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“Because your company is only as STRONG as you are.”
Forward-thinking roofers tune in to get help building STRONG companies, sales teams, leaders, systems, marketing, relationships, culture, and financials.
Whether you own a own a roofing company, manage one, or sell roofs - subscribe to the channel for content that will help you:
1) Close even more roofing sales.
2) Adapt to new roofing industry trends and changes.
3) Take control of your roofing marketing and lead generation.
4) Improve D2D roofing sales.
5) Build the roofing company of tomorrow.
Hosted by Adam Bensman
- Started in D2D roofing sales in 2011
- Former Roofing Company COO (multi-state)
- Creator of the Roof Strategist Sales System (used nationwide for retail + storm)
- Founder of The Roofing STRONG Alliance by TAMKO™ (formerly known as the Roofing & Solar Reform Alliance)
- Author of the #1 Best-Selling Book: The Roofing Sales Survival Guide: Beat the Odds, Overcome Yourself, and Win Big
Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO makes no representations or warranties regarding the content.
It's time to make roofing sales fun
again, because after all, roofing
sales gets a little monotonous.
It's like, Only using missionary
with your partner after some time.
That excitement that was first there.
Just like when you get into the business,
you know where every single day you wake
up, you're so excited to go to work.
There's new challenges and these fresh
new opportunities and new money to make.
And then that excitement just
slowly dwindles and then it gets
replaced with drudgery in monotony.
And that fresh spark that
you once had is gone.
And just like with a partner, you need
to have a vulnerable, open conversation
about what you might like or might want
to try and, and you're gonna experiment
because missionary all the time is
gonna get a little stale and boring.
And in time you're gonna learn.
Yeah, I didn't like that.
Love that.
That was fun.
And that's how we keep it fresh.
And roofing sales in your
career is just the same.
So in today's video, we're gonna
talk about three different ways.
That you can make roofing sales
fun again, welcome or welcome back.
Adam Besman here, the roof strategist
and everything that I do here on my
channel is designed to help you and your
team smash your income goal and give
every customer an amazing experience.
And if you like this and you want
more videos on sales training, sales
strategies, Sales techniques and maybe
some discussions, some real discussions
about like mindset and what we face in
our day-to-day life and roofing sales.
Then I invite you to join me
in my free training center.
There's no catch.
By the way, there's a link
in the description so you
can get in there right now.
Now, let's get into this, the, this
video, but the, the tips, three
tips to make roofing sales fun.
Again, you might be noticing
something a little different.
I got this goofy.
Goofy thing going on here, and
I haven't seen my cheeks or
my chin in many, many years.
And the other night at dinner, I'm with
Sheena and my dad, Sheena's, my wife,
by the way, my dad was visiting, Sheena
turns to me and she goes, I think we
should shave a handlebar mustache on you.
And I was like, I love it.
Let's do it.
I love new stuff and having fun.
And she goes, no, no, no, no,
we can't do that because you
got videos to film and stuff.
And I realized in that moment I said, I
have been taking my work too seriously.
And you might have noticed it because
you've been maybe watching from the
beginning or maybe seen old videos
where I've got long hair man bun.
Uh, and, and, and the, the style has
evolved and changed, and as the channel's
grown and as the, what I've felt pressure,
uh, I have without even knowing, it began
to take things more and more seriously.
And I didn't let my guard down and
I, I was, I was just a bit more, more
rigid and structured and professional.
And I told Sheena, I said, I'm gonna
talk about missionary in this video.
She's like, are you sure?
I was like, what better video
to do that if I upset anyone?
We're all human.
We're all doing these things.
And you know, at the end of the
day, like what I wanna do is just
connect authentically and share
stories of relatable experiences to
help you get the message and, and
change your mindset of how you view
work so you can make it fun again.
So anyway, going back to the
dinner when Gina says we should
do a handlebar mustache, I said,
you know, let's just do it.
I said, if people don't want
follow along because of.
How I shaved my face when
I used to have a man bun.
Like that's on them, not on me.
And anyway, afterwards she shaved
it and she loves it, by the way.
And what's most important to me
is that my wife loves it because
she's, the one has to look at me.
So she loves it.
And then, and she and I were talking
yesterday, she goes, tomorrow
you should make a video on how
to make roofing sales fun again.
And it was this great reminder to just
like bring back the fresh excitement.
And the, the free feeling of
just speaking our, our minds in
a positive way to help others.
So here we are with this video, and
Sheena inspired it, and that's gonna
lead me right into our three tips
to make roofing sales fun again.
And let's start with tip number one.
Don't take yourself too seriously.
Now, some people say that you
teach what you need to learn.
And in this situation,
I couldn't agree more.
I've been taking myself too seriously
because, you know, at the, at the af
the of the world's just roofs, Roofs
are the single most boring thing that
any of us could ever voluntarily want
to sell, and it's the single most boring
thing that anyone's gonna want to buy.
So why should we take
ourselves so seriously?
It's just roofing.
It's a product that doesn't even move,
and it just sits there and it's not sexy.
It's not exciting.
It's just, it's just there.
So don't take yourself too seriously.
That's tip number one.
Tip number two, do something
fresh, new, and experimental.
Okay, now I'll give you a few examples.
If you are only using missionary at some
point, it stops being fresh and new.
So what do we do?
We talk.
