In today’s episode we dive into the market expansion of the well known chocolate brand Tony Chocolonely with their Chief of Markets, Frits Snel. Tony Chocolonely expanded to the US in 2015, starting in Portland Oregon. Fast forward to 2022 and you can now find Tony’s chocolate bars in all major retail stores across the US. In this episode Frits shares how they were able to succeed in the US market. Frits lived in New York himself during 2020 to oversee the US market expansion of Tony Chocolonely.
Frits Snel is the Chief of Markets at Tony’s Chocolonely - a Dutch impact company founded in 2005, which produces and sells chocolate. Tony’s Chocolonely is committed to eradicate all forms of illegal child labour and exploitation in the cocoa industry. Frits’ expertise lies in international markets, commercial strategies, fair prices, social impact and transparent product chains. Before becoming Chief of Markets, Frits headed Tony’s U.S. from 2020 to 2022.
What is US Expansion Series?
The US Expansion Series is a podcast on how to successfully expand your business to the US market. This first season hosts Fleur & Flora of TABS will discuss the legal landscape, the risk of liabilities, pitching to US investors and the expansion journeys of Tony Chocolonely, ChannelEngine and the Belgian Boys. The goal of this podcast is to provide companies with the tools and guidance for those interested in expanding to the US market.
Need help setting up your business in the US? Find us on www.tabsinc.com