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Talking with Tarashuk is a podcast about self-expression, creativity, and the power of storytelling. I'm your host, Tarashuk, a podcaster, editor, clip cutter, and graphic designer. I'm passionate about sharing my stories and helping others to do the same. In each episode, I'll chat with guests from all walks of life about their experiences, challenges, and triumphs. We'll talk about everything from creativity and entrepreneurship to personal growth and relationships.
If you want to be a guest email me at willytproductionsinfo@gmail.com
Will Tarashuk [00:00:00]:
Alright, ladies and gentlemen, welcome back to Talking with Terrific Podcast. My name is Will Terrific. The man in the chair. T as in Thomas. A-R-A-S-H-U-K-A. Big thank you to my guest last week, mr. John Cooper from Counterpoints Politics on TikTok. Me and him, man, that was a good convoy. I could have kept going and going, but hey, man, the clock gotta run out sometime. But this week, another man I can keep going and going with this man by the name of Ryan Sullivan. He is the founder of Podcast Principles. Actually, fun fact, ryan and I did a podcast on The Ambiguous Podcast Solution, talking all about his podcast, The Bopcast, about two years ago, probably roughly around this time, maybe. I know it sounds good for the story, but today we are back. We're going to talk more podcasting, his business, social media. Because Ryan, my main follow you on LinkedIn. I know you best from LinkedIn, to be honest, because you're there every single day, all the time, and I see your posts consistently. So you're probably the most common person in my LinkedIn feed. Congratulations.
Ryan Suillivan [00:00:56]:
I appreciate that. Yeah, we'll probably touch on it today, maybe a little bit. We'll see where we go.
Will Tarashuk [00:01:02]:
Excellent. So kick us off. Reintroduce yourself to my audience, people who just don't know, talk my tariffs. I can know who you are. Please, by all means.
Ryan Suillivan [00:01:09]:
Yeah. If you want to go by titles, yeah. Founder of Podcast Principles. I started a podcast production company out of my garage. I started editing up people's audio and then it kind of moved on from there. It's evolved over time. At this point, it's really a podcast production company on one side and a podcast coaching company on the other. And I have a partner that helped him with that. And then yeah, man, I'm a rapper, producer, podcaster, basically like full time content creator at this point. You mentioned LinkedIn. LinkedIn allowed me to, I guess, technically be a full time content creator because I spend most of my time sitting on there. Right before this, I was on there for a half an hour just answering DMs. So it's kind of taken over my life. But yeah, I mean, I just do what I want to do, man. I have a podcast where I interview people who do the same thing, and my mission has just been to figure out a way to do what I want to do for a living and at the same time serve people and help people out. So that's the general gist.
Will Tarashuk [00:02:06]:
Yeah. I'm sure you've practiced rehearsed that a lot. I always forget you're younger than me, right? I'm 28. You're what, 24? 25, yeah.
Ryan Suillivan [00:02:13]:
24.
Will Tarashuk [00:02:14]:
Yeah. That's always like a reality check for me. It's like, damn.
Ryan Suillivan [00:02:20]:
Yeah, I mean, dude, I talk to like, 21 year olds and I'm like, oh, now I feel like that guy. So when you're 21, you look at a 16 year old, like they don't know what the hell they're doing. It's a matter of perspective, man. I mean, I've been asked on I was on some radio show, and the guy was like, do you feel 24? I'm like, I feel like mentally, I feel like I woke up I feel like I woke up really early where I've listened to the Tim Ferriss and Joe Rogan forever. Obviously that's implied, but down to all the personal development, self development, I've I've gone through, like, basically a midlife crisis at, like, 24, I felt, and maybe there's definitely another one that's going to happen then. But I do feel like I've just accelerated in terms of personally, because that's what I tried to do. That's what I wanted to do. First. I wasn't consciously doing it, then I was consciously doing it. Once I realized that, oh, shit, you have to do the same thing every day. I'm like, how do I be able to sit on line all day and make money? Right? So, yeah, that's how my life's evolved. I feel great. I mean, I feel 24 in some ways. It depends on the day.
Will Tarashuk [00:03:34]:
28 gets better. 24, I'm not going to say I was miserable, but let's see, 24, I was I think I was unemployed that year. That was 2019. I was 24, give or take. So that was not easy, but it gets easier with DAGE, and I feel like you are leagues ahead of me. I wouldn't say that in terms of street podcasting and what you do, because you're kind of the complete package. I'm over here alone, right? I do all this shit by myself, and it's still that full time job which I adore and don't want to leave. Whereas you went full blown to this full time. When did you go full time, and when did you know, okay, I can do this full time? When was that moment for you?
Ryan Suillivan [00:04:19]:
Well, it depends how much time we have, but there's a couple of stories embedded in this. In 2019, I met Gary Vee. November 2019, I went to a meet and greet where he was just doing a meet and greet at his dad's liquor store in Jersey. And so I pulled up on my friend, and he invited me, and we met him. And so I asked him a question about artists that wasn't even related to entrepreneurship or wasn't related to business. But I had been watching him for so long, and I realized that I had never really applied a concept that I learned from him, right. And so after I met him, I kind of, like, thought that in the back of my head a little bit, right? I'm like 21 maybe, or whatever. I just had a small realization, and then I was working for a company, and we can go more into that particular company. But really long story short with the company was I applied for freelance jobs in probably 2018 2019 after inviting somebody on my podcast who made six figures on the stock market in a year from stock market. And then I invited another guy on who made six figures doing social media management. So then at that point, I was like, okay, I have two case studies of two people who left their jobs to go online to figure it out, right? So I tried it, and I made $80 in three months. And I was like, okay, well, it's $80. I mean, I guess let's try to make another 80, right? Yeah, you got to start somewhere. So I'm applying for jobs on Upwork, and the only skill I have is, like, audio editing. Audio editing better than the average person. I wasn't good. I wasn't what I am now. And I have editors that are way better than me now. But that's what I was trying to do because I realized that social media management was so flooded, right? Anybody can post your post on Instagram for you, right? But not everybody can edit your podcast. So I've come across this job post, right? And this company, typically on Upwork and these freelance sites, they don't put the name of the company because they don't want to get spammed by people. But in this one, they had the name of the company. I ran out of credits. I only made $80. I didn't even really have the $20 for the credits because I'm living off of savings at this time. So I said, I'm just going to reach out to this company. I'm going to try to find a contact and see if I can get a hold of them because they need somebody to edit their podcast. So I went to the site. I booked a call. To book a call, you had to be a company. Like, you have to list your company name. So I just listed my YouTube channel. I'm like, here's my YouTube channel. Here's my stats, whatever. I want a marketing help. So the guy that on the other end thought that was cool. He had never talked to a YouTube channel before that booked the call with him. So he got on the call with me, and he was kind of curious about me, but I just laid it out for him. I was like, hey, man, listen, I kind of like, I'm not supposed to be on this call. I saw your ad on Upwork. I just want to edit your podcast. I don't care how much you're going to pay me, whatever. He said, hey, I really like your approach. Why don't you come in in the city, in New York, and why don't you do an interview? I'm like, okay, great. That's amazing. This is amazing, right? I'm driving to the interview, I'm on the bus, and I go, why am I doing an interview? I'm editing this guy's podcast. Dude, I didn't even know what the interview was.
Will Tarashuk [00:07:15]:
For?