We, we are vulnerable, we have some
fun, we experiment and sometimes
it flops, sometimes it's fun and
in your career it's no different.
So I had a guy, and I gotta untie
my shoe for this, who says to me, he
goes, Adam, I wanna try something new.
Our market is really competitive, so what
I'm gonna do is I'm gonna get a little.
Toy shoe, I'm gonna put it in a bag
and I'm gonna hang on the door saying,
just trying to get my shoe in the door.
And it was a way to break
through the noise of all the
competition in the market.
And I loved it.
It's too funny.
It's like, that's fresh,
new and experimental.
Now I do this in my current
business where I experiment and
that's what keeps it fresh and fun.
And sometimes I flop.
And other times we hit a grand slam
and sometimes it works a little bit.
And then we reiterate, we,
we, we iterate and improve.
So how can you do this?
You can change up your pitch
of how you approach the door.
If you're using the SLAP formula,
you can say, Hey, when you let
them know why you're there, you can
experiment with new things that's
making it specific to their roof.
For example, like, Hey, the reason I'm
stopping by is I left Peggy's house
and uh, just got her roof approved, and
your roof looks like it's the same age.
It might even have that
same shingle up there.
And while I was in the neighborhood,
and again, that's just one
little experiment you can, you
can do to, to try something new.
You can mention a, a customer's
name, you can tell a story,
you can tell a joke, whatever.
It's, so again, try
something fresh and new.
On your direct mail letters, for example,
if you just want to, again, experiment and
have fun, that's what this is all about.
It's having fun with it.
You could put a penny in the envelope.
It's called lumpy mail, so when people
are feeling the envelope, they're
like, they want to know what's inside.
Their curiosity takes over them, so
they open the envelope to find it,
and then that penny can be there.
If you're in the storm world, for example,
selling tailwind or hurricane, you can
say, my services won't even cost you a
penny, but I'll reimburse you anyway.
You know, again, being playful or cheeky
and it's just a one little thing that
you're like, I'll put a penny in and add
this one little line and see what happens.
And maybe it works, maybe it doesn't work,
but you get to play with it and have fun.
So one thing to me that's fun is
experimenting and seeing what happens
because in sales we get this like
live, real world, real time feedback.
On, did it work or did it not work?
There's really not a huge delay.
So experiment and have fun just like you
would in the other example I gave you.
Alright, and that leads me to tip number
three, which is use humor and have fun.
Okay.
Uh, I did another video in the
past called the Try Not to Laugh
Challenge, and there were two.
Camps of people, people that thought
it was the dumbest thing in the entire
world and they would never do it.
And those that thought it was
hysterical and are gonna try it,
and you get to decide for yourself.
So I'll put a link to that
video at the end of this one.
But that, that, that, uh, video was
inspired by a book I read called Humor,
comma, seriously, where the authors.
Did experiments and showed that people
who use humor in the sales process
result in an increased level of sales.
So revenue as well as increased levels
of trust and increased levels of the
customer experience where they're
self-reported saying, we felt good
about it, so why not have fun with it?
And here's a few ways to bring humor in.
Number one.
Tell a joke at the door.
Number two, use the Try Not to
Laugh challenge, which I share with
you here at the end of this video.
Number three, dance.
I have some, some members inside the
Pitch Pro movement that are literally
challenging their team, that when someone
opens the door, they're doing the chicken
dance again, bringing humor into it.
Number five, use or four,
whatever number I'm on.
Use self-deprecating humor,
poke fun at yourself.
Uh, joke with homeowners, bring
some levity to the, to the buying
experience, and just be playful.
Because it's just roofing.
So have fun with it.
So in summary, here are three ways that
you can use to make roofing sales fun.
Again, to break the monotony of
missionary, but in your career so you can
get that spark back like you had when you
first got into it, where every day you
woke up, there was a new challenge and
new excitement and new learnings, and it
kept that spark high because at the end of
the day, your energy and your motivation.
Is what's most important because
if you're having fun with what you
do, your performance will follow.
And guess what?
Even if it doesn't, but if your
performance is here and your fun level
is here, wouldn't you still like to
have more fun at the same performance?
Why not?
Right?
What you can do is, number one,
don't take yourself too seriously.
I am heeding my own advice in this video.
I couldn't believe that I was gonna
talk about missionary on a video,
especially knowing my channel.
I've just been very.
Conservative on, on things like that.
And I said, you know what?
I'm gonna have be fun and have
not take myself so seriously.
Number two, I was gonna do something
new and experiment, and I was doing
this video and then shaving my face.
It looks silly.
And then number three is
bringing humor into the process.
Hence the whole missionary thing
because hopefully that could land
it in some way, and I want you to be
able to do the same thing to retap
into your passion and excitement.
Have fun with roofing sales 'cause this
is our livelihood and we spend more
time doing this than anything else.
So I hope this helps you find more fun.
Alright, now just 'cause our video
time here is about to wrap up.
Doesn't mean your and my time has to.
So if you haven't yet done it, jump
into my free training center right now.
You can click right here and then jump
into, uh, if you wanna stick with me
here on YouTube, this video, which
is the Try Not to Laugh challenge.
You can decide for yourself whether
that was ridiculous or something fun
that you want to use for tip number
three, which is bringing humor.
Into the process.
Thanks so much for joining me in
today's video signing off, and
I will see you on the next one.