. From mastering social media, creating content that converts, ranking on google, getting your website to work, lead list building and email marketing, each episode is packed with tips and techniques to help you thrive online.

Join me each week as we explore management and monetisation online marketing strategies designed to reduce your time online while increasing your impact. With our guidance, you'll align your business and marketing team more closely, ensuring every effort moves you towards growth. From overcoming challenges to seizing opportunities, each episode is packed with actionable advice to help you thrive in the world of online marketing and effective management.

Are you ready to transform your online marketing, build a business that you enjoy, and leave a lasting impression?

Tune in to the Meaningful Marketing Podcast and unlock the secret sauce to marketing success.

 This podcast is brought to you by Podpro Australia. Do you want to get massive reach on your socials for free? In today's episode, I show you how.

Social media, Google, email marketing systems, website traffic, and the endless content creation that comes with marketing. It's overwhelming, right? Say goodbye to endless stress and hello to clarity. With the Meaningful Marketing Podcast. In this podcast, I will share with you fast and free practical methods to help you manage, monetize, and market your business all infused with a healthy dose of motivation.

Let's do this.

Welcome back to the Meaningful Marketing Podcast. I'm Chantal Gerardy from Online Business Marketing. In our previous episode, I shared with you. Eight fundamentals that every business owner should do before even thinking about getting online. So if you haven't already, make sure to jump back onto that one and take action on those eight fundamentals.

In today's episode, I'm going to be sharing with you the A word. The poor little algorithm. Everybody talks about the algorithm and the poor algorithm gets blamed for everything. The thing is, I love the algorithm. And when I share with you today, what an algorithm is, you're better going to understand how you can actually manipulate that algorithm to work for you.

That means you do not have to pay for advertising. That means you can simply do the right thing on the right platform for your audience. And the algorithm will repay you by putting those people in front of you and putting your content in front of them. In our previous episode, one of the fundamentals was about having a professional profile online.

And in there, I explained how when you set up your profiles, it is absolutely fundamental that you understand who your ideal client is. And what they're struggling with so that you can create content for them. When you set up your profiles and you set up your description and you insert your location, you are inputting data into the platforms, which is helping the platform better connect you with the right people online.

So if you haven't already, ensure that you go back to every platform that you're using and make sure that you have set them up correctly and inputs at the right. Data and messages into the platform. It's not just for your ideal client to be able to stalk you and be able to understand what you do. It's about having that data inside the platform.

So the platform can work for you without you paying for ads. Your words matter. So what is the algorithm? Well, the algorithm predicts or determines or chooses what goes on your news feeds. And if you think about it, that means it also predicts, determines, and chooses what goes on your ideal customer's newsfeeds too.

It scans all the input and content on the platform in making that decision. And it determines how interested you'd be in seeing that information. It then predicts what you'd like to best see and considers how you would respond or engage in that content. Platforms need you to engage. They need you to like, to comment or share.

Because when you do so, the platform then understands what you're interested in, so it can better control, predict, and share with you the relevant data, the relevant content that you want to see online. If you think about Facebook, when Facebook first started, all it had was the little thumbs up. And when we all got on Facebook, it was all a big novelty for us to go in and like everything.

Many of us even wanted a thumbs down one as well. But then a couple of years later, they started the emojis where there was a little angry face, a little wow, a little happy face and a little care emoji as well. Facebook didn't create those little engaging emojis for you or to play with you. They created them because people stopped putting the thumbs up emoji.

They started to scan through Facebook and not engage anymore and put the thumbs up. Because there is so much content on social media now and newsfeeds are full, the only way you can determine what to show you is based on the feedback that you give it. So when you say wow to something or you put the angry face to something or you put the love heart to something, Facebook then knows what to put in front of you.

I think that's a really good example of how the platforms need you to engage so they can better determine what to put on onto your newsfeed. Now when you understand that, it's easy for us then to understand that when we set up our profiles and we put the right words into the profiles when we set them up, that that is going to help determine the reach and who actually sees those profiles.

And then when we create content that is relevant to our ideal client or customers and put it out onto our platforms, if it is valuable and relevant and our ideal customers are interested in that content based on how they engage online and what they show interest in, your content now has the opportunity to come up onto their news feeds.

So let's just take a step back. There are three ways that we can really manipulate that algorithm. Number one is making sure that we have set up our platforms correctly. Use the right language of who we work for, how we help them, what those people are struggling with, and the outcome that they can expect from working with you.

So number one is setting up your profile with the right content. Number two is creating the right content on your profile so that it stands a better chance of being seen by your customers online. Now number three is probably one of the most underutilized strategies that people don't use. And that is going out and finding your ideal.

audience and putting your content in front of them. Now when it comes to the platforms that you choose, and I will do a podcast on this, it is fundamental that the platforms that you choose have your ideal customer and you know where they hang out and how to find them. So the third part of manipulating the algorithm would be to go and find your ideal customers online.

, And give them that content or put that content in front of them. So for example, with a platform like Facebook, it would be going into Facebook groups that have your audience in their community so that you can now position yourself in front of your audience. On a platform like Instagram, it would be utilizing the correct hashtags so that when your ideal customers are searching those hashtags, your content comes up.

So whatever platforms you decide to use, it is fundamental that you use the platform as the platform is expected to be used. All the platforms are different. How the audience is engaged and utilize those platforms are different. And in order to get the algorithm working for us, we have to respect the platform and respect the audience.

So in the comments below out of the three Ways that I've shared with you today to manipulate that algorithm, please comment below out of the three that we've mentioned today, which is the one that you're going to take action on? Number one, are you going to go ensure that you have set up your profiles and that they effectively communicate who you help and how?

Number two, are you going to relook at the content that you're creating and make sure that it effectively communicates to a stranger what you do and for who? Or number three, going out onto the platform and I call it peacocking, putting yourself in front of your ideal customer and say, look at me, look at me, I'm creating content that you like so that you're now pulling them back onto your platforms.

If you haven't already connect with me on Chantal Gerardy on Facebook. Or download free resources from the onlinebusinessmarketing. com. au website. Please be sure to subscribe to this podcast so you don't miss an episode. And of course, if you found something valuable that we've shared with you today, I'd love it if you could leave us a review.

This is Chantal Gerardy from the Meaningful Marketing Podcast.

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