Ryan Suillivan [00:07:17]:
He asked me to do the interview. I said yes, but I never asked him what I was getting interviewed for. Because if I was going to edit your audio, dude, why are you going to have me drive 3 hours round trip to do this interview? So I get to the place. I'm there, hit him up. He comes down. It's like a co working space in New York, this cool little fancy thing. And I'm there and he's sitting there and he's like literally on his phone the whole time. He's just like, barely paying attention, right? But we're talking. We're chopping it up. And he says to me, he's like, hey, I had you come here because I want you to do everything. I want you to host it, produce it, edit it, market it, direct it, distribute it, anything. Do the whole podcast, basically, right? Because this founder of this company was a guy which I didn't know, right? But he was a guy who really just loved the idea of it. He would just spam people, and that's how he would find clients. And then he would take their money and then end the contract and he would go to the next one. He never delivered results. It was like a whole sheet sham of a company that I didn't know, right? So this is the best opportunity of my goddamn life, dude. So I'm like, let's go. Because I was a mechanic, right? Like, I was a landscaper mechanic. I was doing all this stuff. I was doing my podcast at night. He thought it was cool that I had a podcast. So he figured, this guy can host it. Shit, I'm just going to pay this kid $15 an hour. He literally asked me I was getting paid $15 an hour to fix cars. And he was like, how much do you want for this? I'm like, $15 an hour. He's like, deal. So now I'm making the same money that I was making.
Will Tarashuk [00:08:41]:
That money, man.
Ryan Suillivan [00:08:45]:
Dude, I should have said 150, right? But I didn't know what I didn't know. Rob Deirdeck told me, you don't know what you don't know. Until you know you don't know it, right? So until you're pat, right? Rob deirdreck's a genius, bro. That's another story that I could go into.
Will Tarashuk [00:09:00]:
But I know you did.
Ryan Suillivan [00:09:02]:
He's amazing, dude. But yeah, so I land this job, man. So I was at that company for probably like a couple of years. And this was during college. So I could go into any of the avenues within the company, whether it's the founder doing cocaine under his desk or him scamming the customers or sending out 3000 cold emails a week, whatever it ends up being. But he put me on sales. He took me off the podcast, said it wasn't working. Wasn't working. Even though we never kind of didn't do anything. We did like 20 episodes. I'm like, come on, my man. One day I'm like working for him in the city. And I'm about to wrap up this story though. So I'm working in the city because it's winter break from school. So he's like, why don't you come in? It's a three hour round trip commute. I'm like, this is brutal, right? I'm like three weeks into this, dude. It's like five days a week in the city and 3 hours round trip. I'm getting there before him. I'm working like 08:00 a.m to like 08:00 P.m.. It's brutal. And so I slept in one day, dude. I was like, I just can't do this anymore. Just have to get my recovery here. I literally had no life. I got home, made my breakfast for the next day, went to sleep, and woke up again. That was my life. And so I would see these like, zombie people on the bus who dude, who do this every day. And I'm like, this ain't it. So he pays for me to talk to his life coach, his personal life coach, because he's like, you should get your shit together. So I talked to the life coach, this guy named Tim. Tim says, hey man. By the end of call, Tim's like, hey man, I think you should do music and podcasts because that seems like what you're into. Like on your own. He's like, you're 2021. He's like, you don't need to work at this company. So the company paid for me to talk to the CEO's, life coach, who suggested that I quit the job at the company that paid for the call, which was wild, man. So I just took this guy's advice, just basically just stars aligned. I just left in probably February 2020 and I had an idea. My idea was, let me start a podcast production company. So in March of 2020, I started a podcast production company. And two weeks later, pandemic hit. My school shuts down. And I spent the next six months for 4 hours to 6 hours a day sitting on LinkedIn, building my company, basically. So that's how it started.
Will Tarashuk [00:11:16]:
God, that really is I kind of did the same thing. We started in. We were going to get going, get going. We did all the paperwork in May 2019. By the time February hit, my budy moved up from Nashville. We work with the Chamber of Commerce, going to do their production, going to have a contract ready to go. And then bam. Pandy hit. And it was just over. And it's like, okay, what can I do? Let me just go back to center, keep doing podcasting. Podcasting has always been my center. When I don't know what to do, I hop on a podcast. Which is why even talked to you a few weeks ago. I was kind of stuck in a crossroads. Like, what do I do? Let me tell to someone I know I can trust. And let me just do keep doing podcasts. Just keep scheduling a podcast and eventually it'll work out. And I don't know who said this and I could just made this up, but like, how do you be successful? You do a lot of work for free first, and sometimes that free work can take years. And you found it, it clicked. But you told me podcast principles isn't actually technically, legally formed as a business. You do all the contract work?
Ryan Suillivan [00:12:19]:
Yeah, I run the whole business contract.
Will Tarashuk [00:12:21]:
Because why break that down for me? As an actual business? You're in New Jersey. It's like $200 for the year for the filing and then like the actual annual port. Why not do it in actual business? You're successful enough, you can have a bunch of tax write offs. I put all my rent under that business.
Ryan Suillivan [00:12:38]:
I get the same write offs you get. Okay. Yeah.
Will Tarashuk [00:12:42]:
Why go with the contract route instead of forming an actual business?
Ryan Suillivan [00:12:45]:
Well, I would say first, it's easier to pay myself, so it's way less paperwork to do that. Yeah, I get the same write offs and tax benefits up to a certain income amount. So it's neither here nor there for LLC up until you hit like probably six figures or multiple six figures. Now it's going to make more sense to do that. Dude, my revenue was like 5006. I think it was 8000 the first year, 12,000 the next year, maybe 40,000 the next year. Right. So it was like, I don't need a fucking LLC. I'm just trying to see if this is going to work. My accountant was like, don't worry about it. And that's an opinion that I had, by the way. I think a lot of people start LLCs and they go nowhere because they thought that it was starting an LLC. That was the thing you needed to do. All I needed to get was a customer. I'll figure out the tax shit later. My taxes are dialed. Like, everything's good. I got a good accountant, we're all good. But there's benefits to LLCs that accountants can go into. And that's not my area of expertise, but I've been good. I pay my taxes and I'm all set. So now this year, probably into next year, the business is doing its thing. It's going to make sense to start a real entity. But to be completely honest with you, I didn't know how well or and or if it was even going to work. So I wasn't gonna like it was just a decision that I made. Like, if I would have made an LLC, nothing would have been different right now, right? I would just still be doing what I'm doing, right. So it's just a decision that I made. But I think a lot of people overhype the LLC where it's like, dude, my budy went from a videographer freelance to LLC. There's a lot more things you have to consider. And I don't really know what those things are, but I know they're there. But yeah, it's kind of just the decision that I made. It wasn't like a strategic decision or anything like that. It just kind of happened. And now this year I'll be like, my account will be like, hey, we should probably do that.
Will Tarashuk [00:14:46]:
I think that makes a lot of sense though, honestly, because looking back, I've had this LLC for even Willy T Productions. I've had that for a few years and a lot of the time it's kind of sat there as part of the biggest podcast solutions. All the money I made went towards APS, which is the partnership, and now it's like, okay, let me kind of cut that off. Money I'm making through production, which is my arm of the business, go into It Productions and build that business. So, yeah, it is an LLC, currently making about $300, between three and $500 a month, which is great. Expenses is maybe $100. So all that money is just sitting there to be used.
Ryan Suillivan [00:15:23]:
Yeah, and I still have a point though.
Will Tarashuk [00:15:24]:
It makes not much of a difference.
