James: Welcome back to Behind The Madness.
I know it's been a while, but in between
Paul being far too busy to edit the
podcast and Jamie who's actually left
the company and is travelling around the
Arctic, we've been struggling to get a
co host, but He's popped in to say hello.
So I have got the wires back out,
got the mics dusted off, and we
are here to go for another episode.
So for those who don't know, this
is Behind the Madness, where we talk
about business growth, ways to work
smarter, and the fundamentals of
business, all geared to unlocking
your brand's peak performance.
I'm your host, James Roberts.
I'm the owner and founder of Method, and
today, luckily, because he popped in for
a cup of tea, I'm joined by Jamie, who
I'm going to call the co host so he can't
go on his travels too far away again.
But before we jump into this weeks,
hopefully episode, I wanted to let you
know about ways you can contact the show.
We have a dedicated email address
podcast@hellomethod.co.uk where you can
give any feedback, ask any questions,
and we will try and answer them on
future episodes or catch up with us
across all of your favorite social
platforms where we publish content
helping our listeners grow your business.
So today we are going to be
talking about how to get more
conversions from your website.
Is that what we're talking about?
Jamie: That's what we're
going to talk about.
That's exactly what we're
going to talk about.
James: Well, let's get right into it.
So firstly, Jamie, how was your travels?
It's nice to have you back.
Jamie: Yeah, it was really good, thanks.
It's, uh, warmer here than in the Arctic.
So, uh, the shorts are back on and
the big coat's back in the wardrobe.
James: Antarctic has
Jamie: penguins the guys in
the tuxedos the happy feet
down south big guys up north
James: There you go.
You learned something,
learned something new?
Jamie: That's why it's called
Antarctic means no bears
James: Did not know that.
Jamie: Yeah, there you go fun fact today.
But you didn't think you're gonna learn
that when you clicked on that button to
go I want to learn more about conversions.
James: Now is that how they're
going to get more conversions?
Is it by understanding the difference
between the uh, the north and the south?
Jamie: Well, technically, it
is understanding the journey.
That is a big key to it.
So you could say, in a
roundabout way, yes, it is.
James: Amazing considering
this is unscripted
Jamie: Nailed it.
Nailed it.
Absolutely nailed it.
James: Come back next week.
So websites, as we all know, are
probably your shop front for most
businesses now they are the prime
focus for bringing in customers, leads,
whatever we're going to call them and
giving them enough information that
they are going to get in contact.
We don't know who these people are who
land on our website, and what we're
wanting to do, in essence, is work out
who they are as quickly as possible.
Give them the right information
so they will get in contact.
Fun fact, there is a high proportion
of people who land on your website
that will never contact you.
You think about all the websites you
visit every day and how many of those
you will actually get in contact with
the, with that company is very, very few.
The ones that you do, if you just
think about even just today, who you've
contacted will make it super easy or be
focusing on what you want to do that.
So really, in essence, we are going
to hopefully try and give you some tips
and some takeaways that you can apply
to your website, or certainly, I guess,
analyze your website, what's going
wrong, to turn a nobody into a somebody.
Jamie: And I think the key thing there
is, ideally, if your website works
well, they don't need to contact you.
When was the last time
you spoke to Amazon?
Because you go on, you buy, it gets
delivered, and hopefully all is well.
Even when you need to return, you go onto
the website, everything's signposted well.
And it does the job.
There's been a big switch, websites
used to be a vehicle, it used
to be one of the things that
people could have for a business.
But like you said, it's become the shop
front, it's become almost the business.
The other things that feed
in social medias, blogs,
whether you leaflet, whatever.
They're the added now, and
a website's out on its own.
So you've got to treat it like
that, you've got to treat it and
put the importance on of, kind
of, If you're opening up a shop,
you wouldn't make it look crap.
You wouldn't go, oh, well, people can't
even get through the front door, they
don't know where the changing rooms are.
We've all been in the shops where
you look, yeah, you look, you go
into a shop, And you pick something
up, and then you're looking,
well, where are the fitting rooms?
How do I pay for this?
And you think, I won't bother so
you leave we've all done it, we've
all done it on the high street.
We can talk about the high
street on another day.
So why do it on a website?
Someone's in the comfort of
their own home, make life easy.
Remove every bit of friction you can.
James: Yep, and there's so many things
that websites grow over time as well,
and it's so easy and we come across
this every day of people wanting to
add some more up to date information.
We've got this now and we do this now
and let's add it, and before anything's
actually been thought about, it's
added onto that top navigation, which
is again, making it harder for people
to get to actually what they want.
Obviously some things have
their place on that top nav.
But everything has a place and needs to
be thought about, and websites can grow
and grow and grow and grow and grow,
and become so difficult to navigate.
Imagine just doing that with a
shop and just adding absolutely
everything into your shop.
Jamie: Sure, sure.
James: You probably wouldn't even bother
going in through the front door because
you could just see it being so busy.
Jamie: Well, a lot of good websites
adopt a minimalistic, you think of Apple.
Yep.
Like, uh, everyone I think will
agree their website's decent.
They've got a few pennies
to put towards it.
Um question.
Go on.
What's your favourite websites?
James: Oooohh
Which
Jamie: ones do you go on?
You go, do you know
what this was seamless.
Like I'm a big Amazon fan because
it's, it does what I want it to do.
James: It comes through my doorstep
without me even realising I've bought it.
Jamie: Yeah.
James: Which is great.
Jamie: Well, that's it.
It, it completes the customer dream.
The dream outcome is I want this
book, I go on, I search the book, I
pay for the book, the book arrives.
James: Interestingly, I've got a
lot of websites that I will go to
on a daily basis that might not
necessarily be very good, but my
need outweighs how bad they are.
Jamie: Have they got the sweet spot then?
James: No,
Jamie: So go on for
everyone who's listening.
So all five people, um What
James: Hi Mum.
Jamie: What websites do you love using
and guys if you have ones chuck them
down in the comments, that'd be great
Bit of a loaded question, because
everyone's website does need work
because our customers are always evolving
brings us nicely on to kind of buyer
personas understanding who you are.
So James, talk to us a bit about
that importance about understanding
the customer before you've done a
website, but also after when you've
got a bit of analytics, because when
you go in beforehand, you do have to
go a bit broad to learn who they are.
So people who are maybe trying to
get it right first time, Talk to us
about the importance of kind of going
broad and then narrowing over time.
James: Everybody setting up
a business will have a rough
idea of who they're selling to.
That grows over time, exactly as you
said, as you learn more about them you're
going to get highly tuned into it and
start to know more about their pain
points, but you've got to start somewhere.
So becoming broad is easier, um,
especially when you're starting off a
business, you'll almost take anything,
and then you can filter it down.
If you take it back to the analogy
of having a shop, I don't know,
you're selling female clothing,
for example, for gym goers.
You are not going to expect a
load of middle aged men to come
through the door, for example.
So understanding, having a rough
understanding of who's coming in through
the door is going to help massively and
then why you should, even just your tone
of voice, everything that's going on the
website should feel comfortable to them.
Jamie: So what kind of things are,
I'm going to jump in there, and this
is going into the kind of UX, UI
side of how a website looks, feels.
You mentioned tone.
Yeah.
What are the kind of key elements?
I imagine colours.
James: Colors, imagery,
uh, your tone of voice.
If you land on a page and you
know when it's right for you.
We always kind of talk about
the the messaging and the actual
text That's there that is huge.
Um But also there's so much if you see
somebody who's familiar to you or is
wearing the clothes that you want to wear
and has the same kind of colors that you
like and isn't off putting and the font
even the choice of font matches exactly.
You feel at home, you feel
comfortable, or you aspire to be that.
Do you see what I mean, so, you know,
you, you never see a certain type
of there's a certain type of person
you see on fitness websites are who
you generally want to look like or
become.and it's it's very, very much that.