Ryan Suillivan [00:15:26]:
No. And I still have a business like, hey, you want to get into business credit and stuff like that, which I'm getting into now. Yeah, I'm going to have to get legit or whatever, but I have business debit account, I have business debit card, everything's good, tin, all that shit. I'm fine, I'm good under the law, I'm fine. But yeah, I think people like the idea of having a business, that's one thing. But I also do think it's a good exercise to get LLC, because you get to understand that process, right? Like I do understand the process. I've helped other people start businesses and stuff like that. I think it's still a good exercise. It's a good thing to have and do, but it's not a requirement to start. And for me, I have no problem being a freelancer, to be honest with you. My strategy is revolved around my name and my personal brand. So podcast principles is a concept and it is a thing, right? But it's like if I don't sit on LinkedIn all day, the clients don't come. And it doesn't say podcast principles. At the top of my profile, it says Ryan R. Sullivan, which is my name. So it's really my name and likeness, but that's part of my strategy. That's the brand that I'm building over the next ten years. I don't know how everybody does it differently. Some people want to. You have a sweet fish. Media, right? Like James Carberry who owns Sweetfish. Yeah, I know James, but people talk about Sweetfish a lot more, right? Folks are probably talking about, I would say probably referencing my name more than they are podcast principles, because I don't advertise, I don't want to flood the market with more brand names. I want to flood the market with better ideas. Right? That's my whole entire concept around what I'm doing.
Will Tarashuk [00:16:57]:
That's 1000% true. My girlfriend and I talk about my business and my podcast all the time. And whenever you come up and I always say, Ryan, I don't say podcast principle. I say the guy I want to be like, whatever. I say the words, I say it's particular on LinkedIn because I say I'm a fan of you on LinkedIn. To be honest, I don't listen to your podcast. I don't consume any of your content other than LinkedIn. And you would consider one thing we talked about on our last podcast, you consider me a listener, which I think is smart, because I am. Because I listen to your stuff.
Ryan Suillivan [00:17:27]:
Yeah. Or you're an audience member. There's levels to the fan base. There's, like, die hard fans that come to my shows that buy tickets. It's like, that's a whole different person.
Will Tarashuk [00:17:37]:
Right. But with LinkedIn, your LinkedIn strategy is interesting because there's a lot of I call LinkedIn sometimes the fakest website on the Internet because no one ever gets, like, controversial. You'll swear every now and then, but you're very authentically. You on LinkedIn. So how did you create your brand identity on LinkedIn? And I'll get a little more specifics.
Ryan Suillivan [00:18:02]:
After following yeah, sure. I mean, I love talking about this, by the way, because this is what I do every day. I sell podcasting, but I build brands. I build, I guess, businesses through brands, right? But I've built my own brand, so that's what I'm spending the most time doing, especially on a day to day basis. At first, it was nothing. Like at first, there was no strategy. At first, it was just, I have not done this. I need to go back to my post. Like, I have not seen a post, one of my first posts ever in the last three years, I've never gone back to read them. So I need to do that would be a good exercise. But I didn't have a strategy. I mean, in the beginning, I called when I was forming the company, I called Sandy Smallins. He's the founder of Audiation. James I got in contact with from sweetfish Tristan from motion. All of the guys who ran these companies, like, I talked to all of them. Most of them did give me advice, so I had that. But they weren't actually I did not see and this is important for podcasting, too, I did not see any creator who helped people start podcasts, even a creator with a podcast that I wanted to emulate. So I just filled the gap that I thought I saw in the market, but I didn't see that gap till later on. But to go back to your question, the initial strategy was just post, right? Just post. And then, seriously, until this year, I was always commenting, but in this year and we could go as deep into this as you want, but all of my getting 100 and 5200 followers in a day, consistently, not every day, but that happening all the time. Getting 50 to 100,000 impressions on my post in a week, like all that stuff. None of that happened until this year, until there was things that I tweaked about my strategy. But I was just grinding. I was just literally just posting. But I made it a bare minimum. I mean, dude, I can run the numbers, like, in 2022. I don't think I was posting on weekends back then, but it was five days a week. Every single week, guaranteed, no questions asked. Every single day. Every day. I was engaging too. Every single day, I took days off. I would take a day off and not schedule a post. Now I'll schedule a post if I do that. But yeah, what I'm doing now is, I think, personally finding my voice in content creation and finding my niche on LinkedIn specifically, really finding who I am. Somebody commented today, and they said, I really like the tough love motivation. And that's me. Dude, I am not the guy to sit there with you be like, It's okay. It's going to be fine. I'm the guy to be like, Dude, get up off your ass and let's do it. I'm literally talking to a CEO of an 800 person company, and I don't have any NDAs, so I can say this. I won't mention his name. And he's like, I don't know if my podcast idea is going to work, right? It's like, Dude, nobody knows what they're doing. Everybody needs help. CMOS, CEOs, you name it. I didn't see anybody doing that. I saw nobody speaking to those people or nobody telling you the realities of podcasting. They were all telling you they were either too far into the numbers or they were too far into the strategy. And I like the cultural, right? I like the mix of the cultural with the stats, with the trends, with the differentiator. Like, we're going to take a marketing podcast and flip it on his head. Instead of talking about successful campaigns, we're going to talk about the least successful campaigns and the failures or whatever. That's what gets me hyped up. And I just basically didn't. I literally saw people talking about one of the most creative mediums in the least creative way. And so that became kind of, I guess, part of my strategy.
Will Tarashuk [00:21:39]:
Yeah, LinkedIn is hard, but I think personally, I have the most success on LinkedIn, YouTube, and TikTok. Those are my three.
Ryan Suillivan [00:21:48]:
I haven't even done TikTok yet.
Will Tarashuk [00:21:50]:
That's wild to me, dude, you don't.
Ryan Suillivan [00:21:53]:
Know how many people like, every single person that talks to me is like, Dude, what?
Will Tarashuk [00:21:57]:
But here's the thing with you specific, because most of your business comes from LinkedIn, right? LinkedIn starts 90% and it goes elsewhere. TikTok is the exact opposite. I feel like you don't need a TikTok because TikTok stays in TikTok. It's a bubble on TikTok. You can link out to your Instagram or your link tree, no one's going to click on it. There are people out there with 3 million followers on TikTok and 200 subscribers on YouTube. I'm not even kidding.
Ryan Suillivan [00:22:21]:
No, I know.
Will Tarashuk [00:22:23]:
If you don't have the resources, don't do it. You probably don't need it. But my LinkedIn strategy is, yeah, it's just post. It's just post my shit out there like, I'm doing what you say to do. People like you, I follow plenty of people like you post, here's what you got to do for your podcast strategy here's. You got to do this. And I go, great. I'm doing that on platforms. And yet this kind of a crazy TikTok LinkedIn TikTok LinkedIn thing you're more successful on LinkedIn telling people what to do instead of following you on advice.
Ryan Suillivan [00:22:53]:
Yeah, no, that's 100% true. I mean, yeah, you are more successful, like painting a picture, not of reality. Right? And so that's what I try to do. I try to paint that picture and obviously I infuse some LinkedIn positivity and some bullshit in there that I know is for the platform. I'm playing the game, right? I'm not in the soccer game, being pissed that it's not football, right? I know that LinkedIn is in TikTok. But the thing about this, I understand how perception works. I know that if somebody goes to my profile, or maybe five of my competitors profiles my profile, if I have more engagement, more followers, just a bigger audience, and also if they can read the comments right, I'm just going to have a better chance of getting that deal or somebody wanting to work with me. It's not going to work for everybody, but that's the type of people that I'm attracting. And also, I'm not working with people now for the most part, that don't have some kind of audience, because that's what works for me right now. I've figured out how to attract those people where a lot of the other people in podcasting, a lot of the people that do what we do, don't really have a big audience themselves. And so I'm like, I think that's fucking bullshit. That's why I want to go build one, partially other reasons as well. But yeah, I mean, LinkedIn, the key to LinkedIn, dude, is 100% engagement. I would say collaborations. And then there's definitely some dark arts of LinkedIn that I don't know about. But I mean, I've talked to Justin Welsh. We're homies. I think I could say we've done call together and stuff. And we go back and forth in the messages and he's given me some pointers on my approach and he's like, yeah, just do what you're doing. And then he'll give me a couple of tweaks. But it's not like he's giving me anything that's mind blowing. I'm going to get 100,000 followers in a day. You don't even want that. And to your point about the TikTok, yeah, if I get on TikTok, I'm creating for TikTok, and that's fine. I've just dedicated myself, first to LinkedIn, YouTube second, Instagram third. There's reasons why that's my split personally. But, yeah, I work with people, or people try to work with us, and they're like, I don't have an audience. And I'm like, what's your plan? They're like post on social media. I'm like, I can't even work with you. It's probably going to be two years until I can work with you. And I'm starting to do that's. Hard to do, right? What I would say to them is, hey, I have this coaching program where we can build your audience. Don't hire a content consultant for two grand a month. Hire me for 200 a month to give you all of the game that they're going to give you in 1 hour instead of five calls. So, yeah, man, there's a lot to it. But I'm very comfortable with LinkedIn now, and I feel like I'm figuring it out. I'm collaborating with more people. But the thing that I'm very predisposed to is the work itself. Like that sitting down and doing it every day, I have no problem doing that. For me, it's really like testing new things, trying new things, trying new posts. That's really what it is. But it's kind of funny. I understand how psychotic and crazy it is to think like, okay, you can just your whole life can revolve around LinkedIn, the job search platform. Yeah, it's like saying you make money on Yelp or something like that, right? It's just people can't conceptualize it. If you say I'm a TikTok influencer, they'll get it, but people understand it. But I actually kind of like that. I like that about LinkedIn because when I meet people in everyday life, people who are engineers or construction workers or truck drivers or sales consultants or whatever, they don't know what I do. It's impossible, really, for them to know, because it's not a job that people, most people have. So, you know, I like that. It's different, but that's me. I like being different, going against the grain, but that's what I'm into.
Will Tarashuk [00:26:30]:
Well, I'm trying the hardest with LinkedIn out of all the social media platforms. I don't consider YouTube a social media platform. I consider YouTube content platform.
Ryan Suillivan [00:26:39]:
Yeah. What are you doing, though? What are you doing on LinkedIn?
Will Tarashuk [00:26:43]:
Specifically LinkedIn? That's a great question. I try and get the most engagement out of my guests, like commenting, tagging my guests in the content I push and following their stuff, commenting on their stuff.
Ryan Suillivan [00:26:57]:
Dude, I would not do that. I would stop doing that immediately if I were you. If I wanted to grow, if I wanted to grow, this is what I would do for you. First, let me ask you one question. Do you have a dedicated time every day that you go on in and do those comments? Okay, so first of all, doesn't have to be an hour, five minutes. It has to be this. Every single day, or at least, like, consistent. So that first. Now, number two, switch it. Don't make it about the guests, tell you. Not at all. Don't make any of the posts about the guests, right? Make it about the audience, the people who are on LinkedIn. Because you're feeding, trying to feed people something that they don't want to eat. So you need to feed them food that they want to eat. It's a dog. You got to give them dog food, right? It's a human you can't give a human dog food, so you got to feed them something that they want to eat. How do you do that? You got to play to what they want. If it's how to grow on LinkedIn, then maybe it's that maybe what I'm trying to do, and this will be similar for your strategy, is infusing podcasts into things that they already like, right? I would take it away. Notice all you have to do is go to my last 50 posts, see how many times I promote my podcast. Probably three to five times. Now, when I do, I do it in a specific way with specific copy, with specific links, with a specific comment below, because I know that it's going to get way less engagement because it's not for LinkedIn, right? It's for something else. So if you're trying I would do the reverse. I would build on LinkedIn, I would comment on influencers posts on LinkedIn in the first hour that they post and comment something that's either contradictory or supporting them in a certain way. And I can go into that, but I would just do the complete opposite and you will get the opposite results. If you stop making it about your podcast and you make it about the audience and the people that are on LinkedIn, then they will start to fuck with you, because they will realize that you're creating for them, not just trying to promote your guest. Because if I see a podcast on LinkedIn, first of all, it's very hard to gain traction with any podcast clips on LinkedIn. But number two, if you do it right, that means that the person in the clip, first of all, it's got to be optimized for LinkedIn. It has to look like the other clips on LinkedIn. Number two, it has to be something that those people on LinkedIn care about or at least find interesting in one way or another. If it's about the guest or even just about the topic, right, that's not going to land. So it's a very narrow it's not like TikTok. TikTok. You give it what it wants and it will give you what you want, right? If you say, hey, TikTok, this podcast is about guns. This podcast is about AR 16s. Every single clip is AR 16. AR 16. AR 16. Then it's going to find that audience for you, right? Or it's about toilets, about plumbing. I just do plumbing videos. It's going to find it. LinkedIn is a little bit harder. LinkedIn is you have to give to get. And TikTok is not like that. They don't give a shit. If you engage at all, you can just post the right videos and it'll push it out. Right? So that's what I would do. I would just flip it all on its head. But I'm an extremist when it comes to this.
Will Tarashuk [00:30:01]:
Well, let me ask you this then. When you're starting feed your audience, how do you find your audience?
Ryan Suillivan [00:30:09]:
I mean, they found me, but that's how I did it, right?
Will Tarashuk [00:30:13]:
If you're posting things, you're gauging on influencers, right? And that's with anything people ask me, who's your audience? I have no idea. I have no idea.
Ryan Suillivan [00:30:21]:
Well, I think with a podcast instead.
Will Tarashuk [00:30:23]:
Do you read impressions? How do you find your audience?
Ryan Suillivan [00:30:26]:
Yeah, I never thought about it like that. All I did was comment on more posts and get a top comment. That's all I try to do. So how people find me, I don't go out. I never go out and try to get people even my business 100% inbound. Maybe I do a little bit of outbound. Even my outbound is inbound because I only message people who have connected with me. So basically what I do is I get top comments on influencers post at two to ten times per day. And that brings in those comments, get hundreds of thousands of impressions, and then they probably get which I don't have stats on, I'm just guessing. I have impressions from posts, but not comments. But then there's a trickle down effect from the comments. And then those people from those comments who resonate with the comment will go to my profile. Some of them will follow me, some of them will connect. Those people that follow and connect will then see go on the feed and see my posts for the day. Then they'll see, because right when you connect with somebody for the first time, that's when you see the majority of their posts. So it's going to give them three to five of my posts, and then they're going to start to be indoctrinated into how I think and whether they actually like it or not. And then they're going to engage with probably one of those posts. And then now they're going to be in the system, and now they're going to become an audience member.
Will Tarashuk [00:31:42]:
That's a lot to think of, man.
Ryan Suillivan [00:31:43]:
I know it wasn't, dude.