Jamie: Still really wish I
was David Beckham from 2005,
from the Adidas adverts.
James: Was it the hair?
Jamie: Yeah, the cornrows.
James: It's feeling comfortable
around that website, with also
trust comes into it massively.
Um, and again price points of businesses.
So if it's a big purchase item, then
trust is obviously a sliding scale.
If it's a five pound purchase
you might take a punt.
If it's a thousand pounds, you're going
to want to know about that company.
You want to make sure you're
going to get the product.
So there's, there's trust factor in
there, now that trust can be instilled
with knowing that you're in with the
right crowd that feel that quality.
We've all been onto a terrible website
that has been awful to navigate.
It's felt clunky and your trust element of
when you're buying that product, whether
it's even going to turn up is reduced.
So there's so many factors that go
into it, but around tone of voice,
imagery, colors, and again, a lot
of it people say, well, yeah, but is
this going to be attract the person
that I want to attract as long as
you're not doing anything that is so
different that's going to put them off.
You're not going to be too far wrong
getting something started and then as
I said over time as soon as you know
well, actually our buyer persona now is
this person who almost shops here, who
is this age who is interested in these
type of things, who has these challenges,
you can refine it and improve it.
I think you've always got to come back
to a sense of quality, for example,
you wouldn't open up, you know, you
wouldn't open up your shop when you're
still having work done to it or there's,
you know, there's things lying around.
Um, the same thing comes there, it's
down to that quality and that pride
and sometimes that's forgotten.
Jamie: So, a big thing we
talk about in the kind of the
digital sphere is attention.
And you got my attention because
I've clicked on your link.
I've come to your website, gone through
the things you've spoken about in
terms of starting to build that trust
elements, and how you build that
when someone lands on the website,
we've spoken about them finding their
own crowd talking in the right tone
imagery colors all of these things
that you have a good broad idea about.
How do we then go from a trust element and
build that journey into a buying element.
Because, I imagine a lot of people
listening will have looked at their
website traffic and they'll say, I've
got a thousand people a day coming
on and I'm getting three sales.
So where are all the 997
James: Firstly, the hardest point
is getting people to your website.
There's so many websites that are built
by companies and then handed over and
go good luck, off you go, and they
think, well we've got the best website
in the world, nobody knows it's there,
and it's, yeah, we've all heard it.
Jamie: Before we do that, because
I think, I reckon if we put some
stuff in at the end, some tips in
at the end, on how you can drive the
traffic, as well as the conversion, I
think that'll be it, so stay around.
James: So we've got, we've
got the thousand people
coming in, which is amazing.
That is sometimes the hardest bit, okay?
So, but for this, I'm
landing on the website.
Why?
And I would go the other way.
Why aren't we getting more people?
if you're getting a thousand
people and you're getting three
sales, something is wrong.
Jamie: How do I find
out what's wrong though?
James: So you've gotta understand
where people are coming from to
start off with, I think with this.
So for argument's sake, we
put a Facebook ad out, right?
Facebook ad is flying.
We're getting a thousand clicks a
day that are coming to our website,
and they're all landing on the
website and they're not converting.
My first thought then would be to go
back to the ad and review the content
on it, review who I'm targeting and
work it out, and, and start there.
There's no point in almost
refining the website.
Because what you might be doing
is having the wrong people come to
your website in the first place.
So you're just going to change
your whole website based on the
people coming in who may be the
wrong people in the first place.
So all of those thousand people
might be the wrong people who
you've targeted to start off with.
Yeah.
And the three people just found you.
Jamie: Okay, so you're looking at
things, something like call to actions
there, where on your, like your input,
where the traffic's coming from,
could be something like, check out
our new website, rather than buy here.
So they're not coming to buy.
James: They don't understand why they're
going, it's more of an interest thing.
Then when they get there, they understand
why they're there, and it's not for them.
Yeah,
Jamie: But they weren't in
the headspace to buy anyway.
So you haven't...
Those leads haven't been primed,
they haven't been kind of qualified.
kind of qualified.
James: Because the chances are, when
you're setting you've probably got a...
If we're talking
generically, starting off...
You know your website, you're going
to have quite an open reach, so
your ads are going to be quite open,
and again over time you want to
tailor that into who you're actually
targeting, and make it more specific.
Um, and you are when you're talking
more generic about ads, you are
going to get a lot of people who
are falling just outside your target
audience, so so they're naturally
just going to do it out of interest.
Probably is not going to do any harm
in terms of brand awareness, but
you're going to get enough, maybe 80
90 percent of people who are clicking
on the ad who should be targeted,
but they might, it's exactly as you
said, the wording might be wrong.
Jamie: So in that journey from going
okay, conversions low to conversion
high, which what we're trying to help
you guys with at the end of the day is
tilting that balance in your favour.
James: Yep.
Jamie: Yeah.
Also one thing here, is be realistic
a thousand people landing on your
website a thousand people aren't going
to convert um, you've got to like
have an idea about your percentage for
your industry what that conversion is.
James: Yep.
Jamie: Because If you have unrealistic
expectations, you are setting
yourself up to fail and when you're
doing a great job, you may be
thinking you're doing a poor job.
James: Yeah, yeah, yeah, completely.
Those three out of a
thousand might be amazing.
Jamie: Yeah, exactly.
James: If each sale was two hundred
and fifty thousand pounds ads
Jamie: Then let me, let me in on
your business if you need a podcast
James: Exactly.
So it is, it is kind of, you know,
we, we worked with a client before
who would only need a couple of sales
a year, depending on the high value.
They were very, very high value products.
Um, so they would get an enormous
amount of hits with little
sales, but understand that.
So we were generating a huge
amount of hits on the website,
but very low conversion rates.
But understanding the business, we
knew that was going to be the case.
Jamie: So understand your traffic
input, and what's on the other end.
What's getting people to
your website to start with.
I'm on the website, I'm looking
around, what should I be looking at?
You mentioned navigation before.
Talk to me what that means in
terms of what does navigation mean?
Like where buttons are, how menus, buy
button, call to actions I've heard about.
How important is that
and how can I audit it?
If I'm going away from this podcast and
going, okay, James has said navigation.
What do I look at?
James: So, if we're taking
the ad, we don't want to send
somebody from an ad to a homepage.
Right?
The whole point in your homepage is
generally, you will offer a number
of services, a number of products.
Every business kind of does and
the homepage, the whole job in the
homepage is to get that person as
quickly as possible to the area of the
website that they're interested in.
Right?
So as a consequence of that, you've
got to put a hell of a lot of
information on that page, to try and
capture as quickly what they are.
So you do the high level stuff first.
These are the products we sell.
Are you interested?
Boom.
They've gone off to the products.
Fine.
Following on from that, it might be,
Well actually, these are the services we
offer, are they interested in services?
So products, no.
Services, yes.
But failing that, you might
then go in with, maybe it's
some news from the website or
something, or some helpful advice.
And you kind of tier it, there's a
hierarchy, so the most important thing
that you're trying to sell is first, and
then if they're not interested in that,
you try and capture them down and down and
Jamie: Yeah, because you're already
seeing about us, or our story,
James: Yeah, yeah.
you don't know, you don't know.
That person who's landing on the
website may not know anything about
you, but Steve down the road has said,
oh, you've got to go on this website.
It's great.
Trust, I wonder what I wonder
about, wonder what they're doing.
Yeah.
Yeah.
So got to have that background.
So again, this is why we throw
everything onto the homepage, little
snippets of the rest of the website.
So that is obviously the one
stage, if they're coming at
it from, from kind of cold.
If you're taking them from an ad,
and we'll carry that journey on,
because I think it works quite nicely.
So I've come from an ad, um,
I've landed on the website.
I would then target them with a page.