Will Tarashuk [00:31:45]:
I'm going to listen back to that two or three times, like, okay, what did he say? This, that and the other.
Ryan Suillivan [00:31:49]:
Yeah, it's a lot. No, and this is all in my head, dude. And now I think in LinkedIn now I just think in LinkedIn post, I think in LinkedIn Cops, like, I can write you one right now because especially you, because this is the type of post that I do. But yeah, I literally have a folder first of all, I teach people how to do this, right? So if you want to know how to do it, I can help you. But second of all, I have an organization system. I have thousands of posts saved. I have 2000 comments saved. So when I go to a Gary Vee, that's why I thrive. I give all these secrets away. Dude, people will pay tens of thousands of dollars to tell people this. I just tell them. So what I do is, I go on Gary Vee. If Gary Vee posts about leadership, son, it's over. It's over for you. Because I have twelve Gary Vee top comments that are guaranteed to get likes, because I've already posted them there before. So all I do is, I copy, I paste, I change the first line, boom, and boom, I post that comment. And it's almost 50 50. It's gambling, right? But another cool way to do it is this is a great podcast example. Really niche. I'll only tell this on this show. So what this is, is what Gary Vee will do. And I'm using him because he's a great example of an influencer that you can farm people from. And I've told him this in person, right? He loves that I do this strategy. So what I'll do is he will release a podcast episode, okay? I will open it in the YouTube window, and I will use a summarizer tool, a Google Chrome extension that will summarize that YouTube episode. I will copy that, paste it, put it in the comments section. Now I'll build a comment, and I'll say, hey, did you not have time to watch this episode? Here's the three takeaways with quotes. And I will spend eight minutes creating one comment that has the most valuable comment that you've ever seen in your life. And then I'll click post. It's not just strategy. I'm doing things that nobody else is doing. And that's why I'm getting these results. There's other people on LinkedIn who get way more results than me, right? So I'm just one person in the spectrum of this whole thing. But that's just one example of, I think, outside the box. Dude, I'm not trying to toot my own horn. It's just the truth. Nobody else is out there summarizing Gary Vee's episode in eight minutes. I'm doing it faster than his team can do it, right? So it's just who's doing it, right?
Will Tarashuk [00:34:11]:
Goddamn, man. I don't know. If you eat, sleep, all you do is full time. So I'm just trying to think, how could I do this?
Ryan Suillivan [00:34:17]:
Yeah, that's hard.
Will Tarashuk [00:34:19]:
You have a whole team around you, right? You have a whole team. So do you do all your editing, too, or do you pass off your editing to other people?
Ryan Suillivan [00:34:25]:
I mean, I could go through the whole thing. Yeah. So for the podcast, right? Let's use that for an example. So I have a producer, multiple producers that will help. I pay them a little bit. They'll come and sit and switch the scenes for the guest and myself. Some of them are videographers, so they help me with different cameras and stuff. So that's the live in person part of it or the in person part. Post production, like I said, the scenes are switched. So basically what that means for people who don't know is I have somebody it's like TV, right? When you're watching a baseball game, they're going to switch from one camera angle to the other camera angle. I have somebody that does that for my podcast in person. So when I get the final version of it, all I have to do is add the intro and the outro and I'll do that myself, right? Like, I pride myself in getting better at that and learning that, learning the video editing, learning to choose the right moment, right? So I'll do that myself. I was doing thumbnails. I prided on 50 of them. I found a really great designer. Now I have him. I think he's better than me. Just stats show it. So I hire him. So he does the thumbnails and then yeah, then the audio. I have an audio engineer that's better than me, so he'll do the audio. And then my partner, he writes my show notes. He does a really great timestamp to breakdown that we can start to optimize for YouTube, right? So he'll do the show notes and then yeah, so we have the team working on it. And that's kind of how we do my podcast. But in terms of LinkedIn, almost every post you see, I'd say 75% I do in the 30 minutes before I post it every day. So I create new content almost every day, even if I don't need to. I have years worth of posts. But I love that little hit pressure of like 30 minutes. I have 30 minutes to write this LinkedIn post, right? I could go real deep on my morning routine, on my life coach, on how I balance everything and manage my time and when to engage on LinkedIn and all that stuff. But in terms of the podcast, yeah, that's really where the team comes in. Wouldn't be able I used to do it on my own. It's so much harder, it's so much more difficult to look towards the future. The things that I'm not good at is clips. I have not gotten a system down for that yet. And then also being ahead with my episodes, I don't have a system for that yet either. So there's a lot here that I don't have dial in.
Will Tarashuk [00:36:37]:
That's what I do. I am a very good Eclipse, great Achilles. So many clips. And I tell people, you can give me time codes for clips if you want me to cut them. But I say, just let me do it. I've cut over 1000 clips on this podcast in the past 18 months. I have an ear for clips. It's just easier. But what we talked about YouTube previously, it's kind of tough because sometimes I cut a clip, I need some kind of an intro and that just takes up more work. And so no, it's only fucking hours in a day I can cut no. And it's hard for me to differentiate between a good and a bad clip because I don't know if it's going to be good or bad until I post it. So let's kind of shift over to YouTube. I got plenty for LinkedIn, but let's shift over to YouTube because you told me the biggest mistake people make is that they don't make content for YouTube. And I've been sitting on that one for weeks thinking about that. Look at my content. I go, oh, shit, he's right. I'm putting content on you. YouTube not making content for YouTube.
Ryan Suillivan [00:37:40]:
You're using it as an archive.
Will Tarashuk [00:37:42]:
Yeah, break down the difference for me and what difference between on and for YouTube is yeah, I even tell people it's like, yeah, if I lose my stuff, my hard drive, guess what's? On YouTube. It's storage. It's kind of like storage for me as well.
Ryan Suillivan [00:37:54]:
No, actually, by the way, it's free storage.
Will Tarashuk [00:37:56]:
It's free storage.
Ryan Suillivan [00:37:57]:
They're not limiting free real estate. And then, dude, if you upload I know there's going to be like, noise happening. I'm sorry about that on my dad's weed wagon. Also, if you upload a long form video to YouTube and then you download it after YouTube processes, it's so much smaller, by the way, just as a little cheat code.
Will Tarashuk [00:38:19]:
But YouTube will cut that shit down.
Ryan Suillivan [00:38:20]:
It's nice. Yeah. So I'll send that one to the guest. So it'll be nice, quick and easy. But yeah, he really has to do the freaking blow, dude. It's every day it's blower. So with YouTube, man. Yeah. So basically I have a good case study for this, right? So I had a friend on my podcast. His name is Jack Singleton, he's my trainer, okay? So he trains me, he sends me workouts. He's bodybuilder, he's on steroids, he talks about it, he's Jacked, he's awesome. He has a mind for it. He has a master's degree. Like he understands it. So we did an episode, right? It got 70 views, mostly because we promoted it on our social media, right? Mostly because he has a following on Instagram. And I've followed Instagram. Right? So I got 70 views probably last year or the year before. Then we did another one, okay? In this one, I did a custom thumbnail that was very specific. I shot a picture just for the thumbnail specifically, just all staged and choreographed. Then I had the title picked out that I ran before ran by him beforehand. The title is I asked a bodybuilder what steroids he does. And so think about that on YouTube. I asked a bodybuilder what steroids what he does. People just want to know, like, okay, what did he say? So I got the title, I got the thumbnail and then the first minute of the video is him talking about this thing that's not a steroid, it's called SARMs. It's this thing that people use as like instead of steroids, right? And so he's talking about and a lot of people use it. So in that community, if you know it, you know it, right? So if you know, then you're going to listen to it because you're like, oh, everybody on TikTok is talking about this but they're promoting it. But this guy is looking at it the other way, right? So that's one example. The first one got 70 views, the next one got 400 views. So it's just we're not in the thousands here, folks. We're getting there. I have 1000 subs. We're not that big yet, but just that factor itself. I can see the retention was better. I can see obviously the views are obvious. So that's my personal example. But if you just look in somebody's YouTube channel, you know if they're optimizing for it or if they're not. And I thought all my subscribers were gone. I thought I didn't have anymore and they were all from twelve years ago, it turns out they're there. I can see it in the stats. I wasn't creating videos, thumbnails titles and honestly just content that was good enough for them to click. Because if you think about it, if you have a podcast, you're competing with Joe Rogan, Tom Sagura, Bursher, fucking every murder mystery like you're competing with goddamn killers. They see your YouTube video and then they see a fucking world class comedian son who are they clicking on? So that's why I'm not saying my shit's great. I'm saying I'm trying. But I'll add on to this, right, as the kind of final piece of this is I talk to a YouTube consultant like I talk to a guy who does this for a living. My channel doesn't he wouldn't work with me. He wouldn't work with you. We're not there yet. You got to have 510, 15K subs just to start to work with him and he's $15,000 just to work with him. But he just dude, he was like the nice just gave me the time of day and I can't thank him more for it. And he taught me how to do it. Well, he at least gave me 30, 40 minutes of pointers. But he said title has to match the thumbnail, right? And then the thumbnail and title need to match the first minute. So you need to deliver them what they're looking for in the first minute but then allude to the rest of it, right? So there's no magic formula. Dude, if you're trying to drive people to a two hour anything, it's going to be very difficult if it's not made by a film company, right? But yeah, I mean that's kind of the gist of YouTube, man. Most people, when I sit down with clients, I'm like, I say, what's your YouTube strategy? And they're like, I don't, I just upload, right? And I get the same amount of views every time. Mostly ten views.
Will Tarashuk [00:42:00]:
Why? YouTube strategy is a little easier for me because, well, like you said, it's very hard to convince anybody to watch 2 hours of anything. So it's like, all right, great. Start with shorts. Start with shorts. It's easy to get 60 seconds and it's fed into an algorithm, a complete different algorithm, I think, than main YouTube. My YouTube channel has been very successful. At least I define it as successful this year strictly through shorts. And I started posting shorts sometime last year. But it's kind of uploading and having a title. There's no thumbnail, I think a big reason why successful, because there is no thumbnail.
Ryan Suillivan [00:42:33]:
Yeah, that's why they do that. Because they want to give people a chance.
Will Tarashuk [00:42:37]:
And a big thing that helps me is AI Chat GBT writes the basis for title.
Ryan Suillivan [00:42:46]:
Now, this is really cool. Yeah, you should go into this because you should go into this specifically because I'm like, I don't care about any of this shit. It doesn't help me. It doesn't get you views. It doesn't do anything. Yeah, it does. Exactly.
Will Tarashuk [00:42:57]:
So here's the crazy thing. So I started the Channel. January 2021. Excuse me. So last year, posting the videos around June, probably. This time last year, I started keep going and then started posting the shorts. I'll put that camera on me and then from there the whole thing just kind of exploded this year. So all of last year, 2022, I had 50,000 views on my YouTube channel. Since then, I have gotten almost 200,000. And almost all of these are from shorts. Now, don't get me wrong, they are slowly, very slowly starting to bleed over into.
Ryan Suillivan [00:43:38]:
I'm going to touch on that because I do have something to say about that.
Will Tarashuk [00:43:41]:
Yeah, okay. But also subscribers. So all of 2022, I think I maybe had 100 subscribers, maybe, if not a little less. Since then I am getting maybe three or four a day. So the growth is very slow. But that snowball and that momentum is real. I'm probably getting on average 500 views a short, which is fine. But per podcast, I'm getting five or six shorts on a batch of like 15 or 20, getting 1500. So it does kind of slow ball. And a big part of it is the chat. I think it's a chat GBT transcripts I use. So what I do, I transcribe the short as well as the clip. I do the same thing for shorts and clips. I don't know why it doesn't work for clips, but it only works for shorts. You have a template. So have write me a title, description and tags and follow these guidelines for titles, descriptions and tags. And I put following this transcript, I transcribe the video in premiere. It's not perfect, doesn't have to be. And it goes in, look for keywords one to three towards the beginning and then bam, it just filters it out. And if I don't like it, I tweak it and then somehow it works. Now, is it chat GP that makes a difference? Fuck, man, I don't know. But it definitely helps when they start doing it.
Ryan Suillivan [00:44:57]:
Yeah, it's one part of the strategy. So I did watch a video the other day, which made me think a little bit about this, where he said if you look right, so he would go to channels, certain channels, okay? And he would show you how many views they're getting on shorts and they would be getting millions, tens of millions on shorts, dude. And you'd go to their videos and there would be 2000 views. Now, I think that's a video problem, not a shorts problem, right? The problem is though, if you think you're successful from shorts, that's easy, right? It's like that's easy for us to be successful at. Because to get 500 to 2000 views on a short, you just need to make one and do a little chat GPT. And I get views on my shorts too. I don't use chat GPT, but I've just been fucking around with thumbnails or with hashtags and titles and that's it. Hashtags and titles. And I've had similar results. But I think at the end of the day, though, you cannot. If you want videos to get views, you have to focus on videos. Shorts are great. They'll pump up your channel, they'll make it look good, right? They'll get your subs up. But number one, that doesn't mean those people are going to watch your videos. And number two, people who watch videos watch videos. People who watch shorts watch shorts. And people who watch shorts are watching shorts right now. People who watch videos are watching videos right now. Meaning that people watch a short on their lunch break. People go home and watch videos. So they might find you on the short and subscribe. But then once they go home and click your video, they're like, what's this? Right? Maybe. And so that's why I love shorts. It's great. I think TikTok is the place for vertical. Like I said, I'm not there. I know it's the best algorithm, I know it's the best so many podcasters I've seen kill. But I do think that it's a little bit of a like, maybe it's just making us feel like we're doing something. I have another example I'll add on to this, just to take it off YouTube for a second. On Instagram, I posted a reel, it did 50,000 views and it got 6000 shares. 6000 fucking shares, son.
Will Tarashuk [00:47:11]:
That's a lot.
Ryan Suillivan [00:47:12]:
No followers. I got ten followers from it.
Will Tarashuk [00:47:16]:
Yeah, right. I don't have that many views or shares, specifically shares, I don't think, on reels, but every now and then I'll get like a few thousand on a reel and nothing Instagram gives me.
Ryan Suillivan [00:47:28]:
Yeah, so that's why I'm like is this just a hamster wheel that we're on where the shorts are not really bringing the people? But I will also give you another example, which is my friend Julian Dory who has the Julian Dory podcast, which used to be called Trend of Fire. Yeah, hundreds of thousands on YouTube, probably half a million on TikTok. His shorts don't work on Instagram. They get like 5000 views. They get 5 million on TikTok, which is an interesting concept. But he has told me on my podcast that he spent 24 hours making a 45 2nd clip and so editing that clip. And so now that clip gets a million. Yeah, like you said, they're getting a couple of hundred clicks on that link from that. But he's done that consistently for two years and grown his show from zero to a million followers in that time. And so there is something to shorts, guaranteed. But there's also something to the videos. And so yeah, man, this is just a fucking balancing act. It is.