If we're trying to push a product,
you land straight on that page.
Because it makes sense.
Do you want these glasses?
Yes I do.
There's no point in sending them to,
to something else which is selling them
shoes or selling them something else.
I want to go directly
to relating to that ad.
But in terms of the navigation
when you're there, again, there's,
there's this two phase thing.
If you're sending it from an ad, you
probably just want to be talking about
this thing that, that engages them.
I just want to see about those sunglasses
or those shoes or whatever I'm going to.
And the rest of the navigation should
almost die back a bit because I don't want
to send them off and get them confused.
But, in terms of a navigation,
again, keep it simple.
People will also, and this is James
top tip, people will also try and
come up with cool names for stuff.
So rather than about us, they'll
try and say, well, this is
our, this is our incentives.
And, and, and it's words that
we don't associate with it.
Aren't familiar, like yeah, so
you're like, what the hell is that?
And then the other one,
another one of my pet hates is
people have a news and a blog.
And they'll have a reason for
having both, which tends to be the
news is about company news, and
the blog is helpful information,
or resources, or things like that.
Jamie: And I think
that's really important.
They'll understand what
they're talking about.
How many times do people build
a website for them versus
building it for their customer?
James: Exactly, so combine them into two.
Nobody's going to be upset going to
news and finding useful information.
And
Jamie: And that's where you put the unique
James: stuff
Exactly.
100%.
Yeah, so you got all that in.
Another tip with the news is I wouldn't
necessarily, or the blog, I wouldn't
necessarily put it in the top navigation.
Because we're trying to push, and
this is where you can start to focus
down on what's in that navigation.
You really want to focus on stuff that
you're trying to sell or stuff that
you're helping people with, right?
So, I come onto a website, for Apple
for example, you go straight into
the products and I think it will
lead you into what type of product.
Maybe it's a Mac or it's
a phone or it's, right?
And then it's probably next up, and
I'm not looking at it, it's probably
support or something along those lines.
If you want to know about Apple,
it's probably not up there.
If you want to contact Apple,
it's probably not up there.
Because what they want to do is drive
you into what they're trying to sell
or what they're trying to offer.
So everything else can be there.
Home, don't have home in your navigation.
Because you'll land on home
and then you're going to go to
interesting areas after that.
I don't want home, I don't want
somebody who's not going to go back
to home, do you see what I mean?
To then have everything thrown
at them again use the logo.
Jamie: I think that's really key
and I'm just going to kind of
see if I can summarize that just
to, so I understand, but also so
that people can take away from.
Is, you're building your website for your
customers, not for you, but you have to be
intentional for what you want them to do.
So, for example, I'm building it for
John and Barbara, but what I want John
and Barbara to do is buy a photo album.
So albums would be there
on that navigation.
Happy days.
James: Yeah, exactly that, and
then the other thing is, if
we go back to the original...
You know, people aren't going
to contact you if they're buying
a product, they don't need to.
We need to know who they are, be that
if you're a service led business and
you're selling a service, we need them to
contact or to find out more if they are a
product led business, we might want them
to buy or get a demo in of the product.
And that is another fact, the contact
page is very, very rarely used,
um, for transactional stuff, right?
It's usually, if we take our contact page,
for example, we have to have it on there.
Jamie: Something's buggered
up and I need help.
James: It's actually usually
people selling services to us,
not people who we're targeting.
Jamie: So hide it..
James: If you notice on many, many
websites certainly the bigger websites
now trying to get in contact with
most companies is a nightmare because
they have they've taken it off.
Because they want to drive you into what
their main focus is, which is selling
a product or getting you interested.
And again, if you come back to
that, if you're trying to sell a
service, somebody isn't going to
go, oh, I'm really interested in
your service tell me more and go to
the contact page to fill that out.
But if you give them a reason saying,
you know, uh, if you, do you want
us to tell you more about this?
Um, here's a download, here's a something.
So we can get that person's information.