Will Tarashuk [00:48:27]:
And as much as I like the success of the shorts, it's not the success I want. I want the success.
Ryan Suillivan [00:48:35]:
No, it feels good. It feels good to wake up in the morning and see that. Like you scheduled it out.
Will Tarashuk [00:48:39]:
Dude.
Ryan Suillivan [00:48:40]:
I wake up, I'm like it's like 09:00 A.m. Or whatever, like a few hours. I try not to check it right away. Then I get that dopamine like a few hours into my day and I'm like, oh, let's see how it hit today. I just spun the wheel, dude.
Will Tarashuk [00:48:51]:
It does it is a bit of a high reset. It's called the cycle. I do the cycle. I open TikTok likes I open instagram. Oh, nothing open YouTube. Oh, that's good. Right? It's kind of to cycle the dopamine hit. And I definitely have that Dopamine.
Ryan Suillivan [00:49:10]:
I eliminated that, I would say to an extent. I mean, I download I literally this sounds great. It's so normal for me now, but people I understand why people think it's crazy. I download the apps to post and then I delete them.
Will Tarashuk [00:49:24]:
That's so smart. I don't have that kind of time, but I should for my mental health.
Ryan Suillivan [00:49:29]:
Well, there's no time. It doesn't take time. You're automatically signed in to all those apps. So all you do is delete it and you go in the app store and click delete or then click download and then you open it and you sign it. Yeah, that's not the reason. But I do this for me, dude. I do it because I can't have them on my phone. I have a girlfriend. I don't want to go on Instagram. Do you know what's on Instagram? Fucking way. Fucking hottest girls that you've ever seen in your life, dude. That's not what I want to see. There's LinkedIn influencers who are beautiful women. I don't connect. With them, right? I just don't want it. I don't want it as a 24 year old guy. I don't want to go on TikTok and see girls shaking their ass. I don't want to go on Instagram and see stuff like that. I just don't. Dude, as a guy, right, you have impulses you wanted to, but I know that for me, I don't want to see that. I don't want to get stuck in loops of content, right? Where I'm scrolling and scrolling. And now you create content, so you're good. We create it, so that's good, right? We're using it for good. But in terms of the consumption, I have such an addictive personality, right? I literally smoke one cigarette. I'm like, all right, now I'm smoking cigarettes. I smoke one weed. I'm like now I'm smoking weed, right? I have an addictive personality, so for me, I have to do that. I have them on my phone right now. I can check my screen time for today. I've opened the apps, check my DMs, and that's it. Because I'm posting on my story. That's why I downloaded it today, because I'm dropping a song on June 9, and I wanted to post it today, but I will delete it tonight. That's it. It'll just get deleted. Probably right after this interview. When I sit down, at the end of the day, they're getting deleted, and I'm going to throw on a podcast. But yeah, dude, I cannot do that. Dopamine hamster wheel that everybody's on. And I'm on it, too, dude. I literally write on social media for a living. Like, my LinkedIn bro is more than enough dopamine for me.
Will Tarashuk [00:51:19]:
That's a full time job. It's LinkedIn right there.
Ryan Suillivan [00:51:22]:
Literally, it's my full time job.
Will Tarashuk [00:51:23]:
Yeah, we're coming towards the end, so I'm going to wrap it up. Here advice for me. So here's my current situation, right? Where should I focus my attention and in what order? So will Tara struck the founder of Willy T Productions. That's where my main focus is in terms of how I make money through podcasting. The podcast talking to Tarachuck is the main source of content and the main source of my social media kind of postings. I look for people I generally find interesting to talk to and then hopefully add them to my network, my audience. I can't tell my audience on the line, but I can tell my audience in person. People I work with, people I know in real life, they're my audience, and they're fucking amazing. Now, where should I focus my time? Mostly on the podcast, the content, which I'm still doing, and I do a lot of the podcast, social media, where I'm trying to do what LinkedIn, which we talked about previously, and YouTube thumbnails and try and learn photoshop and that kind of stuff. Or should I focus on getting more clients, more editing people, so I can put more money in my pocket? If I can do all three. What order should I do them in?
Ryan Suillivan [00:52:24]:
Well, what's more important to you?
Will Tarashuk [00:52:27]:
That's a tough question.
Ryan Suillivan [00:52:28]:
Yeah, that's why I have a coach.
Will Tarashuk [00:52:30]:
Yeah, well, yeah. And step four, find a mentor. I can't afford a mentor. That's the only thing.
Ryan Suillivan [00:52:38]:
Yeah. See, I trade him LinkedIn consulting. So just find it could dude, there's a billion Life coaches out there. Just trade one podcast consulting. Trust me.
Will Tarashuk [00:52:46]:
I've talked to Life coaches on this podcast.
Ryan Suillivan [00:52:49]:
Oh, don't have them on your podcast. I know, but I'm saying just find one to trick. Trick.
Will Tarashuk [00:52:55]:
I talked to them. It's like I can see through your bullshit, man.
Ryan Suillivan [00:52:58]:
Oh, no, dude, you have to find the right one. Yeah, trust me. There's only two in my life. I've talked to 100. There's two that I've resonated with, and they both changed my fucking life. But that's the thing, dude. We have a document that has every single thing in my life on that document. And below each thing below Bobcast, it has 15 to 20 different questions. And I have to sit and answer those questions and mark my progress on each of the things when we sat down to do it. I already designed all the goals. Right. And they may change. Right. But what I'm getting at here is there is no answer to your question. It's only dependent on what you want. If you don't know what you want, then that's not an excuse to not decide. So I would say, decide. What did I do? I decided, dude, I don't promote my podcast on LinkedIn. I don't promote my music on LinkedIn. Really? Like, it's sprinkled in there. Why not to get plays? Because it works on LinkedIn. It's to get more views on LinkedIn. Right. So all I did was design a strategy around one thing that was the most important to me, which was build my business. I literally just reversed. I said, how do I build a business? You need customers. How do you get customers? Social media. How do you get on social media? You choose a platform. How do you choose a platform? Well, which one makes sense to you? Well, LinkedIn seems cool. Okay. How do you get followers on LinkedIn? Well, you got to post. All right, well, okay, I'm posting, but I have no followers. Or you got to get engaged. Well, how do you engage? Well, you got to write comments. Well, how do you get people to see your comments? See how I'm going down? All that came from was making a decision to build my business. So it's just the decision, like, when you make it. This is what Gary Vee told me, right? This is a perfect note to end on, right? I asked Gary Vee and Rob Deirdeck the same question. I said, how do you balance all these things? How do you balance your passions? They gave me two different answers. Rob Deirdeck said, I have it all designed in a sheet. I track my life progress through a sheet that was designed, that I've edited and worked with somebody to create that has my entire life in it. Right? He sends an email to his wife, an automatic email every morning with his schedule on it. Right? Then you have Gary Vee. Right? He's divorced, dating a model now. Right? Let's look at the other side of the entrepreneur spectrum. Gary says, hey, some balls are going to drop, some balls are going to go up. Some things are just going to go up and down that week. If you decide to do all these different things, one thing is going to go up one week, and the other thing is going to go down, and you just have to be okay with that. Right? So I'll just give you the advice that they gave me, brother.
Will Tarashuk [00:55:28]:
That's a lot to think about.
Ryan Suillivan [00:55:30]:
Should be. It should be, this is your life. This is serious shit.
Will Tarashuk [00:55:34]:
That's the question I'm going to ask myself for weeks with this podcast. What do I want? Well, with my career, the answer is always the same. The career is just like, well, what I want in life, what I want in life what I want in life is be a dad. That's not the best answer when it comes to my career in podcast.
Ryan Suillivan [00:55:50]:
No, that's a good answer. That's a really good answer.
Will Tarashuk [00:55:52]:
I mean, it's a good answer because my girlfriend says me all the time. I don't know anyone wants to be a father more than you do. It's like well, thank you.
Ryan Suillivan [00:55:57]:
Oh, man. Yeah, I don't know anybody who wants to be a mother more than my girlfriend does. Hang on to yours and she'll hang on to me 100%. No, but that's actually perfect. The fact that you know that is better than any other information. Nobody's ever going to give you good information, right? Because you're you, they don't know you. They don't know the ins and outs. Right? So, like I said, I have a coach. I don't base my whole life off of his decisions. I disagree with him. We have engagements. We have conversations where I don't take his advice. Right. Because I don't think it's the right advice. I still got to go by my North Star. But if you can, like right, I know I want to be a dad. It's not a priority at all in the slightest. It'll be by the time I'm 30, maybe I'll start thinking about it. That's what I've already established with my partner. Right. So the priority is what I do on a daily basis, and she knows that. Is that difficult for us? Fuck yeah. It's really hard to do. It's very hard to balance the things. But if you can say that and just say, this is what I want out of life now, all you do working with a coach is they just put that on a document and then you start fitting everything else into it. Right. So you can do it yourself. Right.
Will Tarashuk [00:57:02]:
I was thinking about it.
Ryan Suillivan [00:57:03]:
Right.
Will Tarashuk [00:57:03]:
And like, how would I do that? Okay, well, I have a full time job, which is amazing. I am the contractor, technically, but they always dangle that cabin in front of me. Hey, man, full time, better benefits. So, yeah, that is what I would really want. So the question is, how can I build my podcast and what I'm doing on my own?
Ryan Suillivan [00:57:18]:
Yes.
Will Tarashuk [00:57:19]:
To build to get that full time. And that's what I'm really trying to figure out. And the answer I'm coming to is promoting I have contents down. If I go full time, the content is going to be there, but now it's like, okay, I need to do more clearly. So it's going to be like, okay, promoting LinkedIn, Keywords, SEO. So that's what I'm kind of trying to push towards. But I'm also trying to balance that with the podcast I'm doing all the production work I'm doing. It comes back to when I don't know what to do. Hey, man, I'm just going to do another podcast until I figure it out.
Ryan Suillivan [00:57:48]:
Yeah, that's a great solution. And also, say the artists that I know who have a million monthly listeners do it full time, right? They do. And the people who I know are successful on LinkedIn, some of them will admit it and some of them won't, but they do it full time. And so whatever it is, not that you got to do it full time, but holy shit, you got to do it at least almost full time, part time, you know? Yeah, man. You know what I'm talking about.
Will Tarashuk [00:58:16]:
All right, so before we go, last question to talk on tariff podcast always goes to the guests. So, Mr. Ryan Sullivan, anything you want to ask me? The time is now.
Ryan Suillivan [00:58:25]:
Yeah. Are you going to write this down on some kind of paper or document now so then you could start to answer these questions?
Will Tarashuk [00:58:34]:
Oh, man. Yes.
Ryan Suillivan [00:58:37]:
You know, I was going to go there, dude, that's just what we were.
Will Tarashuk [00:58:39]:
Talking about, dude, people tell me to write things down all the time. And I go, listen, man, you can plan things out all you want, but I am more of a doer. I am more of a doer than a planner. I do things. I sit back, I edit the podcast.
Ryan Suillivan [00:58:55]:
I do all do you want to know what doing is something you can do, then if you really are, you can write things down. Because writing things down is not thinking. Now, thinking is an action, too. Thinking is an intentional action. This is my morning pages from today. I could even read you some of it from today. Feeling hopeful, optimistic, and ready to tackle the day. There's something about waking up a bit earlier than needed on a Monday morning that really gets the brain going. It feels right, right? This is me just writing like, I was not supposed to even share this, right? It's an action. Whatever your opinion of it is, is wrong. It's just an action. It's just an unbiased, objective action. And so that's what writing these things down is you can have an opinion on. Yeah, but I'm a doer. That's a fucking opinion, dude. Get out of your head. Write things down. If you really are a doer, you would take what people say and do it. So there you go, bro. You got it. You got the answers. I'm just saying, I'm a guy that hates writing things down. Why? Because I'm like you. I'm a doer. So we, as doers, need to do the opposite of what we think we should do, and then we'll get the results that we actually want, because the results we're getting now are from the actions that we thought we should take because we're doers. Mike, drop. I'm out. Done.
Will Tarashuk [01:00:15]:
All right, good. All right, ryan, anything you want to plug? Your business? Podcast, principal, socials, your LinkedIn? Of course. Anything you want to plug, my friend, the floor is yours.
Ryan Suillivan [01:00:25]:
No, that's it, man. Just obviously support you, man. Your consistency is there. I really just like what you do. We do slightly different things, but it's all in the same vein. So I appreciate what you do, man, and I appreciate you having me on a couple of times here. Really do. I love the time we don't get it back, but yeah, man, I'll just podcast principles.com. It's the sites down. So, yeah, just ryan, r Sullivan on LinkedIn sites. Coming back up next week, brand new website sullybop.com for all rap, hip hop music, Djang, stuff like that. So, yeah, that's it. You can google it.
Will Tarashuk [01:00:56]:
All right, ladies and gentlemen, my name is Will Tarashk. T as in Thomas A-R-A-S-H-U-K-I just got schooled. My own podcast. That is why I had him on. Sometimes you hit the school of hard knocks, someone who pulls no punches, and I'm very grateful that I got punched in the face a few times. So if you want to support the podcast links down below everything there. The link tree is all that. I didn't get to talk about the podcast playlist. I want to flush that out. But, hey, that's a conversation for next Thursday, because I've actually evolved my thinking on that we spoke about a little bit briefly, but I'll pick you, Brandon, for a quick second afterwards. But tease and Tom A-R-A-S-H-U-K down below Also the GoFundMe, if you got $5, support a brother. I do this all for free, because that's how things pay off in the end. They keep telling me, keep doing it, it's all going to pay off. Well, that's true. Give it about the $5 on the GoFundMe for talking with tariff truck. Everything goes to food, and then hopefully I can actually afford a coach that's going to tell me to write things down. I can afford a service like Ryan Sullivan's, and then I can afford someone to help me out with social media, even a fucking intern to help me do things. But until then, next week, I don't have a guest for next week yet because I'm actually a few weeks ahead.
Ryan Suillivan [01:02:06]:
Dude, you might have to pull one of those moves where you split this in two.
Will Tarashuk [01:02:11]:
No, I'm not going to do that. Honestly, I had to cross my mind. Split episodes in two for YouTube.
Ryan Suillivan [01:02:16]:
I've done it. I've done it.
Will Tarashuk [01:02:18]:
No, I can take a week. I'll find actually, I have people in the pipeline, but I got to schedule it because I do all that shit too, because I'm old terroristruck. And I'll see you there.
Ryan Suillivan [01:02:26]:
But until then, peace.
Will Tarashuk [01:02:28]:
You all take care.