They're more likely to do that than go
to a contact page and fill in a form
saying, I'm really interested in XML.
Um, products slightly different again,
because obviously you're going to
go, have you got it in this size?
Does it work with this?
And you might have questions
about that product.
If somebody does do that, and this,
this comes into, I'm kind of going
off the subject a little bit, but
sales and marketing sales are going
to be at the front line of knowing
what's wrong with your people buying.
Right?
I've got a problem that people
keep asking me this as a sales
agent, as a, as a sales guy, uh,
everybody's asking, does it do this?
Can it fit this?
If, in marketing, if you speak
to the sales and go, well,
what are you being asked?
Why are sales falling down?
They'll go, oh, everybody's asking
about, can we have it in blue?
And you go, yeah, of course
you can have it in blue.
We'll put that on the
website, get that there.
So that question is being,
yeah, being removed.
There's no blockers to sale.
Jamie: As you can all probably tell, James
is very passionate about this subject.
We'll put him on the clock to
bring down, make it more concise.
James: Yeah.
Jamie: I wanna know three and I'm
gonna give you 15 seconds for each,
of the biggest friction points that
you see on websites, and in that
15 seconds, how they can fix them.
So, friction point, how they can fix it.
James: 15 seconds for each.
Jamie: 15 seconds for each.
Okay, first one, starting now.
James: Don't put your social
media on your website.
Jamie: What's the fix?
James: Uh, basically everybody has social
media on their website, and then you will
click it and go to Facebook and learn
out what Aunty Sally's just been up to,
and you'll never go back to the website.
But we always put it in to try and
get that news across, so remove it.
Don't put that in there.
Jamie: Number two.
James: Uh, number two is simplify
your navigation, don't put
everything in the navigation.
Just put your target points of what
you want to achieve or where you want
to push people on your navigation.
Jamie: How many rough in a navigation?
James: Five
Okay.
Last one.
Uh, last one, keep it simple
to start off with, so clear
messages with clear outcomes.
People like to add a load of
content, so much content that
people generally don't want to read.
But you can put that
further down the sitemap.
Jamie: Brill.
I think, I think they're super
useful, super actionable.
And like looking at this, kind of thinking
about how we can kind of wrap this.
That user journey, super, super important.
Be intentional as a company, from a
customer point of view, whether you're
gonna lead with empathy there with
that persona with that kind of idea
of who you're who you're targeting.
Obviously, over time, your data will show
you who you should be targeting, working
with sales and marketing, like James says,
getting blue at the front of the product
page if that's the color people are after.
And then literally just making
sure you are spending time kind of
maybe once a quarter going through
your website and doing an audit.
Looking at it and kind of going
what's changed in the market,
our video is more prominent.
Look at TikTok, look at Reels All of
those elements just to make sure you're
up to date are really key as well.
I mentioned a bit earlier that if you
got to the end of this podcast that we
would throw in some stuff about sources.
So how to get people to it traffic wise.
I imagine we'll probably do a podcast
about this because it's a big topic.
So I'm gonna ask James for his
five top ways to get traffic to a
website to increase your traffic.
Conversion we've looked at.
Traffic.
James, wrap us up with how we can do that.
James: Traffic can come from
a number of different places.
And as I said, to start off with
people get a website built and
then forget about it and hope
if you build it, they will come.
Doesn't happen.
I
Jamie: Oh, damn.
James: I know.
It'd be lovely if it did.
Well, we'd be out of a job if it did.
Um, so firstly, again, we say this
a lot and I know we sound like a
broken record, but understand who they
are, then you know where they are.
So if you know who they are, you know
where they're hanging out, right?
Jamie: Attention.
James: Exactly.
So.
we can all jump into SEO, right?
SEO is brilliant, and
it has a massive place.
Jamie: Which a lot of people
forget about as a source.
James: Yep, yep.
But SEO is key because
Google is winning outright.
Jamie: Google, never heard of it..
James: No, I know right?
Uh, forget about being an Ask Jeeves.
Um, think about Google winning out.
And, and...
For our younger listeners.
I know, we now go into a question.
So, we don't go...
If you remember when you
used to do a search...
And I'm not going to
spend too long on this.
We'll probably do a whole podcast.
But you used to say, red iPhone, right
now we go, what is the best iPhone?
Kind of asking, asking the questions
because we're getting better results back.
Jamie: Yeah.
James: So think about that in
terms of your, your blog and
the content you're putting out.
So what are the best iPhones?
If you're selling phones.
Do a post about what are the best phones.
Jamie: Sure.
James: So SEO is key and getting
that content going is huge.
The problem with SEO is it can take a
bit of time to kind of get it enforced.
So a quick win is to
get ads running, right?
Ads are a quick way, Google ads, um,
are a quick way of, of cheating really.
Costs a bit of money, there's no point
in doing a huge SEO spend on some
keywords that you think might be right.
Why don't you put a bit of
money behind it and target them.
And you're going to get
that traffic coming through.
If they work, again this comes back to
the ROI, if you're putting £100 into
an ad and you're making £1000 out of
it, what happens if you put £200 in?
You're going to make £2000, SEO, ads.
Jamie: So I'm really sorry.
I've clearly set them off.
So clearly we need another
podcast on this well.
We're two out of five.
We're two, we're two out five.
If you agree, maybe like
the podcast or something.
If you want a traffic thing.
Three, rattle through.
James: Social media, there's
so many people on it and
we can target who they are.
Jamie: Perfect attention
know where they are.
James: Exactly, social media, get
the right content out to them.
Um, again, it might be the blogs that
might be bringing them in, uh, education.
I think we've done a few podcasts on that.
Uh, but get the content out
onto them on social media.
Um, in a similar way that obviously
you could use that with ads
with social media, use groups.
Right, LinkedIn groups, Facebook
groups, there will be your target
audience sat there all chatting away.
Be that helpful person within there.
Jamie: Yeah, yeah.
And then they already feel good when
they come into it because they're finding
that tribe we spoke about earlier.
James: Exactly, that, uh, is that four.
Oh, you want one more?
Uh, link building.
People will be out there already,
hopefully, if you've got a
business, you're solving a problem.
Right?
Um, Hopefully.
Yeah.
Um, people will be asking about solutions.
How do I do this?
How can I get this done?
What is the best product?
Do that search yourself, see what comes
up, and if people are asking it in
public domains, or forums, or places like
that, go in being that helpful resource
and saying, do you know we do this?
Um, we've just had this done,
let me know what you think.
The best thing about that is
you're not only helping that one
person who's asked the question.
If you've done that search and found it,
other people are going to do that search
and find well, and you're going to be
out there and that's going to be good.
That ties back into the SEO.
Jamie: I was going to say, that SEO
familiarisation, keywords, all of
that ties in nicely to that point,
so I think wraps that up nicely.
James: Yep.
I think that's my five.
And took me less than half an hour.
Jamie: I know, I'm quite impressed, as
in those five not the whole podcast.
James: podcast.
Right, I think, Jamie, I will let you
pack your bags, get your suitcase packed
so you can go on another trip for about
five days and I'll see if I can get
you on the phone to do another one.
Uh, the whole idea is we want to keep
this going, but we want to give you
more kind of insightful information.
Some actionable, points that
you can use within your website.
Um, so if you are struggling with
anything to do with your business that
you just want Jamie and I to bash out
and hopefully come up with some answers
for you, then just drop it in the
comments or drop it onto our website.
We want to know how you're
feeling about your business.
We want to know how we can help, okay.
And if we're generally helping you,
we can help more people, that's the
whole point in this podcast we want
to help as many people as possible.
So make sure you subscribe for more tips,
more insights on growing your business.
Uh, again, thanks for tuning in and
until next time, happy marketing.
And remember, you can always drop
any comments directly to us on our
email podcast at hellomethod.co.uk